Machinery Masters
Machinery Masters operates a B2B online marketplace connecting buyers and sellers of new and used industrial equipment globally, founded in the UK in January 2025. The platform supports subscription and pay-per-listing seller models across food processing, labs/biotech, heavy equipment, and agriculture verticals.
- Company typePrivate
- Founded2025
- HeadquartersHoniton, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Machinery Masters does
Machinery Masters Limited is a UK-incorporated B2B online marketplace operating under the domain machinerymasterslive.com, connecting industrial equipment buyers and sellers across global markets. Founded on 27 January 2025 by Josh Bray (CEO) and Edward Joffe (COO), the company organizes listings into four primary verticals — food processing, labs/biotech and pharmaceutical, heavy equipment, and agriculture — spanning 95+ equipment categories. The platform serves two principal user groups: equipment sellers and dealers (largely subscription-paying) seeking qualified cross-border leads, and industrial buyers (food producers, lab/biotech operators, manufacturers) seeking verified new or used machinery.
The core product is a web-based marketplace aggregating 116,000+ total listings and 4,600+ verified listings from dealers worldwide, delivering search, listing management, enquiry, and discussion functionality. Platform architecture is a Next.js web application, with self-serve seller onboarding via subscription or pay-per-listing tiers and direct seller integration surfacing real-time inventory. Proprietary elements include a Verified Seller Framework intended to address endemic trust gaps in equipment sourcing, real-time inventory feeds, and an embedded financing module routed through specialist partners covering UK, EU, and US markets. No public API, SDK, or native mobile app is offered, and no AI/ML capabilities are disclosed.
Machinery Masters generates revenue primarily through seller subscriptions (annual recurring) and a pay-per-listing alternative for occasional sellers; the company states it does not take a transaction commission and does not act as a broker or intermediary. Go-to-market combines product-led onboarding, community-led growth through an online industry forum, content and SEO-driven category pages, paid acquisition via Google Ads and Meta, and Klaviyo-powered email. The customer logos publicly surfaced are limited (Pennylane Foods, Moving Machines, ISCA). No revenue, headcount, or funding figures are disclosed in source materials; operational footprint comprises two UK offices (Wimborne operational, Honiton registered), with the digital platform positioned for global reach.
Machinery Masters firmographics
Firmographics- Name
- Machinery Masters
- Legal name
- Machinery Masters Limited
- Website
- https://machinerymasterslive.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Machinery Masters operates a B2B online marketplace connecting buyers and sellers of new and used industrial equipment globally, founded in the UK in January 2025. The platform supports subscription and pay-per-listing seller models across food processing, labs/biotech, heavy equipment, and agriculture verticals.
- Ownership category
- akta.pro rank
Machinery Masters industry classification
Industry- Product category
- Industrial Equipment Marketplace
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where Machinery Masters is headquartered
LocationHeadquarters
- HQ city
- Honiton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Machinery Masters business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Seller Subscriptions: Subscription-based marketplace where sellers (primarily dealers) pay for annual subscriptions to list inventory and receive leads. Alternative pay-per-listing model available.
- Pay-per-listing: Sellers can opt for a pay-per-listing model instead of subscription, paying for each listing posted on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Subscription - For equipment sellers/dealers |
| Transaction based/ take rate | Pay-as-you-go | Pay-per-listing - For occasional sellers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Machinery Masters product offering
Product offeringCore offering
Machinery Masters operates a global B2B online marketplace connecting buyers and sellers of new and used industrial equipment across food processing, agriculture, construction, and general industries. The platform aggregates over 116,000 listings from verified dealers across 95+ equipment categories and provides listing, search, enquiry, and lead-generation tools to sellers on subscription or pay-per-listing terms. It does not process payments or act as a broker; buyers and sellers connect directly through the platform.
Product overview
Machinery Masters operates a single unified B2B marketplace platform connecting buyers and sellers of new and used industrial equipment. The core offering is the Machinery Masters Marketplace, which aggregates over 116,000 equipment listings from verified dealers worldwide. Supporting modules include Seller Subscriptions (subscription-based seller accounts with annual or pay-per-listing options), the Community Forum (industry-led discussion platform), and Financing Options (equipment finance tools through specialist partners). The platform organizes listings across four main sectors: Food Processing (5,936+ listings), Labs/Biotech & Pharma (1,535+ listings), Heavy Equipment, and Agriculture, spanning 95+ equipment categories including processing, packaging, lab equipment, and cold storage.
Differentiator
Problem solved
Functional benefit
Products and services
- Machinery Masters Marketplace B2B online marketplace connecting buyers and sellers of new and used industrial equipment across food processing, agriculture, construction, and general industries. Features verified seller credentials, search functionality, listing management, enquiry tools, community forum, and lead generation for sellers.
- Seller Subscriptions Subscription-based seller accounts offering annual subscription or pay-per-listing models, enabling equipment dealers to list inventory and receive qualified leads from buyers.
- Financing Options Equipment financing tools for buyers integrated with the marketplace, offering hire purchase, finance lease, operating lease, and asset refinance through specialist partners covering UK, EU, and US markets.
Quantifiable outcome
- Over 116,000 listings from verified dealers worldwide
- +2 more outcomes
Companies that use Machinery Masters
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles2 records
Machinery Masters technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Machinery Masters partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MIES InternationalminorProfessional partnership with MIES International described as a seamless experience with strong collaboration ensuring smooth integration. Their professionalism, clear communication, and technical support has been invaluable. The partnership is described as being pleased to partner with Machinery Masters.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Machinery Masters competitors and assessment
Company assessmentDirect peers
- UsedLine: Aggregated listing platform for used industrial machinery across categories that compete with Machinery Masters for organic search traffic from equipment buyers.
- Exapro: European-based B2B marketplace for new and used industrial machinery with category coverage very similar to Machinery Masters, including food processing, packaging, and lab equipment. Comparable subscription/listing monetization model.
- Kitmondo: Online marketplace for second-hand food processing, packaging, and industrial equipment with a similar listing-based model and overlapping buyer and seller audiences in food and beverage production.
- Mascus: Specialist B2B marketplace for used heavy machinery, trucks, and agricultural equipment - directly overlapping with Machinery Masters' heavy equipment and agriculture verticals.
- Machinio: One of the largest global B2B marketplaces for used industrial machinery, listing equipment across categories directly overlapping with Machinery Masters' food processing and general industrial verticals. Acquired by AMETEK, giving it incumbent scale advantages.
- TradeMachines: Aggregator-style marketplace for used industrial machinery across construction, agricultural, food processing, and metalworking categories, competing directly for the same SEO-driven buyer traffic.
Broad incumbents
- eBay Business & Industrial: Generalist marketplace with a substantial B2B equipment and machinery category, competing for seller attention and buyer demand even though it is not specialized in industrial machinery.
- Alibaba: Largest global B2B marketplace with broad coverage including industrial machinery categories. Not specialized in equipment, but reaches many of the same cross-border B2B equipment buyers and sellers.
- Ritchie Bros. Auctioneers: Established global marketplace and auction platform for heavy equipment, trucks, and agricultural machinery. Operates at much larger scale with IronPlanet and other brands, competing for the same high-value equipment transactions.
- Liquidity Services: Public B2B marketplace for surplus and used capital assets including industrial equipment. Represents an established incumbent operating at scale in adjacent equipment resale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Machinery Masters social profiles
Digital presenceMachinery Masters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Machinery Masters leadership team
Management profileNumber of profiles
Profiles2 records
Machinery Masters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Machinery Masters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Machinery Masters
What does Machinery Masters do?
Machinery Masters operates a global B2B online marketplace connecting buyers and sellers of new and used industrial equipment across food processing, agriculture, construction, and general industries. The platform aggregates over 116,000 listings from verified dealers across 95+ equipment categories and provides listing, search, enquiry, and lead-generation tools to sellers on subscription or pay-per-listing terms. It does not process payments or act as a broker; buyers and sellers connect directly through the platform.
Is Machinery Masters a public or private company?
Machinery Masters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Machinery Masters founded?
Machinery Masters was founded in 2025. It employs 1 to 10 people.
Where is Machinery Masters based?
Machinery Masters is headquartered in Honiton, United Kingdom, in the Europe region.
How does Machinery Masters make money?
Two revenue lines are on record. Seller Subscriptions are the primary driver. The others are pay-per-listing.
Who are Machinery Masters's main competitors?
Direct peers on record are UsedLine, Exapro, Kitmondo, Mascus, Machinio and TradeMachines. Broad incumbents are eBay Business & Industrial, Alibaba, Ritchie Bros. Auctioneers and Liquidity Services.
Does Machinery Masters have an API?
No public API is recorded for Machinery Masters.
What industry is Machinery Masters in?
Machinery Masters's product category is Industrial Equipment Marketplace. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its SIC code is 5080.