No Umbrella

What No Umbrella does

No Umbrella Media LLC is a privately held, full-service video production company headquartered at 72 Auburn St, Portland, Maine. Founded by Nick Callanan — a journalist with multiple Maine Press Association awards — the firm operates with a core team of six (Producer/Founder, Creative Director, Editor, Senior Editor, Cinematographer, and Production/Communications Associate) and has been producing video content for over 15 years across advertising agencies, government agencies, nonprofit organizations, and brands of varying scale. The company's stated specialty is interview-based storytelling, supported by a mix of journalism-honed talent and production craft.

The company's core offering spans six service categories: Brand Storytelling, Event Coverage, Creative and Specialized Content (including animation), Drone Filming and Photography (two in-house FAA Part 107 certified pilots), Agency Partnerships (white-label production for ad/PR agencies), and Advocacy (fundraising and PSA content for nonprofits). In 2025 the firm added an on-site production studio at its Portland headquarters, expanding into commercial production, livestream, photography, and rental space. The named customer base is diverse — spanning L.L.Bean, Gorham Savings Bank, Maine DHHS, Bureau of Highway Safety, Partners for World Health, Best Buddies, Maine Audubon, Baxter Brewing, American Roots, Red Monk, and others — with documented repeat engagements across multiple years.

The business model is project-based professional services: custom quotes are issued per engagement, with pricing driven by scope, messaging, audience, timeline, channels, and personnel requirements. Go-to-market is sales-led and founder-led, relying on direct outreach (Nick Callanan as the primary contact), agency referral partnerships with Burgess Advertising, Broadreach Public Relations, and Grove Marketing, organic social channels (Instagram, LinkedIn, Vimeo, Bluesky), co-promotion with the Maine Outdoor Film Festival, and word-of-mouth from nonprofit clients. The firm holds no disclosed institutional investment, has no parent company, and has not been involved in mergers, acquisitions, or restructuring activity; revenue figures, funding rounds, and detailed pricing are not publicly disclosed.

Name

No Umbrella

Legal name

No Umbrella Media LLC

Website

https://noumbrella.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

No Umbrella Media is a privately held, full-service video production company in Portland, Maine, specializing in interview-based storytelling, event coverage, advocacy content, drone filming, and animation for agencies, government, nonprofits, and brands.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Commercial Production Companies (Live-Action) (MPAAAMAA)

Keywords

• Video production services
• Brand storytelling videos
• Drone filming services
• Event video coverage
• Nonprofit advocacy videos

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Video Production Services: Project-based professional video production services including brand storytelling, event coverage, advocacy videos, creative content, and drone filming. Services are tailored to client needs and typically delivered as custom projects rather than standardized packages.
2. Agency Partnership Production: Collaborative video production work with advertising agencies (Burgess Advertising, Broadreach Public Relations, Grove Marketing) on behalf of their clients. No Umbrella serves as the production partner handling filming, editing, and delivery.
3. Government and Nonprofit Contracts: Production services for government agencies (Maine DHHS, Bureau of Highway Safety, Maine Bureau of Veteran Affairs) and nonprofit organizations (ProsperityME, Best Buddies, Maine Audubon).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

No Umbrella Media is a full-service video production company in Portland, Maine delivering brand storytelling, event coverage, advocacy, creative and specialized content, drone filming and photography, and agency production partnership services. The team produces documentaries, promotional videos, fundraising and PSAs, animated explainers, television campaign spots, and provides an on-site production studio for commercial, corporate event, and livestream production. Work is delivered on a project basis for agencies, government organizations, nonprofits, and brands.

Product overview

No Umbrella Media is a full-service video production company based in Portland, Maine offering six core service categories: Brand Storytelling, Event Coverage, Creative and Specialized Content, Drone Filming and Photography, Agency Partnerships, and Advocacy. The company specializes in interview-based storytelling and produces documentaries, event coverage, promotional videos, recruitment content, animated explainers, and nonprofit advocacy materials. New in 2025, they added an on-site production studio for commercial production, corporate events, livestream, and photography services. The company works with agencies, government organizations, nonprofits, and brands of all sizes.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Storytelling Interview-based promotional videos, company statements, and organizational profile content that connect audiences with brand narratives for agencies, nonprofits, and brands.
• Event Coverage Multi-camera conference presentations, outdoor sports highlights, festival sponsor videos, and full event documentation with live-feed capabilities for organizations, festivals, and conferences.
• Creative and Specialized Content Short documentaries, music videos, concert films, television production, and animated instructional and explainer videos for complex processes and product features.
• Drone Filming and Photography Professional aerial videography and photography by two FAA Part 107 certified drone pilots for real estate, events, promotional content, and landscapes across New England and beyond.
• Agency Partnerships White-label production partnership for advertising, marketing, and PR agencies, providing recruitment videos, social media content, professional video editing, and television campaign production for agency clients.
• Advocacy Compelling fundraising videos, public service announcements, and annual appeal content designed to engage donors and supporters for nonprofit and advocacy organizations.
• On-site Production Studio On-site production studio at No Umbrella's Portland headquarters offering commercial production, corporate events, film and TV production, rental space, livestream, portrait and product photography, and seminar/presentation production.

Quantifiable outcome

• Practical Pomology Kickstarter raised over $45,000 from 567 backers
• +3 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Burgess AdvertisingcoreChannel Partner/ Reseller/ DistributorLong-term agency partnership where No Umbrella serves as production partner handling video production for Burgess Advertising's clients including Maine DHHS, Portland Gastro, Main Line Fence, Masstown Careers, and Greater Augusta Utility District.
• Broadreach Public RelationsminorChannel Partner/ Reseller/ DistributorCollaboration with public relations firm for client video production needs.
• Grove MarketingcoreChannel Partner/ Reseller/ DistributorBoston-based marketing agency partnership for Gorham Savings Bank LaunchPad pitch competition video and other projects.
• Muse GlobalminorChannel Partner/ Reseller/ DistributorPartnership with Muse Global for luxury real estate video production including Apex Luxury Rentals and Native Maine content.
• Maine Outdoor Film FestivalminorGTM or Marketing PartnerCo-promotional partnership for Maine Outdoor Film Festival, with newsletter subscriber collection for shared audience building.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Radical Media: Established production company with deep experience in brand storytelling, documentaries, and PSAs for major brands and nonprofits. Comparable storytelling specialty but operates at significantly larger scale.
• Pulse Films: Larger global production company producing branded content, music videos, and feature documentaries. Comparable creative output but operates at significantly greater scale and geographic reach.

Direct peers

• Sandwich Video: Independent commercial production company producing branded storytelling, commercials, and short-form content for agencies and brands. Comparable in scale and business model as a creative-driven, project-based live-action shop.
• Merman: Independent commercial production company producing brand films, PSAs, and documentary-style content for global brands and nonprofits. Comparable in its emphasis on emotional, interview-driven storytelling and agency partnerships.
• Arts+Labor: Boutique film and commercial production studio producing brand films, documentaries, and agency partnership work. Comparable in service mix, scale, and emphasis on documentary-style storytelling for brands and nonprofits.
• Tool of North America: Boutique commercial production company producing live-action branded content, often with a documentary sensibility. Comparable service offering and customer mix (brands, agencies, advocacy).
• M ss ng P eces: Independent commercial and content production company producing live-action campaigns for agencies and brands. Comparable as a similarly sized, story-driven production partner working with creative agencies and direct clients.
• Lemonade: Independent production company producing commercials and branded content for agencies and brands. Comparable in scale, business model, and emphasis on craft-driven live-action commercial work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/no-umbrella-media
• Instagraminstagram.com/noumbrellamedia
• Facebookfacebook.com/noumbrellamedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about No Umbrella