Arts+Labor
Arts+Labor is an Austin, Texas-based creative production studio (11–50 employees) producing commercials, branded content, animations, documentaries, feature films, music videos, and AR experiences for enterprise, government, and institutional clients on a project basis.
- Company typePrivate
- Founded-
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Arts+Labor does
Arts+Labor is a privately held, full-service creative production studio headquartered in Austin, Texas, operating with an 11–50 person team. The company produces branded content, television and digital commercials, animations, documentaries, feature films, music videos, AR/interactive experiences, social content, and PSA campaigns. Its technical capabilities span 16mm and digital cinematography, mixed-media animation, augmented-reality filters, vertical video, and cinematic sound design, delivered through a project-based creative-services model.
The business model is B2B and relationship-driven: enterprise clients, agencies, government bodies, and non-profits commission projects on a per-engagement basis with negotiated quotes, rather than through self-serve or subscription pricing. Named clients include AMD, McDonald's, Facebook/Meta, Netflix, Dell, Hugo Boss, Indeed, Kendra Scott, Austin City Limits, the University of Texas system, Visit Austin, Texas Monthly, and Texas state agencies. Distribution is direct-to-client, with downstream delivery through client-owned marketing channels, broadcast, film festivals (Sundance, SXSW), and streaming platforms.
The company is privately held with no disclosed funding rounds, parent company, or institutional investors, suggesting a bootstrapped operating posture. Strategic differentiation rests on Austin-rooted creative talent access, festival-recognized documentary and feature work, and a mixed-media capability stack unusual for a studio of its size. Revenue is not publicly disclosed.
Arts+Labor firmographics
Firmographics- Name
- Arts+Labor
- Legal name
- Arts+Labor
- Website
- https://artsandlabor.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Arts+Labor is an Austin, Texas-based creative production studio (11–50 employees) producing commercials, branded content, animations, documentaries, feature films, music videos, and AR experiences for enterprise, government, and institutional clients on a project basis.
- Ownership category
- akta.pro rank
Arts+Labor industry classification
Industry- Product category
- Creative Production Services
- NAICS
- Performing Arts Companies (7111)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)
- akta.pro secondary industries
- Media Arts & Performance (Film, Stagecraft, Lighting, Sound) (EDAMAAAJ), Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG)
Keywords
Where Arts+Labor is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Arts+Labor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Branded Content Production: Creating branded content, commercials, and promotional materials for corporate clients and advertising agencies
- Animation Services: Producing animated content for commercials, social media, and entertainment projects
- Documentary and Feature Film Production: Producing documentaries, feature films, and short films with festival premieres
- Music Video Production: Creating music videos for recording artists
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Arts+Labor product offering
Product offeringCore offering
Arts+Labor is a creative production studio based in Austin, Texas that produces visual storytelling content for enterprise clients. The company provides end-to-end production services across branded content, television and digital commercials, animation, documentaries, feature films, music videos, AR/interactive experiences, and PSA campaigns. Projects are commissioned by brands, agencies, universities, and government agencies on a project-by-project basis, with notable work for AMD, McDonald's, Netflix, Dell, Hugo Boss, Facebook, and the University of Texas.
Product overview
Arts+Labor is a single-location creative production company based in Austin, Texas that offers a unified suite of visual storytelling services. The company operates as a full-service production studio rather than a modular software platform, providing branded content, commercials, animations, documentaries, feature films, music videos, AR/interactive experiences, social content, and PSA campaigns. These services are delivered through a project-based model where clients commission specific creative productions, with notable work for clients including AMD, Dell, McDonald's, Netflix, Facebook, Hugo Boss, Indeed, and various Texas institutions. The portfolio demonstrates specialization in high-end commercial production, documentary and feature filmmaking, and experimental digital content including AR filters.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Multiple Sundance and SXSW film festival premieres demonstrating industry recognition
Companies that use Arts+Labor
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles4 records
Arts+Labor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Arts+Labor partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Sherry Matthews GroupcoreRegular collaborative partner on public health and government campaigns including WIC initiatives and Every Ounce Counts. The partnership leverages Sherry Matthews Group's government and healthcare communication expertise with Arts+Labor's production capabilities.
- Sony MusiccoreCollaborated with Texas Monthly and Sony Music on the Good Times With Willie project, creating animated content for the award-winning podcast featuring Willie Nelson.
- The AdCouncilcorePartnership with Facebook and The AdCouncil on the Belonging Begins With Us social campaign encouraging acceptance and belonging among Americans.
- GDCminorCollaborated with TxDOT on the Drive like a Texan safe driving campaign.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Arts+Labor competitors and assessment
Company assessmentDirect peers
- EPOCH Films: Boutique commercial and feature film production company with an integrated directing roster. Comparable on commercials/film dual capability and craft-led positioning versus volume-oriented competitors.
- Tool of North America: Production company and creative studio producing commercials, branded content, and feature films. Direct peer on commercials-plus-film portfolio mix and relationship-driven enterprise sales model.
- B-Reel: Creative agency producing films, digital content, and interactive experiences for global brands. Comparable in cross-format production capability (commercial, film, interactive/AR) and enterprise client base.
- Hornet Inc. Boutique animation and motion design studio producing commercials, branded content, and short films for global brands. Highly comparable as a craft-led production studio of similar scale serving enterprise brand clients across formats.
- Psyop: Creative production studio known for commercials, music videos, and feature-quality branded content. Direct peer on craft, format mix (commercials + music videos + film), and B2B agency-of-record style engagements.
- McGarrah Jessee: Austin-based independent creative agency producing advertising, branded content, and digital campaigns for major brands. Direct regional peer sharing Arts+Labor's Austin home base and B2B creative services model.
- Buck: Design-driven creative studio specializing in animation, motion, and experiential content for major brands. Comparable in mixed-media capability, Fortune 500 client roster, and integration of design, animation, and film production.
Regional players
- GSD&M: Iconic Austin-based advertising agency with a long-tenured Fortune 500 client roster. Regional peer with overlapping Texas enterprise client base, though operating at significantly larger scale and broader scope.
- Preacher: Austin-based creative agency known for brand strategy, campaigns, and production for cultural and consumer brands. Regional peer sharing Austin creative talent ecosystem and B2B campaign model.
Broad incumbents
- Wieden+Kennedy: Global independent creative agency network producing iconic advertising campaigns and branded content for the world's largest brands. Broad incumbent competing for the same enterprise creative budgets, with significantly greater scale and global footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Arts+Labor social profiles
Digital presenceArts+Labor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arts+Labor leadership team
Management profileNumber of profiles
Arts+Labor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arts+Labor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arts+Labor
What does Arts+Labor do?
Arts+Labor is a creative production studio based in Austin, Texas that produces visual storytelling content for enterprise clients. The company provides end-to-end production services across branded content, television and digital commercials, animation, documentaries, feature films, music videos, AR/interactive experiences, and PSA campaigns. Projects are commissioned by brands, agencies, universities, and government agencies on a project-by-project basis, with notable work for AMD, McDonald's, Netflix, Dell, Hugo Boss, Facebook, and the University of Texas.
Is Arts+Labor a public or private company?
Arts+Labor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Arts+Labor founded?
Arts+Labor was founded in -1. It employs 11 to 50 people.
Where is Arts+Labor based?
Arts+Labor is headquartered in Austin, United States, in the North America region.
How does Arts+Labor make money?
Four revenue lines are on record. Branded Content Production is the primary driver. The others are animation Services, documentary and Feature Film Production and music Video Production.
Who are Arts+Labor's main competitors?
Direct peers on record are EPOCH Films, Tool of North America, B-Reel, Hornet Inc., Psyop, McGarrah Jessee and Buck. Regional players are GSD&M and Preacher. Wieden+Kennedy is listed as a broad incumbent.
Does Arts+Labor have an API?
No public API is recorded for Arts+Labor.
What industry is Arts+Labor in?
Arts+Labor's product category is Creative Production Services. Its primary akta.pro industry code is MPAAAHAD, Content & Creative Studio for Creators (Concepting/Production), with a secondary code of EDAMAAAJ, Media Arts & Performance (Film, Stagecraft, Lighting, Sound). Its NAICS code is 7111 and its SIC code is 7812.