No Umbrella
No Umbrella Media is a privately held, full-service video production company in Portland, Maine, specializing in interview-based storytelling, event coverage, advocacy content, drone filming, and animation for agencies, government, nonprofits, and brands.
- Company typePrivate
- Founded2009
- HeadquartersPortland, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What No Umbrella does
No Umbrella Media LLC is a privately held, full-service video production company headquartered at 72 Auburn St, Portland, Maine. Founded by Nick Callanan — a journalist with multiple Maine Press Association awards — the firm operates with a core team of six (Producer/Founder, Creative Director, Editor, Senior Editor, Cinematographer, and Production/Communications Associate) and has been producing video content for over 15 years across advertising agencies, government agencies, nonprofit organizations, and brands of varying scale. The company's stated specialty is interview-based storytelling, supported by a mix of journalism-honed talent and production craft.
The company's core offering spans six service categories: Brand Storytelling, Event Coverage, Creative and Specialized Content (including animation), Drone Filming and Photography (two in-house FAA Part 107 certified pilots), Agency Partnerships (white-label production for ad/PR agencies), and Advocacy (fundraising and PSA content for nonprofits). In 2025 the firm added an on-site production studio at its Portland headquarters, expanding into commercial production, livestream, photography, and rental space. The named customer base is diverse — spanning L.L.Bean, Gorham Savings Bank, Maine DHHS, Bureau of Highway Safety, Partners for World Health, Best Buddies, Maine Audubon, Baxter Brewing, American Roots, Red Monk, and others — with documented repeat engagements across multiple years.
The business model is project-based professional services: custom quotes are issued per engagement, with pricing driven by scope, messaging, audience, timeline, channels, and personnel requirements. Go-to-market is sales-led and founder-led, relying on direct outreach (Nick Callanan as the primary contact), agency referral partnerships with Burgess Advertising, Broadreach Public Relations, and Grove Marketing, organic social channels (Instagram, LinkedIn, Vimeo, Bluesky), co-promotion with the Maine Outdoor Film Festival, and word-of-mouth from nonprofit clients. The firm holds no disclosed institutional investment, has no parent company, and has not been involved in mergers, acquisitions, or restructuring activity; revenue figures, funding rounds, and detailed pricing are not publicly disclosed.
No Umbrella firmographics
Firmographics- Name
- No Umbrella
- Legal name
- No Umbrella Media LLC
- Website
- https://noumbrella.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- No Umbrella Media is a privately held, full-service video production company in Portland, Maine, specializing in interview-based storytelling, event coverage, advocacy content, drone filming, and animation for agencies, government, nonprofits, and brands.
- Ownership category
- akta.pro rank
No Umbrella industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Commercial Production Companies (Live-Action) (MPAAAMAA)
Keywords
Where No Umbrella is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
No Umbrella business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Video Production Services: Project-based professional video production services including brand storytelling, event coverage, advocacy videos, creative content, and drone filming. Services are tailored to client needs and typically delivered as custom projects rather than standardized packages.
- Agency Partnership Production: Collaborative video production work with advertising agencies (Burgess Advertising, Broadreach Public Relations, Grove Marketing) on behalf of their clients. No Umbrella serves as the production partner handling filming, editing, and delivery.
- Government and Nonprofit Contracts: Production services for government agencies (Maine DHHS, Bureau of Highway Safety, Maine Bureau of Veteran Affairs) and nonprofit organizations (ProsperityME, Best Buddies, Maine Audubon).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
No Umbrella product offering
Product offeringCore offering
No Umbrella Media is a full-service video production company in Portland, Maine delivering brand storytelling, event coverage, advocacy, creative and specialized content, drone filming and photography, and agency production partnership services. The team produces documentaries, promotional videos, fundraising and PSAs, animated explainers, television campaign spots, and provides an on-site production studio for commercial, corporate event, and livestream production. Work is delivered on a project basis for agencies, government organizations, nonprofits, and brands.
Product overview
No Umbrella Media is a full-service video production company based in Portland, Maine offering six core service categories: Brand Storytelling, Event Coverage, Creative and Specialized Content, Drone Filming and Photography, Agency Partnerships, and Advocacy. The company specializes in interview-based storytelling and produces documentaries, event coverage, promotional videos, recruitment content, animated explainers, and nonprofit advocacy materials. New in 2025, they added an on-site production studio for commercial production, corporate events, livestream, and photography services. The company works with agencies, government organizations, nonprofits, and brands of all sizes.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Storytelling Interview-based promotional videos, company statements, and organizational profile content that connect audiences with brand narratives for agencies, nonprofits, and brands.
- Event Coverage Multi-camera conference presentations, outdoor sports highlights, festival sponsor videos, and full event documentation with live-feed capabilities for organizations, festivals, and conferences.
- Creative and Specialized Content Short documentaries, music videos, concert films, television production, and animated instructional and explainer videos for complex processes and product features.
- Drone Filming and Photography Professional aerial videography and photography by two FAA Part 107 certified drone pilots for real estate, events, promotional content, and landscapes across New England and beyond.
- Agency Partnerships White-label production partnership for advertising, marketing, and PR agencies, providing recruitment videos, social media content, professional video editing, and television campaign production for agency clients.
- Advocacy Compelling fundraising videos, public service announcements, and annual appeal content designed to engage donors and supporters for nonprofit and advocacy organizations.
- On-site Production Studio On-site production studio at No Umbrella's Portland headquarters offering commercial production, corporate events, film and TV production, rental space, livestream, portrait and product photography, and seminar/presentation production.
Quantifiable outcome
- Practical Pomology Kickstarter raised over $45,000 from 567 backers
- +3 more outcomes
Companies that use No Umbrella
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles4 records
No Umbrella technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
No Umbrella partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Burgess AdvertisingcoreLong-term agency partnership where No Umbrella serves as production partner handling video production for Burgess Advertising's clients including Maine DHHS, Portland Gastro, Main Line Fence, Masstown Careers, and Greater Augusta Utility District.
- Broadreach Public RelationsminorCollaboration with public relations firm for client video production needs.
- Grove MarketingcoreBoston-based marketing agency partnership for Gorham Savings Bank LaunchPad pitch competition video and other projects.
- Muse GlobalminorPartnership with Muse Global for luxury real estate video production including Apex Luxury Rentals and Native Maine content.
- Maine Outdoor Film FestivalminorCo-promotional partnership for Maine Outdoor Film Festival, with newsletter subscriber collection for shared audience building.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
No Umbrella competitors and assessment
Company assessmentBroad incumbents
- Radical Media: Established production company with deep experience in brand storytelling, documentaries, and PSAs for major brands and nonprofits. Comparable storytelling specialty but operates at significantly larger scale.
- Pulse Films: Larger global production company producing branded content, music videos, and feature documentaries. Comparable creative output but operates at significantly greater scale and geographic reach.
Direct peers
- Sandwich Video: Independent commercial production company producing branded storytelling, commercials, and short-form content for agencies and brands. Comparable in scale and business model as a creative-driven, project-based live-action shop.
- Merman: Independent commercial production company producing brand films, PSAs, and documentary-style content for global brands and nonprofits. Comparable in its emphasis on emotional, interview-driven storytelling and agency partnerships.
- Arts+Labor: Boutique film and commercial production studio producing brand films, documentaries, and agency partnership work. Comparable in service mix, scale, and emphasis on documentary-style storytelling for brands and nonprofits.
- Tool of North America: Boutique commercial production company producing live-action branded content, often with a documentary sensibility. Comparable service offering and customer mix (brands, agencies, advocacy).
- M ss ng P eces: Independent commercial and content production company producing live-action campaigns for agencies and brands. Comparable as a similarly sized, story-driven production partner working with creative agencies and direct clients.
- Lemonade: Independent production company producing commercials and branded content for agencies and brands. Comparable in scale, business model, and emphasis on craft-driven live-action commercial work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
No Umbrella social profiles
Digital presenceNo Umbrella financial estimates
Financial estimateRevenue estimate
Valuation estimate
No Umbrella leadership team
Management profileNumber of profiles
Profiles6 records
No Umbrella funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
No Umbrella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about No Umbrella
What does No Umbrella do?
No Umbrella Media is a full-service video production company in Portland, Maine delivering brand storytelling, event coverage, advocacy, creative and specialized content, drone filming and photography, and agency production partnership services. The team produces documentaries, promotional videos, fundraising and PSAs, animated explainers, television campaign spots, and provides an on-site production studio for commercial, corporate event, and livestream production. Work is delivered on a project basis for agencies, government organizations, nonprofits, and brands.
Is No Umbrella a public or private company?
No Umbrella is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was No Umbrella founded?
No Umbrella was founded in 2009. It employs 1 to 10 people.
Where is No Umbrella based?
No Umbrella is headquartered in Portland, United States, in the North America region.
How does No Umbrella make money?
Three revenue lines are on record. Video Production Services are the primary driver. The others are agency Partnership Production and government and Nonprofit Contracts.
Who are No Umbrella's main competitors?
Broad incumbents on record are Radical Media and Pulse Films. Direct peers are Sandwich Video, Merman, Arts+Labor, Tool of North America, M ss ng P eces and Lemonade.
Does No Umbrella have an API?
No public API is recorded for No Umbrella.
What industry is No Umbrella in?
No Umbrella's product category is Video Production Services. Its primary akta.pro industry code is MPAAAMAA, Commercial Production Companies (Live-Action). Its NAICS code is 51211 and its SIC code is 7812.