What Paradise Recreation & Park District does

Paradise Recreation & Park District (PRPD) is a California special district government entity organized in 1947 under the Recreation and Park Districts Principle Enabling Act (Public Resources Code §5780 et seq.), providing parks, recreation facilities, programs, and public event spaces to residents of Paradise, Concow, Yankee Hill, Magalia, and Butte Canyon in Butte County, California. The district operates Terry Ashe Recreation Center, Paradise and Concow Pools, Bille Park, and is developing Lakeridge Park and the Paradise Community Center (slated for 2026). Core programming spans aquatics, youth development (Elements program for ages 16-22, camps, fitness, field trips), adult health and fitness (kayaking, yoga, pickleball, dance, jujitsu, softball), pre-school programs (Tiny Tots, Forest Friends), stewardship and volunteer activities, and wedding and event rentals. The district runs the Healing Trauma Through Nature program in partnership with Butte County Office of Education, CSU Chico Ecological Reserves, Outdoor Education for All, Odyssey Teams, and Feather River Center to address youth recovery following the 2018 Camp Fire.

The district's revenue model is diversified across property tax revenue from within its service area, fees from recreation programs and facility rentals, development impact fees from new construction, and competitive grants for specific projects (notably a $1,439,535 Rural Recreation and Tourism Grant for Bille Park and a $100,000 Butte Strong Fund / Aaron Rodgers NorCal Fire Recovery Fund grant). Technology is non-proprietary: registration and facility booking run on Sportsman Parks and Recreation Software (Sportsman SQL) via activityreg.com, with a planned 2026 migration to a mobile-friendly platform at rec.us/paradiseprpd; the website itself runs on the Streamline platform designed for special districts. The district is governed by an elected five-member Board of Directors with staggered four-year terms and currently operates with 11-50 employees. Go-to-market is community-led, relying on the website, email listservs via Groups.io, media releases, and a network of partner organizations (Neighbor-To-Neighbor, Paradise Arts Center, Paradise Garden Club, Paradise Horsemen's Association, etc.) to reach residents. Customer segments are predominantly residential, segmented into youth and families, adult community members, facility renters and event organizers, and partner organizations, with no enterprise or commercial customer concentration.

Name

Paradise Recreation & Park District

Legal name

Paradise Recreation & Park District

Website

https://paradiseprpd.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Paradise Recreation & Park District is a California special district providing parks, recreation programs, aquatic facilities, youth services, and event venues to residents of Paradise, Concow, Yankee Hill, Magalia, and Butte Canyon in Butte County, California.

Ownership category

akta.pro rank

Product category

Public Parks and Recreation Services

NAICS

Nature Parks and Other Similar Institutions (712190), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

National Park & Conservancy Lodges (THAGAIAI)

Keywords

• Public parks management
• Community recreation programs
• Facility rental services
• Aquatics and youth programs
• Special district government

Headquarters

HQ city

Paradise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Property Tax Revenue: As a special district formed under the Recreation and Park Districts Principle Enabling Act (Public Resources Code §5780 et seq.), the district receives property tax revenue from within its service area.
2. Program and Activity Fees: Fees collected from recreation programs including aquatics, fitness classes (yoga, dance, jujitsu), youth programs, adult sports leagues, and leisure classes.
3. Facility Rentals: Revenue from renting district facilities including the Terry Ashe Recreation Center, Paradise Community Center (coming 2026), and park venues for weddings and events.
4. Grant Funding: The district receives grant funding for specific projects and programs, such as the $100,000 grant from Butte Strong Fund and Aaron Rodgers NorCal Fire Recovery Fund for the Healing Trauma Through Nature program.
5. Impact Fees: Development impact fees collected for new construction within the district service area.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Paradise Recreation & Park District is a California special district that operates public parks, recreation facilities, and community programs for residents of Paradise, Concow, Yankee Hill, Magalia, and Butte Canyon in Butte County. Core offerings include aquatics programs, youth programs (camps, fitness, field trips), adult activities (yoga, kayaking, sports leagues), pre-school programs, stewardship/volunteer programs, and facility rentals for weddings and community events. The district is funded primarily by property tax revenue, program and activity fees, facility rental income, development impact fees, and grants.

Product overview

Paradise Recreation & Park District operates as a single unified parks and recreation service offering community recreation programs, parks management, and facility rentals. The core offerings include online registration and facility booking for programs and rentals, aquatics (Paradise and Concow Pools), youth programs (Elements, camps, fitness, field trips), adult activities (health/fitness, sports leagues, leisure classes), pre-school programs (Tiny Tots, Forest Friends), stewardship/volunteer programs, community support services (scholarships, donations), and the Healing Trauma Through Nature program. The district manages parks and facilities including Bille Park, Terry Ashe Recreation Center, Lakeridge Park (in progress), and the upcoming Paradise Community Center (2026).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• The Healing Trauma Through Nature program coordinates expanded outdoor experiences designed to heal youth affected by the Camp Fire

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and supporting.

• Butte County Office of EducationcoreStrategic or Co-development Partner · 1 June 2019Partner in the Healing Trauma Through Nature program, formed at the Youth Services Summit held in Paradise in June 2019. Contributing to the development of comprehensive outdoor experiences designed to heal youth affected by the Camp Fire.
• CSU Chico Ecological ReservescoreStrategic or Co-development Partner · 1 June 2019Partner in the Healing Trauma Through Nature program providing outdoor education resources and expertise in ecological programming for youth trauma recovery.
• Outdoor Education for All (OEFA)coreStrategic or Co-development Partner · 1 June 2019Non-profit community partner providing outdoor education programming. Listed as a community partner organization with dedicated page on district website. Active in the Healing Trauma Through Nature collaboration.
• Odyssey TeamssupportingStrategic or Co-development Partner · 1 June 2019Organization participating in the Healing Trauma Through Nature program collaboration, contributing to youth services and outdoor programming.
• Feather River CentersupportingStrategic or Co-development Partner · 1 June 2019Local organization participating in the Healing Trauma Through Nature program collaboration for youth services in Butte County.
• North Valley Community FoundationsupportingGTM or Marketing PartnerPartnership for donation processing and event sponsorship through North Valley Community Foundation platform, enabling community members to support PRPD through charitable giving.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Others

• California Special Districts Association: Association representing California independent special districts including parks and recreation districts. Comparable as an ecosystem peer that provides governance training, advocacy, and resources to districts of the same statutory class as PRPD.

Emerging players

• YMCA of Superior California: Regional YMCA operating community recreation, aquatics, youth programs, and wellness services in Northern California including the Sacramento region. Comparable as a youth, aquatics, and adult-fitness program provider, with overlap in customer segments, though operates as a nonprofit rather than government entity.

Broad incumbents

• Midpeninsula Regional Open Space District: California independent special district preserving and managing open space and parks in the San Francisco Bay Area. Comparable in statutory structure and nature-based programming focus, though significantly larger and focused on open-space conservation rather than community recreation facilities.
• East Bay Regional Park District: Large California special district managing 73 parks and regional recreation areas. Comparable in statutory district structure and core parks/recreation service offering, but operates at much larger scale and focuses on regional parklands rather than community recreation programming.
• Sacramento County Regional Parks: County-operated parks and recreation system providing parks, aquatics, and community programs across Sacramento County. Comparable in parks management and community recreation programming, but operates as a county government function rather than an independent special district.

Regional players

• Boys & Girls Clubs of the North Valley: Youth development organization serving Butte and Glenn counties with afterschool programs, sports, and outdoor activities. Comparable as a youth-programming peer serving the same North Valley geography, with overlapping youth and family customer segments though narrower mission scope.

Direct peers

• Conejo Recreation & Park District: California special district operating under the same Recreation and Park Districts Principle Enabling Act, providing parks, recreation programs, and facility rentals in Thousand Oaks. Directly comparable as a same-state peer district with the same statutory structure and community-recreation service mix.
• Truckee Donner Recreation & Park District: California special recreation and park district serving a small mountain community with parks, recreation programs, aquatics, and facility rentals. Highly comparable as a rural California peer with similar population scale, mountain-region service mix, and statutory funding model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/paradise-recreation-and-park-district

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paradise Recreation & Park District