Pasadena Audubon Society

What Pasadena Audubon Society does

Pasadena Audubon Society is a Pasadena, California-based 501(c)(3) nonprofit founded in 1904 and operating as a local chapter of the National Audubon Society. It focuses on birding, bird education, and bird habitat conservation, serving individual members, students, families, and amateur naturalists across the greater Pasadena area.

Its programmatic offerings include a bimonthly newsletter (The Wrentit), monthly membership meetings, Birding 101 workshops, scheduled field trips, a Bird Science Program that brings ornithology curricula into local schools, and a Young Birders Club for children aged six and older. Technically notable assets include Motus Wildlife Tracking System stations at Bear Divide (dedicated April 2022, with a second station installed November 2022) that contribute telemetry to a continental migratory-bird research network. The chapter also produces the Field Notes Podcast, maintains a Native Habitat Garden at Washington Elementary, planted 15 native trees for California Clean Air Day on October 5, 2022, and engages in municipal advocacy including a local Street Tree Plan.

Revenue is generated primarily through individual chapter memberships ($35/year), a $10/year newsletter subscription, branded merchandise sales, and individual donations spanning one-time, recurring, stock, and planned giving channels. The organization runs with 1–10 employees and a volunteer-driven governance structure, with no enterprise customers, contracted revenue, or institutional grants disclosed.

Name

Pasadena Audubon Society

Legal name

Pasadena Audubon Society

Website

https://pasadenaaudubon.org

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

1–10 employees

Short description

Pasadena Audubon Society is a Pasadena, California-based 501(c)(3) nonprofit founded in 1904 that delivers birding education, habitat conservation, and community field programming to members, students, and amateur naturalists in greater Pasadena.

Ownership category

akta.pro rank

Product category

Conservation Nonprofit Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Wildlife Viewing & Birdwatching Tours (THAAAEAB), Conservation & Human–Wildlife Conflict Mitigation (BPAGAIAI)

Keywords

• Bird conservation
• Birding education
• Habitat restoration
• Wildlife tracking
• Community birding

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership dues that support conservation, education and outreach efforts. Chapter-only membership available at $35/year, which differs from National Audubon Society membership.
2. Donations: One-time and recurring donations, including donations to honor loved ones, stock donations, and planned giving through wills, trusts, or insurance plans.
3. Newsletter Subscription: The Wrentit newsletter subscription available separately from membership at $10/year.
4. Merchandise Sales: PAS gear and merchandise available for purchase, including items like tea towels and holiday gifts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Pasadena Audubon Society promotes birding, bird education, and bird habitat conservation through free field trips, monthly meetings, classroom and youth education programs (Bird Science Program, Young Birders Club, Birding 101), and conservation initiatives including native habitat gardens, street tree advocacy, and a Motus wildlife tracking station at Bear Divide. It sustains these activities through annual chapter memberships, donations, newsletter subscriptions, merchandise sales, and grants.

Product overview

Pasadena Audubon Society offers a portfolio of educational programs, conservation initiatives, and community engagement services centered on birding and avian conservation. Core offerings include the Wrentit newsletter publication, Bird Science Program (classroom lessons and field trips), the award-winning Young Birders Club for children 6+, and regular field trips and monthly programs. Conservation technology is represented by their Motus wildlife tracking station at Bear Divide. Additional services include the Field Notes Podcast, native habitat garden projects, street tree advocacy, and merchandise (PAS gear).

Differentiator

Problem solved

Functional benefit

Brands

• The Wrentit: The society's official newsletter, published for members, covering birding news, conservation updates, and society activities

Products and services

• Pasadena Audubon Chapter Membership Annual chapter-only membership of Pasadena Audubon Society at $35/year, distinct from National Audubon Society membership, that supports local conservation, education, and outreach efforts. Members gain access to the bimonthly Wrentit newsletter and participation in field trips and monthly meetings.
• The Wrentit Newsletter Standalone subscription to the bimonthly Pasadena Audubon newsletter at $10/year, available separately from membership, covering birding news, conservation updates, and society activities; paperless option offered via email.
• PAS Gear and Merchandise Branded Pasadena Audubon merchandise and gifts, including tea towels, holiday gifts, and other PAS gear available for purchase on the society's online gear page.
• Bird Science Program Science-based classroom lessons combined with field trips offered at Pasadena public schools, bringing birding and bird science education directly into K-12 classrooms and the surrounding community.
• Young Birders Club Club welcoming children aged 6+ and all experience levels, offering eight meetings per year, field trips, and volunteer educational outreach events focused on birds and conservation; described as an award-winning program.
• Birding 101 Workshop Beginning birding skills workshops covering bird identification, habitat, migration, drawing, bird families, and how botany relates to birds, aimed at new birders in the Greater Pasadena area.
• The Field Notes Podcast Podcast covering avian topics including birding, ornithology, and conservation, distributed via Linktree and accessible to the public free of charge.
• Birding Field Trips Free birding field trips open to anyone at any experience level, led by knowledgeable guides to local and regional birding locations in the Greater Pasadena and Southern California area.
• Monthly Programs and Meetings Regular monthly meetings featuring presentations on birding, ornithology, and conservation topics, open to members and the general public as a community education and engagement offering.

Quantifiable outcome

• 50+ bird species spotted at Washington Elementary Native Habitat Garden
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• US Forest ServicecoreStrategic or Co-development Partner · 1 November 2022Partnership agreement with US Forest Service allowing Pasadena Audubon to install a Motus tracking station at Bear Divide in the Angeles National Forest. The station was completed in November 2022 and is operational, tracking migrating birds equipped with Motus transmitters.
• My Zero Waste StoreminorStrategic or Co-development Partner · 5 October 2022Local refill store collaborated with Pasadena Audubon on tree planting initiative for California Clean Air Day. On October 5, 2022, 15 native trees were planted on Cypress and Orange Grove.
• Southern Sierra Research StationcoreStrategic or Co-development PartnerProvided invaluable help for the design and installation of the Bear Divide Motus station, contributing technical expertise to the project.
• Motus.orgcoreTechnology or IntegrationThe Motus wildlife tracking system operator and platform. Pasadena Audubon stations detect birds with Motus transmitters and upload data to the Motus network. Data from Bear Divide station is available at motus.org/data.
• Sonoran Joint VentureminorStrategic or Co-development PartnerFunding partner for the Bear Divide Motus station project, contributing to the conservation research infrastructure.
• Los Angeles ZoominorStrategic or Co-development PartnerPasadena Audubon helped install a Motus station at the Los Angeles Zoo, expanding the Motus network presence in Southern California.
• National Audubon SocietycoreStrategic or Co-development PartnerPasadena Audubon is a local chapter of the National Audubon Society (NAS). Used a Burke Grant from National Audubon to develop the Washington Elementary Native Habitat Garden.
• Pasadena Water and PowerminorStrategic or Co-development PartnerSponsored the Washington Elementary Native Habitat Garden project, providing signage and drip irrigation for the native plant and pollinator garden.
• Jesse Chang / Catalyst SGVminorStrategic or Co-development PartnerVolunteer garden designer for Washington Elementary STEM Magnet Native Habitat Garden, contributing professional landscape design services.
• California Clean Air DayminorStrategic or Co-development PartnerProvided $1,000 grant to Pasadena Audubon for tree planting on California Clean Air Day 2022, supporting urban biodiversity and air quality improvement.
• Washington Elementary STEM Magnet (WSEM)coreStrategic or Co-development PartnerPasadena Audubon developed a native habitat garden at Washington Elementary as an extension of their Bird Science Program. The garden features California native plants, outdoor classroom space, and rainwater garden with bioswales.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• American Bird Conservancy: National nonprofit dedicated to bird and habitat conservation across the Americas. Overlaps with PAS in conservation mission, advocacy, and habitat work, but operates at national/international scale with a much larger program portfolio.
• National Audubon Society: National umbrella organization and parent entity of Pasadena Audubon Society. Operates the broader Audubon network, advocacy, magazine, and Burke Grant program that directly funds PAS programming. Same mission (bird conservation and education), vastly larger scale.
• Cornell Lab of Ornithology: Major ornithology research and citizen-science institution. Operates the Motus Wildlife Tracking System platform that PAS's Bear Divide station feeds into, and shares PAS's educational and bird-monitoring mission at a much larger scale.
• The Nature Conservancy (California Chapter): Large environmental nonprofit active in California land conservation, habitat restoration, and policy advocacy. Mission overlaps with PAS's habitat and native-plant work, but operating scope is much broader and far larger.

Direct peers

• Golden Gate Audubon Society: San Francisco Bay Area Audubon chapter delivering field trips, education programs, and habitat conservation - an equivalent chapter-level organizational model to Pasadena Audubon, with similar revenue and program structure.
• San Fernando Valley Audubon Society: Sibling Audubon chapter serving a neighboring Southern California community with field trips, programs, and conservation work. Closely analogous to Pasadena Audubon in mission, structure, and chapter-level operations.
• Los Angeles Audubon Society: Another local Audubon chapter operating in the Los Angeles basin with birding field trips, education programs, and conservation advocacy. Directly comparable mission, member-dues model, and geographic overlap.
• Santa Monica Bay Audubon Society: Local Audubon chapter covering the Santa Monica Bay/westside LA area. Runs comparable birding field trips, monthly meetings, and conservation initiatives targeting urban Southern California habitats.
• Sea & Sage Audubon Society: Orange County-based Audubon chapter offering similar mix of field trips, education, conservation advocacy, and youth programs. Comparably sized and structured nonprofit chapter with overlapping Southern California focus.

Regional players

• Sierra Club Angeles Chapter: Angeles Chapter covers the same Southern California geography as PAS, with field outings, local conservation advocacy, and volunteer-driven programming. Comparable community-based environmental engagement model in adjacent (broader) mission space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/pasadenaaudubon
• Facebookfacebook.com/PasadenaAudubon
• LinkedInlinkedin.com/company/pasadena-audubon-society
• Instagraminstagram.com/pasadenaaudubon

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pasadena Audubon Society