Malahi
Malahi is a Saudi Arabian family entertainment company that owns and operates nine entertainment brands across Saudi Arabia, including karting (Doos), trampoline parks (Fazz), adventure experiences (1noos), children's venues (Lambie), and licensed international IPs like Assassin's Creed. It monetizes through venue operations and franchise rights licensing.
- Company typePrivate
- Founded2022
- HeadquartersRiyadh, Saudi Arabia
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Malahi does
Malahi is a Saudi Arabian family entertainment company headquartered in Riyadh, established in 2022 through the merger of Osoul and Asateer entertainment companies — entities that had operated in the Saudi entertainment sector since 1994. The company operates as a multi-brand entertainment platform, owning and managing nine distinct entertainment concepts: Doos (high-performance karting), 1noos (action and adventure experiences including climbing and jumping), Fazz (trampoline and parkour facilities for families), Lambie (children's learning and entertainment for under-10s), Garage, sparkys, Snowy Forest, Sky Zone, and Assassin's Creed (a live entertainment experience operated in partnership with Ubisoft). These venues are deployed across multiple regions of Saudi Arabia and target families with children as the primary customer segment, with secondary exposure to adventure seekers, children, and commercial center operators.
The company's business model rests on two revenue streams: direct operation of owned entertainment venues (categorized in source data as one-time license fees, reflecting venue-based ticket and admission revenue) and franchise rights licensing to local and regional investors (royalty-based revenue). The franchise layer extends brand reach without proportional capital expenditure. Malahi also markets entertainment solutions to commercial centers and gathering sites, identifying a B2B distribution channel alongside its B2C core. Marketing and customer engagement are conducted primarily through the company website (malahi.com), email newsletter, video and photo galleries, and earned media coverage. The company claims membership in international entertainment organizations and adherence to international safety and quality standards, positioning it as a quality-tier operator within the Saudi family entertainment market.
Malahi firmographics
Firmographics- Name
- Malahi
- Legal name
- Malahi Company
- Website
- https://malahi.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Short description
- Malahi is a Saudi Arabian family entertainment company that owns and operates nine entertainment brands across Saudi Arabia, including karting (Doos), trampoline parks (Fazz), adventure experiences (1noos), children's venues (Lambie), and licensed international IPs like Assassin's Creed. It monetizes through venue operations and franchise rights licensing.
- Ownership category
- akta.pro rank
Where Malahi is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Malahi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Entertainment Venue Operations: Revenue generated from owning and operating entertainment sites across various regions of Saudi Arabia
- Franchise Rights: Providing franchise rights to local and regional investors for brand licensing
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Malahi product offering
Product offeringCore offering
Malahi owns and operates a portfolio of family entertainment venues in Saudi Arabia spanning karting (Doos), action/adventure (1noos), trampoline and parkour (Fazz), children's learning and entertainment (Lambie), and other branded experiences including Assassin's Creed in partnership with Ubisoft. The company runs these venues directly, offers franchise rights to local and regional investors, and provides entertainment solutions for commercial centers and gathering sites, all adhering to internationally accredited safety and quality standards.
Product overview
Malahi is a Saudi entertainment company formed in 2022 through the merger of companies operating in the entertainment sector since 1994. The company operates as a multi-brand entertainment portfolio platform, owning and operating nine distinct entertainment brands: Doos (high-performance karting), 1noos (action/adventure experiences), Fazz (trampoline and parkour), Lambie (children's learning and entertainment), Garage, sparkys, Sky Zone, Assassin's Creed (in partnership with Ubisoft), and Snowy Forest. The portfolio covers various entertainment categories including motorsports, climbing, jumping, physical fitness activities, and interactive gaming experiences across multiple regions of Saudi Arabia.
Differentiator
Problem solved
Functional benefit
Brands
- Doos: Doos Karting - designed for individuals enthusiastic about race and challenges, providing unique experiences with latest high-performance karting technologies. A safe sport suitable for different age groups and attracts motorsports fans of both genders.
- 1noos
- Fazz
- Lambie
- Garage
- sparkys
- sky zone
- Assassin's Creed
- snowy forest
Products and services
- Doos Karting (Doos)
Companies that use Malahi
Customer profileSegments5 records
Ideal customer profiles4 records
Malahi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Malahi partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Osoul and Asateer Entertainment CompaniescoreMalahi was established in 2022 through the merger of Osoul and Asateer entertainment companies, which had been operating in the entertainment sectors since 1994. The merger was formalized in late 2023 with the signing ceremony attended by the Chairman of the Board Muhammad Abdullah Al-Nimr, Vice Chairman Meshal Al-Hokair, and Board member Meshal Al-Shenaifi. The CEO Muhammad Saleh Al-Shathri represented Osool Company and Executive Vice President Ghaith Abdul Rahman Mazi represented Asateer Company at the signing.
- UbisoftflagshipMalahi partnered with global gaming company Ubisoft to bring the Assassin's Creed live entertainment experience to Saudi Arabia. This marked Malahi's launch into digital-to-physical entertainment experiences, bringing one of the world's most prominent video game IPs into a live entertainment format. The agreement was signed by CEO Muhammad Al-Shathri and Nawaf Al-Nagmoush representing Ubisoft.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Malahi competitors and assessment
Company assessmentBroad incumbents
- Dave & Buster's: US-listed operator of large-format eatertainment venues combining dining, arcade, and sports entertainment. Comparable as a public benchmark for the family entertainment venue business model and unit economics.
- Main Event Entertainment: US family entertainment chain combining bowling, laser tag, arcade, and food. Comparable as a broad-based family entertainment venue operator with a multi-activity format similar to Malahi's portfolio.
- Chuck E. Cheese: US family entertainment center chain focused on children and family visits with games, rides, and food. Comparable as an incumbent operator in the family entertainment center category.
Direct peers
- Magic Planet: Family entertainment center chain with strong MENA presence (including Saudi Arabia). Comparable as a multi-format indoor family entertainment venue operator in the same regional market.
- KidZania: Global children's edutainment franchise operator. Comparable to Malahi's Lambie brand as a franchised children's learning-through-play entertainment concept with international expansion.
- Trampo: MENA-based trampoline and active entertainment park operator. Comparable as a regional family/adventure entertainment venue operator targeting similar family and youth segments.
- SELA (Saudi Entertainment and Leisure Activities): Saudi Arabia's flagship domestic entertainment operator developing cinemas, family entertainment centers, and leisure attractions. Directly comparable as a Saudi-focused multi-format family entertainment platform riding Vision 2030 tailwinds.
Emerging players
- Sky Zone: Global trampoline park franchise. Malahi operates the Sky Zone brand in Saudi Arabia; Sky Zone is therefore both a licensor and a comparable trampoline-focused entertainment operator.
- iFLY Indoor Skydiving: Global franchise of indoor skydiving and adventure attractions. Comparable as a franchise-driven adventure entertainment concept targeting similar family and thrill-seeking segments.
Regional players
- Tamimi Markets (entertainment centers): Major Saudi retailer that has co-developed in-store family entertainment attractions. Comparable as a Saudi-based operator integrating entertainment concepts within commercial footprints.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Malahi social profiles
Digital presenceMalahi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Malahi leadership team
Management profileNumber of profiles
Profiles5 records
Malahi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Malahi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Malahi
What does Malahi do?
Malahi owns and operates a portfolio of family entertainment venues in Saudi Arabia spanning karting (Doos), action/adventure (1noos), trampoline and parkour (Fazz), children's learning and entertainment (Lambie), and other branded experiences including Assassin's Creed in partnership with Ubisoft. The company runs these venues directly, offers franchise rights to local and regional investors, and provides entertainment solutions for commercial centers and gathering sites, all adhering to internationally accredited safety and quality standards.
Is Malahi a public or private company?
Malahi is a private company. It is classified as unknown and is currently operating.
When was Malahi founded?
Malahi was founded in 2022.
Where is Malahi based?
Malahi is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Malahi make money?
Two revenue lines are on record. Entertainment Venue Operations are the primary driver. The others are franchise Rights.
Who are Malahi's main competitors?
Broad incumbents on record are Dave & Buster's, Main Event Entertainment and Chuck E. Cheese. Direct peers are Magic Planet, KidZania, Trampo and SELA (Saudi Entertainment and Leisure Activities). Emerging players are Sky Zone and iFLY Indoor Skydiving. Tamimi Markets (entertainment centers) is listed as a regional player.
Does Malahi have an API?
No public API is recorded for Malahi.