What PROPER PRODUCTIONS LIMITED does

Proper Productions Limited is an independent London-based live events production company founded in 2007 (UK Companies House registration 5600185) that delivers end-to-end production management across five service lines: touring, festivals, corporate events, charity events, and consultancy. The company operates from 53 Kingsway Place, Farringdon with a reported 1–10 headcount, supported by an extended network of freelance production crew. Its production portfolio spans major-tour site management and promoter representation on world tours for Taylor Swift (Eras Tour, 2024), P!NK (Summer Carnival), Def Leppard x Mötley Crüe, Ed Sheeran (Mathematics Tour), Roger Waters (Dark Side of the Moon), Madonna, the Rolling Stones and Coldplay, alongside multi-year directorship roles at BST Hyde Park since 2013 and All Points East since 2021.

The company earns revenue through professional-services engagements — quote-based, project-by-project contracts with artists, festival promoters, corporate brands, charities and labels. Strategic relationships with Live Nation, AEG Presents, Universal Music Group, Sony Music and EMI provide distribution into premier touring inventory; charity partners include Médecins Sans Frontières, War Child UK, The Prince's Trust and Boodles. The corporate segment spans broadcast (TikTok, Coachworks 2021), retail (ASOS staff party 2021), luxury hospitality (Ritz-Carlton Almaty 2013, The Dorchester), and awards shows (FIFA Best Football Awards 2024). Founder and Managing Director Mark Ward co-founded the Eco Action Partnership in 2004/2009, embedding sustainability advisory into the consultancy service line.

Financially, Proper Productions Limited is a privately held UK limited company with no disclosed investors, no funding rounds, and no public revenue figure. No AI/ML capability is referenced across the service stack, and there are no patents or proprietary software assets disclosed. The operating geographies span the UK, USA, Canada, Australia, New Zealand, UAE and Kazakhstan, reflecting global touring reach delivered from a single London base. The business model is best characterised as a relationship-led, project-based events production boutique sustained by repeat-engagement anchors rather than scale-driven volume.

Name

PROPER PRODUCTIONS LIMITED

Legal name

Proper Productions Limited

Website

https://properproductions.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Proper Productions Limited is a London-based independent live events production company founded in 2007, delivering touring, festival, corporate, charity and consultancy services for global artists, promoters and brands.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Touring Production Management: Production management services for music tours, handling technical production, logistics, and on-site coordination for artists performing at arenas and stadiums globally.
2. Festival Production Direction: Full production direction services for festival events, managing multiple stages, technical production, and artist liaison across multi-day city festivals.
3. Bespoke Events Production: Custom event production for private events including weddings, celebrity functions, product launches, and corporate galas.
4. Corporate Events Management: Technical production and event management services for corporate clients including staff parties, product launches, and brand activations.
5. Consultancy Services: Advisory services covering sustainability, health and safety, licensing, budgeting, and civic projects for event organizers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Proper Productions Limited is an independent live events production organisation that delivers end-to-end production management for touring, festivals, corporate, charity, and bespoke private events. Services span technical production, artist liaison, multi-stage coordination, tour management, and sustainability/health-and-safety/licensing consultancy. The company serves music artists, festival organisers, corporate brands, and charitable organisations across the UK and internationally.

Product overview

Proper Productions Limited is an independent events organisation founded in 2007, offering a comprehensive suite of live event production services. The company's core offerings include Touring Services (managing world tours for major artists), Festivals (producing and directing events like BST Hyde Park and All Points East), Corporate Events, Charity Events, and Consultancy Services (sustainability, licensing, health & safety, budgeting). The company specializes in delivering exceptional strategic planning, creative ideas, and high-quality production across touring, festivals, events, corporate, charity, and consultancy divisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Touring Services Full-service production management and tour management for music artists performing at arena and stadium level. Includes stage production, technical direction, on-site coordination, and artist liaison. Clients include Deadmau5 (2009-2015), Taylor Swift Eras Tour (2024), Def Leppard x Motley Crue, P!NK Summer Carnival, and Pendulum Live.
• Festival Production Direction Production direction, technical management, and artist liaison across multi-stage festivals including BST Hyde Park (since 2013), All Points East (since 2021), Houghton Festival, Isle of Wight Festival, Sundown Festival, and North East Live.
• Bespoke Events Production of bespoke private events including celebrity functions, weddings, corporate gatherings, and high-profile launches. Includes productions such as Pink Floyd 'The Endless River' album launch, Jimmy Page Book Launch, and Tina Turner x Stevie Wonder events.
• Corporate Events Technical production and event management for corporate clients including staff parties, product launches, brand activations, broadcast series, and venue openings. Past engagements include TikTok five-day live broadcast at Coachworks (December 2021), ASOS staff party at Alexandra Palace (November 2021), Ritz-Carlton hotel opening in Almaty, Kazakhstan (2013), and the Best FIFA Football Awards at Hammersmith Apollo (January 2024).
• Charity Events Production of charity fundraising events and integration of charity fundraising presence into commercial music tours. Includes partnerships with Médecins Sans Frontières (over £800,000 raised via Ed Sheeran Mathematics Tour), War Child UK (Pendulum charity show, February 2024), The Fayre of St James (over £250,000 annually for The Felix Project, The Childhood Trust, and Quintessentially Foundation), and The Prince's Trust (Party in the Park, 6-year programme).
• Event Consultancy Advisory services for events and venues covering sustainability (via the Eco Action Partnership heritage), civic projects, health and safety, licensing, and budgeting.

Quantifiable outcome

• BST Hyde Park has become an award-winning and iconic central London event since 2013
• +3 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Live NationcoreStrategic or Co-development PartnerMajor live entertainment company and promoter. Proper Productions works as production site managers and promoter representatives for Live Nation events, including Def Leppard x Motley Crue world tour at Sheffield Bramall Lane Stadium.
• AEG PresentscoreStrategic or Co-development PartnerLeading entertainment and sports presenter. Proper Productions have worked with AEG since BST Hyde Park inception in 2013, helping secure the Royal Parks license and serving as production directors.
• Universal Music Group (UMG)coreStrategic or Co-development PartnerMajor record label group. Proper Productions produces UMG events including Sundown Festival and works with UMG artists on touring productions.
• Sony MusicminorStrategic or Co-development PartnerMajor record label. Listed as a partner in the Our Partners section of the website.
• EMIminorStrategic or Co-development PartnerRecord label under Universal Music Group. Proper Productions produced EMI Summer Away Days events.
• War ChildcoreStrategic or Co-development PartnerCharity organization supporting children in conflict zones. Proper Productions manages charity shows including Pendulum charity event at Here At Outernet in February 2024 raising money and awareness.
• Médecins Sans Frontières (MSF)coreStrategic or Co-development PartnerInternational medical humanitarian organization. Proper Productions has a long-standing partnership aiding MSF's live-music-related fundraising, including Ed Sheeran Mathematics Tour raising over £800,000.
• The DorchesterminorChannel Partner/ Reseller/ DistributorLuxury hotel venue in London. Proper Productions has produced private events at The Dorchester including weddings with performances by major artists.
• The Prince's TrustminorStrategic or Co-development PartnerYouth charity in the UK. Party in the Park was the UK's biggest live radio event raising funds for The Princes Trust over 6 years.
• QuintessentiallyminorStrategic or Co-development PartnerLuxury lifestyle management company. Organized Ritz-Carlton Hotel opening in Almaty, Kazakhstan featuring Will.i.am performance.
• A Greener FutureminorStrategic or Co-development PartnerEnvironmental organization. Listed as partner supporting sustainable events industry practices.
• BoodlesminorStrategic or Co-development PartnerLuxury British menswear brand. Proper Productions produced the Boodles Boxing Ball charity event.
• LS EventsminorChannel Partner/ Reseller/ DistributorEvent production company. Listed as partner in Our Partners section.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CAA (Creative Artists Agency): Major global talent agency with significant live events and touring advisory/production capabilities. As a broad incumbent, it represents the consolidation trend that could pressure boutique producers like Proper Productions.
• WME (William Morris Endeavor): Global talent agency whose live events division produces and coordinates touring and live performances for major artists. As a broad incumbent, it competes with boutique producers like Proper Productions for artist production mandates.
• PRG (Production Resource Group): Global provider of event production services, equipment, and crew for concerts, tours, and corporate events. While much larger than Proper Productions, it competes in the same overall production services market and is a meaningful incumbent competitor.

Direct peers

• Hawthorn: UK-based event production company providing technical staging, lighting, and event management services to corporate clients, festivals, and live events - directly comparable in service mix to Proper Productions' corporate and event work.
• LS Events: Listed as a partner on Proper Productions' own website, LS Events is a UK-based event production company offering comparable touring and festival production services, making it the most direct domestic peer.
• Solo Agency: UK-based live event production and tour management firm serving music artists and festivals with comparable touring, festival, and bespoke event production services.
• Neg Earth: UK-based lighting hire and production services company serving touring artists and major festivals, directly comparable to Proper Productions' touring and festival production work.
• Adlib Audio: Liverpool-based event production company providing lighting, sound, and tour production services for music touring and festivals across the UK and Europe, similar in scale and client profile to Proper Productions.
• Entec Sound & Light: UK event production company specialising in lighting, sound, video, and rigging for concerts, tours, and corporate events - a direct competitor in the UK production services market.
• Pearce Hire: UK-based event production company providing lighting, audio, and staging services for concerts, festivals, and corporate events, with comparable boutique-scale operations and client mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BSTHydePark
• Instagraminstagram.com/properproductionsltd
• LinkedInlinkedin.com/company/proper-productions-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROPER PRODUCTIONS LIMITED