What Vinello Retail Gmbh does

Vinello Retail GmbH is a Dresden-based, founder-controlled German online wine retailer and wine shipping company (Weinhandel & Weinversand) operating under the VINELLO retail GmbH legal entity. The firm runs a long-form e-commerce catalog comprising over 20,952 wines and 4,199 spirits sourced from 40 countries and 1,605 represented wineries, alongside bag-in-box formats, mystery boxes, vouchers, and curated tasting sets. The catalog is bio-certified under DE-ÖKO-039 and fronted by a Shopware-based storefront with multi-currency checkout (€, $, AUD, £, ¥), structured critic-rating taxonomies (Robert Parker, James Suckling, Falstaff, Jancis Robinson, Wine Spectator, Wine Enthusiast), and detailed filtering by grape variety, country, region, taste, occasion, and food pairing.

The business operates three coordinated go-to-market motions. The primary D2C channel is the vinello.de e-commerce storefront with unit pricing (€6–€65 per 0.75L bottle), volume discounts (buy 6 pay for 5; 12+ bottles 5% off; 24+ bottles 6% off), a €25 minimum order, free shipping above €150, and payment rails spanning Klarna invoice, PayPal, ApplePay, Amex, Mastercard, Visa, SEPA, Twint, and iDEAL. A second motion is the VINELLO.business B2B service targeting hotels, restaurants, catering, and specialist wine retailers with dedicated procurement terms. A third motion is the VINELLO.outlet physical wine depot in Dresden-Blasewitz, offering in-person consultation, appointment-based tastings, and same-day Click & Collect.

Logistics are executed via DHL, UPS, and DPD, with UPS Express enabling same-day dispatch for time-sensitive cross-border orders into 23 countries across Europe, Asia, Oceania, the Americas, and Africa. The company is privately held, has no disclosed funding rounds, no subsidiaries, and no M&A activity, with founder René Harnisch serving as Managing Director (Gründer & Geschäftsführer). Revenue is not publicly disclosed; the business is operated on a transactional one-time-purchase revenue model rather than subscriptions or enterprise contracts.

Name

Vinello Retail Gmbh

Legal name

VINELLO retail GmbH

Website

https://www.vinello.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Vinello Retail GmbH is a Dresden-based online wine and spirits retailer (Weinhandel & Weinversand) serving D2C consumers across 23 countries and HORECA businesses through its e-commerce platform, physical wine depot, and B2B sub-brand.

Ownership category

akta.pro rank

Product category

Online Wine and Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (4453), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Liquor Stores (Off-Premise Spirits Retail) (CRANABAA), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Online wine retail
• Wine e-commerce
• Spirits retail
• Wine shipping
• HORECA wine supply

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine and Spirits Retail Sales: VINELLO generates revenue through direct product sales of wines, spirits, and wine packages to consumers and B2B customers. The business operates on a transactional model where customers purchase individual bottles or packages at listed prices with shipping costs added. Volume discounts are offered (e.g., 'Kaufe 6 und zahle nur 5', 'Spare 6%, kaufe 24'). The company also offers special sale promotions and seasonal discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Vinello Retail GmbH operates an online wine and spirits retail shop (vinello.de) selling more than 20,952 wines and 4,199 spirits from 40 countries, shipped within Germany and internationally via DHL, UPS, and DPD. The company supplements its e-commerce offering with a physical wine depot in Dresden-Blasewitz (Click & Collect, in-person consultation, tastings) and a B2B service called VINELLO.business serving hotels, restaurants, catering, and specialist wine retailers.

Product overview

Vinello Retail Gmbh operates as an online wine trading company (Weinhandel) and wine shipping service (Weinversand) based in Dresden, Germany. The company offers a comprehensive wine and spirits e-commerce platform featuring over 20,000 wines from 40 countries and more than 4,199 spirits. The core product is the wine catalog with extensive filtering capabilities (by region, grape variety, taste, occasion), supplemented by curated wine packages (Weinpakete) including tasting sets and advantage packages. Additional offerings include bag-in-box wines, wine vouchers, and mystery boxes. Vinello serves both B2C customers through its online shop and B2B customers via VINELLO.business for HORECA establishments. The company also maintains a physical wine depot (VINELLO.outlet) in Dresden-Blasewitz for in-person consultations and tastings. The business model combines e-commerce with personalized services including sommelier expertise and multi-currency/multi-language support.

Differentiator

Problem solved

Functional benefit

Brands

• VINELLO.business: B2B wine service for HORECA (hotels, restaurants, catering), specialist wine retailers, and bars, offering simplified ordering, dedicated accounts, and business-specific terms.
• VINELLO.outlet
• VINELLO.pledge / VINELLO.versprechen

Products and services

• Wine (Weine) Core retail catalog of over 20,952 wines from 40 countries, including red, white, rosé, orange, sparkling, champagne, dessert, and bag-in-box wines, with filtering by grape variety, country, region, taste, occasion, food pairing, and critic ratings (Falstaff, James Suckling, Robert Parker, etc.). Targeted at individual consumers and B2B buyers.
• Spirits (Spirituosen) Catalog of over 4,199 spirits including Gin (439), Whisky (1,106), Rum (489), Vodka (195), Tequila (116), Grappa (216), Cognac (66), Armagnac, Absinth, Brandy, and 721 liqueurs. Targeted at individual consumers and B2B buyers for at-home consumption and hospitality programs.
• Wine Packages (Weinpakete) Curated multi-bottle wine packages including 289 tasting sets, 46 grape variety packages, 96 winery packages, 493 red-wine value packs, 513 white-wine value packs, and 183 rosé value packs — over 1,764 packages. Targeted at consumers seeking themed selections or better value through multi-bottle bundles.
• Bag in Box / Wine Hose (Bag in Box Weine — Weinschläuche) Wines packaged in bag-in-box format (also sold as 'Weinschlauch' / wine hose), offering practical and sustainable storage for bulk or frequent consumption. 55 SKUs available. Targeted at consumers seeking volume, freshness, and reduced packaging waste.
• VINELLO.business (B2B Wine Service) Dedicated B2B wine procurement service for hotels, restaurants, catering companies, specialist wine retailers, and bars, offering simplified account-based ordering, professional procurement support, and B2B-specific terms. Operates as a separate channel from the consumer online shop.
• VINELLO.outlet (Wine Depot / Weinladen) Physical wine depot and outlet store at Bärensteiner Str. 30, 01277 Dresden (Dresden-Blasewitz), offering in-person sommelier consultation, wine tastings by appointment, and same-day Click & Collect pickup of online orders. Targeted at local consumers and visitors in the Dresden area.
• Mystery Box Surprise wine packages offering 20% savings versus individual bottle prices, allowing customers to discover wines curated by Vinello. 15 mystery box variants available. Targeted at consumers open to experimentation and value-driven discovery.
• Wine Gift Vouchers (Weingutscheine) Gift vouchers for wine purchases at Vinello, available in 9 denominations/options. Targeted at consumers and corporate buyers seeking gift options for wine purchases.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DHLcoreOthersLogistics partner for standard shipping services. DHL is used for package delivery including Packstation support.
• UPScoreOthersExpress shipping partner enabling same-day dispatch and expedited delivery options for time-sensitive orders.
• DPDminorOthersAdditional logistics partner for package delivery services.
• KlarnacoreOthersPayment service provider enabling invoice-based purchasing (Rechnungskauf) for customers, allowing payment after delivery.
• ShopvoteminorOthersCustomer review platform displaying verified shop ratings on the website to build trust and transparency.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hawesko Holding: Largest German wine e-commerce and mail-order specialist, operating brands like Hawesko, Jacques' Wein-Depot, and Wein & Co. Directly comparable to Vinello as a multi-channel wine retailer serving German consumers with online and physical depot formats.
• Vicampo: German wine marketplace curating offerings from hundreds of wineries directly to consumers. Comparable to Vinello's e-commerce wine model with multi-producer assortment, though operating a marketplace rather than holding inventory.
• Pinard de Picard: Specialty German online wine retailer focused on French and international fine wines. Comparable to Vinello in the curated, critic-driven fine wine e-commerce niche serving German consumers.
• Rindchen's Weinkontor: Hamburg-based specialty wine retailer with strong online shop and physical outlets focused on German and international fine wines. Comparable to Vinello's mix of e-commerce, depot, and curated international selection.
• Wein & Vinos: German online wine retailer specializing in Spanish wines with strong organic and premium selection. Comparable to Vinello for the German specialty wine e-commerce model with curated international assortment.
• Ludwig von Kapff: German wine mail-order and online retailer with a broad multi-country assortment and B2B services. Closely comparable to Vinello's combination of broad catalog, online shop, and depot-style customer service.

Emerging players

• WirWinzer: Growing German online wine marketplace connecting consumers directly with wineries. Comparable to Vinello as a D2C wine platform with strong German consumer focus, though smaller scale and marketplace model.

Regional players

• Berry Bros. & Rudd: Iconic UK-based wine and spirits merchant with long history, online shop, and B2B services. Comparable to Vinello's international shipping ambitions, multi-country assortment, and mix of B2C and B2B channels, though UK-centric and much larger.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vinello_wine
• Facebookfacebook.com/vinello.de
• Instagraminstagram.com/vinello_wine
• Pinterestpinterest.com/vinello_wine
• LinkedInlinkedin.com/company/cusati-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinello Retail Gmbh