Popeye's Supplements Canada Corp

What Popeye's Supplements Canada Corp does

Popeye's Supplements Canada Corp is a privately held Canadian specialty retailer of sports nutrition, vitamins, and health supplements, founded in 1989 and headquartered in Brossard, Quebec. The company operates an omnichannel retail model combining over 100 physical storefronts across Canada with a direct-to-consumer e-commerce platform (popeyessupplements.com) built on X-Cart, supporting in-store pickup, a wishlist, account management, and free shipping on orders over $99. It carries more than 100 third-party supplement brands (including Optimum Nutrition, Muscletech, Cellucor, Myprotein, PVL, and Beyond Yourself) across five core product categories: Protein, Weight Management, Performance, Vitamins & Health, and Pet Supplements, and has begun layering in exclusive private-label offerings through its Popeye's Athletics and Popeye's Gear sub-brands.

The business model is unit-priced retail with no formal subscription tiers. Revenue is generated through one-time product sales distributed across fragmented individual consumer purchases, supported by a Popeye's bucks loyalty program, gift cards, and promotional events such as Supplement Frenzy. Customer segments include Fitness Enthusiasts & Athletes (primary), Health-Conscious Consumers, Weight Management Seekers, and Pet Owners. The brand identity is licensed from King Features Syndicate / Hearst Holdings under a trademark agreement for the iconic Popeye character, which provides built-in brand recognition. Marketing is conducted through a fitness-focused blog, Instagram (@popeyessupplements), Facebook, and email newsletters. Financials, ownership structure, and headcount are not publicly disclosed, and no funding rounds, acquisitions, or leadership changes are recorded in the available data.

Name

Popeye's Supplements Canada Corp

Legal name

Popeye's Supplements Canada

Website

https://popeyescanada.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Popeye's Supplements Canada Corp is a privately held Canadian specialty retailer operating over 100 stores and an e-commerce platform that sell sports nutrition, vitamins, and health supplements to fitness enthusiasts, health-conscious consumers, and pet owners under a licensed Popeye trademark.

Ownership category

akta.pro rank

Product category

Sports Nutrition Retail

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Pet and Pet Supplies Retailers (45991)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Vitamins, Minerals & Multivitamin Supplements (HLAMALAF)

akta.pro secondary industries

Weight Management & Metabolic Support Supplements (HLAMALAH), Performance, Energy & Recovery Supplements (Active/Working Pets) (HLAMALAM), Immune Support Supplements (HLAMALAE), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Sports nutrition supplements
• Vitamin retail stores
• Fitness supplement chain
• Health supplements retail
• Pet supplements

Headquarters

HQ city

Brossard

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Product Sales: Revenue generated through direct retail sales of supplements, vitamins, protein products, and fitness accessories via physical store locations and e-commerce storefront. The company operates as a brick-and-mortar retail chain with online presence, selling products across categories including protein, weight management, performance, vitamins, and pet supplements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Popeye's Supplements Canada Corp operates a 100+ location brick-and-mortar retail chain across Canada combined with a national e-commerce storefront, selling sports nutrition, vitamins, performance supplements, weight management products, and pet supplements from more than 100 third-party brands. The assortment covers protein (whey, isolate, plant, beef, gainers, meal replacements, bars), performance (pre-workout, creatine, amino acids, recovery), weight management (fat burners, CLA, L-Carnitine), general vitamins and health (multi-vitamins, probiotics, fish oil, collagen, immune, digestive, joint, sleep), and pet supplements, alongside the in-house Popeye's Athletics sub-brand and gift cards.

Product overview

Popeye's Supplements Canada Corp operates a retail e-commerce platform and physical store chain (over 100 locations across Canada) selling a comprehensive range of health and fitness supplements. The core offering spans five main product categories: PROTEIN (whey, plant, beef, weight gainers, meal replacements, protein bars), WEIGHT MANAGEMENT (fat burners, appetite control, CLA, L-Carnitine), PERFORMANCE (pre-workout, creatine, amino acids, intra/post-workout, testosterone boosters), VITAMINS & HEALTH (multi-vitamins, probiotics, fish oil, collagen, immune health), and PET SUPPLEMENTS. The company also carries an exclusive sub-brand, POPEYE'S ATHLETICS, and offers Gift Cards. The platform features over 100 third-party brands including Allmax Nutrition, PVL, Beyond Yourself, Cellucor, EFX Sports, Mutant, Muscletech, Optimum Nutrition, and Myprotein, among others listed on the website.

Differentiator

Problem solved

Functional benefit

Brands

• Popeye's Athletics: Athletic brand offered through Popeye's Supplements retail chain.
• Popeye's Gear

Products and services

• PROTEIN Retail product category encompassing Whey Protein Blends, Whey Protein Isolate, Plant Protein, Beef Protein, Juice Protein, Weight Gainers, Sustained Release Protein, Meal Replacements, Protein Bars, and Functional Foods for fitness enthusiasts and athletes.
• WEIGHT MANAGEMENT Retail product category covering Fat Burners, Appetite Control, CLA (Conjugated Linoleic Acid), and L-Carnitine supplements for consumers seeking weight management and body composition support.
• PERFORMANCE Retail product category including Pre-Workout, Stim Free Pre-Workout, Intra-Workout, Post-Workout Recovery, Creatine, Amino Acids, Testosterone Boosters, Energy & Endurance, Carbohydrates, Energy Drinks, Mental Focus products, and Fitness Accessories for athletes and active consumers.
• VITAMINS & HEALTH Retail product category spanning Vitamins & Minerals, Multi-Vitamins, Immune Health, Greens & Superfoods, Probiotics, Fish Oil & Omegas, Joint Support, Collagen, Glutamine, Digestive Health, Mental Focus, Stress Relief, Sleep Aid, Men's Health, and Women's Health products for general wellness consumers.
• PET SUPPLEMENTS Retail product category of pet-specific supplements including Pet Vitamins & Minerals, Digestive Health, Fish Oil & Omegas, Joint Support, Probiotics, and Pet Multi-Vitamins for pet owners.
• POPEYE'S ATHLETICS Popeye's Athletics is an exclusive, in-house athletic brand of supplements and gear sold only through Popeye's Supplements Canada retail locations and e-commerce site.
• Gift Cards Popeye's Supplements gift cards usable as store credit toward purchases at Popeye's retail locations and online.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• King Features Syndicate / Hearst Holdings, Inc.coreOthersPopeye's Supplements Canada operates under a licensing agreement with King Features Syndicate to use the iconic Popeye trademark. The company pays royalties for the use of the Popeye brand name and imagery. This is indicated in the footer: '© 2026 Popeye's® Supplements Canada All Rights Reserved © 2026 King Features Syndicate ™ Hearst Holdings, Inc.'

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Holland & Barrett: Holland & Barrett is Europe's largest health and wellness retailer with over 1,000 stores selling vitamins, supplements, sports nutrition, and healthy food. Comparable to Popeye's in product category breadth and specialty retail format, though it operates at a much larger scale and broader geographic reach.
• GNC: GNC is the dominant North American specialty supplement retailer with thousands of franchise and corporate locations. It is comparable to Popeye's as a multi-brand specialty supplement retailer serving fitness enthusiasts, but operates at a far larger scale and broader geographic footprint with own-brand products.

Direct peers

• Max Muscle Sports Nutrition: Max Muscle is a US franchise-based sports nutrition retail chain carrying protein, performance, and weight management supplements. Directly comparable to Popeye's as a franchise specialty retailer targeting fitness enthusiasts with knowledgeable staff and multi-brand assortments.
• Supplement King: Supplement King is a Canadian specialty supplement retail chain with multiple locations across Ontario and Western Canada, carrying similar protein, performance, and vitamin categories. It is a direct Canadian competitor with comparable product mix and target customer.
• Nutrishop: Nutrishop is a US specialty sports nutrition franchise offering protein, pre-workout, and weight management products with personalized consultations. Comparable to Popeye's in franchise-driven specialty supplement retail model with fitness-oriented customer base.
• Complete Supplements: Complete Supplements is a Canadian retail chain specializing in sports nutrition, vitamins, and weight management products. Directly comparable to Popeye's as a domestic competitor with similar product categories, fitness customer base, and brick-and-mortar retail presence.
• National Nutrition: National Nutrition is a Canadian online and retail supplement store with curated selection of professional-grade vitamins and sports nutrition. Comparable to Popeye's in Canadian market presence and premium supplement positioning, with overlapping fitness and wellness customer segments.
• The Vitamin Shoppe: The Vitamin Shoppe is a US-based specialty retailer of vitamins, minerals, sports nutrition, and supplements with hundreds of physical stores plus e-commerce. It is directly comparable to Popeye's in product mix, customer base (fitness and health consumers), and omnichannel retail model.

Others

• Myprotein: Myprotein is one of the world's largest direct-to-consumer sports nutrition brands, selling protein, vitamins, and performance supplements online globally. It is relevant as both a supplier to Popeye's and a competitive force demonstrating D2C disintermediation risk for the retail model.

Emerging players

• Bodybuilding.com (Beachbody): Bodybuilding.com is a leading online sports nutrition retailer carrying protein, pre-workout, and supplement brands. Comparable to Popeye's in product mix and fitness customer base, though operates purely digitally rather than through physical stores.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/popeyessupplements
• Instagraminstagram.com/popeyessupplements

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Popeye's Supplements Canada Corp