What Plusline Srl does

Plusline Srl is an Italian designer and manufacturer of automated primary and secondary packaging machinery for the global tissue industry. Founded in 2018 and headquartered in Zola Predosa (Bologna) within Italy's "Packaging Valley," the company was acquired in October 2020 by Futura Spa, the Italian technological leader in tissue converting, becoming a wholly owned subsidiary while retaining a distinct brand identity. Plusline serves toilet roll, kitchen towel, and facial tissue manufacturers through a B2B capital equipment model.

The product platform comprises four machines targeting discrete end-of-line packaging operations. Pluspack is a high-speed multi-pack wrapper (up to 220 ppm, 1000 rolls/minute) for toilet rolls and towels; Overpack is a heat-sealable polyethylene bundler running up to 22 packs per minute; Together 2.0 integrates trim cutting, log sawing and wrapping into a single compact unit at 220 ppm; and Overlayer & Tower+ (launched April 2024) consolidates secondary packaging, layer formation and palletizing into a 15-meter layout via a patented bundler. Quantitative claims include 60–300 sqm floor-space savings per line, 7–15 minute format changeovers, and 4cm per-bag polyethylene savings. Machines install downstream of any rewinder, supporting both Futura-integrated new lines and competitor retrofits.

Plusline monetizes through direct enterprise field sales of capital equipment, supplemented by recurring spare-parts supply, upgrades/retrofits, and technical services operated in synergy with Futura ProCare. Regional sales directors cover the Americas and EMEA, supported by a global trade show presence (MIAC, Tissue World, Paper One, ASEAN Paper) and customer demonstration facilities in Bologna (R&D), Lucca (Futura Lab and new Mugnano plant, October 2025), and Green Bay, Wisconsin (showroom inaugurated July 2025). Disclosed enterprise customers include Turkish tissue producers Essel Selüloz ve Kağıt A.Ş. and Yöntem Kağıt Ltd., which jointly ordered two complete converting lines including Plusline packaging.

Name

Plusline Srl

Legal name

Plusline S.r.l.

Website

https://plusline.it

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Plusline Srl designs and manufactures automated primary and secondary packaging machinery for the global tissue industry, serving toilet roll and paper towel producers. A wholly owned subsidiary of Futura Spa since 2020, the Bologna-headquartered company operates Italian production facilities and a new North American hub in Green Bay, Wisconsin.

Ownership category

akta.pro rank

Product category

Industrial Packaging Machinery

NAICS

Packaging Machinery Manufacturing (333993)

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Wrapping & Bundling Equipment (Shrink/Stretch) (IMAHAOAD)

akta.pro secondary industries

End-of-Line Integration & Packaging Line Systems (IMAHAOAN), Palletizing, Depalletizing & Stretch/Shrink Wrapping Systems (IMALAOAF), Bundling, Overwrapping & Shrink Packaging Equipment (IMALAOAI)

Keywords

• Packaging machinery
• Tissue packaging automation
• Industrial bundling machines
• End-of-line palletizing
• Converting line integration

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Packaging Machinery Sales: Sale of industrial packaging machines including Pluspack (high-speed multi-pack wrappers), Overpack (high-speed bundlers), Together (integrated trim cutter/log saw/wrapper), and Overlayer & Tower+ (end-of-line integration systems). Revenue from initial capital equipment purchase.
2. Spare Parts: Continuous revenue from replacement parts and components for installed machinery. All spare parts available from warehouse stock for timely solutions and minimized downtime.
3. Upgrades and Retrofits: Performance updates and technical upgrades for existing installations under constant development. Revenue from modernizing installed base with new features and capabilities.
4. Technical Services and Support: On-site and remote technical support including maintenance, training, and 24/7 service. Provided through synergies with Futura ProCare department.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Plusline designs, manufactures and sells automated industrial machinery for the primary and secondary packaging of tissue products such as toilet rolls, kitchen towels and facial tissues. Its portfolio covers high-speed multi-pack wrappers (Pluspack), bundlers (Overpack), integrated trim cutter/log saw/wrapper systems (Together 2.0), and end-of-line layer formation and palletizing systems (Overlayer & Tower+). The company also supplies spare parts, upgrades and technical support as recurring services.

Product overview

Plusline offers a portfolio of advanced technological solutions for primary and secondary packaging of tissue products. The product lineup consists of four core machines: Pluspack (high-speed multi-pack wrapper for toilet rolls and towels), Overpack (flexible high-speed bundler), Together 2.0 (integrated trim cutter, log saw and wrapper in one compact machine), and Overlayer & Tower+ (super compact end-of-line solution integrating bundler, layer former and palletiser). The company provides spare parts and upgrades as supporting services. Plusline is a Futura company, acquired in 2020 to strengthen technological leadership in tissue converting.

Differentiator

Problem solved

Functional benefit

Brands

• Pluspack: State-of-the-art, fully automatic high-speed multi-pack wrapper for toilet rolls and towels
• Overpack
• Together
• Overlayer & Tower+

Products and services

• Pluspack State-of-the-art fully automatic high-speed multi-pack wrapper for toilet rolls and towels, reaching up to 220 ppm and processing 1000 rolls per minute. Achieves format change in 10 minutes and saves up to 60 sqm per line (3m width vs standard 6-7m, 10-11m length vs standard 15m). Sold to industrial tissue manufacturers globally.
• Overpack Flexible high-speed automatic bundler for grouping all types of tissue products, including toilet rolls and kitchen towels, in heat-sealable polyethylene. Maximum speed 22 packs per minute, format change 15-30 minutes, reel change 3-4 minutes. Optimizes sealing/cutting surplus material to 33mm versus 76mm standard, saving at least 4cm polyethylene per bag. Works with horizontal and vertical cores in multiple configurations.
• Together 2.0 Integrated trim cutter, log saw and wrapper in one compact machine that converts logs directly into shelf-ready packs. Features integrated Trim Cut with 15mm per side precision, automatic blade change and sharpening system, 220 ppm maximum speed, and format change in 7-10 minutes. Saves up to 300 sqm per line compared with conventional lines.
• Overlayer & Tower+ Super compact end-of-line solution integrating secondary packaging, layer formation and palletizing. Overlayer performs layer formation combining different formats into optimized layer mosaics with no configuration limits. Tower+ stacks layers from the Overlayer and adds interlayers, working with half and full-height Euro, UK, NA and Australian pallet formats. Two machines replace three in only 15 metres versus conventional 40 metres, with a single supervision station managing up to four lines.
• Spare Parts Spare parts service with all parts available from warehouse stock for timely replacement and minimized downtime on Plusline-installed machinery.
• Upgrades and Retrofits Machine upgrades and retrofits that evolve and adapt existing Plusline equipment to new opportunities as the tissue market changes.

Quantifiable outcome

• 220 ppm maximum packaging speed
• +6 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PCMC (Paper Converting Machine Company): US-based manufacturer of converting and packaging machinery for the tissue, nonwovens, and paper industries, including tissue wrapping and bundling equipment — directly comparable to Pluspack and Overpack offerings.
• Fabio Perini (Körber Tissue): Italian-headquartered tissue converting and packaging machinery manufacturer (part of Körber) and one of the most established global suppliers of toilet roll and kitchen towel packaging lines — directly comparable to Plusline's product portfolio and customer base.
• A.Celli Paper: Italian tissue converting machinery manufacturer headquartered in Lucca's Packaging Valley with a product range spanning rewinders, log saws, wrappers, and palletizers — directly comparable to Plusline's integrated converting-and-packaging approach.
• BW Papersystems: Barry-Wehmiller's paper and tissue converting machinery division; supplies sheeters, rewinders, and tissue packaging equipment to global paper producers — overlaps with Plusline's end-of-line packaging solutions.
• OMET: Italian-based manufacturer of converting and packaging machinery with tissue and nonwovens product lines, including wrappers and roll handling equipment — closely comparable to Plusline's tissue packaging focus.
• Maflex (MTC - Maflex Tissue Converting): Italian tissue converting machinery manufacturer offering rewinders, log saws, and packaging equipment — a direct competitor to Plusline in the European tissue packaging machinery market.

Emerging players

• Cavitec: Swiss-based specialist in hot-melt coating and laminating for tissue and nonwovens; smaller scope than Plusline but operates in the same tissue converting adjacency with shared customers.
• Toscotec: Italian tissue machinery specialist primarily known for complete tissue machines, with growing packaging line offerings — overlaps with Plusline where customers evaluate integrated converting + packaging solutions.

Broad incumbents

• Andritz Tissue: Division of the Austrian Andritz Group supplying complete tissue machines, stock preparation, and downstream equipment including packaging — a broad incumbent whose packaging offering competes with Plusline at large tissue producers.
• Valmet Tissue: Global supplier of complete tissue production lines including converting and packaging — competes with Plusline at large greenfield tissue projects where integrated line scope matters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/plusline-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plusline Srl