Plaza Sportz

Name

Plaza Sportz

Legal name

Plaza Sportz

Website

https://plazasportz.nl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Leisure and Recreation Facilities

NAICS

Bowling Centers (71395), Amusement Parks and Arcades (7131), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAKAEAH

Multi-Sport Complexes & Community Sports Parks

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYMPAKAEAB

Arenas & Indoor Sports Centers

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Leisure and recreation venues
• Sports and hospitality services
• Bowling and padel facilities
• Group outings and events
• Restaurant and event rental

Headquarters

HQ city

Coevorden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant & Horeca: Food and beverage sales through Grand Café SMAAK offering à la carte dining, lunches, borrels (after-work drinks), and seasonal offerings like Pizza Fridays from stone oven. Includes children's menu and family dining.
2. Sports & Activities: Hourly or session-based fees for bowling lanes, padel courts, and jeu de boules. Padel court reservations handled through MeetandPlay platform.
3. Group Events & Private Bookings: Revenue from children's parties, school trips, group outings, corporate events, team building activities, and business meetings. Includes catering/buffet packages.
4. Venue & Hall Rental: Rental income from leasing zalen (halls/rooms) for private events, celebrations, and meetings.
5. Club & Association Hosting: Hosting bowling clubs (Bowlingvereniging Coevorden) and dance school (Dansschool In2Dance) at the venue, generating regular rental/usage fees.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Plaza Sportz operates two physical leisure and entertainment venues in the Dutch province of Drenthe (Coevorden and Assen) that combine sports facilities (bowling lanes, padel courts, jeu de boules), a restaurant (Grand Café SMAAK), hosted dance instruction, and event halls under a single roof. The company sells hourly activity bookings, à la carte and group dining, children's parties, school outings, and corporate meeting and team-building packages. Sub-brands and hosted clubs (Grand Café SMAAK, Dansschool In2Dance, Bowlingvereniging Coevorden) operate within the venue footprint.

Product overview

Plaza Sportz is a multi-location entertainment and leisure company with two venues in Coevorden and Assen (both daughter companies of Swieter Holding). The company operates a platform-plus-activities model combining sports facilities, hospitality services, and event spaces. At its Coevorden location, Plaza Sportz offers Grand Café SMAAK (restaurant and horeca), bowling lanes, padel courts, jeu de boules, dance school (In2Dance), group activities and children's birthday parties, corporate services (meetings, team outings, company parties), and venue rental. The Assen location provides similar leisure and hospitality services. The portfolio also includes menu offerings and seasonal events like Pizza Fridays.

Differentiator

Problem solved

Functional benefit

Brands

• Grand Café SMAAK: Restaurant and hospitality venue within Plaza Sportz Coevorden offering à la carte dining, borrel, and lunch with a view over the padel courts.

Products and services

• Bowling Bowling lanes at Plaza Sportz Coevorden available for individual and group bookings, including a hosted bowling association (Bowlingvereniging Coevorden) for organized league play. Reservations handled via the Recras online booking platform.
• Padel Padel courts at Plaza Sportz Coevorden with KNLTB-sanctioned tournaments (P100 and P250 levels), youth tournaments, seasonal clubladder competitions, and community events such as the Black & White tournament. Court reservations handled via the MeetandPlay platform.
• Jeu de Boules Traditional French-style ball game facility available at Plaza Sportz Coevorden for casual and organized play.
• Grand Café SMAAK On-site restaurant within Plaza Sportz Coevorden offering à la carte dining, lunch, casual borrel (drinks), seasonal offerings such as Pizza Fridays from a stone oven, a children's menu, family dining options, and group buffets, with views overlooking the padel courts and the children's play area.
• Groepsuitjes (Group Activities) Organized group activities and outings for families, friend groups, and social gatherings, combining dining, bowling, padel, jeu de boules, and other activities at Plaza Sportz Coevorden.
• Kinderfeestjes (Children's Parties) Children's birthday party packages at Plaza Sportz Coevorden that combine activities (bowling, play area access) with food and beverage arrangements.
• Schoolreisjes en -feesten (School Trips and Celebrations) School trip and school celebration packages at Plaza Sportz Coevorden providing engaging activities suitable for school groups of various sizes.
• Voor Bedrijven (Corporate Services) Corporate event and meeting services at Plaza Sportz Coevorden including meeting facilities (vergaderen), team outings (teamuitjes), company parties (bedrijfsfeest), and training programs (trainingen), with catering packages available.
• Zaal Verhuur (Venue Rental) Rental of event halls and rooms (zalen) at Plaza Sportz Coevorden for private celebrations, meetings, and group occasions of various sizes.
• Dansschool In2Dance Dance school hosted at Plaza Sportz Coevorden offering dance lessons and classes for the local community.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• KNLTB (Royal Dutch Lawn Tennis Association)coreStrategic or Co-development PartnerPlaza Sportz Coevorden organizes KNLTB-sanctioned padel tournaments including youth tournaments, P100 and P250 level competitions, and integrates tournament listings on the official KNLTB platform mijnknltb.toernooi.nl. The partnership provides structured competitive opportunities for the local padel community.
• Bowlingvereniging Coevorden (Bowling Club Coevorden)coreStrategic or Co-development PartnerDedicated bowling association hosted at Plaza Sportz Coevorden, representing an organized user base and community for bowling activities at the venue.
• Dansschool In2DanceminorStrategic or Co-development PartnerDance school operating from Plaza Sportz Coevorden venue, offering dance classes and performances to the local community.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Avonturenpark Hellendoorn: Established Dutch family theme park offering rides, attractions, shows, and group events. Comparable as a family leisure destination competing for the same Dutch discretionary leisure spend, though as an outdoor theme park rather than multi-sport venue.

Others

• PSV Eindhoven / Eredivisie Fan Zones: Adjacent peer via Dutch sports-event-driven hospitality and fan entertainment venues. Indirectly comparable to Plaza Sportz's corporate events and tournament hospitality offering for Dutch sports communities.

Direct peers

• Sportiom: Multi-sport complex in 's-Hertogenbosch offering a range of indoor sports, fitness, and group activities under one roof. Closely mirrors Plaza Sportz's multi-sport community venue model with bowling-adjacent sports programming.
• Monkey Town: Dutch indoor playground and family entertainment chain focused on children's parties, group outings, and active play. Comparable to Plaza Sportz's children's play area, group activities, and family-focused revenue streams.
• Ballorig: Chain of indoor family play and entertainment centres across the Netherlands hosting children's parties, group outings, and family activities. Comparable to Plaza Sportz's family/group events segment and Dutch provincial footprint.
• Bowling & Co: Dutch bowling and entertainment venue chain combining lanes with dining and group events. Directly comparable to Plaza Sportz's bowling + restaurant + group outings offering and operates in the same Dutch market.
• Eat & Play Nederland: Netherlands-based operator of combined dining and activity venues (typically bowling, darts, games) targeting groups and families. Highly comparable business model to Plaza Sportz's Grand Café SMAAK + activities combination.

Broad incumbents

• Landal GreenParks: Large Dutch/European holiday park operator offering family accommodation, on-site dining, sports facilities, and entertainment programming. Similar all-in-one family leisure proposition to Plaza Sportz but anchored in multi-day stays.
• Center Parcs: Major European operator of short-stay family resort villages combining lodging, dining, sports, and entertainment under one roof. Overlaps with Plaza Sportz's combined leisure + hospitality + sports positioning but at much larger scale and as an overnight destination.

Emerging players

• Padel Only / PadelX: Emerging Dutch padel-focused club chain rapidly expanding courts across the Netherlands. Comparable to Plaza Sportz's padel offering but as a single-sport specialist, representing both a feeder of padel participants and a potential competitive threat for court utilisation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/plazasportz_coevorden
• Facebookfacebook.com/PlazaSportz
• LinkedInlinkedin.com/company/plaza-sportz

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plaza Sportz