Sportiom
- Company typePrivate
- Founded1998
- Headquarters's-hertogenbosch, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
Sportiom firmographics
Firmographics- Name
- Sportiom
- Legal name
- Koninklijke Sportfondsen
- Website
- https://sportiom.sportfondsen.nl
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Sportiom industry classification
Industry- Product category
- Recreational Facilities
- NAICS
- Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Recreational & Intramural Sports Programs (MPAKACAG)
- akta.pro secondary industries
- Ice Rinks & Winter Sports Facilities (MPAKAEAG), Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis) (THAJAKAN)
Keywords
Where Sportiom is headquartered
LocationHeadquarters
- HQ city
- 's-hertogenbosch
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Sportiom business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Entry Tickets and Activity Fees: Primary revenue from admission tickets to various attractions (AquaFun, bowling, minigolf, ice skating) and activity-specific fees. Customers pay per visit or per activity session. Online booking provides discounted rates vs. cash desk pricing.
- Group Bookings and Events: Revenue from organized group activities including corporate outings, team building events, bachelor/bachelorette parties, and school groups. Higher-margin packages combining multiple activities with catering.
- Swimming Lessons and Programs: Recurring revenue from swimming lesson programs (Zwem-ABC, Turbo-A), aquasport subscriptions, and baby/toddler swimming lessons. Subscription-based monthly payments for unlimited aquasport access.
- Children's Birthday Parties: Package deals for children's birthday parties combining activities (bowling, minigolf, swimming, etc.) with food service. Minimum 5-6 children per booking.
- Wellness and Fitness: Day passes and annual membership passes for wellness facilities (sauna, whirlpool, steam cabin) and fitness club access.
- Merchandise and Retail: Sales of mermaid tails (€75), lesson passes, and other merchandise items at the facility.
- Food and Beverage: On-site catering through Ballenbar, Paradijsbar, and restaurant facilities serving snacks, meals, and beverages during visitor activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | AquaFun Regular Entry |
| Unit Pricing | Pay-as-you-go | AquaFun Off-Peak Days |
| Unit Pricing | Pay-as-you-go | AquaFun Family Tickets |
| Unit Pricing | Pay-as-you-go | AquaFun End-of-Day |
| Unit Pricing | Pay-as-you-go | Bowling 1 Hour |
| Unit Pricing | Pay-as-you-go | Bowling 1.5 Hours |
| Unit Pricing | Pay-as-you-go | Bowling & Bites Package |
| Unit Pricing | Pay-as-you-go | Bowling & Pizza Package |
| Unit Pricing | Pay-as-you-go | Bowling & Fries Package |
| Unit Pricing | Pay-as-you-go | Minigolf 18 Holes |
| Unit Pricing | Pay-as-you-go | Ice Skating |
| Unit Pricing | Pay-as-you-go | IceBikes (Introductory) |
| Unit Pricing | Pay-as-you-go | Fun Curling |
| Unit Pricing | Pay-as-you-go | Ice Games |
| Unit Pricing | Pay-as-you-go | Children's Birthday Parties - Various |
| Unit Pricing | Pay-as-you-go | Bachelor/Bachelorette Party Package |
| Subscription | Pay-as-you-go | Wellness Access |
| Subscription | Monthly | Aquasport Subscriptions |
| Unit Pricing | Pay-as-you-go | Pregnancy Swimming |
| Subscription | Monthly | Baby/Toddler Swimming |
| Unit Pricing | Pay-as-you-go | Mermaid Course |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Sportiom product offering
Product offeringCore offering
Sportiom is a multi-facility sports and leisure complex in 's-Hertogenbosch, Netherlands, offering a wide range of paid recreational activities including swimming, ice skating (with IceBike rides on the rink), bowling, minigolf, fitness, and various group activities for families, schools, and corporate clients. The venue operates as part of the Koninklijke Sportfondsen group of recreation facilities.
Product overview
Sportfondsen Sportiom is a sports and recreation facility in Den Bosch, Netherlands, offering a diverse portfolio of indoor and seasonal activities. The core offering centers on aquatic experiences (AquaFun water park, swimming lessons, aquasporten, wellness), ice sports (ice skating, IceBikes, Fun Curling, Ice Games), and recreational games (bowling, glow-in-the-dark minigolf). The facility operates on a multi-module platform model where guests can purchase individual activity tickets, bundled arrangements (e.g., bowling with food packages), or event packages (children's parties, corporate outings, bachelorette parties). Seasonal offerings include summer activities and specialized summer swimming lessons. The facility is part of Koninklijke Sportfondsen (Royal Sportfondsen) and also maintains a separate fitness club (Sportiom Fitness).
Differentiator
Problem solved
Functional benefit
Brands
- AquaFun: Indoor water park with slides, wave pool, and recreational swimming facilities located within Sportiom.
- IceBikes
- Fun Curling
- Bowling
- Glow-in-the-Dark Minigolf
- Sportfondsen Sportiom Fitness
Products and services
- Swimming Public swimming sessions at the Sportiom complex pool for individuals, families, and groups.
- Ice skating and IceBike experience Indoor ice-skating rink open to the public, plus the signature IceBike activity that lets visitors cycle on the ice.
- Bowling Ten-pin bowling lanes available to walk-in visitors, families, and group bookings.
- Minigolf Minigolf course for casual recreational play by individuals, families, and groups.
- Fitness Fitness facilities and workout space for members and drop-in users.
- Group outings and event packages Tailored group bookings and event packages combining several Sportiom activities for schools, clubs and corporate clients.
Quantifiable outcome
- 50% reduction in gas consumption since 2019 demonstrating commitment to sustainability
- +2 more outcomes
Companies that use Sportiom
Customer profileSegments5 records
Ideal customer profiles2 records
Sportiom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sportiom partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Sportiom competitors and assessment
Company assessmentOthers
- Sportfondsen Nederland (other facilities): Sportiom's parent organization and sibling sports facility network. Operates other Dutch swimming, fitness, and sports facilities; relevant as an internal comparable for performance benchmarking and shared-services scale.
Regional players
- Slagharen: Dutch theme park and holiday resort in the north of the Netherlands with water park components. Regional Dutch competitor for family leisure day-trips, though primarily rides-driven rather than multi-sport.
Direct peers
- David Lloyd Leisure: UK operator of premium multi-sport health and racquets clubs combining fitness, swimming, tennis, kids' programming, and F&B. Closest international analogue to Sportiom's combination of fitness, swim lessons, wellness, and family leisure under one membership/visit model.
- Tropical Islands: Large indoor tropical water park and resort in Germany. Comparable to Sportiom's AquaFun as a destination indoor aquatic attraction, though at much larger scale and with overnight lodging.
- Duinrell: Dutch amusement and holiday complex combining a theme park with the Tikibad subtropical indoor water park plus recreational amenities. Directly comparable to Sportiom's model of bundling aquatic, recreational, and family activities under a single brand in the Netherlands.
- Center Parcs: European multi-activity leisure destination operator with a strong Dutch presence, offering swimming pools, bowling, sports, and wellness as core modules. Operates a similar one-stop family leisure concept scaled across multiple villages, relevant as a benchmark for Sportiom's bundled-activity model.
- Plopsa Indoor: Belgian operator of indoor theme/leisure parks combining rides, shows, and indoor attractions. Comparable as a multi-activity indoor leisure venue targeting families, though more entertainment- than sports-oriented.
Broad incumbents
- Landal GreenParks: Larger Dutch holiday park operator offering on-site swimming, sports, and family activities across many locations. Broader incumbent in the family leisure space; overlaps with Sportiom's day-trip and family recreation positioning but anchored to multi-day stays.
- Basic-Fit: Leading low-cost fitness chain across the Netherlands and Europe. Competes with Sportiom's fitness and wellness modules at scale, though lacks the water park, ice rink, and family activity breadth that differentiates Sportiom.
Emerging players
- Walibi Holland: Dutch theme park with adjacent water elements and seasonal family attractions. Partial overlap with Sportiom's family leisure day-trip positioning in the regional Dutch market, though focused on thrill rides rather than multi-sport modules.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sportiom social profiles
Digital presenceSportiom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sportiom leadership team
Management profileNumber of profiles
Sportiom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sportiom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sportiom
What does Sportiom do?
Sportiom is a multi-facility sports and leisure complex in 's-Hertogenbosch, Netherlands, offering a wide range of paid recreational activities including swimming, ice skating (with IceBike rides on the rink), bowling, minigolf, fitness, and various group activities for families, schools, and corporate clients. The venue operates as part of the Koninklijke Sportfondsen group of recreation facilities.
Is Sportiom a public or private company?
Sportiom is a private company. It is classified as corporate owned and is currently operating.
When was Sportiom founded?
Sportiom was founded in 1998. It employs 51 to 100 people.
Where is Sportiom based?
Sportiom is headquartered in 's-hertogenbosch, Netherlands, in the Europe region.
How does Sportiom make money?
Seven revenue lines are on record. Entry Tickets and Activity Fees are the primary driver. The others are group Bookings and Events, swimming Lessons and Programs, children's Birthday Parties, wellness and Fitness, merchandise and Retail and food and Beverage.
Who are Sportiom's main competitors?
Sportfondsen Nederland (other facilities) is listed as an others. Slagharen is listed as a regional player. Direct peers are David Lloyd Leisure, Tropical Islands, Duinrell, Center Parcs and Plopsa Indoor. Broad incumbents are Landal GreenParks and Basic-Fit. Walibi Holland is listed as an emerging player.
Does Sportiom have an API?
No public API is recorded for Sportiom.
What industry is Sportiom in?
Sportiom's product category is Recreational Facilities. Its primary akta.pro industry code is MPAKACAG, Recreational & Intramural Sports Programs, with a secondary code of MPAKAEAG, Ice Rinks & Winter Sports Facilities. Its NAICS code is 71394 and its SIC code is 7900.