Oy S.w. Lauritzon & Co Ab

What Oy S.w. Lauritzon & Co Ab does

Oy S.w. Lauritzon & Co Ab is a Helsinki-headquartered, family-owned Finnish textile company founded in 1911, now in its third generation of family leadership under CEO Roland "Rolle" Lauritzon. It designs and curates high-quality upholstery, curtain, and interior fabrics — alongside a growing line of cushions and blankets — for both residential consumers and contract customers (hospitality, offices, healthcare, maritime). The company curates a portfolio of 480+ fabric SKUs organized into specialized collections including Easycare (water-washable, family-friendly), Greencare (≥50% recycled fibers), AquaCare (water-cleanable stains), and PRO/Contract (high-durability, flame-retardant, IMO MED-certified) fabrics, all designed in its in-house Lauritzon Ateljé studio and sourced primarily from European manufacturers in Belgium, Italy, and other EU countries.

Lauritzon holds a broad textile certification stack — OEKO-TEX STANDARD 100 (since 2007), GRS, REACH, ISO 14001, ISO 9001, RoHS, and IMO MED — which underpins both its sustainability narrative and its ability to serve safety-regulated commercial segments. It markets through trade fair participation (Stockholm Furniture Fair, Habitare, Proposte Fair Como, Design Helsinki Festival), a content-led Stories & News blog, and social channels on Instagram, Facebook, Pinterest, and LinkedIn.

Commercially, Lauritzon runs a hybrid go-to-market: direct-to-consumer via its own e-commerce webshop and a Helsinki physical showroom at Tehtaankatu 24, plus direct B2B sales to interior designers, furniture manufacturers, and hospitality buyers accessed through trade fairs. Fabrics are priced per meter; homeware accessories retail individually (e.g., cushions €79–€135, specialty cushions up to €749, blankets from €320). The company is privately held with no external investors or parent entity, and no revenue, funding, or valuation figures are disclosed in available materials.

Name

Oy S.w. Lauritzon & Co Ab

Legal name

Oy S.w. Lauritzon & Co Ab

Website

https://lauritzon.fi

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

11–50 employees

Short description

Oy S.w. Lauritzon & Co Ab is a Helsinki-based, family-owned Finnish textile company (founded 1911) that designs and sells upholstery, curtain, and interior fabrics — plus cushions and blankets — for residential consumers and contract customers across the Nordics, with products sourced from European manufacturers.

Ownership category

akta.pro rank

Product category

Interior Textiles

NAICS

Sewing, Needlework, and Piece Goods Retailers (45913), Apparel Accessories and Other Apparel Manufacturing (3159), Curtain and Linen Mills (31412)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers) (CRAIALAF)

Keywords

• Upholstery fabrics
• Curtain textiles
• Interior design
• Homeware accessories
• Contract textiles

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Fabric and textile sales: Lauritzon generates revenue through the sale of upholstery fabrics, curtain fabrics, interior fabrics, and homeware & accessories including cushions and blankets. Products are sold through their e-commerce webshop and physical showroom.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Lauritzon designs, curates, and sells high-quality upholstery, curtain, and interior fabrics for residential and contract use, organized into specialized collections (Easycare, Greencare, AquaCare, PRO). The offering is complemented by a Homeware & Accessories (h&a) line of cushions and blankets, all created and curated in the company's Helsinki Ateljé design studio and sold through an e-commerce webshop, Helsinki showroom, and trade fair channels. Fabrics are sourced primarily from European manufacturers in Belgium, Italy, and other countries under strict quality and sustainability certifications.

Product overview

Lauritzon is a Finnish textile company founded in 1911, specializing in high-quality upholstery, curtain, and interior fabrics for homes and contract use. The core offering centers on the Fabrics collection (upholstery, curtain, and interior fabrics), supported by specialized collections including Easycare (water-washable, family-friendly fabrics), Greencare (at least 50% recycled fibers), AquaCare (water-cleanable), and Contract/PRO (commercial-grade for healthcare, hospitality, office, and maritime). The company also launched Lauritzon Homeware & Accessories (h&a) — cushions and blankets designed in its Helsinki Ateljé studio and produced in small series in Finland and Europe. The Ateljé serves as the creative hub for all design work. The company also resells Other Brands and provides informational Guides.

Differentiator

Problem solved

Functional benefit

Products and services

• Fabrics (Upholstery, Curtain & Interior) High-quality upholstery, curtain, and interior fabrics for residential and contract use, comprising Lauritzon's core offering with 480+ SKUs organized into Easycare, Greencare, AquaCare, and PRO contract collections. Sold by the meter through the e-commerce webshop, the Helsinki showroom, and trade fair channels to individual homeowners, interior designers, and commercial specifiers.
• Lauritzon Homeware & Accessories (h&a) Cushions and blankets collections designed and curated in the Helsinki Ateljé, manufactured in small series in Finland and Europe, including Swanlake mohair blankets, Aurora blankets, Zèbres cashmere items, Coco, Birdy, Joy, Gigi, Bebé, and Leopard by L&T cushion designs. Retail cushions range from €79 to €135 and blankets from €320 on the webshop.
• Other Brands (Third-Party Fabric and Interior Brands) Curated portfolio of third-party fabric and interior brands sold alongside Lauritzon's own collections through the company's webshop, broadening the assortment available to residential and contract customers beyond Lauritzon's own catalogue.

Quantifiable outcome

• Easycare fabrics are water-washable and made from smooth fibers that repel dirt naturally without chemical treatments
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• LUT UniversityminorStrategic or Co-development PartnerLauritzon collaborated with LUT University in Lappeenranta on two master's thesis projects examining their purchase process from a sustainability viewpoint and developing a Code of Conduct for ethical operations.
• European Fabric ManufacturerscoreStrategic or Co-development PartnerMajority of fabrics sourced from manufacturers in Belgium, Italy and other European countries. All suppliers must respect human rights and operate responsibly. Countries have notable weaving traditions and textile expertise.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Morris & Co. (Sanderson Design Group): British heritage fabric and wallpaper brand under Sanderson Design Group with deep archive-driven design and broad residential and contract distribution. Closely comparable to Lauritzon on heritage positioning, design curation, and multi-channel fabric-by-the-meter sales model.
• Pierre Frey: French heritage fabric house founded in 1935, designing and distributing upholstery, curtain, and wallcovering fabrics globally with both residential and contract hospitality exposure. Similar heritage branding, multi-channel distribution, and design-curated model to Lauritzon.
• Kinnasand: Swedish textile brand designing high-end curtain, upholstery, and furnishing fabrics with Scandinavian design heritage. Comparable to Lauritzon as a Northern European design-led fabric brand operating across residential and contract segments.
• Designers Guild: UK-based designer and wholesaler of upholstery, curtain, and furnishing fabrics, serving both retail consumers and contract/hospitality clients via a multi-channel model. Highly comparable to Lauritzon in design-led curation, fabric-by-the-meter retail, and B2C/B2B hybrid distribution.
• Romo: UK designer and manufacturer of premium interior fabrics and wallcoverings, part of the Romo Group alongside Kirkby Design, Zinc Textile, and Mark Alexander. Shares Lauritzon's portfolio of design-led curtain/upholstery fabrics and contract-grade offerings with strong European distribution.
• Kvadrat: Danish textile manufacturer renowned for design-led upholstery and curtain fabrics used in residential, hospitality, and architectural applications. Overlaps Lauritzon on Scandinavian design sensibility, sustainability positioning, and contract-grade textile specifications.
• Camira Fabrics: UK-based manufacturer and distributor of contract textiles for commercial interiors, transit, and hospitality with strong sustainability credentials including recycled fiber ranges. Comparable to Lauritzon's PRO/Contract collection along the contract/fire-retardant fabric axis.
• Vescom: Netherlands-based manufacturer of high-quality contract textiles, wallcoverings, and furniture fabrics for hospitality, healthcare, offices, and education. Directly comparable to Lauritzon on contract-grade upholstery and curtain fabrics meeting stringent durability and flame-retardant standards.

Broad incumbents

• Marimekko: Finnish design powerhouse offering printed fabrics, home textiles, and accessories at much larger scale than Lauritzon. Shares Finnish heritage, Helsinki roots, and Scandinavian design aesthetic with Lauritzon, but spans a much broader product portfolio and global retail footprint.
• Boråstapeter: Swedish heritage brand (founded 1905) producing wallpapers, fabrics, and home textiles with Scandinavian design tradition. Comparable to Lauritzon as a Nordic interior-textiles brand serving both residential and contract customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/lauritzon
• LinkedInlinkedin.com/company/lauritzon
• Facebookfacebook.com/lauritzon
• Pinterestpinterest.com/lauritzon

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oy S.w. Lauritzon & Co Ab