Mobili Domani Limited
Mobili Domani Limited is a London-based, family-controlled retailer founded in 1991 that sells over 1,200 premium Italian furniture products across 50 north London showrooms and serves residential homeowners, interior designers, and contract clients with bundled design, delivery, and installation services.
- Company typePrivate
- Founded1991
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Mobili Domani Limited does
Mobili Domani Limited is a London-based, privately held furniture retailer and interior design services provider that has operated since 1991. The company sells high-end designer furniture across dining, bedroom, living room, home office, lighting, and accessories categories, drawing on a curated portfolio of over 1,200 products from 11 premium Italian brands—anchored by Cattelan Italia (494 SKUs) and Porada (348 SKUs)—together with a proprietary Mobili Domani house brand of 209 SKUs across the Manhattan, Advance, and Athena ranges. Distribution is led by 50 physical showrooms in north London supported by an e-commerce storefront at furniturelondon.com, and reinforced by a 340-person team that delivers in-person consultation, project management, home staging, bespoke manufacturing, and full delivery and installation services.
The business operates three revenue streams: (1) one-time furniture retail across both showroom and online channels, with unit prices ranging from approximately GBP 350 entry-level chairs to GBP 4,500+ sofas and quote-based luxury pieces; (2) professional services including interior design consultation, project management, home staging, and delivery/installation, typically sold as add-ons to furniture purchases; and (3) contract and trade sales through a dedicated division serving interior designers, architects, and commercial clients such as hospitality and property developers. Sales-led go-to-market is anchored by showroom appointments with expert advisers who use 3D visualization technology during consultations, complemented by a trade/designer referral channel and email promotional campaigns.
The company does not disclose revenue, has no parent company or institutional investment identified, and operates exclusively within the United Kingdom with a single-region footprint in London. The firmographics record year founded as 1981 but the company materials themselves state 1991; the 1991 date is treated as primary. The material contradiction between the 11–50 employee range in firmographics and the 340-person team claimed on the website suggests the firmographics classification is stale or refers to a narrow corporate-entity definition; the company's own materials are treated as authoritative for purposes of scale commentary.
Mobili Domani Limited firmographics
Firmographics- Name
- Mobili Domani Limited
- Legal name
- Mobili Domani Limited
- Website
- https://furniturelondon.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mobili Domani Limited is a London-based, family-controlled retailer founded in 1991 that sells over 1,200 premium Italian furniture products across 50 north London showrooms and serves residential homeowners, interior designers, and contract clients with bundled design, delivery, and installation services.
- Ownership category
- akta.pro rank
Mobili Domani Limited industry classification
Industry- Product category
- Furniture Retail
- NAICS
- Furniture Retailers (449110)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Home, Furniture & Decor DTC (CRAFACAE)
Keywords
Where Mobili Domani Limited is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mobili Domani Limited business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Furniture Retail: Sale of furniture products across multiple categories including dining room, bedroom, living room, home office, and lighting, with prices ranging from entry-level to luxury. Both online e-commerce and in-showroom purchasing options.
- Professional Services: Interior design consultations, project management, home staging, and delivery/installation services offered as add-on services to furniture sales.
- Contract/Trade Sales: Dedicated contract and trade division serving designers and commercial clients with bespoke furniture solutions and project-based work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for ready-to-purchase items |
| Other | Multi-year contract | Custom and high-end luxury items requiring consultation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Mobili Domani Limited product offering
Product offeringCore offering
Mobili Domani Limited is a London-based furniture retailer that sells designer home furniture across dining, bedroom, living room, home office, lighting, and accessories categories, stocking over 1,200 products from premium Italian brands (Cattelan Italia, Porada, Bontempi Casa, Giorgio Collection) and its own Mobili Domani house label. The company complements furniture sales with professional interior design, project management, home staging, bespoke furniture manufacturing, and delivery and installation services, operating 50 showrooms in north London and an e-commerce platform.
Product overview
Mobili Domani Limited is a London-based furniture retailer and interior design company operating since 1991, celebrating 30 years in business. The company offers a unified retail platform combining furniture products and design services. Its core product portfolio spans six main categories: Dining Room (tables, chairs, sideboards), Bedroom (beds, wardrobes, bedside tables), Living Room (sofas, armchairs, tables, TV units), Home Office (desks, bookcases), Lighting (floor, pendant, ceiling, wall, and table lamps), and Accessories (mirrors). The company also operates an own-brand collection (Mobili Domani) featuring 209 products alongside 11 represented Italian furniture brands including Cattelan Italia (494 products), Porada (348 products), Bontempi Casa (101 products), and Giorgio Collection (83 products). Beyond product sales, the company provides complementary services including Interior Design consultation, Project Management, Home Staging, Delivery & Installation, and Bespoke furniture manufacturing. A clearance section offers discounted items at their north London showroom.
Differentiator
Problem solved
Functional benefit
Products and services
- Dining Room Furniture Collection of dining tables, chairs, sideboards and cabinets in a wide range of materials, finishes and colours, sourced from premium Italian brands and the Mobili Domani house label, available for purchase by residential customers and trade clients.
- Bedroom Furniture Beds, wardrobes (including custom-made), bedside tables and chests from premium Italian furniture brands, combining comfort, quality and detail for residential customers and trade buyers.
- Living Room Furniture Sofas, armchairs, coffee tables, side tables, TV and bookcase units, and console tables sourced from premium Italian brands, offering comfort and contemporary aesthetics to residential and trade customers.
- Home Office Furniture Practical and modern desks, functional office chairs and bookcases designed for productive workspaces, available to homeowners and trade buyers.
- Lighting Range of ceiling, floor, pendant, wall and table lamps from premium Italian brands designed to transform room atmospheres, sold alongside furniture collections.
- Accessories Mirrors, shelves and complementary decorative items to add texture, colour and form to interior spaces, sold alongside furniture collections.
- Clearance Furniture Discounted and end-of-line furniture items available at the north London showroom, offering reduced prices on selected pieces from the regular catalogue.
- Interior Design Services Expert-led interior design consultation service where advisers use 3D visualisation technology to develop creative design ideas and curated furniture selections for homeowners and commercial clients.
- Project Management Services Full project management handling from initial interior design through to implementation and delivery, coordinating furniture, trades and timelines for residential and commercial projects.
- Home Staging Services Property staging service that furnishes and dresses homes to support property sales, drawing on the company's furniture catalogue and design expertise.
- Delivery and Installation Services In-house delivery and installation service handling complete furniture setup, removing the need for customers to arrange third-party logistics for purchased items.
- Bespoke Furniture Custom furniture design, development and manufacture service leveraging in-house design and production experience to create made-to-measure pieces for residential and trade customers.
- Trade and Contract Services Dedicated contract division serving interior designers, architects and commercial clients with bespoke furniture solutions, project specifications, volume purchasing and project-based work for hospitality, property development and commercial spaces.
Companies that use Mobili Domani Limited
Customer profileSegments3 records
Ideal customer profiles3 records
Mobili Domani Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mobili Domani Limited partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Cattelan ItaliacorePremium Italian furniture manufacturer. Mobili Domani is an authorized retailer of Cattelan Italia products, offering their full range including dining tables, chairs, and contemporary furniture pieces. Cattelan Italia is the largest brand category with 494 products listed on the platform.
- PoradacoreItalian luxury furniture brand specializing in wood furniture and design pieces. Mobili Domani stocks 348 Porada products including tables, chairs, sofas, and storage solutions. Porada represents the second-largest brand category.
- Bontempi CasacoreItalian furniture manufacturer known for modern and contemporary designs. Mobili Domani offers 101 Bontempi Casa products including dining chairs, tables, and upholstered furniture.
- Giorgio CollectioncoreItalian luxury furniture brand offering contemporary and modern designs. Mobili Domani stocks 83 Giorgio Collection items including sofas, bars, dining furniture, and storage units.
- Mobili Domani (Private Label)coreThe company's own brand offering 209 products including the Manhattan, Advance, and Alfred collections. These represent their proprietary furniture line with competitive pricing.
- EGOITALIANOminorItalian furniture brand. Mobili Domani offers 11 EGOITALIANO products through their platform.
- ALEALminorFurniture brand with 6 products available through Mobili Domani.
- PiancaminorItalian furniture manufacturer. Mobili Domani offers 5 Pianca products including wardrobes and bedroom furniture.
- NICOLETTIminorItalian upholstered furniture brand. 3 NICOLETTI products available.
- TomasellaminorItalian bedroom and living furniture manufacturer. 2 Tomasella products available.
- Franco FerriminorItalian furniture brand with 1 product available through Mobili Domani.
- KICOminorFurniture brand. 5 KICO products available through Mobili Domani.
- Rom1961minorItalian furniture brand with 1 product available.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Mobili Domani Limited competitors and assessment
Company assessmentDirect peers
- Lombok: UK specialist retailer of premium and luxury furniture with strong showroom presence, including sourcing from international brands. Comparable curated-multi-brand premium positioning and design-led showroom experience.
- ScS: UK multi-channel furniture and flooring specialist with a national store estate and in-home design services. Comparable multi-brand UK retailer with services overlay, though positioned more toward upholstered living-room than designer-Italian assortment.
- Sofa.com: UK-designed, made-to-order sofa and furniture retailer combining online configurator with showrooms and home consultation. Comparable direct-to-consumer + showroom hybrid model targeting design-conscious UK consumers.
- Furniture Village: Largest UK multi-brand furniture retailer with extensive showroom footprint nationwide. Comparable multi-brand retail model across living, dining, and bedroom; less premium than Mobili Domani but a key scale benchmark.
- Heal's: Historic London-based multi-brand premium furniture retailer offering designer sofas, dining, bedroom, and homeware from leading European brands. Most directly comparable peer given overlapping premium positioning, central London showroom heritage, and trade-designer services.
- Roche Bobois: French luxury furniture retailer with global showroom network, including UK locations, focused on high-end designer sofas and dining. Directly comparable premium positioning, designer-brand assortment, and full-service showroom experience.
- OKA: UK premium home furnishings retailer offering upholstered furniture, dining, and lighting alongside interior design services. Overlaps with Mobili Domani's premium multi-category assortment and showroom-led design consultation model.
- Loaf: UK casual-luxury furniture and bedding brand operating showrooms and online channels with made-to-order sofas and home accessories. Comparable showroom-led model in the UK mid-to-premium contemporary segment.
- BoConcept: Danish-origin international furniture retailer with UK showrooms selling modern, design-led furniture (sofas, dining, storage) with bespoke configurators and in-store interior designers. Comparable mid-to-premium positioning and store-with-services model.
Broad incumbents
- John Lewis & Partners: Iconic UK department store with substantial furniture, lighting, and home-departments and design services. Competes on premium home assortment but as a broad retailer across many categories rather than a furniture specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Mobili Domani Limited social profiles
Digital presenceMobili Domani Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobili Domani Limited leadership team
Management profileNumber of profiles
Mobili Domani Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobili Domani Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobili Domani Limited
What does Mobili Domani Limited do?
Mobili Domani Limited is a London-based furniture retailer that sells designer home furniture across dining, bedroom, living room, home office, lighting, and accessories categories, stocking over 1,200 products from premium Italian brands (Cattelan Italia, Porada, Bontempi Casa, Giorgio Collection) and its own Mobili Domani house label. The company complements furniture sales with professional interior design, project management, home staging, bespoke furniture manufacturing, and delivery and installation services, operating 50 showrooms in north London and an e-commerce platform.
Is Mobili Domani Limited a public or private company?
Mobili Domani Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mobili Domani Limited founded?
Mobili Domani Limited was founded in 1991. It employs 11 to 50 people.
Where is Mobili Domani Limited based?
Mobili Domani Limited is headquartered in London, United Kingdom, in the Europe region.
How does Mobili Domani Limited make money?
Three revenue lines are on record. Furniture Retail is the primary driver. The others are professional Services and contract/Trade Sales.
Who are Mobili Domani Limited's main competitors?
Direct peers on record are Lombok, ScS, Sofa.com, Furniture Village, Heal's, Roche Bobois, OKA, Loaf and BoConcept. John Lewis & Partners is listed as a broad incumbent.
Does Mobili Domani Limited have an API?
No public API is recorded for Mobili Domani Limited.
What industry is Mobili Domani Limited in?
Mobili Domani Limited's product category is Furniture Retail. Its primary akta.pro industry code is CRAFACAE, Home, Furniture & Decor DTC. Its NAICS code is 449110 and its SIC code is 5712.