Nova Fencing Club

What Nova Fencing Club does

Nova Fencing & Archery Club is a privately held dual-sport Olympic training facility founded in 2014 and based in Falls Church, Virginia. The club operates a 20,000 sq ft climate-controlled facility featuring 24 fencing strips with electronic scoring and a 20-lane indoor archery range, and is described as one of the few combined fencing-and-archery clubs in the DC metro region. Nova is co-owned by Head Coach Greg Kaidanov (30+ years of coaching experience, trained under Hall of Fame Maestro Emik Kaidanov) and General Manager Donna Felsenheld, with a coaching staff that includes two of only 44 certified Fencing Maestros in the United States, a Maître d'Epée, and credentialed archery coaches including a TEAM USA member and Level 3 USA Archery instructors.

The business operates on a multi-tier pricing model combining one-time beginner courses ($185 for 8 sessions), recurring monthly subscriptions for ongoing developmental and competitive programs ($299-$875/month depending on tier and private lesson frequency), annual club membership ($260/year), seasonal summer camps ($445-$450/week), Archery Tag event packages ($299-$399), and an open-to-public archery pro shop offering retail equipment and bow services ($5-$120). Revenue is generated entirely from individual consumers — families, youth, adults, competitive athletes, adaptive sports participants, and event hosts — with no enterprise or institutional accounts. Go-to-market relies on community-led growth, word-of-mouth referrals, a strong reputation for NCAA college placement (40+ programs including Yale, Stanford, Penn), and recognition as the #1 fencing club in the United States by membership with 440+ active members.

Customer segments include Youth & Families (ages 4-14), Adult Learners, Competitive Athletes pursuing USA Fencing ratings and college recruitment, Parafencing participants (wheelchair fencing), Event Hosts (birthdays, corporate team-building), and a women's archery community (Team Artemis). Marketing is community-led across the website, Instagram, Facebook, YouTube, and email, with direct-to-consumer registration via the Pike13 scheduling platform. The club holds the USA Fencing Spirit of Sport Award (2022) and USA Archery Club Excellence designation (2021), and is a member club of both USA Fencing (Region 6) and USA Archery. On-site sports chiropractic care is offered as an integrated wellness service.

Name

Nova Fencing Club

Legal name

Nova Fencing & Archery Club

Website

https://novafencingclub.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Nova Fencing & Archery Club is a privately held dual-sport Olympic training facility in Falls Church, VA, offering fencing and archery classes, camps, and events for ages 4 through adult in the DC metro region.

Ownership category

akta.pro rank

Product category

Sports Training Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYHSADADAA

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.)

Home & Personal Services/Fitness, Wellness & Personal Training/Martial Arts & Self-Defense Training

SECONDARYHSADADAG

Kids & Youth Martial Arts Programs

Home & Personal Services/Fitness, Wellness & Personal Training/Martial Arts & Self-Defense Training

SECONDARYHSADADAJ

Competition & Tournament Team Training

Home & Personal Services/Fitness, Wellness & Personal Training/Martial Arts & Self-Defense Training

Keywords

• Fencing instruction
• Archery classes
• Sports training
• Olympic sport coaching
• Youth athletic programs

Headquarters

HQ city

Falls Church

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Group Classes: Ongoing group fencing and archery classes billed monthly. Beginner courses are one-time fees. Membership required for ongoing programs.
2. Private Lessons: One-on-one coaching sessions at $70 for fencing (20 min) and $150/hour for archery. Revenue from individual coaching appointments.
3. Club Membership: Annual club membership at $260/year required for competitive programs, open range access, and ongoing training.
4. Summer Camps: Full-day summer camp programs for ages 8-14 at $445/week, with specialty camps at $450.
5. Archery Tag Parties: Birthday party and group event hosting with Archery Tag at $299-$399 per event.
6. Pro Shop Sales & Services: Retail archery equipment sales and bow services including setup, tuning, and repairs. Services range from $5-$120. Open to public.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Nova Fencing Club operates a 20,000 sq ft indoor dual-sport training facility in Falls Church, Virginia, offering Olympic fencing (epee and saber) and archery instruction for ages 4 through adult. The club provides beginner-to-competitive progression pathways, summer camps, Archery Tag birthday parties, and an archery pro shop with bow setup and repair services.

Product overview

Nova Fencing & Archery Club is a dual-sport training facility offering Olympic fencing (epee and saber) and archery instruction across all skill levels. The fencing program includes age-based beginner courses (ABCs of Fencing for ages 4–6, Youth Beginning for 7–12, Teen & Adult Beginning for 13+), Parafencing for wheelchair athletes, and progression tracks including Developmental, Recreational, and Competitive programs with private lessons. The archery program spans Try Archery single sessions and Explore Archery beginner courses through JOAD (Junior Olympic Archery Development), Adult Archery, and Team Artemis women's team, with private and trio lessons available. Additional offerings include summer camps (Battle Camp combining both sports, dedicated Archery Camp, and Competitive Fencing Camp), Archery Tag party packages (Basic and Premium), an Archery Pro Shop with ATA-certified bow services, tournament support for USA Fencing events, on-site sports chiropractic care, and annual club membership. The facility features 24 fencing strips and a 20-lane indoor archery range.

Differentiator

Problem solved

Functional benefit

Products and services

• ABC's of Fencing

Quantifiable outcome

• 440+ active members
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and support.

• USA FencingcoreStrategic or Co-development PartnerMember club of USA Fencing. Nova fencers compete in USA Fencing tournaments including Regional Open Circuits, RYCs, RJCCs, NACs, Junior Olympics, and Summer Nationals. Club competes in Region 6.
• USA ArcherycoreStrategic or Co-development PartnerJOAD certified club. Nova archers compete in USA Archery tournaments including JOAD Indoor Nationals and state championships. Club holds USA Archery Club Excellence designation (2021).
• Dr. Ray Koury, D.C.supportOthersOn-site sports chiropractic care provider with 25+ years experience. Dr. Koury provides treatment at Nova's facility, serving members, families, and general public.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• DC Fencers Club: Washington DC-area fencing club offering group classes, private lessons, and competitive training across weapons. Directly competes with Nova for DC-metro families and competitive athletes, operating in the same geographic market with a comparable programming ladder.
• Peter Westbrook Foundation: NYC-based nonprofit fencing club and athlete development program founded by Olympic medalist Peter Westbrook. Directly comparable to Nova as a competitive fencing training center producing collegiate and national-level athletes, with a similar community-led growth model and emphasis on access to elite coaching.
• Blue Gauntlet Fencing Club: New Jersey-based competitive fencing club with strong USA Fencing tournament results and a reputation for high-level coaching. Comparable to Nova as a serious competitive-track fencing club producing nationally ranked athletes, though without Nova's archery addition.
• Tim Morehouse Fencing Club: Fencing club founded by Olympic silver medalist Tim Morehouse with locations in the New York metro area offering group and private lessons across skill levels. Comparable to Nova's Olympic-coaching-led positioning and beginner-through-competitive programming model.
• Salle d'Armes Fencing Clubs: Network of traditional fencing clubs emphasizing classical training across foil, epee, and saber. Comparable to Nova's Traditional Martial Arts-style positioning and multi-weapon competitive programming.

Broad incumbents

• USA Archery JOAD-affiliated Clubs: Network of JOAD-certified archery clubs operating nationwide under the USA Archery umbrella. Comparable to Nova as a parallel archery training ecosystem serving youth and competitive archers; Nova's Club Excellence designation places it among this peer set's top tier.
• Easton Archery Centers of Excellence: Multi-location archery training facilities affiliated with Easton and the NFAA network, offering JOAD-style programming and competitive coaching. Comparable to Nova as a multi-discipline archery training operator serving youth through adult competitive athletes.

Others

• Absolute Fencing Gear: Major fencing equipment retailer and outfitter serving clubs and athletes across the U.S. Comparable to Nova's pro shop revenue stream as an adjacent participant in the fencing equipment ecosystem supporting clubs' retail and service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCuDOfRnBPQu4ym7dfHyM2IA
• Facebookfacebook.com/NovaFencingClub
• Instagraminstagram.com/novafencing
• LinkedInlinkedin.com/company/nova-fencing-and-archery-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova Fencing Club