Absolute Fencing Gear

What Absolute Fencing Gear does

Absolute Fencing Gear is a privately held manufacturer and supplier of Olympic-style fencing equipment headquartered in Bridgewater, New Jersey. Founded and led by Gary Lu, the company describes itself as combining three decades of experience as the world's leading manufacturer and supplier of equipment and services for Olympic-style fencing. It operates a direct-to-consumer e-commerce storefront at absolutefencinggear.com alongside B2B club discount programs, official federation supply relationships, on-site competition sales, and distribution of Nike-branded fencing footwear.

The product portfolio centers on three weapon categories—foil, epee, and sabre—with full component ecosystems of blades, body cords, grips (French and pistol), guards, sockets, and points, each offered in both practice and FIE-certified competition variants. Supporting categories include FIE and non-FIE uniforms and protective gear (masks, jackets, gloves, pants, chest guards, lame), electronic scoring systems and pistes sourced through technology partnerships with Favero Electronics and St. George, fencing bags, and coaching accessories. A premium Master Series line is manufactured in Germany, and the company maintains a specialized wheelchair fencing category for Paralympic athletes. Sub-brands include the in-house AF label and a Nike fencing footwear line.

Revenue mechanics are built on one-time equipment sales across multiple channels: consumer e-commerce purchases, club and institutional bulk orders, official federation supply contracts with organizations including USA Fencing, the Canadian, Chinese, Egyptian, Hong Kong, and UAE federations, the FIE, and UIPM, plus clearance/warehouse promotions and specialized adjacent categories such as HEMA equipment. Pricing spans entry-level components from approximately $2 to premium items including wheelchair fencing frames at $3,999 and Nike limited-edition shoes at $200. Marketing relies on sponsored world-ranked and Olympic athletes, competition presence, and an email newsletter, with no disclosed institutional investors, funding rounds, M&A activity, or senior leadership changes in the available source data.

Name

Absolute Fencing Gear

Legal name

Absolute Fencing Gear

Website

https://absolutefencinggear.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Absolute Fencing Gear is a Bridgewater, NJ-based manufacturer and e-commerce supplier of Olympic-style fencing equipment — weapons, uniforms, protective gear, scoring systems, and accessories — serving individual fencers, fencing clubs, universities, and national federations including USA Fencing and FIE.

Ownership category

akta.pro rank

Product category

Fencing Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps) (CRAMADAI)

akta.pro secondary industry

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

Keywords

• Fencing equipment
• Olympic fencing gear
• Fencing weapons
• Sports protective gear
• Scoring equipment

Headquarters

HQ city

Bridgewater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales (B2C E-commerce): Consumer purchases through the company's e-commerce website, including weapons, protective gear, uniforms, shoes, bags, and accessories for individual fencers
2. Club and Institutional Sales: Bulk sales to fencing clubs, universities, teams, and events through club discount programs and direct B2B relationships
3. Official Federation Supply: Supply contracts with national fencing federations (USA Fencing, Canadian, Chinese, Egyptian, Hong Kong, UAE) and FIE as official partner and supplier
4. Nike Fencing Products Distribution: Distribution of Nike-branded fencing shoes and apparel as an official Nike fencing shoe distributor

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Absolute Fencing Gear manufactures and supplies Olympic-style fencing equipment, including weapons (foil, epee, sabre), protective uniforms, electronic scoring systems, fencing bags, shoes, and accessories. The company sells through its own e-commerce website directly to individual fencers and through B2B programs to fencing clubs, universities, and national/international fencing federations. It also distributes Nike-branded fencing footwear and offers specialized equipment such as wheelchair/paralympic fencing gear.

Product overview

Absolute Fencing Gear is a manufacturer and supplier of Olympic-style fencing equipment operating a direct-to-consumer e-commerce platform. The product portfolio centers on three core product lines: (1) Weapons including foil, epee, and sabre with full component ecosystems (blades, body cords, grips, guards, sockets, points/wires) available in FIE and NON-FIE variants for competition and practice; (2) Uniforms and protective gear encompassing FIE-certified and standard masks, gloves, jackets, pants, chest guards, and lame for foil and sabre; and (3) Scoring Equipment and Piste featuring Favero and St. George electronic scoring systems. Supporting categories include fencing bags, shoes (as official Nike fencing shoe distributor), coaching gear, wheelchair fencing equipment, and starter sets for beginners. The company also distributes third-party brands including Negrini, Prieur, and FWF. The e-commerce platform enables sales to individual fencers, clubs, universities, and federation teams.

Differentiator

Problem solved

Functional benefit

Brands

• AF: Absolute Fencing Gear's house brand for fencing equipment including masks, gloves, jackets, pants, body cords, guards, and other accessories.
• Nike Fencing

Products and services

• Fencing Weapons (Foil, Epee, Sabre) Complete line of fencing weapons covering foil, epee, and sabre in practice and electric variants, available in FIE (international competition standard) and NON-FIE options with French or pistol grips. For fencers at all levels from beginner to Olympic competition.
• Weapon Components (Blades, Body Cords, Grips, Guards, Sockets, Points) Replacement and upgrade components for foil, epee, and sabre including blades (practice, NON-FIE, FIE), body cords, grips, guards and pads, sockets and clips, and points and wires. For fencers needing parts replacement or weapon customization.
• Fencing Uniforms and Protective Gear Complete uniforms and protective equipment including FIE-certified and NON-FIE masks, bibs, gloves, jackets, pants, chest guards, underarm protectors, and lame (conductive vests) for foil and sabre. For competitive and training fencers.
• Starter Sets Complete starter packages containing everything needed to begin fencing and compete, offered in Standard Practice, Advanced Practice, Deluxe Starter with Electric, and Regular Electric configurations. For beginners entering the sport.
• Scoring Equipment and Piste Electronic scoring systems including scoring machines, scoring machine sets, fencing strips (piste), and machine/reel parts from brands including Favero Electronics and St. George. For clubs, federations, and competition organizers.
• Fencing Bags Storage and transport bags including roll bags, carry bags, and soft covers in various sizes including team/club bags with multiple compartments. For transporting fencing equipment.
• Nike Fencing Footwear Official Nike fencing shoes including Air Zoom (Pinkfire II and multi-color variants) and Ballestra 2 (standard, SE, Electric, and Limited Edition) lines. Distributed by Absolute Fencing Gear as an official Nike fencing shoe distributor.
• Wheelchair Fencing Equipment

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• USA FencingcoreStrategic or Co-development PartnerOfficial USA Fencing Partner & Supplier - provides equipment and support to the United States Fencing Association and its members
• Canadian Fencing FederationcoreStrategic or Co-development PartnerOfficial Canadian Fencing Partner supplying equipment to Canadian fencers and competitions
• Chinese Fencing AssociationcoreStrategic or Co-development PartnerOfficial Chinese Fencing Partner providing equipment support to Chinese fencing
• Egyptian Fencing FederationcoreStrategic or Co-development PartnerOfficial Egyptian Fencing Partner supplying equipment to Egyptian fencers
• Hong Kong Fencing AssociationcoreStrategic or Co-development PartnerOfficial Hong Kong Fencing Partner for equipment supply
• FIE (Fédération Internationale d'Escrime)coreStrategic or Co-development PartnerOfficial FIE Supplier - provides equipment for international fencing competitions governed by the world fencing federation
• UIPM (Union Internationale de Pentathlon Moderne)coreStrategic or Co-development PartnerOfficial UIPM Partner providing fencing equipment for modern pentathlon competitions
• UAE Fencing FederationcoreStrategic or Co-development PartnerOfficial UAE Fencing Partner & Supplier for United Arab Emirates fencing
• NikemajorChannel Partner/ Reseller/ DistributorOfficial Nike fencing shoe distributor - sells Nike-branded fencing footwear including Air Zoom and Ballestra lines
• Favero ElectronicsmajorTechnology or IntegrationTechnology partner providing electronic scoring equipment, reels, and testing systems sold through Absolute Fencing Gear
• Uhlmann/AllstarminorChannel Partner/ Reseller/ DistributorMajor fencing equipment brands with clearance sales up to 40% off select products
• Eli DershwitzmajorGTM or Marketing PartnerWorld #1 Men's Sabre fencer, sponsored athlete and brand ambassador featuring on company website
• Lee KiefermajorGTM or Marketing PartnerWorld #1 Women's Foil fencer, seven-time Pan American Champion, sponsored athlete and brand ambassador
• Miles ChamleymajorGTM or Marketing PartnerOlympian, Shanghai Grand Prix Winner, and World Champion - sponsored athlete ambassador
• Ruben LimardomajorGTM or Marketing PartnerOlympic Gold Medalist and Pan American Champion - sponsored athlete and brand ambassador

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PBT Fencing: Hungarian fencing equipment manufacturer producing FIE-certified weapons, masks, and apparel; one of the principal European premium fencing brands competing with AFG in international competitions and federation supply.
• Uhlmann Fechtsport: German fencing equipment brand offering complete FIE-certified weapon, uniform, and accessory lines; AFG lists Uhlmann/Allstar among its clearance brands, evidencing the direct overlap in product lines and target customers.
• St. George Fechtsport: German manufacturer of fencing scoring machines and competition equipment; AFG distributes St. George scoring machines while St. George also competes in the same product category through other channels.
• Negrini Cases: Italian manufacturer of fencing bags and cases distributed by AFG as a third-party brand; competes in the bags/accessories category while serving as both a partner and a partial competitor in fencing equipment storage.
• Leon Paul: UK-based fencing equipment manufacturer and direct competitor offering weapons, protective gear, and scoring equipment across all three Olympic weapons, with global distribution and official federation relationships comparable to Absolute Fencing Gear.
• Blue Gauntlet Fencing Gear: US-based fencing equipment retailer and competitor with direct-to-consumer e-commerce focus; closest North American direct peer to AFG, serving individual fencers, clubs, and teams across the same product categories.
• Absolute Fencing (Canada): Canadian fencing equipment retailer and competitor serving clubs and individual fencers across North America with similar product breadth across foil, epee, and sabre equipment; overlaps directly with AFG in the North American club and individual segment.
• Allstar Fechtcentrum (Uhlmann): German fencing equipment manufacturer producing FIE-certified weapons, uniforms, and accessories for foil, epee, and sabre; competes head-to-head with AFG in the premium tier and is distributed by AFG's competitor Uhlmann.
• The Fencing Post: US fencing equipment retailer and competitor offering weapons, uniforms, and accessories to individual fencers, clubs, and universities; comparable North American DTC peer with overlapping customer base.

Others

• Favero Electronics: Italian manufacturer of electronic fencing scoring machines and reels; operates as both a technology partner (distributed by AFG) and as a direct competitor in scoring equipment when sold through other channels or directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Absolute Fencing Gear