PAIR design

What PAIR design does

PAIR Design is a privately held, full-service marketing design agency founded in 1998 and headquartered in Gold River, California. The firm delivers integrated creative services across three core disciplines — digital design, print design, and exhibit design — supplemented by add-on offerings including logo, illustration, packaging, vehicle wrap, apparel, award, copywriting, and integrated campaign design. It serves a horizontal mix of enterprise clients (Forescout, CDW, Trellix, McAfee, Workday, LG, Zscaler, Rodan + Fields, Proterra, Five9), small and mid-sized businesses, and non-profit organizations across industries such as cybersecurity, enterprise technology, consumer products, education, electric vehicles, cloud communications, healthcare, and publishing.

The business model is project-based professional services: revenue is generated through direct client engagements scoped around specific deliverables (trade-show exhibits, partner summits, brochures, launch kits, vehicle wraps, brand identity packages), acquired primarily through the agency's portfolio website, direct contact, and referrals. Go-to-market is sales-led, with the agency showcasing client work, case studies, and logos on its website and across social channels (Facebook, Twitter, Instagram, Pinterest, LinkedIn) to attract prospects. Pricing is not publicly disclosed and contracts are negotiated per-project. The firm is founder-led by Principal Justin Wister and reports 1-10 employees, with no disclosed institutional investment, subsidiaries, or parent company.

PAIR Design does not disclose any proprietary technology platform, AI/ML capabilities, APIs, or patented technology; its technology stack is implicit in standard design, illustration, web-coding, video-production, and digital-marketing tooling. Operations are domestic, with no stated international footprint and no evidence of recent funding, M&A, or expansion events in the input data.

Name

PAIR design

Legal name

PAIR Design

Website

https://pairdesign.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

PAIR Design is a privately held, full-service marketing design agency founded in 1998 in Gold River, California, delivering digital, print, and exhibit design services to enterprise, SMB, and non-profit clients via project-based engagements.

Ownership category

akta.pro rank

Product category

Marketing Design Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Custom Booth & Stand Design (Concept, 3D, Branding) (THAHAHAA)

Keywords

• Marketing design services
• Print design
• Exhibit design
• Digital design
• Brand identity design

Headquarters

HQ city

Gold River

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design Services: Professional design services including digital design, print design, exhibit design, web design, logo design, illustration, motion graphics, brochure design, editorial design, vehicle wraps, apparel design, marketing collateral, packaging, copywriting, and event branding. Revenue is generated through project-based client engagements for design and marketing services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

PAIR Design is a full-service marketing design agency that delivers integrated creative work across three disciplines: Digital Design (web design, motion graphics, digital campaigns), Print Design (brochures, marketing collateral, editorial and publication design), and Exhibit Design (trade show, conference, and dealer workshop branding). These core services are extended with specialized offerings including logo, illustration, award, packaging, vehicle wrap, apparel design, copywriting, and integrated campaign design for clients across technology, cybersecurity, education, healthcare, consumer products, and non-profit sectors.

Product overview

PAIR Design is a full-service marketing design agency founded in 1998, offering integrated creative services across three core disciplines: Digital Design, Print Design, and Exhibit Design. These core services are complemented by specialized offerings including Logo Design, Illustration, Award Design, Packaging Design, Vehicle Wrap Design, Apparel Design, Copywriting, and Campaign Design. The agency works with clients across multiple industries, providing strategic marketing solutions that span event branding, promotional materials, web design, motion graphics, and comprehensive brand identity development.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Design Services Digital design services including web design, motion graphics, digital campaigns, and website development for marketing purposes, provided to enterprise and SMB clients across multiple industries.
• Print Design Services Print design services including brochures, marketing collateral, trading cards, editorial design, publication design, and event materials with meaningful layouts and thoughtful execution.
• Exhibit Design Services Exhibit and event branding services focused on connecting with attendees and creating lasting brand impressions at trade shows, conferences, and dealer workshops.
• Logo Design Logo design services creating powerful logos that convey emotions and understanding about businesses, people, or events.
• Illustration Services Custom illustration services produced in various styles for diverse client needs.
• Award Design Custom award and trophy design services for corporate events and recognition programs.
• Packaging Design Product packaging design services for consumer and commercial products.
• Vehicle Wrap Design Vehicle wrap and transportation graphics design services for branded fleet vehicles.
• Apparel Design Custom apparel and merchandise design services for branded clothing and products.
• Copywriting Services Professional copywriting and content creation services for marketing materials, publications, and campaigns.
• Integrated Marketing Campaign Design Integrated marketing campaign design services spanning digital, print, and event channels for enterprise clients.

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• MAS Event Design: Event and exhibit design firm producing custom exhibits, environments and brand experiences for corporate clients. Highly comparable niche and project-based delivery model to PAIR's exhibit practice.
• The Trade Group: Mid-sized exhibit and event design agency offering custom booth design, fabrication and brand activations for enterprise trade show clients. Closely comparable to PAIR's core exhibit design service line.
• MC2 (MC²): Full-service exhibit, event and experiential marketing agency serving enterprise B2B clients across trade shows, conferences and branded environments. Comparable to PAIR across digital + print + exhibit disciplines.
• Blue Telescope: Exhibit and experience design studio focused on trade show environments and brand activations for enterprise clients. Comparable as a design-led experiential agency similar in scale and philosophy to PAIR.
• Sparks: Global brand experience and design agency delivering digital, print and exhibit/event programs for enterprise customers. Comparable full-service marketing design offering to PAIR's three-discipline positioning.
• Derse: Full-service exhibit and event marketing company delivering custom exhibits, brand environments and face-to-face experiences for enterprise clients. Closely aligned with PAIR's exhibit design and event branding services.

Broad incumbents

• Jack Morton Worldwide: Large global brand experience agency operating across events, exhibits, content and digital. Competes with PAIR for enterprise experiential budgets but operates at significantly greater scale and geographic breadth.
• Freeman: Largest global live events and exhibit services company serving enterprise trade show and event programs. Competes for exhibit design and execution budgets alongside smaller agencies like PAIR.
• GES (Global Experience Specialists): Large global exhibit and event services provider offering design, fabrication and logistics for trade shows and conferences. Comparable in exhibit focus but broader scope and substantially larger scale than PAIR.
• George P. Johnson Experience Marketing: Established experiential marketing agency specializing in trade shows, events and brand experiences for enterprise technology and B2B clients. Overlaps with PAIR's exhibit and event branding practice but at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/PAIRdesign
• Facebookfacebook.com/pairdesign
• Instagraminstagram.com/pair_design
• Pinterestpinterest.com/pairdesign
• LinkedInlinkedin.com/company/pairdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAIR design