Pinto Horse Association of America, Inc.

What Pinto Horse Association of America, Inc. does

The Pinto Horse Association of America, Inc. (PtHA) is a nonprofit breed-registry association incorporated in Oklahoma in 1956, headquartered at 7330 NW 23rd Street, Bethany, OK, that maintains pedigree and show records for Pinto horses, ponies, miniatures, and other equines. It operates three registries — a Color Registry for pattern-marked equines, a Solid Registry for solid-colored animals (including Appaloosas), and a Long Ear Registry for donkeys and mules — and serves approximately 88,000 members with more than 160,000 registered animals. Member-facing technology is centered on the ePinto online portal (epinto.org), which handles registration, points tracking, standings, and account management, while in-person engagement is delivered through local charters, field representatives, an annual convention, and flagship events including the Pinto World Championship Show and the Color Breed Congress at the Tulsa Fairgrounds.

PtHA generates revenue through a diversified mix of recurring and transactional streams: annual membership dues, per-horse registration fees, show entry fees across national and local/jubilee shows, digital and print advertising in the quarterly Pinto Horse Magazine and to its 10,000+ email subscribers, and corporate sponsorships with brands such as Purina, Boot Barn, and Wrangler. The go-to-market motion is community- and event-led: major shows and the convention drive both member acquisition and horse registration, while youth programming (PtHAYO), amateur divisions, and the Pinto Heritage Foundation's scholarships serve as long-horizon pipelines for new participants. Strategic partnerships with ABRA and NSBA at the Color Breed Congress extend the show's appeal across breed associations.

Operationally, PtHA is a mature, US-only membership organization with no disclosed external funding, no parent company, and no public financial reporting. Its competitive position rests on the depth of its pedigree database, its trademarked event properties, and its chartered member network; its principal risks are the niche size of the color-breed market, reliance on continued show participation, and limited disclosed monetization beyond dues and event fees.

Name

Pinto Horse Association of America, Inc.

Legal name

Pinto Horse Association of America, Inc.

Website

https://pinto.org

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinto Horse Association of America is a 1956-founded nonprofit breed registry that maintains pedigree and show records for approximately 88,000 members and 160,000+ horses, ponies, miniatures, and long-eared equines across its Color, Solid, and Long Ear registries.

Ownership category

akta.pro rank

Product category

Equine Breed Registry Services

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)

akta.pro secondary industry

Horse Boarding, Livery & Stable Operations (AFAEAGAG)

Keywords

• Horse breed registry
• Equine registration services
• Breed association membership
• Horse show sanctioning
• Equine pedigree records

Headquarters

HQ city

Bethany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees providing access to association benefits, show participation, and registry services.
2. Horse Registration: Fees for registering horses, ponies, and miniatures in PtHA registries including color, solid, and long ear divisions.
3. Show Entry Fees: Revenue from participation in Pinto World Championship Show, Color Breed Congress, and local/jubilee shows.
4. Advertising & Sponsorships: Digital advertising on website, email blasts to 10,000+ subscribers, and corporate sponsorship packages.
5. Magazine Publishing: Quarterly online Pinto Horse Magazine with advertising opportunities targeting dedicated horse enthusiasts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Pinto Horse Association of America, Inc. (PtHA) is a nonprofit breed registry association founded in 1956 and headquartered in Bethany, Oklahoma. It registers Pinto, Solid, and Long Ear (mule and donkey) equines across multiple registries, serving a membership of approximately 88,000 with over 160,000 registered horses. The association also sanctions shows, publishes member materials, and supports youth and heritage programs for individual horse owners and breeders.

Product overview

The Pinto Horse Association of America operates a multi-registry breed organization serving approximately 88,000 members with over 160,000 registered equines. The association offers three core registries (Color Registry, Solid Registry, and Long Ear Registry) for horses, ponies, miniatures, donkeys, and mules. Its product portfolio includes the ePinto online member portal for registration and record management, Pinto Horse Magazine (quarterly online publication), and major event properties including the Pinto World Championship Show and Color Breed Congress. The association also supports youth programs through PtHAYO and preserves breed heritage through the Pinto Heritage Foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• Color Registry Registration service for Pinto-colored horses with documented color breeding; serves individual horse owners, breeders, and exhibitors maintaining pedigree records.
• Solid Registry Registration service for solid-colored horses that carry Pinto breeding; serves individual owners and breeders seeking pedigree documentation outside the colored Pinto category.
• Long Ear Registry Registration service for mules and donkeys with Pinto breeding; serves individual owners of long-eared equines seeking documented pedigree records.
• PtHA Membership Annual membership program providing access to association services, publications, and member benefits for individual horse owners, breeders, and enthusiasts.

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Pinto Heritage FoundationcoreStrategic or Co-development PartnerThe foundation was founded to preserve and support the Pinto horse and its heritage, including the Pinto Heritage Museum at headquarters. It provides scholarships for youth members and preserves the history of the breed. New board members include Jenny LaGrange and Shaun Merkens, with Annie Giovanni as President.
• ABRA (American Bucking Bull Registry)coreStrategic or Co-development PartnerABRA classes are offered at Color Breed Congress, allowing cross-participation of competitors and expanding show offerings at the November 6-14, 2026 event in Tulsa.
• NSBA (National Snaffle Bit Association)coreStrategic or Co-development PartnerNSBA classes are offered at Color Breed Congress, providing additional competition opportunities for exhibitors.
• Purina (Nestlé Purina PetCare Company)minorGTM or Marketing PartnerPurina sponsors the Equine of the Month feature and advertises on the PtHA website and publications, promoting their equine nutrition products to the membership base.
• Boot BarnminorGTM or Marketing PartnerWestern footwear and apparel retailer advertising on the PtHA website and at shows.
• WranglerminorGTM or Marketing PartnerWestern apparel brand sponsoring the Exhibitor of the Month feature and advertising on the website.
• Cash for Color FuturityminorGTM or Marketing PartnerFuturity program hosted at Color Breed Congress with cash payouts to participants.
• Go For The Gold FuturityminorGTM or Marketing PartnerFuturity program hosted at Color Breed Congress providing additional prize opportunities.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• American Paint Horse Association: The closest comparable organization: a US breed registry serving the color-patterned Paint horse with three registries, championship shows, magazine, and youth programs — directly overlapping PtHA's product, audience, and revenue model.
• Appaloosa Horse Club: Another color-pattern breed registry with championship shows, registration services, and youth programs; PtHA's data explicitly notes Appaloosas accepted into its Solid Registry, evidencing direct competitive and category overlap.

Emerging players

• National Snaffle Bit Association: Multi-breed showing association specifically for snaffle bit classes; explicitly partnered at PtHA's Color Breed Congress, reflecting overlapping classes and exhibitor base.
• American Buckskin Registry Association: Color-breed registry for Buckskin, Dun, and Grulla horses with showing and registration services; partnered with PtHA at Color Breed Congress to co-host classes.

Broad incumbents

• American Quarter Horse Association: The largest US equine breed registry and dominant equestrian showing association; comparable product (registry, magazine, world show, youth programs) at much greater scale and broader breed scope.
• American Morgan Horse Association: National breed registry for Morgan horses with membership, registration, magazine, and annual show circuit — closely parallel operating model to PtHA in a different breed niche.
• American Saddlebred Horse Association: Breed registry and showing association for American Saddlebred horses; comparable membership dues, registration, show sanctioning, and youth programming structure.
• Tennessee Walking Horse Breeders' and Exhibitors' Association: Established breed registry and showing organization with national convention, magazine, and youth programming; comparable governance and event-driven GTM.
• Arabian Horse Association: National breed registry and showing organization for Arabian, Half-Arabian, and Anglo-Arabian horses; comparable membership, registration, and event model across a different breed.

Others

• American Horse Council: National equine industry trade association providing advocacy and policy representation; adjacent ecosystem participant serving the same US equine community without competing for members.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pintohorseassoc
• YouTubeyoutube.com/channel/UCXjsavfHnltC80cCJKfr8gA
• Facebookfacebook.com/pintohorseassociation
• Instagraminstagram.com/pintohorse
• LinkedInlinkedin.com/company/pinto-horse-association-of-america-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinto Horse Association of America, Inc.