American Buckskin Registry Association, Inc

What American Buckskin Registry Association, Inc does

American Buckskin Registry Association, Inc. (ABRA) is a national 501(c)(3) nonprofit organization founded in 1963 and headquartered in Tulsa, Oklahoma. It is the only equine registry dedicated to horses, draft horses, ponies, miniature horses, and mules of Buckskin, Dun, Red Dun, Grulla, Dunalino, and Perlino coat colors exhibiting Dun Factor markings. The organization maintains a registered database of 25,000+ horses and serves 2,300+ active members across Youth, Amateur, Select, and Open divisions. Its headquarters relocated from California to Oklahoma in 2008 and a Board of 11 directors on rotating 3-year terms provides governance.

ABRA's core products include Equine Registration Services (Regular Registry and Buckskin Bred Program), the annual World Championship Show featuring 282 classes and 8 futurities, the Honor Roll Points Program for performance tracking, multiple membership tiers, youth programs (scholarships, ambassador program, judging contests), horse leasing programs, and a Miniature Horse World Show. Its proprietary asset is the Dun Factor evaluation methodology — a standardized scoring system for dorsal stripe, face masking, leg barring, mottling, shoulder stripe, and rib barring. The technology footprint is a Wix-hosted website serving as the central hub for registration, membership, and event management; no app, API, or AI/ML capability is evident.

ABRA generates revenue through four streams: recurring membership fees (annual, lifetime, and youth/amateur tiers), one-time horse registration and transfer fees, transaction-based show entry fees for 20+ approved shows annually, and tiered World Show sponsorships ranging from $100 (Class Sponsor) to $10,000 (Presenting Partner). Distribution is event-driven and direct-to-consumer through the website, the World Championship Show, approved shows nationwide, and 9 Charter Clubs across the U.S. Strategic alliances with AQHA (90%+ of ABRA horses are also AQHA-registered), NSBA, and WRHA provide dual-approval and cross-association point-earning opportunities.

Name

American Buckskin Registry Association, Inc

Legal name

American Buckskin Registry Association, Inc.

Website

https://americanbuckskin.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

American Buckskin Registry Association (ABRA) is a 501(c)(3) nonprofit founded in 1963 in Tulsa, Oklahoma that registers Buckskin, Dun, Red Dun, Grulla, Dunalino, and Perlino horses and serves 2,300+ members through shows, youth programs, and performance recognition.

Ownership category

akta.pro rank

Product category

Equine Breed Registry

NAICS

Sports Teams and Clubs (711211), Horses and Other Equine Production (112920), Support Activities for Animal Production (11521)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Services-Membership Sports & Recreation Clubs (7997), Services-Racing, Including Track Operation (7948)

akta.pro industry

PRIMARYMPAKABAG

Equestrian Teams & Stables (Racing/Show Jumping/Eventing)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

SECONDARYAFAEAGAH

Equine Sales, Auctions & Bloodstock Agencies

Agriculture & Food Production/Animal Production & Aquaculture/Equine (Horse) Breeding & Operations

SECONDARYEDALAIAN

Athletics Fundraising, Sponsorships & NIL Support

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Equine breed registry
• Horse registration services
• Equine color association
• Horse breed association
• Equestrian show management

Headquarters

HQ city

Bixby

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees from Individual, Amateur, Youth, Business, Joint, Partnership, and Lifetime memberships. All annual memberships expire December 31. Lifetime memberships provide one-time revenue at age-tiered pricing.
2. Horse Registration & Transfer: Fees for registering horses, including Regular Registration and Buckskin Bred Program. Transfers when horses change ownership. Hardship registration available at half-price ($100 member/$140 non-member in 2026).
3. Show Entry Fees: Revenue from ABRA-approved horse shows including the World Championship Show. Entry fees for various classes, futurities, and challenge classes.
4. World Show Sponsorships: Sponsorship tiers from $100 (Class Sponsor) to $10,000 (Presenting Partner). Includes Jumbotron advertising, arena banners, vendor booth opportunities, and recognition at the premier annual event.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

ABRA is a national 501(c)(3) nonprofit equine color association that registers horses, draft horses, ponies, miniature horses, and mules of Buckskin, Dun, Red Dun, Grulla, Dunalino, and Perlino colors exhibiting the Dun Factor. It operates the annual ABRA World Championship Show with 282 classes and dual NSBA/WRHA approval, runs an Honor Roll Points performance-tracking program, and supports members through youth scholarships, ambassador programs, multiple membership tiers, and a network of 9 Charter Clubs.

Product overview

The American Buckskin Registry Association (ABRA) operates as a horse breed registry and equestrian organization offering a unified platform of services centered on registering and promoting Buckskin, Dun, Red Dun, Grulla, Dunalino, and Perlino horses. The core offerings include equine registration services (Regular Registry and Buckskin Bred Program), the annual ABRA World Championship Show with 282 classes, and the Honor Roll Points Program for performance tracking. Supporting modules include multiple membership types, youth programs (scholarships, ambassador, judging contests), horse leasing programs, and the Miniature Horse World Show. The association connects breeders, owners, and exhibitors through 9 Charter Clubs across the U.S., NSBA and WRHA dual-approved shows, and an annual convention.

Differentiator

Problem solved

Functional benefit

Products and services

• Equine Registration Services Registration services for Buckskin, Dun, Red Dun, Grulla, Dunalino, and Perlino horses with documented Dun Factor markings, including Regular Registry and Buckskin Bred Program options for horses with partial lineage qualification. Also includes ownership transfers and hardship registration. Targeted at horse owners and breeders.
• ABRA World Championship Show

Quantifiable outcome

• 25,000+ registered horses nationwide and internationally
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• AQHA (American Quarter Horse Association)coreStrategic or Co-development PartnerAQHA Alliance Member - ABRA is an alliance member of AQHA, with 90%+ of ABRA-registered horses also AQHA registered. This partnership provides cross-promotional opportunities and recognition between the two major equine associations.
• NSBA (National Snaffle Bit Association)coreStrategic or Co-development PartnerNSBA Alliance Member - ABRA World Show is NSBA & WRHA Dual-Approved, allowing exhibitors to compete for points in both associations. Includes All-Breed NSBA Futurities & Challenge Classes with money added.
• WRHA (Western Ranch Horse Association)coreStrategic or Co-development PartnerWRHA Dual-Approval - ABRA World Show is dual-approved with WRHA, allowing exhibitors to earn points in both associations during the championship event.
• World Show Sponsors (various)coreGTM or Marketing PartnerMultiple sponsorship tiers: Presenting Partner ($10,000), Platinum ($5,000), Gold ($2,500), Silver ($1,000), Bronze ($750), Supporting ($500), Award Sponsor ($250), Class Sponsor ($100). Includes visibility on Jumbotron, banners, vendor booths, and social media recognition.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• United States Equestrian Federation (USEF): National governing body for equestrian sports in the U.S., overseeing multiple disciplines and member associations. Comparable nonprofit structure but operates at a far broader scope across all equestrian disciplines.
• Arabian Horse Association (AHA): Large U.S. breed registry for Arabian and Half-Arabian horses operating a similar association model with shows, registration, and youth programs. Comparable nonprofit structure and significantly larger scale than ABRA.
• American Quarter Horse Association (AQHA): The largest U.S. equine registry and ABRA's core alliance partner — 90%+ of ABRA horses are also AQHA-registered. AQHA dwarfs ABRA in scope but provides the underlying breed foundation ABRA specializes within.

Direct peers

• American Miniature Horse Association (AMHA): Breed registry for miniature horses with shows, registration, and youth programs. ABRA's Miniature Horse World Show accepts AMHA registrations alongside ABRA's, creating a directly comparable miniature horse show circuit.
• International Buckskin Horse Association (IBHA): Direct competitor registry for Buckskin, Dun, Red Dun, and Grulla horses. Overlaps nearly entirely with ABRA's registration scope and competes for the same breeders, exhibitors, and World Show attendance — referenced multiple times in ABRA's awards data.
• Western Ranch Horse Association (WRHA): Alliance partner with dual-approval at ABRA's World Show. Operates a parallel ranch-horse show circuit and points system; directly comparable nonprofit association with similar member value proposition.
• National Snaffle Bit Association (NSBA): Alliance partner and dual-approval partner for ABRA's World Show. Operates a parallel points/show system and futurities that ABRA members can concurrently participate in; very directly comparable competitive show association model.
• American Paint Horse Association (APHA): Color-based breed registry operating a similar registration-and-show model for Paint horses. Comparable nonprofit association structure with shows, points programs, and youth initiatives; competes for the same exhibitor wallet share.
• Appaloosa Horse Club (ApHC): Color-pattern-based breed registry with a comparable association operating model including registration, World/National Shows, and youth programs. Competes directly with ABRA for owners of patterned/colored horses.
• Pinto Horse Association of America (PtHA): Color-based registry for Pinto horses with similar registration, showing, and youth program structures. Overlaps with ABRA's Buckskin Bred Program which includes hardship provisions for Pinto/Paint horses carrying ABRA base colors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/americanbuckskin
• LinkedInlinkedin.com/company/american-buckskin-registry-association
• Instagraminstagram.com/americanbuckskinregistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Buckskin Registry Association, Inc