Tunica County Convention And Visitors Bureau

What Tunica County Convention And Visitors Bureau does

The Tunica County Convention and Visitors Bureau is the official county-government destination marketing organization for Tunica County, Mississippi, operating under Tunica County governance and doing business as Travel Tunica / Tunica Mississippi. Its primary function is to promote Tunica County as a tourism destination, anchored by a cluster of six major casino resorts — Hollywood Casino, Horseshoe Casino, Gold Strike Casino Resort, Fitz Casino & Hotel, 1st Jackpot, and Sam's Town Casino Resort — supplemented by cultural attractions including the Gateway to the Blues Museum (a Mississippi Blues Trail site operated from the CVB's headquarters), Tunica RiverPark & Museum, championship golf courses, and the Tunica Arena & Expo Center. The organization markets the destination to leisure travelers, gaming enthusiasts, entertainment seekers, golf and sports tourists, blues heritage visitors, and group/meeting planners primarily from the Memphis metropolitan area and broader Mid-South drive market. Revenue is derived from county/municipal tourism taxes, membership fees from casino and hospitality operators, and state tourism funding; the CVB provides free visitor information services and does not directly charge consumers. Distribution occurs through the tunicatravel.com website, the Gateway to the Blues Visitor Center, partnerships with Memphis-area hotels, travel agencies, and AAA, and active organic social media presence on Facebook, Twitter, and Instagram. Webster Franklin serves as President & CEO.

Name

Tunica County Convention And Visitors Bureau

Legal name

Tunica County Convention and Visitors Bureau

Website

https://tunicatravel.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

The Tunica County Convention and Visitors Bureau is the official county-government destination marketing organization for Tunica County, Mississippi, promoting the region as a gaming, entertainment, blues heritage, and meetings destination to leisure travelers primarily from the Memphis Mid-South drive market.

Ownership category

akta.pro rank

Product category

Destination Marketing Organization

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Convention Campus & District Operators (Integrated Venue Districts) (THAHAAAL)

Keywords

• Destination marketing
• Casino tourism
• Visitor information
• Convention services
• Blues heritage tourism

Headquarters

HQ city

Tunica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations

Revenue model

1. Tourism Promotion Services: As a Convention and Visitors Bureau, the organization promotes Tunica County as a tourism destination and is funded through a combination of municipal/county tourism tax revenues, membership fees from local casino and hospitality businesses, and potentially state tourism funding. The CVB provides free visitor services and marketing to attract tourists who generate casino gaming tax revenue and hospitality spending that funds the organization.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Tunica County Convention and Visitors Bureau is the official government-affiliated destination marketing organization for Tunica County, Mississippi. It promotes the region as a premier gaming, entertainment, and tourism destination through its website (tunicatravel.com), visitor guides, event listings, and group meeting services. The bureau's offerings center on marketing and informational services that connect leisure travelers, group planners, and meeting organizers with local casino resorts, golf courses, cultural attractions, dining, and entertainment venues.

Product overview

Tunica County Convention and Visitors Bureau operates TunicaTravel.com as a comprehensive tourism marketing platform promoting Tunica, Mississippi as a premier gaming and entertainment destination. The portfolio includes world-class casino gaming (slots, table games, poker, sports betting) at five major casino properties, diverse dining options, entertainment venues hosting concerts and events, championship golf and tennis facilities, cultural attractions (Gateway to the Blues Museum, Tunica RiverPark), spa services, outdoor activities, and meeting/event planning capabilities. The platform serves as the primary marketing and information hub for visitors planning trips to Tunica's gaming, entertainment, and Delta cultural experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Tunica Gaming & Casinos Promotion Destination marketing of casino gaming experiences including slots, table games, poker, and sports books across major casino properties (Hollywood Casino, Horseshoe Casino, Gold Strike Casino Resort, Fitz Casino & Hotel, 1st Jackpot, Sam's Town). Aimed at leisure travelers and gaming enthusiasts planning visits to Tunica, Mississippi.
• Sports Betting Promotion Marketing of sports book facilities at Tunica casinos that allow visitors to bet on games while watching them. Targeted at sports betting enthusiasts.
• Gateway to the Blues Museum Promotion Marketing of the Mississippi Blues Trail museum featuring famous guitars, harmonicas, and Delta blues music history, with a visitor recording studio. Targets blues music and cultural heritage tourists.
• Tunica RiverPark & Museum Promotion Marketing of a riverfront park and museum offering views of the Mississippi River with educational exhibits on river history. Targets families and outdoor recreation visitors.
• Golf & Tennis Promotion Marketing of championship golf courses (Tunica National Golf & Tennis, The Links at Cottonwoods, River Bend Links) and indoor clay tennis courts. Targets golf enthusiasts and sports tourists.

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major, strategic and flagship.

• Hollywood CasinocoreStrategic or Co-development PartnerMajor casino resort partner featuring gaming, hotel, multiple dining options including Chicago Steakhouse, Millennium Theatre for concerts, and extensive promotions. The CVB promotes Hollywood Casino as a featured gaming destination with regular promotions including car giveaways and holiday events.
• Horseshoe CasinocoreStrategic or Co-development PartnerMajor Caesars Entertainment property featuring poker room with daily tournaments and promotions, The Spa at Horseshoe, outdoor pool, and Bluesville entertainment venue. Home to the Horseshoe $149 All-In Package and 50+ Club promotions.
• Gold Strike Casino ResortcoreStrategic or Co-development PartnerMajor casino resort with Buffet Americana, Chicago Steakhouse, Gold Strike Theater/Millennium Theatre, and comprehensive gaming floor. Features weekly slot tournaments and Dragon Link promotions.
• Fitz Casino & HotelcoreStrategic or Co-development PartnerCasino resort featuring Riverview Buffet, sports book, meeting facilities, and Fitz Great Hall for events. Known for trucker programs, military Mondays, and 50+ Club promotions. Celebrating 31st anniversary.
• 1st JackpotcoreStrategic or Co-development PartnerCasino property offering gaming, promotions including gift giveaways and special events. Featured venue for New Year's Eve celebrations and holiday promotions.
• Sam's Town Casino ResortcoreStrategic or Co-development PartnerCasino resort featuring RV park, golf outings program, meeting facilities, and seasonal promotions. Offers golf hotel packages and anniversary celebrations.
• Gateway to the Blues MuseumcoreStrategic or Co-development PartnerSignature cultural attraction and Mississippi Blues Trail site featuring blues history exhibits, famous guitars and harmonicas, recording studio for visitor use, and visitor center for Tunica County. The CVB operates from this location and uses it as a primary marketing asset.
• Tunica Arena & Expo CentermajorStrategic or Co-development PartnerMulti-purpose event venue hosting horse shows, demolition derbies, concerts, car shows, and conventions. Home to Mississippi Wolf Pack arena football. Partners with CVB for event promotion and group bookings.
• Tunica National Golf & TennismajorStrategic or Co-development PartnerChampionship golf course and indoor clay tennis courts offering USGA-sanctioned events and tournaments. Features pro shop and indoor tennis facilities for year-round play.
• Tunica RiverPark & MuseummajorStrategic or Co-development PartnerRiverfront attraction featuring museum exhibits on Mississippi River history, family activities including Easter egg hunts, and named as a National Top Road Trip Stop. Features aquarium and nature experiences.
• Mississippi Tourism AssociationstrategicStrategic or Co-development PartnerState tourism industry association that awarded the Tunica CVB with both CVB of the Year and Tourism Promotion of the Year in 2011. Provides industry advocacy and networking for Mississippi destination marketing organizations.
• Mississippi Blues TrailstrategicStrategic or Co-development PartnerState heritage music trail program featuring the Gateway to the Blues Museum as an official Mississippi Blues Trail site. Positions Tunica as part of the authentic Delta blues music tourism circuit.
• Delta Country JamflagshipGTM or Marketing PartnerAnnual country music festival featuring major performers. The CVB offers discounted tickets for SMS subscribers and promotes the festival as a major entertainment event attracting visitors to Tunica.
• Tunica Balloon BashflagshipGTM or Marketing PartnerAnnual hot air balloon festival featuring balloon races, photo contests, and family activities. Multiple years of event history with CVB marketing support and media preview events.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Visit Mississippi: The official state destination marketing organization for Mississippi. Operates at a broader geographic scale than Tunica CVB but with directly comparable tourism promotion, convention sales, and member-supported funding mission.
• Las Vegas Convention and Visitors Authority: The premier U.S. gaming-focused destination marketing organization, operating a tax-funded CVB that markets Las Vegas's casino resorts, entertainment, conventions, and cultural attractions. Closely comparable structure and mission to Tunica CVB at vastly larger scale.
• Connecticut Office of Tourism: State-level destination marketing organization that includes promotion of tribal gaming destinations (Mohegan Sun, Foxwoods). Comparable state DMO structure promoting gaming and broader tourism assets.
• Reno-Sparks Convention & Visitors Authority: Northern Nevada's tourism promotion authority marketing gaming, outdoor recreation, and convention business. Comparable destination marketing structure and gaming-centric focus to Tunica CVB.
• Visit Biloxi: Local tourism promotion organization for Biloxi, Mississippi - one of the Gulf Coast gaming destinations. Comparable in scale and mission as a destination marketing organization focused on casino-driven tourism.
• Atlantic City Convention & Visitors Authority: A tax-funded CVB marketing Atlantic City as a gaming and entertainment destination on the U.S. East Coast. Highly comparable structure to Tunica CVB given shared focus on regional gaming tourism promotion funded by tourism taxes.
• Mississippi Gulf Coast Convention & Visitors Bureau: Another Mississippi CVB marketing a regional gaming and beach destination (Biloxi, Gulfport). Same state, same funding model (tourism tax and member fees), directly comparable in scope and target audience to Tunica County CVB.

Regional players

• Visit Memphis: The Memphis metropolitan CVB and an active partner of Tunica CVB. Comparable structure as a destination marketing organization, but focused on a larger urban destination rather than gaming.
• Shreveport-Bossier Convention and Tourist Bureau: Louisiana's gaming-focused regional tourism bureau marketing Shreveport-Bossier's riverboat casinos and entertainment. Operates in an adjacent regional gaming market competing for some of the same drive-market leisure travelers.
• Cherokee Office of Tourism: Destination marketing organization for the Eastern Band of Cherokee Indians in North Carolina, promoting tribal casino gaming alongside outdoor and cultural tourism. Comparable gaming-and-culture destination mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/TunicaMS
• Facebookfacebook.com/TunicaMS
• Instagraminstagram.com/tunicams

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tunica County Convention And Visitors Bureau