Gold Strike Casino Resort

What Gold Strike Casino Resort does

Gold Strike Casino Resort is a privately held casino resort located in Tunica Resorts (Robinsonville), Mississippi, on the Mississippi River approximately 30 minutes from downtown Memphis. The property is operated by Cherokee Nation Entertainment, LLC (CNE), the gaming and hospitality arm of the Cherokee Nation, following CNE Gaming Holdings LLC's acquisition of the property in February 2023 and approval by the Mississippi Gaming Commission. Gold Strike offers an integrated gaming, lodging, dining, entertainment, and spa experience anchored by over 1,100 luxury hotel rooms, a 50,000+ square foot gaming floor with nearly 1,200 slot machines and 54+ table games (including Blackjack, Craps, Roulette, Baccarat, and poker variants), a dedicated 24/7 high-limit area with 10 tables and 100+ slots, and the second-floor Next Level Lounge featuring 45+ Aristocrat Gaming-powered modern titles.

The resort runs a DraftKings-powered retail sportsbook with 10 betting kiosks and 4 OTCs (mobile wagering is not legal in Mississippi), a One Star Rewards loyalty program with five tiers (Vinyl, Gold, Platinum, Multi-Platinum, Epic) offering points, multipliers, cruise benefits, and Baha Mar partner stays, plus a proprietary iOS/Android mobile app for account management, offers, and promotions. Its business model combines transaction-based revenue streams (gaming, sports wagering, dining, entertainment tickets priced $19.50–$69.50) with hotel bookings and casino credit, capturing guests across a wide spend spectrum from casual slot play through high-limit VIPs. It serves adults 21+ in the Mid-South region through direct-to-consumer walk-in traffic, hotel reservations, entertainment ticketing, and event-driven acquisition via concerts and shows at the Gold Strike Theatre and Stage2.

The property's customer base is consumer retail with no enterprise dependencies, and ancillary technology is largely vendor-provided (DraftKings, Aristocrat, SevenRooms, accesso ShoWare, Oracle Cloud HCM). Strategic positioning under CNE ownership emphasizes property reinvestment (Next Level Lounge, Collective Kitchens, mobile app) and integration into CNE's broader Oklahoma and Mississippi portfolio alongside Hard Rock Hotel & Casino Tulsa and nine Cherokee Casinos.

Name

Gold Strike Casino Resort

Legal name

Cherokee Nation Entertainment, LLC

Website

https://goldstrike.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Gold Strike Casino Resort is a Tunica, Mississippi casino resort operated by Cherokee Nation Entertainment, offering 1,100+ hotel rooms, ~1,200 slot machines, 54+ table games, a DraftKings-powered sportsbook, dining, and entertainment for adults 21+ in the Mid-South region.

Ownership category

akta.pro rank

Product category

Casino Resort & Gaming

NAICS

Casino Hotels (72112), Casino Hotels (721120), Gambling Industries (7132)

SIC

Hotels & Motels (7011), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industries

Destination Casino Hotels (THAGAJAC), Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

Keywords

• Casino gaming services
• Hotel accommodations
• Sports betting
• Live entertainment venues
• Resort dining

Headquarters

HQ city

Tunica Resorts

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Casino Gaming: Revenue from slot machines (nearly 1,200 machines ranging from $0.01 to $100 bets), table games (54 tables including Blackjack, Craps, Roulette, Baccarat, Poker variants), and high-limit gaming area with 10 tables and 100+ slot machines
2. Hotel Accommodations: Over 1,100 luxury guest rooms and suites available for booking, with room rates varying by season and availability
3. Food and Beverage: Multiple dining venues including Chicago Steakhouse, Drafts Bar & Grill, Jade Noodle Company, Buffet Americana, and collective kitchens. Take-out options available.
4. Entertainment/Ticketing: Gold Strike Theatre and Stage2 venue hosting concerts, tribute shows, and live entertainment. Tickets range from $19.50 to $69.50. Box office operates day of shows 5pm-9pm CST.
5. Sports Betting: Gold Strike Sportsbook powered by DraftKings with sports wagering, horse racing simulcasting, and betting kiosks. Mobile wagering not legal in Mississippi.
6. Casino Credit: Marker signing privileges and casino credit services through credit application process
7. Loyalty Program Benefits: One Star Rewards program converting points to Rewards Play, food comps, shopping points, and exclusive member benefits including free cruises and hotel offers

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Gold Strike Casino Resort is an integrated casino resort operating a 50,000+ square-foot gaming floor with nearly 1,200 slot machines and 54+ table games, a DraftKings-powered sportsbook, a dedicated high-limit gaming area, the Aristocrat Gaming-powered Next Level Lounge, and a separate horse racing simulcasting facility. The property provides over 1,100 luxury hotel rooms and suites, multiple dining venues (Chicago Steakhouse, Drafts Bar & Grill, Buffet Americana, Jade Noodle Company inside Collective Kitchens), a full-service spa, and live entertainment at the Gold Strike Theatre and Stage2 venue, all tied together through the One Star Rewards tiered loyalty program.

Product overview

Gold Strike Casino Resort is a casino resort destination offering an integrated portfolio of gaming, hospitality, and entertainment products. The core offering centers on a gaming floor with nearly 1,200 slot machines and over 50 table games, complemented by a DraftKings-powered sportsbook, high-limit gaming areas, and the Next Level Lounge featuring Aristocrat Gaming equipment. The property provides over 1,100 luxury hotel rooms, multiple dining venues (Chicago Steakhouse, Drafts Bar & Grill, Collective Kitchens with Jade Noodle Company), a full-service spa, and live entertainment at the Gold Strike Theatre and Stage2. The One Star Rewards loyalty program ties together gaming, hotel, dining, and spa services with tiered benefits including cruise and Baha Mar partner offers. A Gold Strike Mobile App extends the customer experience to iOS and Android devices.

Differentiator

Problem solved

Functional benefit

Brands

• Gold Strike Sportsbook Powered by DraftKings: State-of-the-art sportsbook venue with 10 kiosks and 4 OTCs for sports betting, operated in partnership with DraftKings Inc.

Products and services

• Gaming Floor (Slots, Table Games, and High-Limit Room)

Quantifiable outcome

• Voted 'Best of Gaming 2023' - First place in Favorite Casino to Vacation At, Best Casino, Best VIP Services/Lounge, Best Promotions, Best High Limit Room, Best Reel Slots, Best Blackjack, Best Overall Sportsbook, Best Betting Options and Best Sportsbook Promotions
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DraftKingscoreTechnology or Integration · 14 August 2024DraftKings powers the Gold Strike Sportsbook with a state-of-the-art venue featuring 10 betting kiosks and 4 over-the-counter stations. The partnership includes Build-A-Bet functionality for mobile wagering through DraftKings platform.
• Aristocrat GamingcoreTechnology or Integration · 5 June 2024Aristocrat Gaming powers the Next Level Lounge, Gold Strike's second-floor gaming destination featuring 45+ new modern gaming options with the latest popular gaming titles.
• Cherokee Nation EntertainmentcoreStrategic or Co-development Partner · 16 February 2023Cherokee Nation Entertainment (CNE) acquired and now operates Gold Strike Casino Resort. CNE also owns and operates Hard Rock Hotel & Casino Tulsa and nine Cherokee Casinos in Oklahoma. CNE is the gaming and hospitality company of the Cherokee Nation with three decades of expertise.
• Baha MarminorGTM or Marketing PartnerMulti-Platinum and Platinum One Star Rewards members receive travel benefits including complimentary or discounted stays at Baha Mar resort in the Bahamas. Multi-Platinum players enjoy up to 3-night complimentary stay.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Caesars Entertainment: Diversified national gaming operator with Tunica presence (Horseshoe) and total rewards ecosystem — broader incumbent competing in the same category.
• Penn Entertainment: Regional casino operator with Hollywood Casino Tunica property and ESPN BET integration — comparable regional gaming strategy across multiple U.S. markets.
• WinStar World Casino and Resort: Largest tribal casino resort in the U.S. with extensive gaming, hotel, and entertainment — comparable product mix but materially larger scale and broader geographic draw.

Direct peers

• Hard Rock Hotel & Casino Tulsa: Sister property under Cherokee Nation Entertainment — directly comparable tribal-owned casino resort with hotel, gaming, dining, and entertainment under the same operating platform.
• Choctaw Casino & Resorts (Durant): Large tribal-owned casino resort with hotel, gaming, dining, and entertainment — comparable scale and amenity mix to Gold Strike, though in a different regional market.
• Resorts Casino Tunica (1st Jackpot Casino): Regional casino competitor in the Tunica market offering gaming, hotel, and dining directly comparable to Gold Strike's integrated resort offering.
• Hollywood Casino Tunica: Penn Entertainment-operated casino in Tunica offering slots, table games, and hotel — directly comparable amenity mix and customer base to Gold Strike.
• Horseshoe Tunica: Caesars-owned casino resort in the Tunica corridor, the most direct competitor to Gold Strike on slots, table games, and hotel rooms for Memphis-area visitors.
• Fitz Casino & Hotel: Adjacent Tunica casino property competing for the same drive-in gaming and hotel demand from Memphis and the surrounding Mid-South region.
• Sam's Town Hotel & Casino Tunica: Boyd Gaming-operated casino hotel in Tunica mirroring Gold Strike's mid-market, gaming-and-hotel positioning with a similar Memphis-area drive-in customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GoldStrike_MS
• Facebookfacebook.com/GoldStrikeTunica
• Instagraminstagram.com/goldstrikems
• LinkedInlinkedin.com/company/gold-strike-casino-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gold Strike Casino Resort