United Way Of Gratiot County Inc

What United Way Of Gratiot County Inc does

United Way of Greater Central Michigan (formerly United Way of Gratiot County Inc) is a 501(c)(3) nonprofit organization headquartered in Mt. Pleasant, Michigan, serving Gratiot, Isabella, Montcalm, and Ionia counties following its April 2025 expansion. Its functional role is to coordinate community resources across four impact areas — Healthy Community, Youth Opportunity, Financial Security, and Community Resiliency — by aggregating donor dollars, allocating them through grants to local nonprofit partners, and mobilizing a volunteer base. The organization's technology footprint is modest and purpose-built: the Harness Giving donation platform for online contributions, the proprietary Golden Volunteer Hub (3,070 volunteer sign-ups and 1,579 sessions completed in 2025, representing $162,048 in volunteer time value), a 24/7 2-1-1 information-and-referral hotline, and online application portals for targeted programs including the ALICE Support Fund, Diaper Bank, and free tax-prep services (MyFreeTaxes, GetYourRefund).

Revenue is generated through a structured, multi-channel model: corporate Signature Partnerships structured in tiers from $2,500 Bronze to $15,000+ Platinum (with five Platinum-level manufacturers and utilities in 2025), Community Partnerships at $250 to $1,000+, individual donations, and donor-designated gifts that can be routed to approved affiliate agencies. A separate Workplace Giving channel enables recurring payroll-deduction contributions through more than 70 employer partners, including CMU, Consumers Energy, and MyMichigan Health. Nearly all operating expenses are covered by corporate gifts and partnerships, channeling individual contributions directly into programs. Total FY24/25 Community Investment was $1.095M ($608,613 allocations and programs plus $486,504 designations), delivered by a small staff of seven and supported by signature youth and family programs (PITCH-ER THIS!, Adopt-a-Family, Stuff the Bus, Summer Adventure Kits) and the Wilcox Non-Profit Center in Alma, which the organization owns and operates as a multi-tenant nonprofit hub.

Name

United Way Of Gratiot County Inc

Legal name

United Way of Greater Central Michigan

Website

https://unitedwaygcm.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

United Way of Greater Central Michigan is a 501(c)(3) nonprofit in Mt. Pleasant, Michigan that coordinates funding, volunteers, and programs across Gratiot, Isabella, Montcalm, and Ionia counties to address education, health, and financial stability.

Ownership category

akta.pro rank

Product category

Nonprofit Human Services

NAICS

Other Individual and Family Services (624190), Community Housing Services (62422), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC), Community Development & Neighborhood Revitalization (CDBG, Place-Based Initiatives) (BPAIANAE)

Keywords

• Community fundraising services
• Human services referral
• Workplace giving campaigns
• Volunteer coordination programs
• Nonprofit grant distribution

Headquarters

HQ city

Mount Pleasant

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Corporate & Foundation Partnerships: Signature Partners at four tiers ($15,000 Platinum, $10,000 Gold, $5,000 Silver, $2,500 Bronze) and Community Partners at Difference Maker ($1,000+), Game Changer ($500-$999), and Hand Raiser ($250-$499) levels
2. Workplace Giving Campaigns: Payroll deduction campaigns through employer partners, enabling employees to make recurring donations through workplace giving programs
3. Individual Donations: Direct donations from individuals via online portal, check, or other giving methods
4. Donor-Designated Gifts: Vehicle for charitable giving allowing donors to designate gifts to approved affiliate agency partners

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

United Way of Greater Central Michigan is a 501(c)(3) nonprofit that mobilizes charitable giving, volunteer engagement, and partner funding to address education, health, financial stability, and community resiliency in mid-Michigan. It distributes community investment dollars to local nonprofit partners, operates direct-service programs including 2-1-1 referral, the ALICE Support Fund, Diaper Bank, and free tax preparation, and runs annual community programs such as Adopt-a-Family, Stuff the Bus, and PITCH-ER THIS!.

Product overview

United Way of Greater Central Michigan (formerly United Way of Gratiot County) operates as a 501(c)(3) nonprofit organization serving Gratiot, Isabella, Montcalm, and Ionia counties in mid-Michigan. The organization provides a portfolio of community programs including the 2-1-1 Information & Referral Line (24/7 health and human services hotline), ALICE Support Fund (emergency financial assistance for working households), Diaper Bank (distributing free diapers and supplies), and Tax Prep Services (free filing through MyFreeTaxes and GetYourRefund). The organization also operates Golden, a free online volunteer hub connecting community members with local nonprofits. Signature youth and family programs include PITCH-ER THIS! Youth Venture Competition, Adopt-a-Family, Stuff the Bus, and Summer Adventure Kits. Community Investment programming distributes funding to local nonprofit partners, with FY24/25 total investment of $1,095,117. The organization focuses on four impact areas: Healthy Community, Youth Opportunity, Financial Security, and Community Resiliency.

Differentiator

Problem solved

Functional benefit

Products and services

• 2-1-1 Information & Referral Line

Quantifiable outcome

• $2,500 raised for local food pantries through MCC Hunger Games partnership
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered minor, core and flagship.

• Montcalm Community College (MCC)minorStrategic or Co-development Partner · 1 January 2026Educational partner hosting annual Hunger Games basketball event; United Way matched first $1,000 raised for local food pantries
• Central Michigan University College of MedicinecoreStrategic or Co-development Partner · 1 January 2026Host venue for PITCH-ER THIS! youth venture competition; provides student coordinators from CMED class of 2029
• United Way Alma OpticsflagshipGTM or Marketing Partner · 1 January 2025Platinum level Signature Partner ($15,000+) supporting United Way special events and marketing programs
• Consumers Energy FoundationflagshipGTM or Marketing Partner · 1 January 2025Platinum level Signature Partner ($15,000+) corporate sponsor
• GARR TOOLflagshipGTM or Marketing Partner · 1 January 2025Platinum level Signature Partner ($15,000+) manufacturing company sponsor
• Highland PlasticsflagshipGTM or Marketing Partner · 1 January 2025Platinum level Signature Partner ($15,000+) manufacturing company sponsor
• Isabella BankflagshipGTM or Marketing Partner · 1 January 2025Platinum level Signature Partner ($15,000+) financial institution sponsor
• Avalon & TahoecoreGTM or Marketing Partner · 1 January 2025Gold level Signature Partner ($10,000-$14,999) pontoon boat manufacturer
• Mercantile BankcoreGTM or Marketing Partner · 1 January 2025Gold level Signature Partner ($10,000-$14,999) community bank
• Alma CollegecoreStrategic or Co-development Partner · 1 January 2025Educational partner exclusively using Golden volunteer platform for student engagement; collaborates on community service initiatives
• MyMichigan HealthcoreStrategic or Co-development Partner · 1 January 2025Healthcare system partner using Golden platform for employee volunteer sign-ups for monthly food distributions
• Union BankcoreGTM or Marketing Partner · 1 January 2025Community bank partnership supporting feminine hygiene product drives for Lakewood Public Schools students; partners with all United Ways in their service communities
• EightCAPcoreStrategic or Co-development Partner · 1 January 2024Community action agency partner in diaper bank grant-funded program and EFSP emergency food and shelter funding
• Diaper AlliancecoreStrategic or Co-development Partner · 1 January 2024Statewide diaper bank network partner for diaper bank program serving Gratiot, Isabella, Montcalm, and Ionia counties
• Wilcox Non-Profit Center AgenciescoreStrategic or Co-development Partner · 1 January 2010United Way owns and operates facility housing 10+ nonprofit agencies including American Red Cross, Disability Network, EightCAP, Gratiot Emergency Housing Corporation

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Others

• Michigan Nonprofit Association: Statewide nonprofit membership and capacity-building organization. Comparable as the sector-association peer that provides training, advocacy, and infrastructure to Michigan nonprofits including United Way affiliates.
• American Red Cross of Mid-Michigan: Co-tenant at Wilcox Non-Profit Center and referral partner via 2-1-1. Comparable as a community-services nonprofit operating in disaster relief, emergency assistance, and health programming within the same region.

Broad incumbents

• Food Bank of Eastern Michigan: Regional food bank serving 23 counties including United Way's four-county footprint. Comparable insofar as United Way's food-pantry support, Stuff the Bus, and food distributions overlap with food-bank distribution channels.
• Salvation Army Great Lakes Division: National nonprofit with regional Michigan presence providing emergency assistance, food, and shelter services. Comparable as a multi-program social services organization addressing overlapping needs in the same geography.
• Habitat for Humanity of Michigan: Statewide housing-focused nonprofit. Comparable insofar as United Way's ALICE Support Fund and emergency housing programs overlap with Habitat's housing-stability mission, though Habitat specializes in affordable housing construction.

Regional players

• Gratiot County Community Foundation: Local community foundation providing grant funding (including for the Diaper Bank program). Comparable as a regional philanthropic intermediary competing for the same donor pool and offering grants to overlapping nonprofits.

Direct peers

• Capital Area United Way: United Way affiliate serving the greater Lansing/East Lansing area. Comparable in operating model (workplace giving, ALICE programming, 2-1-1 referral support) though operating in a more urban, higher-donor-density market.
• Heart of Michigan United Way: Adjacent United Way affiliate serving Clinton, Eaton, and Ingham counties. Direct comparable as a regional United Way performing workplace campaigns, ALICE-aligned programming, and donor designations across a similar rural Michigan footprint.
• United Way of Montcalm County: Former standalone United Way affiliate serving Montcalm County. Now operationally integrated into United Way of Greater Central Michigan following the April 2025 expansion. Highly comparable as a regional community-impact nonprofit with overlapping donor base.

Emerging players

• EightCAP, Inc. Community Action Agency partner co-located at Wilcox Non-Profit Center. Directly comparable as a multi-county service nonprofit addressing ALICE households, EFSP emergency assistance, and diaper-bank distribution in the same four-county region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/unitedwaygcm

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way Of Gratiot County Inc