ZINC at Federation Square

What ZINC at Federation Square does

ZINC at Federation Square is a privately held premium event venue located at Melbourne's iconic Federation Square, operating continuously since 2002. The venue operates three interconnected event spaces totaling 1,387 sqm: the main ZINC space (693 sqm, capacity up to 500 banquet or 1,100 cocktail), ZINC Studio 1 (419 sqm, capacity up to 190 banquet or 500 cocktail), and ZINC Studio 2 (275 sqm, capacity up to 130 banquet or 200 cocktail), supplemented by two exclusive outdoor decks overlooking the Yarra River and an architectural glass ceremony venue (The Edge at Fed Square). The venue serves corporate functions (conferences, product launches, gala dinners), weddings (ceremonies and receptions, including cultural ceremonies), and social events (cocktail parties, fundraisers, celebrations), with a documented secondary segment in sporting club and school presentations.

The technical stack centers on third-party event and venue software: Tripleseat for inquiry-to-booking workflow and Matterport-powered 3D virtual tours across all three spaces. A distinguishing physical feature is a soundproof operable wall that reconfigures the main space into two independent studios with separate entrances, and a retractable glass wall that allows vehicles to be driven into the venue for product launches. AV production is delivered through a core partnership with Austage Events, supplying LED screens, sound, and lighting. A 2024 refurbishment modernized the design language with speckled marble, Italian travertine, and Belgian linen.

The revenue model is venue hire bundled with mandatory in-house catering — venue-only rental is not offered — supplemented by optional ceremony venue and AV modules. No pricing is publicly disclosed; quotes are generated per event via direct enquiry (website form, email, phone) through Tripleseat. Go-to-market is direct enterprise field sales supported by venue tours, supplemented by organic social on Instagram, Facebook, LinkedIn, and Pinterest, and downloadable corporate brochures. Sourcing partnerships with Victorian producers (Yarra Valley Caviar, Cape Grim Beef, St David Dairy, Flinders & Co., Spring Creek Barramundi) underpin the culinary program, recognized in Australia's Wine List of the Year Awards in 2024 and 2025.

Name

ZINC at Federation Square

Legal name

Zinc Fed Sq

Website

https://zincfedsq.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

ZINC at Federation Square operates a 1,387 sqm premium event venue at Melbourne CBD's Federation Square, serving corporate clients, weddings, sports clubs, and social events through three reconfigurable spaces with bundled in-house catering and AV services.

Ownership category

akta.pro rank

Product category

Event Venue and Hospitality Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

akta.pro primary industry

Conference Centers & Dedicated Meeting Venues (THAHAAAB)

akta.pro secondary industries

Conference & Convention Center Catering (THAHAKAB), Professional & Association Conferences (MPAGAGAB)

Keywords

• Event venue hire
• Corporate function space
• Wedding venue services
• Function catering
• Event production services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Event Hire and Venue Rental: Hiring out venue spaces (Zinc main space, Studio 1, Studio 2) for corporate events, weddings, social events, and product launches. Revenue generated through venue hire fees combined with mandatory catering packages.
2. Catering and Food & Beverage: In-house catering providing restaurant-quality dining for events. Includes wedding menus, conference packages, breakfast, cocktail, dining, and beverage offerings. All events require catering packages.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

ZINC at Federation Square is a premium event venue operating three bookable spaces — the main ZINC room (693 sqm), Studio 1 (419 sqm), and Studio 2 (275 sqm) — located at Melbourne's Federation Square on the river level. The venue hires out these spaces bundled with mandatory in-house catering and beverage packages for weddings, corporate events (conferences, trade shows, product launches, networking), and social occasions. AV production is delivered through a partner relationship with Austage Events, and the company offers Matterport virtual tours as part of its enquiry process.

Product overview

ZINC at Federation Square is a premium event venue offering a unified hospitality service with multiple distinct spaces and service modules. The core offering comprises three interconnected venue spaces: the main ZINC space (693 sqm) for large-scale events, ZINC Studio 1 (419 sqm) for mid-sized functions, and ZINC Studio 2 (275 sqm) for intimate gatherings. Event types are segmented into Wedding Events, Corporate & Business Events, and Social Events, each supported by add-on modules including Catering & Beverage Packages, The Edge at Fed Square ceremony venue, Audio Visual Services, and Virtual Venue Tours. The modular architecture allows clients to combine venue hire with ancillary services tailored to their event type and scale.

Differentiator

Problem solved

Functional benefit

Products and services

• ZINC Main Space Venue Hire 693 sqm open-plan event space accommodating banquet 500, theatre 500, or cocktail 1,100 guests, featuring a marble cocktail bar, foyer and two exclusive outdoor decks for large-scale weddings, corporate events and celebrations.
• ZINC Studio 1 Venue Hire 419 sqm light-filled event studio with a private foyer entrance, accommodating banquet 190, theatre 240 or cocktail 500 guests for intimate dining, business events and weddings.
• ZINC Studio 2 Venue Hire 275 sqm event space with private riverside entrance and outdoor deck overlooking the Yarra River, Princes Bridge and the Arts Precinct, accommodating banquet 130, theatre 140 or cocktail 200 guests for intimate gatherings.
• Wedding Events Package Full-service wedding offering including ceremony and reception options across The Edge at Fed Square, Riverside Deck, Studio 2 and the main spaces, with restaurant-quality dining and city skyline views for cultural and traditional weddings.
• Corporate and Business Events Package Corporate function offering covering conferences, trade shows, product launches, networking events and business presentations, including vehicle-access product launches via the retractable glass wall and dedicated loading dock.
• Social Events Package Social celebrations including cocktail parties, fundraising events, gala dinners and milestone celebrations, supported by curated catering and beverage packages with optional bar service such as Taittinger.
• Catering and Beverage Packages Mandatory food and beverage packages including wedding, conference, breakfast, cocktail and dining menus using local producers such as Cape Grim Beef, St David Dairy, Spring Creek Barramundi, Yarra Valley Caviar and Flinders & Co., paired with a European-leaning wine list recognised in Australia's Wine List of the Year Awards.
• Audio Visual and Event Production Services Production services for corporate presentations and events including LED screens, sound systems and customisable lighting, delivered with technical staff on standby via the Austage Events partnership.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Youth ProjectsminorStrategic or Co-development PartnerPartnership to ensure no good food goes to waste from events. Leftover food is donated to The Living Room on Hosier Lane, a free healthcare and support service for people experiencing homelessness. Supports sustainability and community social conscience initiatives.
• Austage EventscoreTechnology or IntegrationProduction partner providing LED screens, crystal-clear sound systems, and customisable lighting for events. Technical team on standby to ensure flawless AV throughout events.
• Yarra Valley CaviarminorOthersLocal produce supplier supporting sustainable, seasonal menu philosophy
• Flinders & Co.minorOthersMeat supplier contributing to premium catering offerings
• Cape Grim BeefminorOthersPremium beef supplier for restaurant-quality dining experience
• St David DairyminorOthersDairy supplier supporting local artisanal producers philosophy
• Spring Creek BarramundiminorOthersSeafood supplier for fresh, sustainable fish options

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Melbourne Convention and Exhibition Centre (MCEC): Melbourne's largest dedicated events and convention venue, hosting corporate functions, exhibitions, and large-scale events. Comparable to ZINC as a purpose-built Melbourne CBD events venue, though operating at significantly larger scale with multiple halls and integrated exhibition facilities.
• The Langham Melbourne: Luxury Southbank hotel with ballroom and event spaces serving high-end weddings, conferences, and gala events. Comparable to ZINC on premium positioning, in-house catering quality, and Melbourne CBD/Southbank event market.
• Crown Melbourne: Integrated resort with multiple ballroom and function venues, in-house catering, and AV capabilities for corporate events, weddings, and gala functions. Directly competes with ZINC for Melbourne corporate and wedding bookings, with a broader hotel and entertainment offering.
• Eureka 89: Premium event venue on level 89 of Eureka Tower in Southbank offering 360-degree views for weddings, corporate events, and gala dinners. Comparable to ZINC as a single-purpose, high-end Melbourne event venue with in-house catering and AV services.
• Park Hyatt Melbourne: Luxury five-star hotel with ballroom and riverside event spaces targeting high-end weddings, corporate galas, and association events. Directly competes with ZINC in the premium Melbourne CBD event market with comparable catering and AV quality.
• The Westin Melbourne: Luxury CBD hotel with function rooms and ballroom for weddings, conferences, and corporate events. Targets the same premium Melbourne clientele as ZINC with full-service catering and event management.
• Melbourne Marriott Hotel: Full-service CBD hotel with ballroom and meeting venues serving weddings, corporate events, and conferences. Competes with ZINC for Melbourne corporate and wedding bookings with similar amenity-driven event positioning.
• The Atlantic Group (Melbourne venues): Melbourne event venue and catering operator running multiple premium CBD and waterfront event spaces including The Atlantic, Fortyfive Downstairs, and Cargo Hall. Comparable to ZINC as a dedicated Melbourne event venue operator with in-house catering, AV, and event management services.
• RACV City Club Melbourne: Private members' club with multiple function rooms and event spaces in Melbourne CBD, hosting weddings, corporate events, and gala dinners. Comparable to ZINC in Melbourne CBD event market with in-house catering and venue services.
• Sofitel Melbourne on Collins: Luxury CBD hotel with ballroom and meeting venues used for weddings, corporate functions, and conferences. Comparable to ZINC in target market (premium corporate events, weddings) with in-house F&B and dedicated event team.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/zincfedsq
• LinkedInlinkedin.com/company/zinc-at-fed-square
• Instagraminstagram.com/zincatfederationsquare
• Pinterestau.pinterest.com/zincatfedsquare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZINC at Federation Square