Austage Events
- Company typePrivate
- Founded1994
- HeadquartersPort Melbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
Austage Events firmographics
Firmographics- Name
- Austage Events
- Legal name
- Austage Events
- Website
- https://austageevents.com.au
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Austage Events industry classification
Industry- Product category
- Audio Visual Event Production Services
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)
- akta.pro secondary industries
- Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC), Temporary Structures (Truss Roofs, Tents, Barricades) (MPAGAKAK)
Keywords
Where Austage Events is headquartered
LocationHeadquarters
- HQ city
- Port Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Austage Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Audio Visual Equipment Hire: Supply and coordinate high-end professional AV equipment for short and long-term hire. Extensive inventory across audio, visual, staging and lighting.
- Technical Production Services: Technical direction, production management, event setup and operations. Seamlessly integrating lighting, sound and vision production elements.
- Long-term Equipment Rental: Contracts for extended equipment rental periods for ongoing event needs.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Austage Events product offering
Product offeringCore offering
Austage Events is a full-service audio visual production company that supplies Technical Direction & Production, Event Pre-Visualisation, and Audio Visual Hire services for corporate, fashion, entertainment, and not-for-profit events across Australia. Services span concept-to-execution event production integrating lighting, sound, vision, staging, and rigging, supported by an extensive inventory of high-end AV equipment. The company operates as the exclusive in-house AV partner for Federation Square, Zinc at Fed Square, and The Goods Shed venues in Melbourne.
Product overview
Austage Events is a full-service audio visual experience company offering three interconnected service offerings: Technical Direction & Production (providing skilled Technical Directors for seamless integration of lighting, sound, and vision), Event Pre-Visualisation (using industry-leading CAD-based techniques to accurately model events before setup), and Audio Visual Hire (supplying and coordinating high-end professional AV equipment for short and long-term hire across audio, visual, staging, and lighting). The company operates primarily in Melbourne and Sydney with additional offices in Perth and Sydney, serving corporate, fashion, entertainment, education, and not-for-profit sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Technical Direction & Production Provides highly skilled Technical Directors with expertise across all aspects of event production, seamlessly integrating lighting, sound, and vision to create premium AV solutions while adhering to client budgets. Targeted at corporate clients, fashion producers, entertainment venues, and government organisations requiring end-to-end technical event delivery.
- Event Pre-Visualisation Industry-leading CAD-based pre-visualisation service that accurately renders how an event will come together before any equipment leaves the warehouse, modelling from the presenter's view to the back of the room with millimetre accuracy. Used by event organisers to validate concepts, layouts, and sightlines prior to committing to production.
- Audio Visual Hire Supply and coordination of high-end professional AV equipment for short and long-term hire, with extensive inventory spanning audio, visual, staging, and lighting, coupled with technical expertise to ensure the right AV solution for every event type. Available to corporate clients, venues, event organisers, and production partners Australia-wide.
Quantifiable outcome
- Successfully delivered events for 20 consecutive years with City of Melbourne
- +2 more outcomes
Companies that use Austage Events
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Austage Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Austage Events partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core and minor.
- City of Melbourneflagship20-year partnership for Melbourne Fashion Week delivery. Austage provides technical production and management for the annual fashion event. Evolved from AV supplier to trusted collaborator and integral planning partner from the beginning of the project lifecycle.
- Resolution XcorePreferred lighting supplier partner for Melbourne Fashion Week and multiple other events. Contributed to successful delivery of fashion events with lighting brilliance.
- Seeker AgencycoreEvent production agency partner for Chemist Warehouse End of Year Party. Austage provided technical direction and production management for the large-scale corporate event.
- Solution EntertainmentcoreEntertainment partner for Chemist Warehouse End of Year Party and other major events. Collaboration on production and entertainment delivery.
- Light Year ProductionscoreProduction partner for ASICS 'I Move Me' launch featuring Novak Djokovic. Austage worked with Light Year and their tech partner Exposure to deliver the interactive tennis court projection event.
- International ProductionscoreLong-term partner for major corporate events including 2019 Dexar Convention and Retail Conference 2017. Austage provided all AV production across multiple venues.
- Fed Square (Melbourne Arts Precinct Corporation)flagshipIn-house AV partner for Federation Square. Manages all audio visual requirements for events at the iconic Melbourne venue including Robbie Williams Live concert.
- Top MarquesminorPartner for Hyundai exhibitor stand at Everything Electric 2024. Top Marques handled stand design while Austage managed technical production.
- Potplant ProductionscoreEngaged by Potplant Productions to deliver complete AV solution for Equitana 2024 - a four-day equine event and expo at Melbourne Showgrounds.
- Moth DesigncoreCreative and runway producer partner for Melbourne Fashion Week events including Student Collections Runway 2025 and Volvo Electric Runway 2024.
- The Staging CompanycorePreferred draping supplier for VAMFF. Partner for multiple events requiring staging and draping solutions.
- Showtech AustraliacorePreferred rigging supplier for VAMFF and other major events requiring professional rigging services.
- Above & Beyond ProductionscoreLighting supplier for Summer at the Square 2024 and other events. Provided lighting design and equipment for major outdoor concerts.
- LiveVision ProductionsminorCamera services partner for Summer at the Square 2024 events.
- The Arc AgencyminorArchitectural and building industry client for projection mapping event in Perth.
- OzHarvestcoreLong-term charity partner since 2004. Supporting OzHarvest CEO CookOff events and Think.Eat.Save campaigns. Supporting vulnerable communities through AV services.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Austage Events competitors and assessment
Company assessmentBroad incumbents
- NEP Group: Worldwide broadcast and live event production services company with operations across Australia. Overlaps with Austage on large-scale event broadcast, multi-stream delivery, and corporate event technical production.
- Solotech: Canadian-headquartered global AV integration and live production company serving concerts, corporate events, and broadcast. Competes for the largest Australian events and tours where global inventory scale is a requirement Austage's fleet cannot match.
- PRG (Production Resource Group): Global AV and event production services giant supplying lighting, audio, video, and rigging to concerts, theatre, corporate events, and broadcast. Competes with Austage on enterprise RFPs for large-scale events where premium inventory and geographic reach matter.
- Encore Event Technologies (APAC): Global in-house venue technology partner (formerly PSAV) providing AV, lighting, and staging inside hotels and convention centres. Competes directly with Austage's venue-embedded AV partnerships and operates broader portfolios across the Asia-Pacific region.
Direct peers
- Microhire: Australian audio visual and event technology hire company offering equipment rental, staging, and technical production for conferences, gala events, and live shows. Closely comparable business model and customer base to Austage's Melbourne and Sydney operations.
- AVPartners: Australian in-house AV partnership provider operating embedded production teams inside venues and hotels. Closely comparable to Austage's venue-embedded model at Fed Square, Zinc, and The Goods Shed, and a likely head-to-head competitor for similar venue partnerships.
- Scene Change: Australian event staging, AV, and production services provider with offices across multiple states. Directly comparable on staging, lighting, audio, and rigging services for corporate events, conferences, and live shows.
- Eventec: Australian audio visual and event production company serving corporate conferences, gala dinners, awards nights, and product launches. Closely comparable mid-market peer with overlapping event types and customer profiles.
- Staging Connections (Encore Event Technologies): Australia's largest full-service event production and AV hire company, now operating under Encore Event Technologies. Direct competitor across corporate events, conferences, gala dinners, and large-scale public events in the same Australian geographies Austage serves.
- On Event Production Co: Australian event production and AV hire company operating across corporate events, conferences, and live entertainment. Same geographic focus, similar service mix, and overlapping customer base to Austage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Austage Events social profiles
Digital presenceAustage Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Austage Events leadership team
Management profileNumber of profiles
Profiles5 records
Austage Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Austage Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Austage Events
What does Austage Events do?
Austage Events is a full-service audio visual production company that supplies Technical Direction & Production, Event Pre-Visualisation, and Audio Visual Hire services for corporate, fashion, entertainment, and not-for-profit events across Australia. Services span concept-to-execution event production integrating lighting, sound, vision, staging, and rigging, supported by an extensive inventory of high-end AV equipment. The company operates as the exclusive in-house AV partner for Federation Square, Zinc at Fed Square, and The Goods Shed venues in Melbourne.
Is Austage Events a public or private company?
Austage Events is a private company. It is classified as family owned and is currently operating.
When was Austage Events founded?
Austage Events was founded in 1994. It employs 11 to 50 people.
Where is Austage Events based?
Austage Events is headquartered in Port Melbourne, Australia, in the Oceania region.
How does Austage Events make money?
Three revenue lines are on record. Audio Visual Equipment Hire is the primary driver. The others are technical Production Services and long-term Equipment Rental.
Who are Austage Events's main competitors?
Broad incumbents on record are NEP Group, Solotech, PRG (Production Resource Group) and Encore Event Technologies (APAC). Direct peers are Microhire, AVPartners, Scene Change, Eventec, Staging Connections (Encore Event Technologies) and On Event Production Co.
Does Austage Events have an API?
No public API is recorded for Austage Events.
What industry is Austage Events in?
Austage Events's product category is Audio Visual Event Production Services. Its primary akta.pro industry code is MPAAAGAB, Event Production & Technical Services (AV/Lighting/Staging), with a secondary code of THAHAEAC, Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds). Its NAICS code is 56192 and its SIC code is 7990.