ARDEA ECO-INNOVATION LTD

What ARDEA ECO-INNOVATION LTD does

Ardea Eco-Innovation Ltd is a founder-led sustainability consultancy based in Lancashire, UK, operated by Dr Zoe Detko (IEMA Certified Carbon Manager, IEMA registered trainer, PhD in ecosystem services from Cranfield University). The firm helps organisations across manufacturing, construction, healthcare, and the public sector — including NHS suppliers, local authorities, ports, hotels, and SMEs — measure Scope 1, 2 and 3 emissions, develop Net Zero roadmaps, comply with NHS/Government Carbon Reduction Plans under PPN 06/21, and engage their supply chains on decarbonisation. Service delivery is bespoke and direct, supported by sector-specific expertise, a "ripple-effect" methodology that extends impact beyond client operations, and free downloadable Scope 1/2 carbon calculator spreadsheets that serve as lead magnets.

The underlying technology is a methodology stack rather than a software platform: Ardea applies the GHG Protocol Corporate Value Chain Standard, UK Government GHG Conversion Factors, and SBTi frameworks to deliver quantified emissions inventories. The principal proprietary asset is Stay Net Zero, a 2024-launched widget for the hotel industry that integrates with Internet Booking Engines (IBE) and Central Reservation Systems (CRS) to enable guest-facing carbon offsetting and incorporates a Scope 1-3 carbon measurement database. The portfolio otherwise comprises professional services — Full Emissions Calculation, Net Zero Journey roadmaps, NHS/Government Carbon Reduction Plans, the 5 Cs workshop series, Training and Development, Low Carbon Innovation consulting, and founder-led Speaking Engagements.

Revenue is generated through professional services fees: project-based consultancy engagements, the fixed-price £3,500 NHS Carbon Reduction Plan package, workshops priced at £300 per session, and speaking engagements. Pricing for bespoke projects is quote-based and not publicly disclosed. Go-to-market is sales-led and direct, combining inbound content marketing (educational blog, free carbon calculator tools, case studies) with outbound consultative selling, "Book a call" CTAs, conference speaking, and community engagement (B Corp Fest). The company is bootstrapped, operates as a sole-practitioner firm, and serves UK clients nationally with a North West England base.

Name

ARDEA ECO-INNOVATION LTD

Legal name

Ardea Eco-Innovation Ltd

Website

https://ardeaecoinnovation.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Ardea Eco-Innovation Ltd is a founder-led UK sustainability consultancy that helps manufacturing, construction, healthcare, and public-sector organisations measure Scope 1-3 emissions, meet NHS Carbon Reduction Plan requirements, and develop Net Zero roadmaps through bespoke advisory, workshops, and the Stay Net Zero hospitality widget.

Ownership category

akta.pro rank

Product category

Sustainability and Environmental Consulting Services

NAICS

Environmental Consulting Services (54162), Environmental Consulting Services (541620)

akta.pro primary industry

Decarbonization Strategy & Marginal Abatement Cost Curve (MACC) Advisory (EUABAKAC)

akta.pro secondary industries

Net-Zero Target Setting & SBTi/Net-Zero Standard Support (EUABAKAA), Enterprise Carbon Accounting & GHG Inventory Platforms (EUABAEAA), Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms (EUABAEAE), Offsets & Carbon Removal Procurement Strategy (portfolio design, quality screening) (EUABAKAL)

Keywords

• Sustainability consultancy
• Carbon footprint assessment
• Net zero strategy
• Ghg emissions reporting
• Carbon reduction planning

Headquarters

HQ city

Lancashire

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Sustainability Consultancy Services: Project-specific consultancy engagements including Net Zero strategy development, full emissions calculations, NHS/Government Carbon Reduction Plan writing, and ongoing advisory services. Delivered by Dr Zoe Detko as a personalised, strategic engagement.
2. Workshops and Webinars: Individual or series-format workshops (the '5 Cs': Culture, Calculate, Communicate, Connections, Continue) offered online (60 min) or in-person (90 min) at £300 per session, with discounts for block bookings.
3. Speaking Engagements: Keynote speeches and presentations at events, conferences, and workshops on Net Zero, carbon reduction, and sustainability topics.
4. Low Carbon Innovation Support: Calculating solid data on the environmental benefits of new products, processes, or services for use in bids, marketing, and ESG documentation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Ardea Eco-Innovation is a UK sustainability consultancy that delivers Scope 1, 2 and 3 emissions assessments, bespoke Net Zero roadmaps, NHS/Government Carbon Reduction Plans (PPN 06/21 compliance), supply chain decarbonisation advisory, and carbon education workshops for manufacturing, healthcare, public sector and hospitality clients. Its flagship product is Stay Net Zero, a proprietary hotel-industry widget integrating with booking systems to enable guest carbon offsetting across Scope 1, 2 and 3.

Product overview

Ardea Eco-Innovation Ltd is a sustainability consultancy offering a portfolio of services centered on helping organizations achieve Net Zero emissions. The core offering includes Full Emissions Calculation for comprehensive Scope 1, 2, and 3 analysis, the Net Zero Journey roadmap service, and NHS/Government Carbon Reduction Plans. A key product is Stay Net Zero, an innovative tool for the hotel industry featuring a widget integrated with booking systems. Additional services include the 5 Cs workshop series (Culture, Calculate, Communicate, Connections, Continue), Carbon Accounting guidance, Low Carbon Innovation consulting, Training and Development, and Speaking engagements by founder Dr Zoe Detko. The company also provides free carbon calculation spreadsheets in Google Sheets and Excel formats.

Differentiator

Problem solved

Functional benefit

Brands

• Stay Net Zero: An innovative environmental tool designed to help the hotel industry address its carbon footprint, combining emissions offsetting for travelers, comprehensive emissions calculations, and bespoke roadmaps to achieve Net Zero status for hotels.

Products and services

• Stay Net Zero Proprietary hotel-industry environmental tool and widget integrating with Internet Booking Engines (IBE) and Central Reservation Systems (CRS), enabling guests to offset carbon emissions from their stay. Includes comprehensive Scope 1, 2 and 3 emissions calculations using a carbon measurement database and bespoke Net Zero roadmaps for hotels targeting 66% emissions reduction per room by 2030 and 90% by 2050.
• Full Emissions Calculation Comprehensive greenhouse gas inventory service assessing Scope 1, Scope 2 and Scope 3 emissions to give organisations a complete carbon footprint profile. Used to identify targeted reductions, cost savings, enhanced stakeholder engagement and supply chain influence.
• Net Zero Journey Tailored Net Zero roadmap service guiding organisations from their current emissions state to Net Zero, including targeted strategies, public commitment documentation and supply chain engagement to deliver measurable carbon reductions.
• NHS + Government Carbon Reduction Plan Fixed-price (£3,500) Carbon Reduction Plan authoring service ensuring compliance with PPN 06/21, NHS and Government requirements. Includes Scope 1, Scope 2 and 5 Scope 3 emissions categories (upstream/downstream transportation, waste, business travel, employee commuting), Net Zero pathway guidance with short and long-term goals, plus two quarterly check-in meetings for ongoing guidance.
• Carbon Accounting Foundational consultancy service helping organisations understand carbon accounting principles, identify relevant data sources, and equate business activities to carbon emissions using freely available tools aligned with the GHG Protocol.
• 5 Cs Workshops Series of workshops covering Culture, Calculate, Communicate, Connections and Continue (plus Certificate) guiding organisations step-by-step through their Net Zero journey. Available online (60 minutes) or in-person (90 minutes plus travel) at £300 per session, with discounts for block bookings and content tailored to company needs.
• Speaking Engagements Keynote speeches and presentations by founder Dr Zoe Detko on Net Zero, CO2e reduction, sustainability and climate action delivered at conferences, events and workshops.
• Low Carbon Innovation Support Consultancy calculating robust data on the environmental benefits of new products, processes or services, for use in bids, marketing and ESG documentation to demonstrate sustainability commitment and innovation.

Quantifiable outcome

• Port of Tyne: 17.8% Scope 1, 6.3% Scope 2, majority Scope 3 from supply chain — leading to HGV fleet conversion to HVO as early action.
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

One partnership is on record.

• Blackpool CouncilcoreImplementation/ SI/ Consulting PartnerArdea Eco-innovation is supporting Blackpool Council on its ongoing sustainability journey by developing a practical and accessible sustainability toolkit. The toolkit is designed to help the council meet its net zero goals while also bringing its supply chain on the journey. The collaboration combines technical insight with the council's local knowledge to shape a pathway reflecting the town's unique needs and opportunities.

Scale indicators2 records

Expansion highlights5 records

Emerging players

• Greenly: Carbon accounting platform that combines software automation with advisory services for SMB and mid-market clients. Comparable as a tech-enabled Scope 1-3 carbon accounting provider targeting similar customer segments as Ardea.
• Sweep: Carbon management SaaS for mid-market and enterprise customers combining emissions tracking with decarbonisation advisory. Comparable as a software-plus-services alternative to consultancies delivering Scope 1-3 inventories.
• Reset Earth: Carbon management solution purpose-built for the hospitality sector, including guest-facing offsetting at booking. Directly comparable as a Stay Net Zero competitor in the hotel-specific carbon widget category.

Direct peers

• South Pole Group: Global climate solutions provider offering carbon advisory, target setting, and offset procurement. Comparable to Ardea's full-stack climate advisory offering, with the addition of offset project development at scale.
• Carbon Trust: UK-headquartered sustainability consultancy helping organisations measure, reduce, and report carbon emissions. Directly comparable as a Net Zero advisory firm serving UK public and private sector clients with carbon accounting and decarbonisation strategy services.
• ClimatePartner: Climate action company offering carbon accounting, reduction strategy, and carbon offset project development. Comparable across Ardea's advisory-plus-offsetting model, particularly relevant given Stay Net Zero's offset focus.
• Carbon Credits (Carbon Credits Ltd): Carbon offset and sustainability advisory provider focused on SMEs and mid-market buyers. Comparable as a smaller, advisory-led player offering emissions reduction strategy and offset procurement.
• EcoAct (now part of KPMG): International climate consultancy offering carbon footprinting, Net Zero strategy, and SBTi-aligned target setting. Comparable as a competing decarbonisation advisory firm with overlapping Scope 1-3 services.

Broad incumbents

• Watershed: Enterprise climate software platform for measuring, reducing, and reporting emissions. Comparable as the technology layer that competes with traditional advisory firms like Ardea for corporate carbon accounting budgets.

Regional players

• Natural Carbon Solutions: UK-based boutique carbon consultancy delivering Net Zero roadmaps and carbon footprint assessments to SMEs and public bodies. Comparable as a similarly sized UK indie advisory competing for the same Ardea customer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ardea-eco-innovation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARDEA ECO-INNOVATION LTD