The Trustee For Abundance Global Trust

What The Trustee For Abundance Global Trust does

Abundance Global, operated through The Trustee For Abundance Global Trust, is a Brisbane-headquartered business coaching and mentoring company founded in 2011 by Dr David Dugan, a former Royal Australian Navy Commander. The company serves small and mid-market business owners globally, delivering one-on-one coaching, group programs, live and online events, and the Abundance Mastery membership program. Its core methodology is the proprietary 'Business Owner Joy Model,' which frames outcomes around Time, Wealth, and Impact, supplemented by operational frameworks such as 13-week rolling cash flow forecasting.

The underlying delivery platform is a Kajabi-based members portal hosting more than 600 lessons available 24/7 to subscribers, complemented by a private Facebook community ('Abundance Global Entrepreneurs') and a multi-channel content marketing engine spanning blog, video, podcast, and email. Revenue is generated through recurring subscriptions (Abundance Mastery membership), professional services (1:1 and group coaching), and paid events/training. Go-to-market is sales-led, with complimentary 15-minute discovery calls as the primary conversion mechanism, reinforced by community referrals and partnerships. The company self-reports 31+ consecutive quarters of its own business growth and cites client outcomes including a 55% average revenue increase and 418% net profit increase for clients over a 12-month period, against a combined client revenue base exceeding $84 million.

Abundance Global is structured as an Australian trust with no disclosed external institutional investors, no parent company, and no subsidiaries, indicating founder ownership and independent operation. The business positions itself within the impact-driven entrepreneurship segment, with a stated mission to support one million socially-conscious entrepreneurs globally by 2027 and to facilitate $500K contributions from 500 businesses to charitable causes through its core partnership with B1G1 (Business for Good), alongside secondary partnerships with Virgin Unite, Compassion, and the Maharishi Foundation.

Name

The Trustee For Abundance Global Trust

Legal name

The Trustee For Abundance Global Trust

Website

https://abundance.global

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Abundance Global is a Brisbane-based business coaching and mentoring firm serving SMB and mid-market business owners globally, delivering 1:1 coaching, group programs, live events, and a Kajabi-based Abundance Mastery membership with 600+ lessons under founder Dr David Dugan.

Ownership category

akta.pro rank

Product category

Business Coaching and Mentoring Services

akta.pro primary industry

Leadership, Management & Teamwork for Business (EDAMAHAI)

akta.pro secondary industry

Marketing, Branding & Sales Skills (EDAMAHAG)

Keywords

• Business coaching services
• Executive coaching programs
• Business mentoring
• Membership community platform
• Entrepreneur training events

Headquarters

HQ city

West End

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Business Coaching and Mentoring Services: One-on-one and group coaching services for business owners focused on scaling businesses, improving profitability, and achieving business owner joy. Delivered through individual sessions, group coaching, and the Abundance Mastery membership program.
2. Events and Training: Live and online events delivered to entrepreneurs globally, including workshops, masterclasses, and training programs
3. Membership Portal Access: Members receive 24/7 access to over 600 lessons through the Kajabi-based members portal, providing ongoing educational resources and tools

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Abundance Global provides business coaching and mentoring for small and medium business owners, delivered through one-on-one advisory sessions, group coaching/masterminds, and the Abundance Mastery membership program. Its Abundance Mastery membership provides 24/7 access to a Kajabi-based portal with over 600 lessons, while live and online events, workshops, and masterclasses are delivered globally to entrepreneurs. The offering combines business performance coaching with a lifestyle optimization framework termed the 'Business Owner Joy Model' (Time, Wealth, Impact).

Product overview

Abundance Global is a business coaching and mentoring company offering a unified service model centered on executive coaching, their Abundance Mastery membership program, and both live and online events. The company provides one-on-one and group coaching, an extensive resource library accessed through their Members Portal, and fosters a community of like-minded entrepreneurs. Their approach combines advisory services, accountability structures, and educational content to help business owners scale their businesses and achieve what they term 'Business Owner Joy' (time, wealth, and impact).

Differentiator

Problem solved

Functional benefit

Brands

• Abundance Mastery: A membership program providing exclusive access to a network of top business owners and business support resources.

Products and services

• Business Coaching & Mentoring One-on-one and group coaching services for business owners and entrepreneurs focused on scaling businesses, improving profitability, and achieving 'Business Owner Joy' (Time, Wealth, Impact).
• Abundance Mastery A membership community providing exclusive access to a network of top business owners, 24/7 access to a Kajabi-based portal with 600+ lessons, and ongoing support for building profitable self-managed businesses.
• Members Portal
• Events (Live & Online)

Quantifiable outcome

• 418% increase in net profit for clients over 12 months (from $84M combined revenue base)
• +4 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• B1G1 (Business for Good)coreStrategic or Co-development PartnerB1G1 is a giving platform that enables businesses to give back to causes. Abundance Global leverages B1G1 to support global causes and track their social impact contributions. The company has a goal for 500 businesses to each contribute $500k to worthy causes.
• Virgin UniteminorOthersVirgin Unite is a charitable organization. Abundance Global proudly supports Virgin Unite as part of their social impact initiatives.
• CompassionminorOthersCompassion is a Christian child sponsorship organization. Abundance Global supports Compassion as part of their charitable giving program.
• Maharishi FoundationminorOthersMaharishi Foundation focuses on consciousness and meditation. Abundance Global supports this foundation as part of their social impact initiatives.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Gazelles (Verne Harnish): Gazelles coaches mid-market companies on scaling using the Rockefeller Habits/EOS framework; directly comparable as a coaching and content-led growth advisory firm targeting growing businesses, similar to Abundance Global's scaling/profitability focus.
• Strategic Coach: Founded by Dan Sullivan, Strategic Coach is a direct peer offering tiered coaching programs, signature tools, and a quarterly workshop model for entrepreneurs — operating model (recurring coaching + content tools + community) closely matches Abundance Global's Mastery + portal + events stack.
• Tiger 21: Membership peer group for high-net-worth business owners and entrepreneurs focused on wealth preservation, accountability, and portfolio education — directly aligned with Abundance Global's wealth/impact/time framework for business owners willing to pay premium recurring fees.
• ActionCOACH: Global SMB business coaching franchise focused on scaling small and medium businesses; competes head-to-head with Abundance Global for the same SMB/mid-market owner segment and uses a similar group + 1:1 coaching + workshop delivery model.
• Entrepreneurs' Organization (EO): EO is a global peer network and learning platform for entrepreneurs, operating membership forums, events, and accelerator programs — closely matches Abundance Global's community-led, member-paid engagement model for SMB business owners.

Broad incumbents

• Vistage Worldwide: Established peer advisory and executive coaching provider with CEO and business owner member groups; comparable offering structure (monthly group meetings + 1:1 executive coaching + events) but broader portfolio including key executive and leadership development.
• Tony Robbins (Tony Robbins Companies): Large, established global coaching and personal development brand offering business/life coaching programs, events (Date with Destiny, Business Mastery) and content products; overlaps on coaching for business owners and event-driven demand generation but at much larger scale.

Emerging players

• Mindvalley: Online personal and business growth education platform delivering cohort-based programs and a content library; partial overlap with Abundance Global's membership portal and event-driven delivery, scaled largely through digital communities rather than 1:1 coaching.
• BetterUp: Tech-enabled coaching platform pairing employees with coaches via AI-driven matching and a content library; competes for coaching wallet share with a digital-first delivery mechanism and represents the technology-led evolution of traditional coaching like Abundance Global.

Regional players

• EO/Strategic Coach-style International Coaching Federation accredited firms (e.g., ICCA / Completion Partners): Mid-sized Australian/Australasia-region executive and business coaching outfits serving similar SMB owner segments with a comparable mix of group, 1:1, and workshop delivery — relevant regional peer set for Brisbane-based Abundance Global.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/AbundanceGlobalEntrepreneurs
• LinkedInlinkedin.com/company/abundance-global

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Trustee For Abundance Global Trust