Honest Air, Llc

What Honest Air, Llc does

Honest Air, LLC is a privately held, Maryland-based HVAC service company operating across Frederick, Carroll, Montgomery, and Howard counties. Founded approximately nine years ago and owned by the Lohr and Wheeler families, the company delivers residential and commercial heating, ventilation, air conditioning, indoor air quality, ductwork, and commercial refrigeration services through two office locations (Mt. Airy headquarters and Frederick). It holds Master HVAC License (MD #9121) and Master Gas Fitter License (MD #11647), the highest license classifications in Maryland, along with Mitsubishi Electric Diamond Contractor certification and BBB A+ accreditation.

The company's core technology stack is built on industry-standard OEM equipment rather than proprietary platforms: Mitsubishi Electric ductless mini-split systems with inverter-driven technology, Goodman side-discharge HVAC units (GZV7S variable-speed heat pump at up to 19 SEER2), Aeroseal duct sealing, and Atlantic Duct Cleaning's HyperVac system. These products integrate with third-party smart-home ecosystems (Amazon Alexa, Google Assistant, Daikin One Home app), but Honest Air does not develop proprietary software or AI/ML capabilities. The company operates a sales-led, direct-to-customer go-to-market model with field technicians servicing customer locations across its four-county service area.

Revenue is generated through a mix of one-time transactional services (HVAC installation, repair, replacement, ductwork, commercial refrigeration) and a recurring subscription layer via the CARES annual maintenance membership at $200/year. Financing for installations over $5,000 is facilitated through a GreenSky partnership. The company emphasizes transparent pricing, 24/7 emergency response, and same-day service. Marketing relies heavily on Google and Yelp reviews (877 Google reviews with 5-star ratings), community sponsorships through the Honest Impact program, and word-of-mouth referrals rather than paid advertising. There is no external institutional investment, parent company, or disclosed ownership changes.

Name

Honest Air, Llc

Legal name

Honest Air, LLC

Website

https://honestairhvac.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Honest Air, LLC is a privately held Maryland HVAC service company delivering residential and commercial heating, cooling, ductwork, indoor air quality, and commercial refrigeration services across Frederick, Carroll, Montgomery, and Howard counties through licensed field technicians.

Ownership category

akta.pro rank

Product category

HVAC Services

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)

SIC

Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Air Conditioner (AC) Repair & Maintenance (HSAOAHAF)

akta.pro secondary industries

Air Duct Cleaning & Sanitization (HSAOAIAA), Ventilation System Installation & Repair (Bath/Kitchen Fans, ERV/HRV) (HSAOAIAF), Indoor Air Quality Equipment Installation (Humidifiers, Dehumidifiers, Air Purifiers) (HSAOAGAK)

Keywords

• Residential HVAC services
• Commercial HVAC services
• Heating and cooling repair
• Air duct cleaning
• HVAC maintenance plans

Headquarters

HQ city

Mount Airy

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. HVAC Installation and Replacement: One-time revenue from installing new HVAC systems, heat pumps, furnaces, air conditioners, ductless systems, and commercial HVAC equipment for residential and commercial customers. Full installations typically require financing for amounts over $5,000.
2. HVAC Repair and Service: Revenue from repair services for heating, cooling, and refrigeration systems. Charges apply per service call or job. Emergency repair service available 24/7 with associated premium pricing.
3. CARES Maintenance Membership: Annual subscription membership program providing two tune-ups per year, priority scheduling, 10% discount on parts and services, and 24/7 emergency access. Recurring annual revenue at $200/year per membership.
4. Commercial Refrigeration Services: Installation, maintenance, and repair of commercial refrigeration equipment including walk-in coolers, freezers, display cases, and ice machines for businesses.
5. Ductwork Services: Duct cleaning and ductwork fabrication services provided in partnership with Atlantic Duct Cleaning, generating revenue from both residential and commercial customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Honest Air, LLC provides residential and commercial heating, ventilation, and air conditioning services including system design, installation, repair, replacement, and routine maintenance for homes and businesses across four Maryland counties. The company installs and services Mitsubishi Electric ductless systems, Goodman side-discharge units, and other major HVAC brands; offers ductwork cleaning, fabrication, and Aeroseal duct sealing; delivers commercial refrigeration services for walk-in coolers, freezers, and ice machines; and runs a CARES annual maintenance membership with twice-yearly tune-ups, priority scheduling, and 10% discounts on parts and labor.

Product overview

Honest Air, LLC is an HVAC service company operating in the Frederick and Mt. Airy, Maryland area, offering both residential and commercial heating, cooling, and ventilation services. The company's core offerings consist of two primary service lines: Residential HVAC Services (repair, replacement, design/installation, and routine maintenance) and Commercial HVAC Services (design, installation, rooftop unit service, tenant fit-out, and commercial refrigeration). These core services are supported by add-on modules including the Honest Air CARES membership plan (twice-yearly tune-ups, priority scheduling, and 10% discounts), ductwork cleaning and fabrication, Aeroseal duct sealing, indoor air quality solutions (humidifiers, dehumidifiers, UV air purifiers, and filtration), and commercial refrigeration services. The company also installs and services branded product lines including Goodman Side Discharge HVAC Units (featuring the GZV7S variable-speed heat pump with up to 19 SEER2) and Mitsubishi Electric Ductless HVAC Systems (ductless mini-split and multi-zone systems with smart home integration via Amazon Alexa, Google Assistant, and the Daikin One Home app). Financing is provided through GreenSky for installations over $5,000.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential HVAC Services Full-service residential heating, ventilation, and air conditioning services including repair, replacement, design, installation, and routine maintenance for single-family homes and residential properties in Maryland.
• Commercial HVAC Services Comprehensive commercial HVAC services including system design, installation, replacement, rooftop unit (RTU) service and repair, expansion, tenant fit-out, and ongoing maintenance for office buildings, retail spaces, restaurants, industrial facilities, and new construction projects in Maryland.
• Emergency HVAC Repair 24/7 emergency heating and cooling repair services available around the clock for residential and commercial customers, with same-day service response and dedicated emergency contact number 301-450-6552.
• Honest Air CARES Membership Plan Subscription membership plan providing twice-yearly HVAC tune-ups, priority scheduling, 10% discount on all services and parts, 24/7 emergency service, and a $500 equipment replacement credit, priced at $200/year (approximately $17/month).
• Ductwork Cleaning Professional duct cleaning services using Atlantic Duct Cleaning's HyperVac system and HEPA filtration to remove dust, allergens, and debris from residential and commercial ductwork, improving indoor air quality and HVAC efficiency.
• Ductwork Fabrication Custom sheet metal ductwork fabrication and design services tailored to specific HVAC system needs, ensuring optimal airflow and long-lasting performance for residential and commercial projects.
• Aeroseal Duct Sealing Duct sealing service using Aeroseal technology — a non-toxic, water-based sealant injected into HVAC ductwork — to eliminate air leaks, improve efficiency, and enhance indoor air quality.
• Indoor Air Quality Solutions Whole-home air quality solutions including humidifiers, dehumidifiers, air purification (UV and ionizing systems), and advanced air filtration to balance humidity, eliminate allergens, and reduce airborne pollutants.
• Commercial Refrigeration Services Commercial refrigeration installation, maintenance, and repair services for walk-in coolers, walk-in freezers, display cases, reach-in units, and ice machines, serving food & beverage, grocery, healthcare, and pharmaceutical industries.
• Goodman Side Discharge HVAC Unit Installation Installation and service of energy-efficient side-discharge HVAC units, including the Goodman GZV7S heat pump with up to 19 SEER2 performance, variable-speed swing compressor, quiet operation, durable steel enclosure, and a 10-year limited parts and labor warranty.
• Mitsubishi Electric Ductless HVAC System Installation Installation and service of Mitsubishi Electric ductless heating and cooling systems featuring inverter-driven technology for up to 40% energy savings, whisper-quiet operation (as low as 19 dB(A)), zoned comfort control, performance in temperatures from -13°F to 115°F, and support for up to 8 indoor units per outdoor unit.
• Property Management Service Plans Cost-effective HVAC service and maintenance plans designed for property management companies, offering preventive maintenance, emergency repair services, 24/7 support, and experienced technicians to reduce energy costs and ensure systems run efficiently across a property portfolio.

Quantifiable outcome

• Reduces HVAC energy consumption by 10-25% through regular maintenance
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Atlantic Duct CleaningcoreStrategic or Co-development PartnerHonest Air partners with Atlantic Duct Cleaning to provide professional duct cleaning services for homes and businesses. Atlantic Duct Cleaning uses a HyperVac system and HEPA filtration to deliver thorough duct cleaning, complementing Honest Air's HVAC service offerings.
• Potomac EdisonminorStrategic or Co-development PartnerUtility program partner working with Honest Air to support energy-efficient HVAC solutions. Potentially connects customers with rebate programs and efficiency guidelines.
• PepcominorStrategic or Co-development PartnerUtility program partner collaborating with Honest Air on energy-efficient HVAC solutions and regional energy initiatives in the Maryland service area.
• Baltimore Gas & Electric (BGE)minorStrategic or Co-development PartnerUtility program partner collaborating with Honest Air on energy-efficient HVAC solutions and rebate programs for customers in the BGE service territory.
• Lead 'Em UpminorOthersHonest Air partners with Lead 'Em Up, a leadership development program for youth, high school, and college sports teams. Honest Air also uses the program for internal employee and leadership development.
• Special Olympics of Frederick CountyminorOthersLocal sponsor supporting Special Olympics of Frederick County athletic programs and events.
• LOUYAAminorOthersLocal sports organization sponsored by Honest Air through the Honest Impact community program.
• Nuthin Fancy Golf OutingminorOthersAnnual golf event sponsored by Honest Air as part of its community involvement through the Honest Impact program.
• The Difference 2-17minorOthersCommunity organization supported by Honest Air through the Honest Impact sponsorship program.
• Difference Makers OutdoorsminorOthersOutdoor-focused community organization sponsored by Honest Air as part of its community engagement efforts.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• CroppMetcalfe: Maryland and Northern Virginia HVAC, plumbing, and electrical services provider. Comparable to Honest Air given geographic overlap in the Mid-Atlantic region and a similar full-service residential/commercial HVAC offering.
• John C. Flood: Virginia and Maryland-based HVAC, plumbing, and electrical services company serving residential and commercial customers. Comparable to Honest Air as a regional multi-trade service provider with overlapping Maryland territory.
• F.H. Furr: Mid-Atlantic residential and commercial HVAC, plumbing, and electrical service company headquartered in Maryland. Comparable to Honest Air as a regional HVAC services operator with similar residential/commercial mix, licensed technicians, and Maryland service area overlap.
• Len The Plumber: Mid-Atlantic residential plumbing, heating, and air conditioning service provider. Comparable to Honest Air as a residential-focused HVAC/home services competitor with overlap in Maryland counties.
• Magnolia Home Services: DC/Maryland/Virginia HVAC, plumbing, and home services company offering residential heating, cooling, and plumbing. Comparable to Honest Air in service mix and Mid-Atlantic operating geography.
• Coolray Heating & Cooling: Southeast U.S. residential HVAC service company offering installation, repair, and maintenance. Comparable to Honest Air in business model (residential HVAC service-led) and customer profile, though geographically separate.
• Presidential Heating & Air: Mid-Atlantic HVAC service company serving residential and commercial customers with repair, installation, and maintenance. Comparable to Honest Air in offering breadth and target segments.

Regional players

• Cool Today: Southeast regional residential HVAC, plumbing, and electrical service provider. Comparable business model to Honest Air (sales-led field service, residential focus, subscription-style maintenance), but does not directly compete geographically in Maryland.

Broad incumbents

• One Hour Heating & Air Conditioning: National franchise network of residential HVAC service providers operating across the U.S. Comparable to Honest Air in residential HVAC service delivery, though operating at much larger scale through franchising rather than independent ownership.

Others

• Atlantic Duct Cleaning: Duct cleaning service company partnered with Honest Air. Adjacent ecosystem participant offering duct cleaning services that complement Honest Air's HVAC business rather than directly competing in HVAC installation/repair.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/honestairllchvac
• LinkedInlinkedin.com/company/honest-air-llc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honest Air, Llc