Highland Cannabis
Highland Cannabis is an independent, single-location retail cannabis dispensary in Kitchener, Ontario, serving first-time and experienced cannabis consumers in-store, online for pickup, and via local delivery.
- Company typePrivate
- Founded2021
- HeadquartersKitchener, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Highland Cannabis does
Highland Cannabis is an independent, single-location cannabis retail dispensary based in Kitchener, Ontario, Canada, founded in 2021. Operating from 370 Highland Rd W with daily hours spanning seven days a week, the store functions as a traditional "mom-and-pop" cannabis shop alongside a digital storefront and a local delivery service for the Kitchener area. Its customer base spans first-time cannabis users seeking education to experienced enthusiasts looking for curated premium products, with personalized guidance from in-store budtenders cited as the core service differentiator.
The retail catalog covers the full cannabis category set: dried flower (1g through 28g), single-strain and blended pre-rolls, infused pre-rolls, concentrates spanning hash, rosin, resin, distillates and shatter, vaporizers and 510 cartridges, edibles, beverages, capsules, oils, topicals, seeds, and accessories. Two own-brand strains are sold under the Highland Special line — Paulander Purple (Indica, 30% THC / 5% CBD) and Cherry Park Pie — both developed with local craft growers. The e-commerce platform is built on Breadstack, and the company operates a Highlander Rewards loyalty program to drive repeat purchases.
Revenue is generated entirely through one-time, unit-priced retail transactions (pay-as-you-go), with prices varying by product weight, pack size, and THC/CBD potency. Marketing relies on organic channels (Instagram, Facebook), a blog covering cannabis education and OCS flow-through, and an email newsletter. There is no public funding, no parent organization, no disclosed headcount, and no identified management team in the available data, indicating a small owner-operated business.
Highland Cannabis firmographics
Firmographics- Name
- Highland Cannabis
- Legal name
- Highland Cannabis
- Website
- https://highlandcannabis.ca
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Highland Cannabis is an independent, single-location retail cannabis dispensary in Kitchener, Ontario, serving first-time and experienced cannabis consumers in-store, online for pickup, and via local delivery.
- Ownership category
- akta.pro rank
Highland Cannabis industry classification
Industry- Product category
- Cannabis Retail Dispensary
- akta.pro primary industry
- Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA)
- akta.pro secondary industries
- Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG), Independent/Single-Location Cannabis Dispensaries (CRANAFAE), Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)
Keywords
Where Highland Cannabis is headquartered
LocationHeadquarters
- HQ city
- Kitchener
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Highland Cannabis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Retail Cannabis Sales: Direct retail sales of cannabis products to consumers in-store and online. Products include dried flower, pre-rolls, concentrates, vapes, edibles, beverages, topicals, seeds, and accessories. Revenue is generated through one-time product transactions with prices varying by product type, size, and THC/CBD content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing based on product weight, quantity, and potency |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Highland Cannabis product offering
Product offeringCore offering
Highland Cannabis operates a single retail dispensary in Kitchener, Ontario, selling regulated recreational cannabis products directly to adult consumers through in-store shopping, online ordering for pickup, and local delivery. The product range spans dried flower, pre-rolls, infused pre-rolls, concentrates, vaporizers/vapes, edibles, beverages, capsules, oils, topicals, seeds, and accessories, alongside an exclusive own-brand Highland Special line featuring locally-inspired strains (Paulander Purple and Cherry Park Pie).
Product overview
Highland Cannabis is a single-location cannabis dispensary in Kitchener, Ontario, operating both in-store and online with pick-up and local delivery. The company does not offer a unified platform with modular products; instead, it functions as a curated retail store offering a comprehensive portfolio of cannabis products organized into distinct categories. The product portfolio spans: Dried Flower (milled and whole), Pre-rolls (standard and infused), Concentrates (hash, wax, rosin, resin, distillates), Vaporizers/Vapes (510 cartridges, Pax pods, disposables), Edibles (baked goods, chocolates, confectionary, hard edibles), Beverages, Capsules, Oils, Topicals, Seeds, and Accessories. The company also offers two exclusive own-brand products under the Highland Special™ line—Cherry Park Pie and Paulander Purple—created in collaboration with local growers. A Highlander Rewards Program provides customer loyalty benefits. The e-commerce store is powered by Breadstack.
Differentiator
Problem solved
Functional benefit
Brands
- Highland Special: Exclusive locally-inspired cannabis strains unique to Highland Cannabis, reflecting Kitchener's cannabis culture and highlighting local grower craftsmanship. Includes strains like Cherry Park Pie and Paulander Purple.
Products and services
- Dried Flower
Companies that use Highland Cannabis
Customer profileSegments1 record
Ideal customer profiles1 record
Highland Cannabis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Highland Cannabis partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Highland Cannabis competitors and assessment
Company assessmentBroad incumbents
- Fire & Flower: Public, large-scale Canadian cannabis retailer (TSX-listed) with a broad national footprint and well-developed omnichannel infrastructure. Comparable as a broader incumbent whose scale and capital access contrast with Highland's independent single-store model.
- High Tide: Public cannabis retailer and parent of Canna Cabbie, operating multiple Ontario retail banners and discount-driven e-commerce. Comparable as a broad incumbent whose multi-banner strategy covers overlapping customer segments to Highland.
Direct peers
- Spiritleaf: Multi-location Canadian cannabis retail chain with locations across Ontario, offering a similar product mix of flower, pre-rolls, edibles, and accessories. Comparable as a directly competing Ontario dispensary concept with curated assortments and loyalty programs.
- Sessions Cannabis: Ontario-focused cannabis retail chain with multiple dispensary locations and comparable omnichannel offering. Directly comparable in product breadth, target customer, and brick-and-mortar + online pickup model.
- Canna Cabbie: Ontario-focused cannabis delivery and online ordering service serving the same Kitchener-Waterloo customer base. Comparable as a direct competitor specifically on the local delivery and omnichannel pickup dimensions that Highland relies on.
- Superette: Premium boutique Canadian cannabis dispensary chain with locations in Ontario, differentiated by curated product selection and design-forward store experience. Comparable as a direct competitor pursuing a similar curated, premium-positioning strategy.
- Plantlife Cannabis: Canadian cannabis retailer with locations in Ontario and British Columbia offering a similar full-spectrum product mix. Comparable as a direct retail competitor targeting similar mainstream and enthusiast cannabis consumers.
- Tokyo Smoke: Canadian licensed cannabis retailer with multiple Ontario storefronts and a similar broad assortment of cannabis formats including flower, vapes, edibles, and beverages. Directly competes for the same Kitchener-area customer base.
- The Hunny Pot Cannabis Co. Ontario-based independent cannabis retailer with a similar premium boutique positioning and broad product assortment. Comparable as a multi-location Ontario dispensary pursuing curated, locally-rooted branding.
- Dutch Love: Canadian cannabis dispensary chain with Ontario locations offering flower, pre-rolls, concentrates, edibles, and accessories. Comparable as a direct retail competitor with a similar mom-and-pop-inspired premium positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Highland Cannabis social profiles
Digital presenceHighland Cannabis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Highland Cannabis leadership team
Management profileNumber of profiles
Highland Cannabis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Highland Cannabis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Highland Cannabis
What does Highland Cannabis do?
Highland Cannabis operates a single retail dispensary in Kitchener, Ontario, selling regulated recreational cannabis products directly to adult consumers through in-store shopping, online ordering for pickup, and local delivery. The product range spans dried flower, pre-rolls, infused pre-rolls, concentrates, vaporizers/vapes, edibles, beverages, capsules, oils, topicals, seeds, and accessories, alongside an exclusive own-brand Highland Special line featuring locally-inspired strains (Paulander Purple and Cherry Park Pie).
Is Highland Cannabis a public or private company?
Highland Cannabis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Highland Cannabis founded?
Highland Cannabis was founded in 2021. It employs 11 to 50 people.
Where is Highland Cannabis based?
Highland Cannabis is headquartered in Kitchener, Canada, in the North America region.
How does Highland Cannabis make money?
One revenue line is on record: retail Cannabis Sales.
Who are Highland Cannabis's main competitors?
Broad incumbents on record are Fire & Flower and High Tide. Direct peers are Spiritleaf, Sessions Cannabis, Canna Cabbie, Superette, Plantlife Cannabis, Tokyo Smoke, The Hunny Pot Cannabis Co. and Dutch Love.
Does Highland Cannabis have an API?
No public API is recorded for Highland Cannabis.
What industry is Highland Cannabis in?
Highland Cannabis's product category is Cannabis Retail Dispensary. Its primary akta.pro industry code is CRANAFAA, Adult-Use (Recreational) Cannabis Dispensaries, with a secondary code of CRANAFAG, Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail).