Penn-del Isa

Name

Penn-del Isa

Legal name

Pennsylvania-Delaware Chapter of the International Society of Arboriculture

Website

https://www.penndelisa.org

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Association & Continuing Education Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Educational Services (611), Support Activities for Forestry (115310)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Forestry, Arboriculture & Silviculture (EDAOAOAJ)

akta.pro secondary industries

Tree Care & Arborist Services (BPABADAD), Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ)

Keywords

• Professional arboriculture education
• Tree care certification
• Membership association services
• Continuing education programs
• Tree climbing competition

Headquarters

HQ city

Emmaus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others, Infrastructure

Revenue model

1. Chapter Membership Dues: Annual membership dues that provide access to exclusive resources, discounts on continuing education, and other member benefits. Multiple membership tiers exist including Standard (ISA + Chapter), Provisional (Chapter-only), Student, Honorary Life, Honorary, and Privileged members.
2. Annual Shade Tree Symposium Registration: Registration fees for the 62nd Annual Shade Tree Symposium (March 15-16, 2027) ranging from $360-$425 for full conference depending on membership status and early/regular registration timing. Additional fees for single-day attendance and trade show access.
3. TRAQ Course Fees: Tree Risk Assessment Qualification (TRAQ) course fees at $700 for members and $775 for non-members. Fees include digital access to course materials, a clipboard, and exam fees. Scheduled April 1-3, 2026 at Penn State Greater Allegheny.
4. Exhibitor and Sponsor Fees: Exhibitor booth fees at $950 each for the Shade Tree Symposium (10% discount for 6+ booths), plus sponsorship tiers including Show Sponsor ($5,000), Keynote Sponsor ($4,000), Beef and Beer Supper Sponsor ($3,000), Lunch Sponsor ($2,000), and Breakfast Sponsor ($1,200).
5. Tree Climbing Competition Participation: Revenue generated from Tree Climbing Competition (TCC) participation fees and associated sponsorship of the annual competition event held in late May at venues such as Drake's Well Museum in Titusville, PA.
6. Scholarship Donations and Fundraising: Chapter organizes fundraising events and accepts donations supporting the Horace Thayer Scholarship ($5,000 per academic year) and the Fran Ward Women in Arboriculture Scholarship ($5,000) administered by TREE Fund.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Penn-Del ISA provides member programs, education, and events that support professional arboriculture and tree care across Pennsylvania and Delaware. Its core offerings include annual membership, the Shade Tree Symposium conference, the annual Tree Climbing Competition, TRAQ (Tree Risk Assessment Qualification) courses, workshops, ISA continuing education credit processing, and college scholarships for students entering the arboriculture field.

Product overview

Penn-Del ISA operates as a professional membership organization for arborists in Pennsylvania and Delaware, offering a portfolio of educational programs, competitions, and scholarships rather than a unified software product. Core offerings include the annual Tree Climbing Competition (TCC), the Shade Tree Symposium conference, TRAQ (Tree Risk Assessment Qualification) courses, and various workshops. The chapter administers two scholarship programs: the Horace Thayer Scholarship and the Fran Ward Women in Arboriculture Scholarship. Additional services include ISA CEU credit request processing and awards recognizing outstanding contributions to arboriculture. The organization uses MemberClicks for membership management and Cognito Forms for scholarship and course applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Shade Tree Symposium
• Tree Climbing Competition (TCC)
• TRAQ Courses (Tree Risk Assessment Qualification)
• Workshops
• Horace Thayer Scholarship
• Fran Ward Women in Arboriculture Scholarship
• ISA CEU Credit Request Service
• Penn-Del ISA Chapter Membership

Quantifiable outcome

• ISA certification and CEU credits available through chapter events
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• TreePennsylvania (Pennsylvania Urban and Community Forestry Council)coreStrategic or Co-development PartnerTreePennsylvania partners with Penn-Del ISA on the reactivated Horace Thayer Scholarship, providing additional support. The chapter recently reactivated the scholarship after a four-year hiatus through this partnership, with TreePennsylvania co-administering the $5,000 per academic year award and participating in the Scholarship Committee review process.
• TREE FundcoreStrategic or Co-development PartnerTREE Fund administers the Fran Ward Women in Arboriculture Scholarship ($5,000) for the Penn-Del Chapter. The TREE Fund accepts applications between January 15 and March 15 each year. TREE Fund also receives annual donations from the chapter ($5,000-$7,660 historically).
• Penn State University / Penn State ExtensioncoreStrategic or Co-development PartnerPenn-Del ISA has maintained a long-standing partnership with Penn State University since the 1960s. The chapter pledged $75,000 over 5 years ($15,000/year) to support arboriculture instruction at Penn State. As of 2008, Penn State established an Arboriculture Minor within the Landscape Contracting Degree with the Management option. TRAQ courses are hosted at Penn State Extension locations including Greater Allegheny (McKeesport). The chapter co-sponsored the Basic Arboriculture School with the Penn State Cooperative Extension for over 30 years.
• Morris ArboretumminorStrategic or Co-development PartnerThe Basic Arboriculture School moved to the Morris Arboretum in 2005, where it continued to offer instruction to students. The Morris Arboretum also received a grant from the ISA Research Trust in 1977.
• International Society of Arboriculture (ISA)coreStrategic or Co-development PartnerPenn-Del ISA is the Pennsylvania-Delaware Chapter of the International Society of Arboriculture. The chapter works with ISA for certification programs, CEU credits, conference planning, and representation on the ISA Board of Directors. The chapter hosts ISA conferences and serves as a conduit for ISA programs in the Pennsylvania-Delaware region.
• Drake's Well Museum & ParkminorChannel Partner/ Reseller/ DistributorVenue partner for the 2026 Penn-Del Tree Climbing Competition, hosted May 29-31, 2026 at 202 Museum Lane, Titusville, PA 16354. Provides the outdoor venue and setting for the three-day tree climbing competition event.
• Lebanon Valley Expo CenterminorChannel Partner/ Reseller/ DistributorVenue for the annual Shade Tree Symposium. Located at 80 Rocherty Road, Lebanon, PA 17042. Hosts the 62nd Annual Shade Tree Symposium on March 15-16, 2027, as well as board meetings and other chapter events.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• TreePennsylvania (PA Urban and Community Forestry Council): Pennsylvania's urban forestry council and chapter's scholarship partner. Operates in the same PA geography with overlapping mission around community tree care, Arbor Day events, and urban forestry education — partial overlap rather than direct member competition.

Direct peers

• Midwest Chapter of the International Society of Arboriculture: Another regional ISA chapter serving Illinois, Indiana, Iowa, and adjacent states with the same membership, education, and competition offerings. Closest structural peer in terms of programming mix, revenue model, and member base composition.
• Chesapeake Bay Landscape Professional (Chesapeake Chapter ISA): The Maryland-area ISA chapter, operating the same combination of membership programs, CEU events, and regional tree climbing competitions. Directly comparable given geographic adjacency to Penn-Del ISA's territory and overlap in arborist customer base.
• Society of Municipal Arborists: A professional society for municipal and urban foresters with a comparable member-driven model focused on continuing education, certification, and annual conferences for a related arboriculture workforce segment.
• New England Chapter of the International Society of Arboriculture: A sister regional ISA chapter covering Massachusetts, Connecticut, Rhode Island, and surrounding states. Operates an essentially identical model: membership dues, TRAQ courses, an annual educational symposium, Tree Climbing Competition, and scholarship programs for the same arborist customer base.
• American Society of Consulting Arborists (ASCA): A professional association for consulting arborists offering membership, ethics standards, and an annual conference. Operates with the same professional society model as Penn-Del ISA, though at a more specialized consulting-only niche.

Broad incumbents

• Tree Care Industry Association (TCIA): The national trade association for commercial tree care companies, offering accreditation, safety standards, and business resources. Complementary rather than identical to Penn-Del ISA — TCIA serves employers while Penn-Del serves individual arborists — but both compete for the same industry engagement dollars and mindshare.
• International Society of Arboriculture (ISA): Penn-Del ISA's parent organization and the global professional society for arboriculture. ISA operates at national and international scale, providing the certification framework, CEU structure, and brand authority that Penn-Del ISA extends regionally — directly comparable in mission and member service model, but at vastly greater scale and geographic scope.

Others

• Penn State Extension: Penn-Del ISA's primary educational distribution partner since the 1960s and host for TRAQ courses at locations like Penn State Greater Allegheny. Operates arboriculture programming through its extension network — comparable in education delivery, though much broader in mission across all agricultural and community sciences.
• TREE Fund: A nonprofit foundation that administers the chapter's Fran Ward Women in Arboriculture Scholarship and receives chapter donations. While not a membership competitor, TREE Fund is the closest peer in the arboriculture nonprofit ecosystem with overlapping fundraising and scholarship-administration operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PennDelISA
• Instagraminstagram.com/penndelisa
• LinkedInlinkedin.com/company/penndel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Penn-del Isa