Micks

What Micks does

Micks Telecom, commercially operating as Micks Fibra, is a Brazilian regional fiber optic internet service provider founded in 1994 in Guanambi, Bahia, by Ivanaldo Fernandes, who remains CEO. The company began as a technology solutions firm in 1994, transitioned to internet services in 1997, and deployed the first 100 km fiber optic broadband network in Guanambi in 2014. It serves residential and business customers in five cities across southwestern Bahia and northern Minas Gerais (Guanambi, Caetité, Bom Jesus da Lapa, Pindaí, and Janaúba), operating its own 100% fiber optic backbone, proprietary datacenter, and 365x7x24 Network Operations Center.

The core commercial offering is a portfolio of fiber internet plans ranging from R$ 79.90/month entry-level to a 500 Mbps residential top tier, a symmetric Micks Gamer plan with dedicated router and support, and Link Dedicado dedicated enterprise connections. Micks differentiates through the Micks 10 bundle, which adds streaming (HBO/Max, Paramount+, Disney+, Deezer, 1,300+ titles), 90+ live TV channels, telemedicine, professional education courses, gaming content, and news aggregation to every internet subscription at no incremental list price. Adjacent products include Micks PABX (virtual telephony for SMBs, launched October 2024), Micks Móvel (national mobile plans), and Micks Lig Doctor extended technical support.

Micks runs a sales-led go-to-market anchored by four physical retail stores, an 0800 contact center, WhatsApp, website lead capture, and on-site activation at regional fairs (Feira de Negócios de Guanambi, AG Agro Sertão Produtivo, INDEX Bahia 2025). The company is privately held and founder-owned, with 20,000+ reported customers, GPTW Bahia recognition in 2022 and 2023, two consecutive Prêmio Guanambi de Negócios wins, and active partnerships with SEBRAE, the Prefeitura Municipal de Guanambi, FIEB, and the Disney Institute for service-quality training.

Name

Micks

Legal name

Micks Telecom

Website

https://micks.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Micks (Micks Fibra / Micks Telecom) is a privately held Brazilian regional fiber optic ISP serving residential and SMB customers across five cities in southwestern Bahia and northern Minas Gerais, bundling streaming, telemedicine, education, gaming, and mobile services with internet subscriptions of up to 500 Mbps.

Ownership category

akta.pro rank

Product category

Telecommunications / Fiber Optic Internet Services

NAICS

Wired Telecommunications Carriers (517111)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)

akta.pro secondary industry

Fiber-to-the-Home (FTTH) Operators (HDAIACAB)

Keywords

• Fiber optic internet
• Broadband services
• Dedicated business internet
• Virtual PBX telephony
• Bundled digital services

Headquarters

HQ city

Guanambi

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Residential Internet Plans: Monthly recurring subscription fees for residential fiber optic internet plans at various speed tiers (240Mbps to 500Mbps). Plans are sold directly to consumers via physical stores, website, phone, and WhatsApp. Additional value-added services such as streaming bundles are bundled into plans at no extra cost.
2. Business / Enterprise Internet Plans (Link Dedicado): Dedicated internet links for small and medium businesses providing symmetric high-speed connectivity without shared bandwidth. Sold through direct sales and consultative engagement. Typically billed as monthly recurring subscriptions at higher price points than residential plans.
3. Micks PABX (Virtual Phone System): Virtual PBX/telephony service for SMEs, providing multi-line call management, IVR, extension management, and call blocking. Revenue generated from monthly subscription fees for the virtual phone system, with simplified maintenance and competitive pricing.
4. Value-Added Services / Streaming Bundles: Bundled streaming services (HBO/Max, Paramount+, Disney+, Deezer), TV channels, educational apps, gaming content, telemedicine, and news apps included with internet plans as differentiators. These are included in plan pricing rather than sold separately.
5. Micks Móvel (Mobile Plans): Mobile phone plans with national coverage sold as an add-on to residential and business internet subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Micks provides fiber optic internet (FTTH) services for residential and business customers in southwestern Bahia and northern Minas Gerais, delivered through a 100% digital optical backbone with proprietary datacenter and 365x7x24 NOC monitoring. Its residential plans range from 240 Mbps to 500 Mbps starting at R$79.90/month, and it complements connectivity with the Micks 10 bundle of streaming, TV, telemedicine, education, gaming, and news apps, plus mobile plans and the Micks PABX virtual phone system for SMBs.

Product overview

Micks is a telecom and internet service provider offering a unified platform of fiber optic internet services (Micks Fibra) with multiple integrated add-on modules including streaming entertainment (Micks TV, Cine Micks), healthcare (Micks Telemedicina), education (Micks Qualifica), gaming (Micks Mundo Gamer), news (Micks Notícias), and business communication (Micks PABX). The company also provides mobile services (Micks Móvel), dedicated business connections (Link Dedicado), and technical support (Micks Lig Doctor). Internet plans range from 240 Mbps to 500 Mbps for residential use, with specialized plans for gamers and businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Micks TV: Over 90 TV channels accessible via mobile app for viewing on TV, cell phone, tablet, or computer.
• Micks Telemedicina
• Micks Qualifica
• Micks Mundo Gamer
• Micks Be Gamer
• Micks PABX
• Micks Lig Doctor
• Micks Notícias
• Cine Micks
• UniMicks

Products and services

• Micks Fibra (Residential Fiber Internet) Residential fiber optic (FTTH) internet service delivering up to 500 Mbps download and 150 Mbps upload speeds for households across southwestern Bahia and northern Minas Gerais, bundled with the Micks 10 value-added services package.
• Link Dedicado (Dedicated Business Internet)

Quantifiable outcome

• 100% symmetric upload/download for gaming plan customers
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Disney InstitutecoreStrategic or Co-development Partner · 23 September 2025Micks participated in a 3-day Disney Institute training program in Orlando (September 23-25, 2025) focused on customer experience, leadership, team engagement, and creating memorable experiences. CEO Ivanaldo Fernandes and customer experience manager Ilciara Mesquita attended. The training is aimed at embedding Disney's service culture into Micks' operations.
• FIEB / INDEX BahiaminorGTM or Marketing Partner · 27 August 2025INDEX Bahia 2025 was organized by FIEB (Federação das Indústrias do Estado da Bahia) in partnership with SEBRAE Bahia. Micks participated as a featured company, with CEO Ivanaldo Fernandes attending the event as a participant in business roundtables and strategic meetings.
• Prefeitura Municipal de GuanambiminorGTM or Marketing Partner · 1 September 2024Micks has an ongoing partnership with the Guanambi municipal government for community events. The city mayor and Secretary of Economic Development publicly recognized Micks for its support of the 4th Feira de Negócios de Guanambi and other civic initiatives.
• SEBRAE (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas)coreStrategic or Co-development Partner · 28 June 2024SEBRAE is a key strategic partner for Micks' community development initiatives. SEBRAE partnered with Micks on the UniMicks corporate education program, contributing instructors (such as Ridson Sales, SEBRAE Guanambi agency manager) to teach entrepreneurship modules. SEBRAE also partnered on events including the Guanambi de Negócios Award and INDEX Bahia 2025.
• CDL Caetité (Câmara de Dirigentes Lojistas)minorStrategic or Co-development Partner · 28 June 2024CDL Caetité partnered with Micks on the UniMicks professional education program for youth, contributing to the training initiative aimed at first-time job seekers.
• Espaço ColaborarminorGTM or Marketing Partner · 28 June 2024Partner in the UniMicks professional education program, providing support and resources for youth training in Caetité.
• Programa ProfissionalizarminorGTM or Marketing Partner · 28 June 2024Partner organization in the UniMicks youth professional training program.
• CresolminorGTM or Marketing Partner · 28 June 2024Cooperative financial institution partnering with Micks on the UniMicks professional education initiative.
• BioconsultoriaminorGTM or Marketing Partner · 28 June 2024Consulting partner in the UniMicks professional education program.
• Projeto Social Bem Me Quer (Associação Beneficente Alcance)minorGTM or Marketing Partner · 1 January 2020Micks partners with the Bem Me Quer social project to provide voluntary IT classes (computing and basic programming) to children and adolescents in vulnerable situations in the Sossego neighborhood of Guanambi. Micks volunteer professionals teach coding fundamentals and digital skills. Partnership began in 2020 and has evolved to include a fully equipped computer lab.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Vero Internet: Brazilian regional fiber ISP with coverage in southern and southeastern states, targeting residential and SMB customers in mid-sized cities. Operates a comparable FTTH retail model with bundled services, making it a relevant peer for Micks' regional fiber and SMB play.
• Sumicity: Regional fiber ISP in the Rio de Janeiro / Minas Gerais corridor offering residential and business fiber plans with bundled TV and telephony. Direct comparability to Micks in geographic focus on secondary markets adjacent to a major state, and in offering dedicated business links alongside residential plans.
• Brisanet: One of Brazil's largest regional fiber ISPs, headquartered in the Northeast (Pereiro, Ceará). Brisanet operates a similar FTTH model targeting Tier 2/3 cities that national ISPs under-serve, with bundled content offerings. As a peer, it represents what Micks could scale into given a similar starting position in regional Bahia/Minas Gerais.
• Sercomtel: Regional telecom operator based in Londrina, Paraná, providing fiber internet, mobile, and telephony to residential and SMB customers in northern Paraná. Comparable to Micks as a vertically integrated regional fiber/telecom provider focused on a specific secondary market cluster.
• Desktop (now Desktop Sigmanet): Brazilian regional fiber ISP with operations across multiple Northeast and Southeast states, offering residential and business fiber plans in secondary markets. Closely comparable to Micks in customer base composition (residential + SMB), tiered FTTH plan structure, and geographic focus on Tier 2/3 cities.
• Unifique: Regional fiber and telecom operator based in Santa Catarina, serving residential and SMB customers in smaller cities with bundled internet, TV, and telephony. Comparable to Micks as a regional FTTH provider operating outside Tier 1 capitals with a similar product/market fit.

Broad incumbents

• Algar Telecom: Established regional telecom operator covering Minas Gerais, São Paulo, Goiás, and Mato Grosso do Sul with fiber, mobile, and enterprise services. Overlaps with Micks' northern Minas Gerais footprint and SMB customer focus, but at materially larger scale and broader geography.
• TIM Live: Residential fiber ISP arm of TIM Brasil, expanding FTTH across Tier 1 and selected Tier 2 Brazilian cities. Comparable to Micks in core fiber product offering and residential/SMB segmentation, with substantially greater scale and bundling capacity via TIM's mobile base.
• Vivo Fibra: National broadband brand of Telefônica Brasil, offering FTTH services across hundreds of Brazilian cities. Represents the primary national competitive threat to Micks in regional markets where Vivo is extending fiber coverage, with materially larger capex and content bargaining power.
• Ligga Telecom (formerly Copel Telecom): Regional fiber and telecom provider in Paraná operating as the telecom arm of the state's utility. Comparable to Micks as a regional fiber operator with utility-like infrastructure roots and SMB focus, but with a broader portfolio and larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEu0f1CaCpHUjOx87xJ_oUQ
• Facebookfacebook.com/micksoficial
• Instagraminstagram.com/micksoficial
• LinkedInlinkedin.com/company/micksoficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Micks