What Liberty Mountain Resort does

Liberty Mountain Resort is a ski, snowboard, and multi-season outdoor recreation resort located in Carroll Valley, Pennsylvania, approximately one hour from Baltimore and Washington D.C. The property operates 100 skiable acres served by 8 lifts across 16 trails, with 100% snowmaking coverage that mitigates Mid-Atlantic weather variability. The resort sits within the Vail Resorts portfolio (NYSE: MTN), operating as a wholly-owned subsidiary of Vail Resorts Management Company, and is integrated into the Epic Pass multi-resort season pass product, which spans more than 90 resorts globally. Liberty Mountain also participates in the My Epic mobile app and Epic Mountain Rewards loyalty ecosystem, leveraging parent-level digital infrastructure.

The resort operates a diversified revenue model spanning lift tickets and season passes, ski and snowboard lessons, equipment rentals, lodging, food and beverage, golf operations including indoor simulators, tubing, group events, and retail. Pricing is a mix of per-day access, per-hour activity rates (e.g., $40/hour golf simulators), subscription/pass products including the Keystone State Golf Season Pass co-marketed with sister property Whitetail Resort, and ancillary sponsorship revenue (e.g., bubly Tube Park activation, Helly Hansen gear guide). Customer segments are primarily consumer leisure travelers and day visitors drawn from the Baltimore/Washington D.C. and broader Mid-Atlantic catchment, supplemented by Epic Pass holders accessing the resort as part of cross-property itineraries.

The business model is operationally capital-intensive due to snowmaking infrastructure and lift maintenance, but distributionally advantaged through Vail Resorts' parent-level pass network, which functions as a customer-acquisition platform for the property. The resort marked its 60th anniversary in 2024, indicating a mature operating asset with established brand equity within its regional market. Reported employee count of 1,001-5,000 reflects heavy seasonal staffing across ski instruction, lift operations, hospitality, and golf operations.

Name

Liberty Mountain Resort

Legal name

Vail Resorts Management Company

Website

https://libertymountainresort.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Liberty Mountain Resort is a Pennsylvania ski, snowboard, and multi-season recreation resort owned by Vail Resorts, serving Mid-Atlantic day visitors and Epic Pass holders across skiing, golf, lodging, and ancillary attractions.

Ownership category

akta.pro rank

Product category

Ski Resort and Mountain Recreation

NAICS

Skiing Facilities (713920), Hotels (except Casino Hotels) and Motels (721110), Golf Courses and Country Clubs (71391)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Integrated Ski & Mountain Resorts (Lift-Served Skiing/Riding) (THAAAJAA)

akta.pro secondary industries

Snow Tubing, Sledding & Winter Fun Parks (THAAAJAG), Mountain & Alpine Lodges (THAGAIAE), Ski & Mountain Full-Service Hotels (THAGAAAJ), Mountain & Ski Homes (THAMAAAG)

Keywords

• Ski resort operations
• Winter sports recreation
• Mountain hospitality services
• Snow sports instruction
• Golf course operations

Headquarters

HQ city

Fairfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Lift Tickets & Season Passes: Primary revenue driver from daily lift ticket sales and season pass products including Epic Pass, Epic Local Pass, Northeast Value Pass, Northeast Midweek Pass, Epic Day Pass, and Military Passes. Pass holders receive Epic Mountain Rewards discounts on resort services.
2. Ski & Snowboard Lessons: Revenue from group lessons (adult and child), private lessons, Liberty Kids Academy, seasonal programs, adaptive programs, and Slope Days after-school ski school.
3. Equipment Rentals: Ski and snowboard rental equipment including boots, skis, snowboards, and poles from Liberty Mountain Sports shop.
4. Lodging: On-mountain accommodations at three properties: Highland Lodge, Alpine Lodge, and Fairway Hotel. Revenue from hotel rooms and vacation rentals with Epic Mountain Rewards 20% discount for pass holders.
5. Food & Beverage: Dining revenue from Eagle & The Owl (full-service restaurant), Alpine Market (food court), BBQ Deck, McKee's Tavern, The Bakery, Eagle's Nest outdoor bar, and beverage cart. Epic Mountain Rewards provides 20% off for pass holders at select locations (excluding Eagle & The Owl and McKee's).
6. Golf Operations: 18-hole championship Carroll Valley Golf Course (par 71), golf simulators ($40/hr), Pro Shop merchandise, and Stay & Play packages. Pass holders receive 20% discount on greens fees.
7. Snow Tubing: Revenue from bubly Tube Park snow tubing sessions with online ticket purchase required. Children must be 42 inches tall to ride.
8. Groups, Weddings & Conferences: Event hosting revenue from weddings (three indoor venues, three outdoor ceremony sites), corporate meetings and conferences (boardrooms for 10 to conference space for 400+), and group golf bookings.
9. Retail & Tuning: Liberty Mountain Sports retail shop selling clothing, goggles, helmets, gloves, accessories, plus ski and snowboard tuning services including Quick Tunes and Full Tunes using Montana Stone Grinder.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Liberty Mountain Resort is a year-round Mid-Atlantic mountain recreation destination operating 100 skiable acres, 16 trails, and 8 lifts with 100% snowmaking coverage. The resort sells daily lift tickets, multi-resort season passes (Epic Pass), ski and snowboard lessons, equipment rentals, on-mountain lodging, snow tubing, dining, and hosts weddings, conferences, and group events. It also operates the 18-hole Carroll Valley Golf Course and year-round golf simulators during summer months.

Product overview

Liberty Mountain Resort is a ski resort operated by Vail Resorts in Carroll Valley, Pennsylvania. The resort offers a comprehensive winter sports portfolio centered around skiing and snowboarding, with 100 skiable acres, 16 trails, 8 lifts, and 100% snowmaking coverage. Core products include Epic Pass season passes (with multi-resort access across Vail Resorts properties), daily lift tickets, and night skiing. The resort provides ski and snowboard instruction through multiple lesson programs (adult, child, private, Liberty Kids Academy, adaptive programs), equipment rentals, and slope-side lodging at Highland Lodge, Alpine Lodge, and Fairway Hotel. Additional offerings include snow tubing at the bubly Tube Park, dining across multiple venues (Eagle & The Owl, McKee's Tavern, Alpine Market, BBQ Deck, The Bakery), and summer golf at Carroll Valley Golf Course. The resort features two terrain parks (East Side for beginners, West Side for intermediate/advanced) and supports guests with Epic Mountain Rewards loyalty benefits. Leisure and event services include wedding venues, conference facilities, and group booking capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Carroll Valley Golf Course: 18-hole championship golf course located at the foothills of the Appalachian Mountains, operated by Liberty Mountain Resort.
• bubly Tube Park

Products and services

• Epic Pass Season Passes Multi-resort season pass products (Epic Pass, Epic Local Pass, Northeast Value Pass, Northeast Midweek Pass, Epic Day Pass, Military Passes) granting unlimited or limited access to Vail Resorts' network of 90+ resorts worldwide, including Liberty Mountain.
• Daily Lift Tickets Day-of access to Liberty's ski slopes and 8 lifts for skiing and snowboarding, with variable pricing by date and discounts for online advance purchase.
• Night Skiing and Riding Evening skiing and snowboarding on lit terrain from 3:00 PM through the evening, available as a separate ticket purchase.
• Ski and Snowboard Lessons Professional instruction including adult group lessons, child lessons, private lessons, Liberty Kids Academy, seasonal programs, adaptive programs, and Slope Days after-school ski school.
• Ski and Snowboard Equipment Rentals Rental of skis, snowboards, boots, poles, and accessories for the duration of the guest's visit.
• On-Mountain Lodging Slope-side accommodations across three properties: Highland Lodge, Alpine Lodge, and Fairway Hotel, with 20% Epic Mountain Rewards discount for pass holders.
• On-Site Dining Venues Multiple dining outlets including Eagle & The Owl full-service restaurant, Alpine Market food court, BBQ Deck, McKee's Tavern, The Bakery, and Eagle's Nest outdoor bar, with 20% Epic Mountain Rewards discount at select venues.
• bubly Tube Park Snow Tubing Family snow tubing park with online ticket purchase required; riders must be at least 42 inches tall; sponsored by bubly.
• Carroll Valley Golf Course 18-hole par 71 championship golf course designed by Ault, Clark & Associates, featuring six par 3s and five par 5s, plus year-round access to two golf simulators offering 26 courses at $40/hour.
• Terrain Parks Two terrain parks: East Side Park for beginners with short rails and low tabletops, and West Side Park for intermediate/advanced riders with advanced rails, boxes, and medium launch platforms.
• Epic Mountain Rewards Loyalty Program Loyalty program providing Epic Pass holders with 20% off food, lodging, lessons, rentals, and other benefits at Liberty Mountain and participating Vail Resorts properties.
• Groups, Weddings and Conferences Event hosting and venue rental for weddings (three indoor venues and three outdoor ceremony sites), corporate meetings and conferences (boardrooms for 10 to 400+ guests), and group golf bookings.
• Liberty Mountain Sports Retail Shop On-mountain retail shop selling clothing, goggles, helmets, gloves, and accessories, plus ski and snowboard tuning services using a Montana Stone Grinder.

Quantifiable outcome

• 100% snowmaking coverage ensures season continuity regardless of natural snowfall
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Vail ResortscoreStrategic or Co-development PartnerLiberty Mountain Resort is owned and operated by Vail Resorts Management Company. The resort benefits from Vail Resorts' corporate infrastructure including the Epic Pass network (90+ resorts), My Epic app technology, Epic Mountain Rewards loyalty program, and centralized marketing and operations support.
• Epic Pass / Epic Pass HolderscoreChannel Partner/ Reseller/ DistributorEpic Pass provides Liberty Mountain access to Vail Resorts' multi-resort pass holder base. Pass holders receive Epic Mountain Rewards benefits including 20% off food, lodging, lessons, and rentals at Liberty Mountain.
• bublyminorGTM or Marketing Partnerbubly is the sponsor partner for Liberty Mountain's snow tubing park (bubly Tube Park). The partnership brings the fun and colorful bubly brand identity to the tubing experience.
• Helly HansenminorGTM or Marketing PartnerHelly Hansen is the preferred winter gear brand partner for Liberty Mountain Resort. The partnership includes gear guides featuring Helly Hansen products and co-branded marketing. Helly Hansen has been designing outdoor apparel since 1877.
• OakleyminorGTM or Marketing PartnerOakley is featured in the Helly Hansen Gear Guide as the preferred eyewear and goggle partner for Liberty Mountain Resort. Products featured include Oakley Meta Vanguard smart glasses and Flo Scape goggles.
• Pepsi / MTN DEWminorGTM or Marketing PartnerPepsiCo's Mountain Dew brand sponsors Dew After Dark night skiing events at Liberty Mountain. MTN DEW samples and exclusive Dew After Dark swag are distributed during select January and February nights.
• Whitetail Golf ResortminorStrategic or Co-development PartnerWhitetail Golf Resort is a sister course to Carroll Valley Golf, both operated by Vail Resorts. The two courses are bundled in the Keystone State Golf Season Pass offering unlimited play at both southern Pennsylvania properties.
• Victory Tee Time BookminorChannel Partner/ Reseller/ DistributorVictory Tee Time Book discount program is accepted at Carroll Valley Golf Course on both regular and senior rates.
• Nature ValleyminorGTM or Marketing PartnerNature Valley snack brand featured in the Helly Hansen Gear Guide as a sponsor partner for Liberty Mountain Resort winter activities.
• GatorademinorGTM or Marketing PartnerGatorade is featured as the hydration partner in Liberty Mountain's gear guide, promoting electrolyte drinks for altitude hydration and performance.
• Ault, Clark & AssociatesminorOthersGolf course architecture firm that designed the Carroll Valley Golf Course par 71 championship layout.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Blue Mountain Resort: Independent Pennsylvania ski resort with the largest vertical drop in the state. Competes for Mid-Atlantic skiers seeking technically varied terrain and on-mountain lodging.
• Jack Frost / Big Boulder: Vail Resorts-owned twin Pennsylvania ski areas (Jack Frost alpine + Big Boulder terrain). Comparable Mid-Atlantic ski positioning with Epic Pass access.
• Snowshoe Mountain Resort: West Virginia destination ski resort with significantly larger terrain and southern-facing exposure. Comparable full-service skiing model with lodging and dining.
• Seven Springs Mountain Resort: Vail Resorts-owned Pennsylvania resort with lodging, golf, and skiing. Comparable all-season mountain resort model with similar Mid-Atlantic exposure.
• Massanutten Resort: Virginia four-season resort with skiing, golf, waterpark, and lodging. Comparable diversified Mid-Atlantic resort model targeting family and group visitors.
• Camelback Resort: Independent Pennsylvania ski resort with lodging and indoor waterpark. Competes for the same Mid-Atlantic family/recreational skiing segment with comparable amenities.
• Wisp Resort: Maryland ski resort offering skiing, lodging, and year-round activities. Closest geographic alternative to Liberty Mountain for Mid-Atlantic skiers.
• Roundtop Mountain Resort: Sister ski resort owned by Vail Resorts in central Pennsylvania, serving a similar Mid-Atlantic day-trip market. Directly comparable in scale, operational model, and Epic Pass integration.
• Whitetail Resort: Vail Resorts-owned ski resort in southern Pennsylvania, also part of the Keystone State cross-portfolio bundle. Comparable in mountain size, terrain mix, and Mid-Atlantic customer base.

Broad incumbents

• Vail Resorts Inc. Parent company and operator of Liberty Mountain. Manages 90+ resorts globally including Vail, Beaver Creek, Park City, and Whistler Blackcomb. Relevant as the strategic owner and platform provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/skilibertymtn
• YouTubeyoutube.com/user/LibertyMountainPA
• Facebookfacebook.com/LibertyMountainResort
• Instagraminstagram.com/libertymtn
• LinkedInlinkedin.com/company/liberty-mountain-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Mountain Resort