Insurance

What Insurance does

Columbus Life Insurance Company is a Cincinnati, Ohio-based life insurance and annuity carrier operating as a member company of Western & Southern Financial Group, a diversified financial services conglomerate. Founded in 1906, the company is licensed in 49 U.S. states plus the District of Columbia (excluding New York) and serves individuals and families seeking financial protection, retirement income, and estate-planning solutions.

The company's product portfolio is split across life insurance and annuities. On the life side, Columbus Life offers multiple universal life structures (Indexed Explorer Plus, Indexed Explorer Now, Voyager Universal Life, Explorer Plus), a survivorship indexed universal life product (Expedition SIUL), a term life product (Nautical Term), and an accelerated death benefit rider (Life Plus). On the annuity side, the portfolio includes a fixed indexed annuity (Advantage), a market value adjusted annuity (AccountMax), a single premium deferred annuity (Passport), and a single premium immediate annuity (LifeSource Plus). Distribution is delivered through a network of independent financial professionals supported by a Producer Extranet and the CLIC Mobile App, while policyholders access account information and self-service capabilities through a dedicated policyowner portal.

The revenue model is recurring in nature and driven by life insurance premiums and annuity accumulation/income products. Pricing is individualized based on age, health, coverage amount, and product structure, with policies issued through consultation with independent producers rather than via standardized public pricing. The company maintains top-tier financial strength ratings (A+ from A.M. Best since June 2009, AA- from S&P since August 2018, AA from Fitch since June 2009, Aa3 from Moody's since February 2009, with a Comdex ranking of 95/100), reflecting its capital adequacy and ability to meet ongoing policyholder obligations.

Name

Insurance

Legal name

Columbus Life Insurance Company

Website

https://columbuslife.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Columbus Life Insurance Company is a Cincinnati-based life insurance and annuity carrier, founded in 1906 and operating as a member of Western & Southern Financial Group. It serves individuals and families across 49 U.S. states with universal life, indexed universal life, term life, and fixed and indexed annuity products distributed through independent financial professionals.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Life Insurance (6311)

akta.pro primary industry

Simplified Issue Whole Life / UL Insurance (FSAIABAH)

akta.pro secondary industries

Annuities & Investment-Linked Insurance Solutions (Retail) (FSAAAAAM), Guaranteed Issue Term Life Insurance (FSAIAAAG)

Keywords

• Life insurance products
• Annuity products
• Universal life insurance
• Fixed indexed annuities
• Term life insurance

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Life Insurance Premiums: Columbus Life generates revenue through life insurance premiums collected from policyholders. The company offers multiple life insurance products including universal life, indexed universal life, and term life insurance. Premium payments are recurring in nature and form the core revenue stream.
2. Annuity Products: Revenue is generated from annuity products including fixed indexed annuities, market value adjusted annuities, single premium deferred annuities, and single premium immediate annuities. Annuities generate revenue through accumulation fees and product charges.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Columbus Life Insurance Company underwrites and distributes a portfolio of life insurance products—including flexible premium universal life, indexed universal life, survivorship indexed universal life, and term life insurance—together with a complementary suite of annuity products such as fixed indexed annuities, market value adjusted annuities, single premium deferred annuities, and single premium immediate annuities. These offerings are marketed to individuals, families, and business planning clients through a national network of independent financial professionals, with digital self-service support via the company's policyowner portal and mobile applications.

Product overview

Columbus Life Insurance Company offers a comprehensive portfolio of life insurance and annuity products through its parent company Western & Southern Financial Group. The life insurance lineup includes universal life products (Indexed Explorer Plus, Indexed Explorer Now, Voyager Universal Life, Explorer Plus, Expedition SIUL), term life insurance (Nautical Term), and an accelerated death benefit rider (Life Plus). The annuity portfolio includes indexed annuities (Advantage Fixed Indexed Annuity), market value adjusted annuities (AccountMax), and both deferred and immediate annuities (Passport and LifeSource Plus). These products are distributed through independent financial professionals via the company's policyowner portal and producer extranet platform.

Differentiator

Problem solved

Functional benefit

Brands

• Indexed Explorer Plus: Flexible Premium Universal Life Insurance
• Indexed Explorer Now
• Voyager Universal Life
• Explorer Plus
• Expedition SIUL
• Nautical Term
• Advantage Fixed Indexed Annuity
• AccountMax
• Passport
• LifeSource Plus

Products and services

• Indexed Explorer Plus Flexible Premium Universal Life Insurance A flexible premium universal life insurance product that allows policyholders to potentially accumulate cash value based on indexed interest strategies, offered through independent financial professionals.
• Indexed Explorer Now Rapidly Issued Universal Life Insurance A rapidly issued universal life insurance product designed for quick coverage issuance with indexed interest accumulation potential, distributed through independent financial professionals.
• Voyager Universal Life Insurance A universal life insurance product offering flexible premiums and death benefit options with cash value accumulation features.
• Explorer Plus Universal Life Insurance A universal life insurance product with enhanced features providing flexible premium payments and adjustable death benefits.
• Expedition SIUL Survivorship Indexed Universal Life Insurance A survivorship indexed universal life insurance product covering two lives, offering indexed interest growth and estate planning benefits for couples and business partners.
• Nautical Term Life Insurance A term life insurance product providing coverage for a specified period with level death benefits.
• Life Plus Accelerated Death Benefit Rider An accelerated death benefit rider that allows policyholders to access a portion of their death benefit while living if diagnosed with a qualifying condition, attachable to qualifying life insurance policies.
• Advantage Fixed Indexed Annuity A fixed indexed annuity that offers growth potential through indexed interest strategies while providing principal protection, sold through independent financial professionals.
• AccountMax Market Value Adjusted Annuity A market value adjusted annuity with features that adjust account values based on interest rate changes, designed for accumulation.
• Passport Single Premium Deferred Annuity A single premium deferred annuity designed for the accumulation phase with tax-deferred growth prior to annuitization.
• LifeSource Plus Single Premium Immediate Annuity A single premium immediate annuity providing guaranteed income payments starting soon after purchase, intended for retirement income.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Western & Southern Financial GroupcoreOthersColumbus Life Insurance Company is a member company of Western & Southern Financial Group, a diversified financial services company. Columbus Life operates as part of the Western & Southern family of companies which includes Western & Southern Life, Eagle Realty Group, Gerber Life, Fort Washington, Integrity Life, Lafayette Life, National Integrity Life, Touchstone Investments, and W&S Financial Group Distributors.

Scale indicators7 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Mutual of Omaha: Mutual insurer offering individual life insurance and retirement income products through independent producers and direct channels. Comparable on individual life insurance focus, conservative investment philosophy, and diversified life/annuity portfolio.
• Lincoln Financial Group: Mid-to-large life insurance and annuity carrier offering universal life, indexed UL, term life, and fixed/fixed indexed annuities through independent advisors and financial professionals. Comparable product portfolio, distribution model, and customer segment.
• Western & Southern Life Insurance Company: Sister company in the W&S family offering life insurance and retirement products with a similar independent producer distribution model and shared Cincinnati operational base. Strongest direct comparison for product breadth and channel structure.
• Gerber Life Insurance Company: W&S sister company offering life insurance and retirement products to individuals and families, including juvenile and term life. Comparable within the same parent family and overlapping customer segments.
• Equitable Financial: Diversified life insurance and annuity provider with significant indexed annuity and UL franchise. Comparable on retail wealth-oriented customer base, life/annuity product breadth, and independent financial professional distribution.
• Securian Financial: Mutual life insurance company focused on individual life insurance, annuities, and retirement planning distributed through financial professionals. Comparable on product mix, mutual structure orientation, and distribution through independent advisors.
• Integrity Life Insurance Company: W&S sister company specializing in indexed annuities and retirement products for accumulation and income. Closely comparable on annuity product design, target customer, and distribution through independent financial professionals.
• Pacific Life: Life insurance and annuity carrier with a strong indexed universal life and indexed annuity franchise distributed through financial professionals. Direct comparison on indexed product engineering and producer-driven distribution.
• National Integrity Life Insurance Company: Sister W&S entity focused on fixed indexed and single-premium deferred annuities, directly comparable in product suite and independent producer distribution. Operates within the same regulatory and capital structure as Columbus Life.
• Lafayette Life Insurance Company: Sister company within the Western & Southern Financial Group offering a similar life insurance and annuity product portfolio distributed through independent producers. Directly comparable in customer base, distribution model, and product mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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