Mind Fitness

What Mind Fitness does

Mind Fitness Learning Ltd is a UK private training and development company founded in 2016 (operating history from 2014) and headquartered in Chandler's Ford, Eastleigh. The company delivers neuroscience-based corporate training, coaching, and facilitation across three pillars: Mental Health, Wellbeing, and Business Effectiveness. Its underlying methodology combines insights from neuroscience with Cognitive Behavioural Coaching, mindfulness-based exercises, Rational Emotive Behavioural Therapy, and neuroplasticity principles to create sustainable behaviour change, packaged into a proprietary "Unlock You" framework with a six-week follow-up programme.

Core products include MHFA England accredited Mental Health First Aid training (£65-£325 per person), wellbeing programmes (Emotional Resilience, Mindfulness Matters, Understanding Stress), and business effectiveness modules (Leadership Academy, Effective Communication, Unconscious Bias, Agile Essentials, Negotiation Toolkit). The Unlock You book, published by Pearson in December 2018, anchors a consumer-facing content offering with a companion MHFAider Support App and free online resources. Bespoke in-house training, open enrollment courses, 1-2-1 coaching, and offsite facilitation round out the service portfolio.

Mind Fitness generates revenue primarily through professional services — corporate bespoke training, open enrollment courses priced £30-£325 per seat, and book sales via Amazon and bookshops — supplemented by branded book licensing and customisation for organisations via Pearson. The customer base is segmented by vertical rather than size, with particular concentration in UK gaming (EA, Sports Interactive, Nintendo, Square Enix, Embracer, nDreams, Natural Motion, Codemasters, 505 Games), performing arts, education (30+ Surrey schools via the Mind Fit and Creative and Mindful Transitions projects), sports (West Ham United testimonial), and local government (West Lindsey District Council). Go-to-market combines enterprise field sales via discovery calls with event-driven demand generation through webinars, media appearances, and content marketing. The company is founder-led by directors Andy Barker and Brian Cooley, with a small team of 1-10 employees and no external investment.

Name

Mind Fitness

Legal name

Mind Fitness Learning Ltd

Website

https://mindfitness.training

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Mind Fitness Learning Ltd is a UK-based neuroscience-driven corporate training company delivering Mental Health First Aid, wellbeing, and business effectiveness programmes to enterprise and individual clients, with a notable UK gaming-industry focus. It offers MHFA England accredited courses, bespoke in-house training, and the Pearson-published Unlock You book.

Ownership category

akta.pro rank

Product category

Workplace Mental Health and Wellbeing Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

akta.pro secondary industries

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Behavior Change & Motivational Coaching (HSADAGAF), Mindfulness, Stress Management & Resilience Training (EDAMAIAD), Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

Keywords

• Corporate training services
• Mental health training
• Workplace wellbeing coaching
• Neuroscience behaviour change
• Business effectiveness training

Headquarters

HQ city

Eastleigh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Training Services: Bespoke in-house training programs for businesses covering mental health, wellbeing, and business effectiveness. Delivered to teams of 10-25 people with pricing based on course type and duration.
2. Open Enrollment Courses: Public courses available for individuals and companies sending smaller numbers of employees. Course fees vary by program with prices ranging from £65 to £325.
3. Book Sales - Unlock You: Published by Pearson, the Unlock You book is available through Amazon and all good bookshops. Also offered as a bespoke, personalised print run for organisations.
4. Branded Book Customisation: Organisations can order personalised print runs of Unlock You with custom branding, logos, and leadership messages. Minimum order commitments apply.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mind Fitness delivers neuroscience-based corporate training, coaching, and facilitation across mental health, wellbeing, and business effectiveness. Offerings include MHFA England-accredited Mental Health First Aid courses, Wellbeing programmes (Emotional Resilience, Mindfulness, Stress Management), and Business Effectiveness training (Leadership, Communication, Agile, Negotiation). Delivery formats span bespoke in-house corporate training for teams of 10-25 people, open enrollment public courses, 1-2-1 coaching, and offsite facilitation, supported by the published Unlock You book (Pearson) and a six-week follow-up programme.

Product overview

Mind Fitness is a training and development company offering a portfolio of evidence-based programmes focused on mental health, wellbeing, and business effectiveness. The core offerings include MHFA England accredited Mental Health First Aid training, Wellbeing training (Emotional Resilience, Mindfulness, Stress management), and Business Effectiveness training (Leadership, Communication, Agile). The company also offers 1-2-1 coaching, offsite facilitation, and bespoke in-house courses alongside public open courses. The Unlock You book (published by Pearson) serves as a consumer-facing product with a six-week follow-up programme, complemented by free online resources. The company uses insights from neuroscience to create sustainable behaviour change through interactive training and coaching.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health First Aid Training Internationally recognised MHFA England training courses for businesses and individuals, including the two-day Mental Health First Aid course, Mental Health Aware four-hour introductory course, Mental Health Champion one-day course, and Refresher course for existing MHFAiders. Trainers are MHFA England Instructor Members.
• Wellbeing Training Training programmes covering Emotional Resilience, Mindfulness Matters, and Understanding Stress, using Cognitive Behavioural Therapy and mindfulness techniques to bring about lasting positive change for individuals and teams.
• Business Effectiveness Training Training programmes including Leadership Academy, Effective Communication, Understanding Unconscious Bias, OKRs & CFRs, Growth Mindset, Agile Essentials, Negotiation Toolkit, Presenting Essentials, Purposeful Meetings Toolkit, and Business Frameworks, using neuroscientific insights to create sustainable behaviour change.
• 1-2-1 Coaching Personalised one-on-one coaching sessions for individual development and behaviour change, delivered by Mind Fitness coaches using CBT and neuroscience-based techniques.
• Offsite Facilitation Interactive training and facilitation sessions delivered offsite to develop high functioning teams, addressing team collaboration, psychological safety, and behavioural change.
• Bespoke In-House Corporate Training Customised training programmes tailored to specific organisational needs and requirements, delivered on client premises for teams of 10-25 people covering mental health, wellbeing, and business effectiveness topics.
• Open Enrollment Courses Public training courses held throughout the year for individuals from different organisations, available in-person and online, covering MHFA, mindfulness, sleep, anxiety, leadership, and EDI topics with per-person pricing from £30 to £325.
• Unlock You Book Book published by Pearson, co-authored by Andy Barker and Beth Wood, teaching life changing skills to enhance personal performance, wellbeing and happiness, drawing from neuroscience and including the Mind Fitness six-week follow-up programme. Available via Amazon and bookshops, with bespoke personalised print runs offered to corporate clients.

Quantifiable outcome

• 11.7 million working days lost in UK annually due to stress and stress-related illness - Mind Fitness training helps reduce this impact
• +1 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Prospero TheatrecoreStrategic or Co-development Partner · 1 January 2017Prospero Theatre partnered with Mind Fitness for the Mind Fit and Creative educational project working with over 30 schools across Surrey. The collaboration blends mindfulness, CBT, drama, and active learning techniques. A follow-on Mindful Transitions project was funded by Community Foundation for Surrey and Youth Social Action.
• PearsoncoreStrategic or Co-development PartnerPearson is the publisher of Mind Fitness's Unlock You book. They offer branded print runs to businesses that wish to personalise the book cover as bespoke training tools for their employees. Mind Fitness works directly with Pearson to personalise front and back covers for corporate clients.
• Safe in Our WorldminorGTM or Marketing PartnerSafe in Our World is a mental health charity in the gaming industry. Mind Fitness is listed as a partner, providing mental health training and support resources for the gaming community.
• UKIEminorGTM or Marketing PartnerUKIE (UK Interactive Entertainment) is the games industry trade body. Mind Fitness is listed as a partner, providing mental health services to the gaming sector.
• MHFA EnglandcoreStrategic or Co-development PartnerMind Fitness instructors are Mental Health First Aid England Instructor Members, trained and licenced by MHFA England to provide Mental Health training. They deliver accredited MHFA courses including Mental Health First Aid, Mental Health Champion, and Mental Health Aware programs.
• Association for CoachingminorOthersListed as an affiliation showing professional association and credibility in coaching practice.
• ILM (Institute of Leadership & Management)minorOthersListed as an affiliation demonstrating professional accreditation in leadership and management training.
• ISM (Institute of Supervisory Management)minorOthersListed as an affiliation for professional supervisory and management credentials.
• Knowledge PoolminorOthersListed as an affiliation showing partnership with training and development platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Yulife: UK-based corporate wellbeing platform that uses gamification and rewards to drive employee engagement with mental and physical health. Comparable as a UK-focused corporate wellbeing provider serving similar enterprise buyers.
• Sanctus: UK workplace mental health provider offering 1:1 coaching sessions and mental health support to employees of corporate clients. Comparable target market (UK employers) and personal coaching/mental health delivery model.
• Spill: UK-based workplace mental health platform combining therapy, coaching, and digital resources for SMB and mid-market companies. Comparable target market (UK employers) and overlapping offering in mental health and personal effectiveness support.
• Unmind: UK-based B2B mental health platform offering app-based wellbeing, therapy, and coaching content to enterprise customers. Overlaps with Mind Fitness on corporate mental health target market but competes via a scalable digital platform rather than bespoke live training.

Broad incumbents

• BetterUp: Global enterprise coaching and mental health platform combining 1:1 coaching with digital content. Comparable as a corporate coaching and personal development provider targeting similar enterprise buyers, though at much larger scale and primarily digital.
• Calm Business: Enterprise arm of the Calm meditation and sleep app, offering mindfulness, meditation, and mental health resources to employers. Comparable on meditation/mindfulness and corporate wellbeing content delivery, with a global enterprise footprint.
• Headspace for Work: Consumer and corporate mindfulness and mental health platform with a dedicated B2B arm selling into employers. Overlaps with Mind Fitness on mindfulness, resilience, and corporate wellbeing, but delivers primarily via a digital app rather than bespoke live training.

Direct peers

• The Mind Gym: UK-headquartered corporate mental performance and resilience training company offering in-person and online programs to enterprises. Highly comparable to Mind Fitness in target market (UK corporates), delivery model (interactive in-house training and coaching), and content area (mental fitness and high-performing teams).

Regional players

• OpenUp: European mental health platform offering on-demand sessions with psychologists and coaches to employees via employer partnerships. Comparable mental health and coaching offering, but primarily mainland European footprint versus Mind Fitness' UK focus.

Others

• MHFA England: UK organization that licenses and trains instructors to deliver Mental Health First Aid courses. Mind Fitness is a licensed instructor member of MHFA England, making it both a partner/ecosystem participant and an adjacent mental health training provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MindFitnessGB
• YouTubeyoutube.com/channel/UCxTsftN5Q8WizPvAOPJQ74A
• Facebookfacebook.com/Mind-Fitness-1877256849162632
• LinkedInlinkedin.com/company/mind-fitness
• Instagraminstagram.com/mindfitnesstraining

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mind Fitness