What Unmind does

Unmind is a London-headquartered B2B SaaS company founded in 2018 by clinical psychologist Dr Nick Taylor and corporate wellbeing practitioner Steve Peralta. It operates a workplace mental health platform that integrates therapy, coaching, content, manager training, crisis care, and an AI-powered agent (Nova) into a single subscription product sold to enterprise employers. The company sells per-employee subscriptions on annual contracts, targeting organizations with 500+ employees and positioning the platform as a modern alternative to traditional Employee Assistance Programs (EAPs) — emphasizing proactive and preventative care rather than reactive crisis support. Unmind claims outcomes of a 16.5% productivity boost and 4.6x ROI for every dollar spent, supported by a global network of more than 90,000 therapists and coaches delivering services across 140+ countries.

The platform is built on a unified architecture combining human-delivered services with AI capabilities. Nova, the AI mental health agent, is constructed on OpenAI's GPT-4o model and supercharged with proprietary clinical guardrails crafted by Unmind's in-house clinical psychology team; voice interactions are enabled via Cartesia AI's text-to-speech and speech-to-text models hosted in the EU under zero data retention. The platform integrates with workplace communication tools including Microsoft Teams and Slack, hosts ISO 27001, GDPR, EU AI Act, and Cyber Essentials certifications, and supports anonymous aggregate insights for HR leadership. Auxiliary products include Unmind Talk (launched after the 2023 acquisition of Dublin-based Frankie Health) for personalized remote-team support, and the Unmind for Good program providing free platform access to over 40,000 NHS staff members since March 2020.

Commercially, Unmind employs a sales-led enterprise motion with dedicated sales teams engaging HR leaders and CHROs directly, supported by thought-leadership content marketing including the Lead from Within podcast, an annual trends report, and ROI-measurement partnerships with Kearney. The company maintains offices in London (global HQ), New York (North America HQ opened 2025), and Sydney (Australia HQ opened 2025). It has raised over $100M in total funding across rounds led by EQT Ventures (Series B, 2021) and TELUS Global Ventures (Series C, 2025), plus a $26M growth capital facility from Trinity Capital in September 2025. Marquee customers include Uber, Disney, Standard Chartered, Samsung, Diageo, British Airways, MLB, John Lewis, M&S, and Virgin Media, with the platform reaching approximately 3M employees globally.

Name

Unmind

Legal name

Unmind Ltd

Website

https://unmind.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Unmind is a London-based B2B SaaS platform selling per-employee mental health subscriptions to enterprise employers globally. It combines therapy, coaching, AI support (Nova), manager training, crisis care, and analytics into one workplace wellbeing offering.

Ownership category

akta.pro rank

Product category

Workplace Mental Health Software

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133), Computer Systems Design and Related Services (54151), Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industry

Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)

Keywords

• Workplace mental health
• Employee wellbeing platform
• Corporate mental health software
• Employee assistance program
• Mental health benefits

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise SaaS Subscription: B2B subscription model where organizations pay per employee to provide platform access to their workforce. Pricing is quote-based and scales with organization size and features selected. The platform bundles therapy, coaching, AI support (Nova), content, manager training, and crisis care into a single integrated offering.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Unmind provides a B2B workplace mental health SaaS platform that combines therapy, coaching, AI-powered mental health support (Nova), accredited manager training, wellbeing content, organizational insights, and 24/7 crisis support. The platform is sold to enterprises on a per-employee subscription basis and is used by HR and people leaders to deliver mental health support across their workforce in 140+ countries.

Product overview

Unmind is a workplace mental health platform offering a comprehensive ecosystem of integrated mental health services for organisations. The platform operates as a unified platform-plus-modules architecture, combining Therapy & Coaching (human expert access), Content & Courses (psychologist-created learning), Nova (AI-powered mental health agent), Manager Training (accredited leadership development), Insights and Assessments (wellbeing analytics), 24/7 Global Helpline and Immediate Support, Rapid Response Critical Incident Coverage, Work/Life Practical Support, and Additional Services. The platform serves organisations across 140+ countries, with proven results of 16.5% productivity increase and 4.6× ROI. Unmind also offers Unmind Talk (from the Frankie Health acquisition) for personalised remote team support, and Unmind for Good providing free NHS staff access.

Differentiator

Problem solved

Functional benefit

Brands

• Nova: AI mental health agent built for the workplace, providing 24/7 guidance with clinical safeguards for proactive and preventative care.
• Unmind Talk
• Unmind for Good

Products and services

• Therapy & Coaching Easy access to qualified therapists and coaches for employees, wherever they are located globally, providing personalised mental health support through human experts.
• Content & Courses Short, practical learning modules created by psychologists that help employees feel and perform better day to day.
• Nova AI mental health agent providing always-on guidance with built-in clinical safeguards for proactive and preventative care, powered by GPT-4o with proprietary guardrails.
• Manager Training Straightforward, accredited training that helps leaders support their teams with confidence in mental health matters.
• Insights and Assessments Clear, anonymised insights that help organisations understand wellbeing trends and where support is needed most across the workforce.
• 24/7 Global Helpline and Immediate Support Immediate, human support available any time of day, anywhere in the world for employees needing urgent mental health assistance.
• Rapid Response Critical Incident Coverage Expert-led care to support people through serious or unexpected events such as workplace incidents or crises.
• Work/Life Practical Support Help with life's pressures from money worries to family care so people can feel present and focused at work.
• Additional Services Extra support offerings for healthy habits, strong families, and effective leaders.
• Unmind Talk Personalised mental health support for remote teams, combining Frankie Health's technology with Unmind's prevention-focused services.

Quantifiable outcome

• 16.5% productivity increase
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and infrastructure.

• KearneycoreStrategic or Co-development Partner · 24 June 2026Five-year partnership to explore and measure the ROI of workplace mental health. Kearney team members participated in executive webinars demonstrating business impact measurement frameworks.
• Major League Baseball (MLB)flagshipStrategic or Co-development Partner · 20 August 2024Partnership to drive cultural change in baseball and beyond. MLB joins Unmind to provide mental health support to baseball organizations.
• Frankie HealthcoreStrategic or Co-development Partner · 2 February 2023Unmind acquired Dublin-based Frankie Health, a startup specializing in personalized mental health support for remote teams. The acquisition led to the launch of Unmind Talk, combining Frankie Health's technology with Unmind's prevention-focused services.
• NHSflagshipStrategic or Co-development Partner · 1 March 2020Unmind for Good initiative providing free platform access to NHS staff since March 2020. Supports 40K+ NHS staff with mental health tools, reaching 1.5M minutes of tool usage and 1,000 friends/family sign-ups.
• TELUS InternationalcoreImplementation/ SI/ Consulting PartnerTELUS International Services Limited serves as a Trusted Partner for Unmind's Employee Assistance Program, managing EAP requests and processing.
• Corporate Counseling Associates (CCA)coreImplementation/ SI/ Consulting PartnerCCA serves as a Trusted Partner for Unmind's Employee Assistance Program, providing EAP services.
• Workplace Options (WPO)coreImplementation/ SI/ Consulting PartnerWPO serves as a Trusted Partner for Unmind's Employee Assistance Program, providing EAP services.
• OpenAIcoreTechnology or IntegrationOpenAI provides GPT-4o model powering Nova, Unmind's AI mental health agent. Unmind supercharges the model with proprietary guardrails. Data processed by OpenAI is anonymized and deleted after 30 days, not used for model training.
• Cartesia AIcoreTechnology or IntegrationCartesia AI provides Text-to-Speech and Speech-to-Text AI models for Nova, with data processing located in the European Union under zero data retention agreement.
• Amazon Web Services (AWS)infrastructureTechnology or IntegrationAWS provides cloud hosting for Unmind's database in the European Union (Republic of Ireland).
• AshbyinfrastructureTechnology or IntegrationAshby provides online application platform for Unmind's recruitment processes.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• BetterUp: BetterUp is a direct competitor offering enterprise coaching, mental health, and professional development via a B2B SaaS model with global coach network. Unmind's CRO hire (Laura Moniz de Aragao) was formerly of BetterUp, underscoring their close competition for enterprise HR budgets.
• Spring Health: Spring Health provides precision mental health benefits to employers, combining therapy, coaching, medication, and digital tools. It is a direct competitor in B2B mental health benefits with overlapping therapy/coaching modules and AI-augmented care.
• Modern Health: Modern Health is a global mental health platform for employers, offering therapy, coaching, self-guided content, and EAP. It directly competes with Unmind's integrated therapy/coaching/content bundle for enterprise CHRO buyers.
• Lyra Health: Lyra Health provides mental health benefits to employers, connecting employees to therapy, coaching, and self-care. Its enterprise GTM and integrated care model closely mirror Unmind's positioning.
• Headspace Health: Headspace (merged with Ginger) offers B2B mental health benefits combining therapy and the Headspace meditation app. It competes directly for enterprise wellbeing budgets, particularly US-centric deals.
• Calm Business: Calm Business is the enterprise arm of Calm, offering meditation, sleep, and mental wellness content to employers. While more content-led, it directly overlaps with Unmind's content/courses and EAP-adjacent offerings.

Emerging players

• Wysa: Wysa provides AI-driven mental health chatbot support combined with human therapist access, primarily via B2B and payer channels. It overlaps with Unmind's Nova AI offering and broader therapy/coaching stack.
• Woebot Health: Woebot Health builds AI-based mental health chat solutions for employers and health systems. It is an emerging peer in the AI-mental-health space that competes for mindshare with Unmind's Nova.

Broad incumbents

• Limeade: Limeade is an established employee wellbeing and engagement platform serving large employers with broader scope. It overlaps with Unmind's wellbeing/engagement analytics and is often an incumbent vendor in Unmind's competitive deals.
• EAP providers (e.g., ComPsych, Optum): Traditional Employee Assistance Program incumbents such as ComPsych and Optum offer counselling, crisis support, and work/life services to employers. Unmind positions itself as a modern alternative to these legacy EAP vendors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/unmindhq
• YouTubeyoutube.com/channel/UCV3JbXk56lrZsYpHPVUedYg
• Facebookfacebook.com/unmindhq
• LinkedInlinkedin.com/company/unmindhq
• Instagraminstagram.com/unmindhq

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unmind