A.M.A. Horticulture Inc.

What A.M.A. Horticulture Inc. does

A.M.A. Horticulture Inc. is a Canadian wholesale supplier of horticultural products and greenhouse solutions, founded in 1976 and headquartered at 2011 Spinks Drive, Kingsville, Ontario. The company sells a broad catalog of physical horticulture inputs — growing containers, hanging baskets, nursery containers, fibre containers, Al's Flower Pouch, plug trays and flats, growing media and substrates, hydroponics equipment, sustainable/organic inputs, grower essentials (knives, twine, packaging), greenhouse equipment, and TERIS greenhouse film — primarily to commercial growers across the USA and Canada, with secondary segments in garden centers, Canadian municipalities, and hydroponic/berry operations. Its most differentiated product is the proprietary "Ellepots by A.M.A." paper-based propagation system, manufactured in-house since 1999, with over one billion units shipped across North America and 15 Ellepot sizes configurable to more than 100 tray options.

The company monetizes through one-time product sales via its own e-commerce storefront, supplemented by phone sales (1-800-338-1136) and consultation-based custom programs for pre-filled containers and Ellepot configurations with custom-mix growing media. It has run a pre-fill service for pots, baskets, plug trays, flats, inserts, and Al's Flower Pouch for over 30 years. Containers are sourced from manufacturers in Canada, the USA, and the Netherlands, while Ellepots are produced on-site at A.M.A.'s Kingsville facility. The product line also includes a patented Dry Hydroponics float/water-management system for leafy greens and herbs, and the company has been adding sustainable/organic SKUs to its catalog.

A.M.A. operates as a privately held Ontario corporation with an estimated 11-50 employees, no disclosed institutional ownership, no parent or subsidiary structure, and no disclosed funding rounds or M&A activity. Marketing runs through a multi-channel mix including its website, email newsletters (e.g., Propagator's Quarterly), social platforms (LinkedIn, X, Instagram, Facebook), YouTube, and industry events. No AI/ML capabilities, mobile applications, public APIs, patents beyond the Dry Hydroponics system reference, or formal regulatory certifications are disclosed in the available data.

Name

A.M.A. Horticulture Inc.

Legal name

A.M.A. Horticulture Inc.

Website

https://amahort.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

A.M.A. Horticulture Inc. is a privately held Canadian wholesale supplier of horticultural inputs and greenhouse solutions, serving commercial growers, garden centers, municipalities, and hydroponic/berry operations across North America with its proprietary Ellepots propagation system, pre-fill container services, and diversified catalog of containers, growing media, and equipment.

Ownership category

akta.pro rank

Product category

Horticultural Supplies

NAICS

Nursery and Floriculture Production (11142)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

akta.pro secondary industry

Specialty Fertilizers for Horticulture & Controlled Environment (Greenhouse, Hydroponic, Nursery) (AFABACAL)

Keywords

• Horticultural supplies wholesale
• Growing containers supplier
• Greenhouse propagation systems
• Hydroponic growing solutions
• Nursery growing media

Headquarters

HQ city

Kingsville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of horticultural supplies including growing containers, Ellepots, growing media, trays, flats, hydroponics equipment, and accessories to commercial growers, nurseries, garden centers, and municipalities across North America.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

A.M.A. Horticulture Inc. is a Canadian wholesale supplier of horticultural products and greenhouse solutions, including growing containers, the proprietary Ellepots paper-based propagation system, growing media and substrates, trays and flats, hydroponics supplies, and grower essentials. The company manufactures Ellepots on-site at its Kingsville, Ontario facility since 1999, and offers pre-filled container services with custom-mix growing media for commercial growers, nurseries, garden centers, and municipalities across North America.

Product overview

A.M.A. Horticulture Inc. is a commercial horticulture supplier offering a diversified portfolio of products and services. The core offering centers on Containers (growing containers, decorative containers, hanging baskets, nursery containers, fibre containers, Al's Flower Pouch, and accessories) and Growing Media including the proprietary Ellepots by A.M.A. paper-based propagation system. Additional product lines include Trays and Flats (plug trays, propagation sheets, flats, inserts, carry trays), Hydroponics/Berries solutions (containers, substrates, clips, twine, Dry Hydroponics systems), Sustainable and Organic products, Grower Essentials, and Equipment. The company provides Pre-Fill Containers services where they pre-fill pots and baskets with custom growing media. Products are primarily sourced from manufacturers in Canada, USA, and Netherlands, with the proprietary Ellepots manufactured in-house at A.M.A. facilities since 1999.

Differentiator

Problem solved

Functional benefit

Brands

• Ellepots by A.M.A. Sustainable paper-based propagation pots manufactured at A.M.A., promoting faster healthier rooting and reducing labour costs and plastics use. Available in 15 sizes with over 100 tray options.

Products and services

• Containers A comprehensive range of growing containers including growing containers, decorative containers, hanging baskets, nursery containers, fibre containers, pre-fill containers, Al's Flower Pouch, accessories, and sustainable options. The majority are manufactured in Canada, USA, and the Netherlands. Targeted at commercial growers, nurseries, and garden centers.
• Ellepots by A.M.A. Proprietary paper-based propagation system manufactured at A.M.A. facilities. Promotes faster, healthier rooting and reduces labour costs and plastics use. A.M.A. manufactures 15 sizes of Ellepots with more than 100 tray options and several soil options and paper types. Over one billion Ellepots shipped to growers across USA and Canada since 1999.
• Growing Media and Substrates High-quality soils, amendments, custom crop-specific blends, organic-certified mixes, and Ellepots by A.M.A. Includes grow mix, soils, fertilizers, and sustainable growing media options for commercial growers.
• Trays and Flats Wide assortment of plug trays, propagation sheets, flats, inserts, and carry trays for commercial horticulture operations.
• Hydroponics and Berries Solutions Commercial hydroponic and berry solutions including substrates, containers, buckets, troughs, twine, clips, supports, CO2 tubing, and Dry Hydroponics systems for hydroponic and berry growers.
• Dry Hydroponics System Patented float and water-management growing system for high-quality leafy greens and herbs. Features modular cultivation, water efficiency, and clean ready-to-eat production.
• Sustainable and Organic Products Sustainable and organic solutions including containers from recycled or renewable resources, organic growing media, biodegradable twine and clips, and products certified for organic horticulture.
• Pre-Fill Containers Service Custom pre-filling service for pots, baskets, plug trays, flats, inserts, and Al's Flower Pouch, shipping ready-to-plant containers with custom mix options. Over 30 years of experience supporting commercial growers, nurseries, and municipalities.
• Al's Flower Pouch Signature hanging flower pouch product line for vertical gardening and decorative planting applications, suitable for garden centers and municipalities.
• Grower Essentials Essential tools and supplies including knives, shears, pruners, plant support, packaging, crates, bins, tree supplies, and watering tools for commercial growers.
• Greenhouse and Nursery Equipment Greenhouse and nursery equipment including carts, racking, shelving, seeding and production equipment, and maintenance tools.
• TERIS Greenhouse Film Greenhouse covering film products for climate control and growing environment management.

Quantifiable outcome

• Over 1 billion Ellepots shipped to growers across USA and Canada since 1999

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BFG Supply: U.S. wholesale distributor of greenhouse and nursery products with a multi-category catalog. Competes with A.M.A. for the same commercial grower, garden center, and hydroponics customer base.
• Jiffy Group: Dutch/Danish originator of the Ellepot propagation system and a major producer of growing media and substrates. Jiffy is both a likely licensor/technology partner for A.M.A.'s Ellepots line and a direct competitor in North American propagation and substrate markets.
• HC Companies: Major North American manufacturer of nursery and greenhouse containers (producers of blow-molded and injection-molded pots). Overlaps with A.M.A.'s Containers category and competing on similar customers.
• Berger: North American peat moss and growing media specialist serving greenhouse, nursery, and CEA growers. Directly comparable to A.M.A.'s growing media and substrate business with similar customer profile.
• Smithers-Oasis: Manufacturer and supplier of floriculture, post-harvest, and propagation products including foam, media, and containers. Comparable to A.M.A. in serving greenhouse and floriculture growers with adjacent substrate/container products.
• Griffin Greenhouse Supplies: U.S. wholesale distributor of greenhouse and nursery supplies including containers, media, and equipment. Direct competitor to A.M.A. in serving commercial growers across North America with a broader catalog.
• Grodan: Producer of stone wool growing substrates and hydroponic solutions owned by ROCKWOOL. Directly comparable to A.M.A.'s Hydroponics/Berries line and targets the same high-wire vegetable and berry CEA segment.

Emerging players

• Hydrofarm: U.S. distributor and manufacturer of hydroponics equipment, nutrients, and growing supplies, publicly traded with national reach. Partial overlap with A.M.A.'s Hydroponics/Berries and Grower Essentials lines, though more retail-skewed.

Broad incumbents

• Premier Tech: Large Canadian-based producer of peat-based growing media, substrates, and horticultural inputs with global reach. Overlaps directly with A.M.A.'s growing media and substrate category and serves many of the same commercial growers.
• Klasmann-Deilmann: Large European producer of peat-based growing media and substrates with growing North American distribution. Competes with A.M.A.'s growing media category and serves overlapping greenhouse and nursery customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/amahort
• YouTubeyoutube.com/channel/UCSkMlp5LY6aum6xC2gXRsFg
• Facebookfacebook.com/pages/Als-Flower-Pouch/1470905356537323
• LinkedInlinkedin.com/company/ama-horticulture
• Instagraminstagram.com/amahort

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A.M.A. Horticulture Inc.