Franchize Consultants

What Franchize Consultants does

Franchize Consultants (NZ) Ltd, founded in 1989 and headquartered at Suite 4, Level 1, 27 Gillies Avenue, Newmarket, Auckland, is a privately held, specialist franchising consultancy positioned as New Zealand's largest and most experienced in the field. The firm is led by Managing Director Dr Callum Floyd and a team of approximately ten senior consultants with credentials spanning PhD-level franchising research (Floyd), an MBA with Distinction (Michelle Bentham), and prior in-house franchise leadership at McDonald's, Subway, Coca-Cola Export Corporation, Bakers Delight and Caltex. Its offering is organised around four service pillars: franchise development consulting for prospective franchisors, ongoing support and review services for established franchisors, a structured accredited training catalogue, and recurring research/thought-leadership publications. There is no proprietary technology platform; the firm operates as a pure professional services business distributing intellectual capital via advisory engagements, in-person and virtual workshops, podcasts, blogs and downloadable research reports.

The company's revenue model is fee-for-service professional services across multiple discrete streams: bespoke franchise development and system review engagements, franchisee satisfaction surveys with proprietary benchmarking, recurring franchise support programmes, four scheduled training programmes (NZ$550+GST per attendee for the three half-day virtual courses; NZ$1,050+GST per attendee for the two-day in-person 'Managing a Franchise System' workshop), occasional publications (NZ$25 handbook), and industry research reports. Go-to-market combines direct sales (free preliminary assessment meetings, phone and email enquiry handling) with content-led community building through the NZ Franchising Podcast, Best Practice 500 weekly blog series, bi-monthly Franchize Bulletin newsletter, and active participation at the Franchise Association of New Zealand National Franchise Conference. The customer base spans local start-ups to listed multinationals across rental management, motor vehicle finance, liquor retail, coffee/quick-service, real estate, holiday accommodation, automotive services and government logistics, including named clients NZ Post, Super Liquor, Pukeko Rentals, Burger Fuel, Streetwise Coffee, Columbus Coffee, Bakers Delight, Anytime Fitness, MTF, Property Scouts, Landmark Homes, Top 10 Holiday Parks, Pit Stop, Liquorland and BARBERSHOP CO.

No external funding, M&A activity, subsidiaries, or public listing are disclosed; the firm is owned and operated by its founding and managing directors, has been a founding member of the Franchise Association of New Zealand since the late 1990s, and is a six-time winner of the Westpac New Zealand Franchise Awards (including four Service Provider Awards). Operating geographies are stated as New Zealand, with optional international franchising advisory and overseas publication shipping as supplementary, rather than core, revenue channels.

Name

Franchize Consultants

Legal name

Franchize Consultants (NZ) Ltd

Website

https://franchize.co.nz

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Franchize Consultants (NZ) Ltd is a privately held, Auckland-based specialist franchising consultancy founded in 1989. It provides franchise development, system reviews, accredited training, surveys, and research to NZ franchisors ranging from start-ups to listed multinationals.

Ownership category

akta.pro rank

Product category

Franchise Consulting Services

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Organization Design & Operating Model Consulting (BPAHAGAB), Performance Management & Productivity Consulting (BPAHAGAL)

Keywords

• Franchise consulting services
• Franchise development advisory
• Franchise training programmes
• Franchise system reviews
• Franchisee satisfaction surveys

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Franchise Consulting Services: Advisory and consulting services for prospective franchisors (franchise development) and established franchisors (system improvement, reviews, support programmes). Includes feasibility studies, franchise structure planning, implementation support.
2. Training Programmes: Field Visit Foundations ($550 + GST), Franchisee Business Planning, Improving Franchisee Performance ($550 + GST each), Managing a Franchise System ($1,050 + GST). Virtual and in-person delivery. CFE accreditation points offered.
3. Franchise Publications: Sale of the Franchise Best Practice Handbook '40 Ideas for a Better Franchise' for NZ$25.00 inclusive of GST and shipping within New Zealand.
4. Research Reports: New Zealand Franchising Outlook Survey Report 2026, 2024 Prospective Franchisee Research Report, Franchisee Satisfaction Benchmark data. Reports available for download via form completion.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Franchize Consultants provides specialist franchise consulting, training, and research services to New Zealand businesses. Core offerings include franchise development consulting (feasibility, structure design, launch support), ongoing franchisor services (system reviews, franchisee satisfaction surveys, manuals development, advisory councils, field visit support), a portfolio of structured training programmes for franchise executives and field managers, and proprietary industry research including the annual Franchising Outlook Survey.

Product overview

Franchize Consultants operates as a specialist franchising consultancy offering a comprehensive portfolio of services centered on franchise development, training, and support. The core offering includes franchise development consulting for businesses looking to franchise, combined with an extensive training programme suite covering field visit foundations, franchisee performance improvement, business planning, and franchise system management. The company provides ongoing support through its Franchise Support Programme, franchise system reviews, and franchise advisory council services. Additional offerings include satisfaction surveys, franchise manuals development, field visit support, and international franchising guidance. The company also produces educational content through the Best Practice 500 Series, the Franchise Best Practice Handbook, the New Zealand Franchising Podcast, and annual research reports including the Franchising Outlook Survey and Prospective Franchisee Research Report.

Differentiator

Problem solved

Functional benefit

Brands

• Best Practice 500 Series: A series of franchising best practices for franchisors and franchisees, sharing and publishing best practices weekly for building great franchisor and franchisee businesses.
• 40 Ideas for a Better Franchise (Best Practice Handbook)
• New Zealand Franchising Podcast

Products and services

• Franchise Development Consulting

Quantifiable outcome

• Six-time winner of Westpac New Zealand Franchise Awards
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Franchise Association of New Zealand (FANZ)coreStrategic or Co-development PartnerFounding member since inception of the Franchise Association of New Zealand. The company actively participates in FANZ National Franchise Conference, organises and runs sessions including roundtables on field management best practice, workshops on franchise system governance and Franchise Advisory Councils, and panels on sustaining franchisee performance.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Global Franchise Group: International franchise consulting and development firm offering franchise advisory, master franchise development, and international expansion services. Comparable specialist franchise focus with an emerging, cross-border delivery model that increasingly competes for international franchising mandates.

Direct peers

• FranChoice: US-based franchise consultancy and franchisee matching network serving prospective franchisees and emerging franchisors with franchise development, training, and advisory services. Comparable franchise-specialist advisory model, though more weighted to franchisee-side matching than established-franchisor system reviews.
• The Entrepreneur's Source: US-based franchise coaching and consulting franchise focused on franchise development, feasibility, and franchisee-franchisor matching. Comparable franchise-advisory service model, scaled as a coaching franchise network rather than a single specialist firm.
• The Franchising Centre: UK-based franchise consultancy offering end-to-end franchise development, training, manuals, and international franchising advisory to UK and international brands. Highly comparable service portfolio and target customer (prospective franchisors and established franchisors); differs mainly by geography.
• Franchise Development Services (FDS): Australian franchise consultancy providing franchise feasibility, development, manuals, training, and master franchise advisory across Australia and Asia-Pacific. Directly comparable specialist franchise service offering with geographic adjacency that makes it the most relevant cross-Tasman peer.
• Franchise Plus: New Zealand-based franchise consulting and accounting firm providing franchise development, system reviews, and franchisee satisfaction surveys — a direct domestic competitor to Franchize Consultants operating in the same NZ market with overlapping service lines and the same prospective/established franchisor customer base.
• Ribbons Franchising: New Zealand franchise development and licensing consultancy providing franchise system design, documentation, and advisory services to NZ businesses. Directly comparable domestic peer in the same NZ franchise development niche.
• DC Strategy: Toronto-based franchise consultancy offering franchise development, feasibility studies, system reviews, manuals, and international expansion advisory across North America, Europe, and APAC. Closest comparable peer — both firms are specialist franchise consultancies offering the same end-to-end service stack to prospective and established franchisors.

Broad incumbents

• Deloitte New Zealand: Big-4 advisory firm with a wider franchise and consumer business practice offering strategy, operations, and franchise advisory work. Competes for larger NZ franchisor strategy engagements, though franchising is one of many advisory verticals rather than the firm's specialty.
• BDO New Zealand Franchise Practice: BDO NZ's broader advisory practice includes franchise consulting and franchise system advisory as part of its wider accounting and business advisory portfolio. Overlaps with Franchize Consultants on franchise feasibility and system reviews, but does not specialize solely in franchising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLYd8PI4PGClCaPvgiNK5qRnELTns4cD5b
• Facebookfacebook.com/FranchizeConsultantsNZ
• LinkedInlinkedin.com/company/franchize-consultants
• Instagraminstagram.com/franchizeconsultants

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franchize Consultants