LiftUP Aerial
LiftUP Aerial is a private U.S. B2B distributor and sales force for RH-brand insulated telescoping aerial lifts, selling three equipment models plus certified pre-owned units, mobile repair service, and parts to utility, municipal, and construction customers across five states.
- Company typePrivate
- Founded2017
- HeadquartersFort Myers, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What LiftUP Aerial does
LiftUP Aerial (legal name: Lift UP) is a private U.S. B2B sales force and authorized distributor for RH-brand aerial lift equipment, headquartered at 16327 Old US 41 #301 in Fort Myers, Florida. The company sells and services insulated telescoping aerial ladders across three core models — the RH38DGA (38 ft), RH44DGA (44 ft), and RH50D (50 ft) — plus certified pre-owned equipment, a mobile service unit for on-site repair and structural inspection, and a parts inventory exceeding 5,000 SKUs. Equipment is built on Ford chassis (E-Transit, Transit, F-450, F-550) and features Class C 46kV insulation, battery-powered independent operation eliminating PTO requirements, wireless remote controls, military-grade aluminum construction with waterjet/laser/robotic-welding precision, and a proprietary RH Internal Deck design that maximizes vehicle storage by removing the center pedestal.
The go-to-market is sales-led and channel-driven. LiftUP operates through a hybrid of an in-house sales team and an authorized distributor network currently covering Colorado (Rush Truck Centers), Florida (Cisolift), Georgia (City Rent A Truck), Missouri (three City Rent A Truck locations), and Texas (City Rent A Truck), with stated active recruitment of additional distributors. Revenue is generated through one-time equipment sales (new and used), one-time parts sales, and professional services (mobile repair/inspection/structural certification). Pricing is opaque and quote-based. Target customers are utility and municipal services operators and construction/infrastructure contractors requiring safe overhead access, particularly near energized power lines. The company is governed under Quebec/Canadian law per its legal notice despite U.S. operational headquarters, and its website operates in English, French, and Spanish.
The operational team is small and French-Canadian in composition (executives include Executive Sales Director Brody McFarland, warranty coordinator René Ménard, technical advisor Trysten Delport, operations coordinator Charles Leclerc, parts representative Christine Thompson, and marketing coordinator Gabriel Lussier). No funding rounds, ownership structure, parent entities, patents, or financial disclosures are publicly available, and the company does not disclose headcount or revenue.
LiftUP Aerial firmographics
Firmographics- Name
- LiftUP Aerial
- Legal name
- Lift UP
- Website
- https://liftupaerial.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LiftUP Aerial is a private U.S. B2B distributor and sales force for RH-brand insulated telescoping aerial lifts, selling three equipment models plus certified pre-owned units, mobile repair service, and parts to utility, municipal, and construction customers across five states.
- Ownership category
- akta.pro rank
LiftUP Aerial industry classification
Industry- Product category
- Aerial Lift Equipment
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Truck & Bus Bodies (3713)
- akta.pro primary industry
- Aerial Work Platform & Access Equipment Vehicle Manufacturing (Boom/Scissor Lifts) (IMACAFAG)
- akta.pro secondary industry
- Lifting Platforms & Aerial Work Platforms (MEWPs) (IMAHAJAJ)
Keywords
Where LiftUP Aerial is headquartered
LocationHeadquarters
- HQ city
- Fort Myers
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LiftUP Aerial business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Aerial Lift Equipment Sales: Sale of new aerial lift equipment including RH38DGA, RH44DGA, and RH50D models, which can be installed on various vehicle chassis (Ford E-Transit, Ford Transit, Ford F-450, Ford F-550)
- Parts Inventory Sales: Sale of replacement parts including OEM new parts, compatible new parts, and certified used parts. Over 5,000 parts in stock. International ordering available worldwide.
- Mobile Service, Repair & Inspection: Mobile service unit providing on-site repair, maintenance, and inspection of aerial lift equipment. Structural certification services also provided.
- Used Equipment Sales: Sale of pre-owned aerial lift equipment that has been fully inspected and structurally certified, including demo units
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based equipment pricing |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
LiftUP Aerial product offering
Product offeringCore offering
LiftUP Aerial operates as a B2B sales force distributing RH brand aerial lift equipment across the United States. The company sells insulated telescoping aerial ladders (RH38DGA, RH44DGA, RH50D) that can be installed on Ford chassis, complemented by a parts inventory of over 5,000 SKUs and mobile on-site service, repair, inspection, and structural certification services.
Product overview
LiftUP Aerial is a B2B sales force for RH aerial lift equipment across the United States. The product portfolio includes three main aerial ladder models: RH38DGA (38-foot insulated telescoping ladder), RH44DGA (44-foot four-section model), and RH50D (50-foot extended reach model). All equipment features ground access design, Class C insulation for 46kV, battery-powered operation without PTO requirement, wireless remote control, and military-grade aluminum construction. The company also offers used equipment with full inspection and structural certification, mobile on-site service units for maintenance and repairs, and a parts inventory with over 5,000 products. Equipment can be installed on various chassis including Ford E-Transit, Ford Transit, Ford F-450, and Ford F-550.
Differentiator
Problem solved
Functional benefit
Products and services
- RH38DGA Aerial Lift Insulated telescoping aerial ladder with ground access featuring a gooseneck design and three-section ladder extending up to 38 feet (11.58 m). Class C insulated for 46kV, compatible with Ford E-Transit or gas-powered Ford Transit 350. Designed for utility, municipal, and construction customers performing overhead work.
- RH44DGA Aerial Lift Insulated telescoping aerial ladder with ground access featuring a gooseneck design and four-section ladder extending up to 44 feet (13.41 m). Designed for operations requiring secure and reliable ground access near power lines.
- RH50D Aerial Lift Insulated telescoping ladder with working height of 50 ft (15.24 m) comprising three ladder sections, with side reach up to 39 ft (12 m) and a 550 lbs (250 kg) lifting ring. Designed for work requiring longer reach and can be installed on chassis with GVWR greater than 19,000 lbs.
- Used Aerial Lift Equipment Pre-owned aerial lift equipment including RH38D and RH38DGA units. Each unit is handpicked, fully inspected, and structurally certified by expert technicians prior to sale.
- Mobile Service Unit On-site maintenance, repair, inspection, and structural certification services for aerial lift equipment. Qualified mechanics travel directly to customer sites to service equipment deployed in the field.
- Parts Inventory Parts department offering over 5,000 different products including new OEM parts, new compatible replacement parts, and certified used parts. International ordering service available worldwide.
Quantifiable outcome
- Maximum basket capacity of 350 lbs (159 kg) and lifting ring capacity of 550 lbs (250 kg)
- +2 more outcomes
Companies that use LiftUP Aerial
Customer profileSegments2 records
Ideal customer profiles2 records
LiftUP Aerial technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
LiftUP Aerial partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Rush Truck Centers - Denver Medium DutycoreAuthorized distributor for Lift UP aerial lift equipment in Commerce City, Colorado (6800 East 50th Avenue, Commerce City, CO 80022). Provides mobile service unit and parts inventory. Contact: Tom Pennington, Sales Director, 303-489-8401.
- CisoliftcoreAuthorized distributor for Lift UP aerial lift equipment in Florida. Provides sales, service, and parts support. Phone: 1 (866) 475-3838.
- City Rent A Truck - AtlantacoreAuthorized distributor in Jonesboro, Georgia (8859 Tara Blvd., Jonesboro, GA 30236). Provides aerial lift equipment sales and service. Phone: 404-282-3373.
- City Rent A Truck - KCI NorthcoreAuthorized distributor at 10931 N Congress Ave, Kansas City, MO 64153. Provides aerial lift equipment sales and service. Phone: 816-708-4300.
- City Rent A Truck - OlathecoreAuthorized distributor at 15435 S. Hwy. 169, Olathe, KS 66062. Phone: 913-839-1755.
- City Rent A Truck - Plaza (Kansas City)coreAuthorized distributor at 4620 Virginia Ave, Kansas City, MO 64110. Phone: 816-561-8700.
- City Rent A Truck - St. LouiscoreAuthorized distributor at 1427 S. 3rd Street, St. Louis, MO 63104. Phone: 314-231-3100.
- City Rent A Truck - HoustoncoreAuthorized distributor at 1818 Candle Ridge Park, Houston, TX 77073. Phone: 346-352-1776.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
LiftUP Aerial competitors and assessment
Company assessmentDirect peers
- Altec: U.S.-based manufacturer of insulated aerial devices, bucket trucks, and derricks for the utility industry. Altec is the dominant incumbent in the same insulated aerial-lift category that Lift UP sells, with national manufacturing, service, and captive financing.
- Terex Utilities: Aerial devices, digger derricks, and utility bodies from Terex serve the same power-line and utility customer base as Lift UP. Direct competitor for insulated bucket trucks and aerial equipment sold into the utility segment.
- Elliott Equipment Company: Builds truck-mounted aerials, work platforms, and material handlers for utilities and sign/maintenance contractors. Comparable vehicle-mounted aerial lift offering serving similar end markets.
- Custom Truck One Source: Upfitter, distributor, and rental provider for specialty trucks including aerial devices. Operates a similar go-to-market model (equipment sales + upfitting + service) competing in many of the same regional accounts.
- Versalift (Time Manufacturing): Manufacturer of aerial lifts, bucket trucks, and bridge inspection equipment sold to utilities, telecom, and municipal customers. Overlaps directly with Lift UP's product category and customer use cases.
- Dur-A-Lift: Manufacturer of truck-mounted aerial lifts, including insulated units for utility work. Directly comparable aerial lift product set and customer base.
- Shoreline Equipment: Independent aerial lift distributor and service provider serving utilities and contractors across the Midwest and Southeast. Closest direct distribution-model comparison to Lift UP's sales force plus mobile service approach.
Regional players
- Bronto Skylift: Finnish manufacturer of truck-mounted aerial platforms with a strong presence in Europe and select U.S. fire/utility deployments. Comparable truck-mounted aerial lift technology but geographically focused outside Lift UP's U.S. footprint.
Broad incumbents
- JLG Industries (Oshkosh): Global broad-line manufacturer of aerial work platforms, telehandlers, and boom lifts. While JLG's center of gravity is mobile elevating work platforms rather than truck-mounted buckets, it competes for the same 'safe working at height' budget.
- Haulotte: European-based global manufacturer of aerial work platforms (scissor and boom lifts). Competes indirectly for aerial work equipment budgets allocated by construction and infrastructure customers Lift UP also serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
LiftUP Aerial financial estimates
Financial estimateRevenue estimate
Valuation estimate
LiftUP Aerial leadership team
Management profileNumber of profiles
Profiles6 records
LiftUP Aerial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LiftUP Aerial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LiftUP Aerial
What does LiftUP Aerial do?
LiftUP Aerial operates as a B2B sales force distributing RH brand aerial lift equipment across the United States. The company sells insulated telescoping aerial ladders (RH38DGA, RH44DGA, RH50D) that can be installed on Ford chassis, complemented by a parts inventory of over 5,000 SKUs and mobile on-site service, repair, inspection, and structural certification services.
Is LiftUP Aerial a public or private company?
LiftUP Aerial is a private company. It is classified as unknown and is currently operating.
When was LiftUP Aerial founded?
LiftUP Aerial was founded in 2017. It employs 11 to 50 people.
Where is LiftUP Aerial based?
LiftUP Aerial is headquartered in Fort Myers, United States, in the North America region.
How does LiftUP Aerial make money?
Four revenue lines are on record. Aerial Lift Equipment Sales are the primary driver. The others are parts Inventory Sales, mobile Service, Repair & Inspection and used Equipment Sales.
Who are LiftUP Aerial's main competitors?
Direct peers on record are Altec, Terex Utilities, Elliott Equipment Company, Custom Truck One Source, Versalift (Time Manufacturing), Dur-A-Lift and Shoreline Equipment. Bronto Skylift is listed as a regional player. Broad incumbents are JLG Industries (Oshkosh) and Haulotte.
Does LiftUP Aerial have an API?
No public API is recorded for LiftUP Aerial.
What industry is LiftUP Aerial in?
LiftUP Aerial's product category is Aerial Lift Equipment. Its primary akta.pro industry code is IMACAFAG, Aerial Work Platform & Access Equipment Vehicle Manufacturing (Boom/Scissor Lifts), with a secondary code of IMAHAJAJ, Lifting Platforms & Aerial Work Platforms (MEWPs). Its NAICS code is 333924 and its SIC code is 3537.