Kuenzi Turf & Nursery

What Kuenzi Turf & Nursery does

Kuenzi Turf & Nursery Inc. is a privately-held sod farm and wholesale nursery founded in 1990 and headquartered at 6475 State St, Salem, Oregon. The company produces and sells Rhizomatous Tall Fescue (RTF) sod, Perennial Ryegrass sod, and corresponding grass seed in multiple bag sizes, alongside specimen shade and flowering trees, Japanese maples, and bare-root tree liners. It operates more than 200 acres of annual sod production and serves homeowners, landscapers and contractors, commercial properties (parks, golf courses, campuses), wholesale growers, and retail nurseries primarily along the I-5 corridor from Eugene, OR to Longview, WA, with tree shipping extended across the United States and Canada.

The company's technical differentiation centers on a proprietary in-ground fabric bag production system that uses air root pruning slit pots followed by 10-inch in-ground root control bags and 18- or 21-inch in-ground grow bags, enabling year-round harvest of trees with intact root systems and improved transplant success. Sod harvesting is mechanized through a Trebro 2010 roll harvester and a Firefly Automatix R300 Automated Roll Harvester for consistent quality and reduced harvest time. Pacific Northwest climate-specific turfgrass selection (RTF for self-repairing rhizomatous growth and heat/drought tolerance; Perennial Ryegrass for fine texture and rapid establishment) reinforces the regional specialization.

The commercial model combines direct-to-consumer online retail pricing for sod and seed, phone-based contractor pricing for landscape professionals, next-business-day local delivery with combined sod-and-tree ordering on a single truck, farm pick-up at the Salem headquarters, retail partner stocking locations across the Portland-Vancouver metro and Willamette Valley, and shipment arrangements for national and Canadian tree customers. Revenue is generated through unit pricing on sod, seed, and tree products plus transactional delivery fees, with partnerships such as Big Yellow Bag extending the offering into garden soil delivery.

Name

Kuenzi Turf & Nursery

Legal name

Kuenzi Turf & Nursery Inc

Website

https://kuenziturfnursery.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Privately-held sod farm and wholesale nursery founded in 1990 in Salem, Oregon, producing Pacific Northwest climate-specific turfgrass, shade trees, and Japanese maples grown in proprietary in-ground fabric bags for homeowners, landscapers, and wholesale growers across the I-5 corridor and North America.

Ownership category

akta.pro rank

Product category

Sod and Wholesale Nursery Production

NAICS

Nursery and Tree Production (111421), Nursery and Floriculture Production (11142), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Sod, Turfgrass & Groundcover Production (AFAGAHAL)

akta.pro secondary industries

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF), Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

Keywords

• Sod farm
• Wholesale nursery
• Turfgrass production
• Ornamental trees
• Grass seed sales

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Sod Sales: Sales of Rhizomatous Tall Fescue (RTF) sod and Perennial Ryegrass sod, both formulated for Pacific Northwest climate. Sod is sold by square foot with delivery available.
2. Tree Sales: Sales of specimen shade trees, Japanese maple trees, liner trees, and bare root trees for wholesale growers and retail customers across the Pacific Northwest, US, and Canada.
3. Grass Seed Sales: Sales of Perennial Ryegrass seed and Rhizomatous Tall Fescue seed in various bag sizes (5 lb, 10 lb, 25 lb, 50 lb) for lawn establishment.
4. Delivery Services: Local delivery along I-5 corridor with charges based on order size and delivery address. Farm pick-up also available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Kuenzi Turf & Nursery is a sod farm and wholesale nursery in Salem, Oregon that produces turfgrass sod (Rhizomatous Tall Fescue and Perennial Ryegrass), grass seed, and ornamental trees (specimen shade trees, Japanese maples, liner/bare root trees). The company serves homeowners, landscapers, contractors, retail nurseries, and wholesale growers across the Pacific Northwest, United States, and Canada via farm pick-up, local delivery along the I-5 corridor, and nationwide tree shipment.

Product overview

Kuenzi Turf & Nursery is a sod farm and wholesale nursery offering a unified product portfolio centered on turfgrass sod, grass seed, and ornamental trees. The core offerings consist of two sod varieties (Rhizomatous Tall Fescue RTF® and Perennial Ryegrass) and corresponding seed products, complemented by nursery products including specimen shade trees, Japanese maples, and liner/bare root trees. The company differentiates through proprietary in-ground fabric bag growing techniques that enhance root development and transplant success.

Differentiator

Problem solved

Functional benefit

Products and services

• Rhizomatous Tall Fescue (RTF) Sod A durable turfgrass species that creates rhizomes for underground lateral growth, providing self-repairing capability and stability. RTF sod withstands the transition zone climate and offers high heat and drought tolerance with excellent wear tolerance, formulated for the Pacific Northwest.
• Perennial Ryegrass Sod A cool-season turfgrass known for fine texture, rich green color, and excellent durability. It establishes quickly and forms a dense, uniform lawn that stands up well to foot traffic, formulated for the Pacific Northwest.
• Perennial Ryegrass Seed High-quality grass seed containing less than 2% inert matter or fillers, formulated for turf areas with at least 6 hours of direct sunlight.
• Rhizomatous Tall Fescue (RTF) Seed Grass seed variety that produces RTF turfgrass, available in 5 lb, 10 lb, 25 lb, and 50 lb bag sizes.
• Specimen Shade Trees High-quality shade trees grown in in-ground fabric bags for harvest at any time of year. Trees measure 1 3/4" to 3" caliper with superior quality and consistent branch structure, supplied to homeowners, landscapers, wholesalers, growers, and retailers.
• Japanese Maple Trees Wholesale Japanese maple trees grafted and grown in greenhouses for the first few years, with emphasis on good root systems and low branching structure.
• Liner Trees / Bare Root Trees Tree liners for wholesale growers available as bare root or in-ground fabric bags for hard-to-transplant varieties. Harvested in winter and shipped in early spring.

Quantifiable outcome

• Root mass produced by in-ground fabric bag can eliminate 1-2 years off production time for customers

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Big Yellow BagminorGTM or Marketing PartnerPartnership offering premium black garden soil delivery service. Big Yellow Bag delivers soil products right to customer driveways, complementing Kuenzi's sod and tree products. Now delivering in communities served by Kuenzi Turf & Nursery in Oregon.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bailey Nurseries: One of the largest wholesale nurseries in North America, producing container-grown woody ornamentals, shrubs, and trees for landscape professionals and retailers. Comparable on the wholesale tree / nursery side of Kuenzi's business, though operating at significantly larger scale and broader geography.
• Sod Solutions: Industry-wide turfgrass variety licensor and producer network (including the RTF® genetics Kuenzi grows). Comparable in that it touches the same Zoysia, fescue, and bermuda/ryegrass supply chain and connects growers with landscapers, though it operates via a broader licensing network rather than a single farm.
• Monrovia Nursery Company: National wholesale grower of container ornamental plants, trees, and shrubs supplying independent garden centers and landscape professionals. Comparable on the woody ornamental production and B2B wholesale nursery side of Kuenzi's operations.
• Star® Roses and Plants: Wholesale nursery producing ornamental shrubs, roses, and trees for garden centers and landscape professionals. Comparable on the wholesale grower-to-retail channel and broad woody ornamental catalog, although its branded plant genetics business model differs from Kuenzi's farm-direct approach.

Direct peers

• Mountain View Sod Farms: Sod farm in the Pacific Northwest / Northern California region producing turfgrass for residential and commercial installation. Directly comparable on product (cool-season sods), customer base, and regional delivery fulfillment model.
• Pacific Sod (formerly A-G Sod Farms): Established California-based sod farm with multiple cool- and warm-season varieties. Comparable in product range, B2B and B2C customer mix, and direct delivery operating model for landscapers and homeowners in western US markets.
• West Coast Turf: Large-scale sod producer serving the western US, including the Pacific Northwest. Directly comparable to Kuenzi in product mix (multiple turfgrass varieties including fescues and ryegrasses), customer segments (landscapers, homeowners, golf), and delivery-based distribution model.
• J & B Sod Farm: Regional sod producer serving PNW and northern California markets with multiple turfgrass varieties and direct delivery to landscaping customers. Closely comparable business model to Kuenzi including farm pick-up, delivery, and contractor pricing.

Regional players

• Green Acres Turf Farm: Regional cool-season sod producer serving a different sub-region but with a similar product mix and direct-delivery model for homeowners, landscapers, and commercial customers. Useful comparable for unit economics and capacity benchmarking.
• DeBuck's Sod Farm: Multi-generation family-operated sod farm with significant acreage and an automated harvesting operation. Directly comparable in ownership structure, capital intensity, and end-market exposure to homeowners and landscape contractors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/Kuenzi-Turf-Nursery/100057049316374
• LinkedInlinkedin.com/company/kuenzi-turf-&-nursery
• Instagraminstagram.com/kuenziturfnursery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kuenzi Turf & Nursery