Pacific Sod

What Pacific Sod does

Pacific Sod operates the Southland SOD Farms business from a single production site at 2599 E. Hueneme Rd in Oxnard, California (Ventura County). Founded in 1973/1974 by the Gramckow family, the company grows and distributes turfgrass — most prominently the proprietary Marathon® family of varieties — under a catalog of approximately ten turf cultivars. Production is supported by an on-site vacuum refrigeration facility, a patented seeder, laser-leveled fields, and reel-type mowing equipment intended to deliver fresh-cut sod across Southern California.

The company's product set centers on Marathon® sod (three named varieties within a broader ten-variety turf portfolio), complemented by seed, fertilizer, and starter products, plus a SOD Selection Tool that helps buyers identify an appropriate variety. Distribution runs through three channels: direct-to-consumer e-commerce with company delivery, a contractor and professional installer network, and nursery-center retail partners. Customers include homeowners establishing or renovating lawns and landscaping professionals sourcing sod for residential and commercial projects across Southern California.

Commercially, Pacific Sod is a privately held, family-owned operator with 11–50 employees. There is no record of outside fundraising, acquisitions, or major leadership transitions; the founders Jurgen Gramckow and Martin Gramckow remain associated with the business. Recent activity has centered on product-line broadening under the Marathon® brand, the launch of direct online ordering, and brand-protection communications, consistent with a mature, regionally focused turfgrass supplier rather than a venture-backed growth business.

Name

Pacific Sod

Legal name

Southland SOD Farms

Website

https://pacificsod.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Southland SOD Farms, operating as Pacific Sod, is a family-owned Ventura County, California turfgrass grower founded in 1973/1974. It produces and distributes the Marathon® family of sod varieties and related lawn-establishment products to homeowners, contractors, and nursery centers across Southern California.

Ownership category

akta.pro rank

Product category

Sod and Turfgrass Production

NAICS

Nursery and Tree Production (111421)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Sod, Turfgrass & Groundcover Production (AFAGAHAL)

akta.pro secondary industries

Landscape Installation (Plants, Sod & Soil) (HSAIABAB), Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM)

Keywords

• Sod farming
• Turfgrass supply
• Lawn installation
• Landscape materials
• Marathon turfgrass

Headquarters

HQ city

Camarillo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Sod Product Sales: Direct sales of Marathon sod products to consumers, contractors, and nursery centers. Products are sold cut fresh to order with delivery available directly to customers' locations. The company generates revenue through product sales with an emphasis on freshness and quality differentiation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Pacific Sod (dba Southland Sod Farms) cultivates and sells Marathon® brand turfgrass — proprietary grass varieties developed and tested for Southern California climate and soils — directly to homeowners, contractors, and nursery centers. The farm produces ten turf varieties, harvests sod to order, cools it in the industry's only on-site vacuum refrigeration facility, and delivers it to job sites within 24 hours. Supporting products include seed, fertilizer, and starter solutions for lawn installation and maintenance.

Product overview

Southland SOD Farms is a family-owned sod farming company with over 40 years of experience, offering a focused product portfolio centered on the Marathon® brand of premium turfgrass. The company produces ten varieties of proprietary grass specifically adapted for Southern California climate and soils. Their product line includes three Marathon varieties (with a selection tool to help customers choose the right variety), along with supporting products including seed, fertilizer, and starter solutions. The company differentiates through vacuum refrigeration facilities ensuring freshness, laser-leveled fields for uniformity, and reel-type mowing for clean cuts. Products are delivered fresh within 24 hours of harvest with a 2-hour delivery window.

Differentiator

Problem solved

Functional benefit

Brands

• Marathon®: Proprietary grass varieties rigorously tested for adaptability to Southern California climate and soils. Marathon has three main varieties of turf grass.
• sod.com

Quantifiable outcome

• All sod delivered within 24 hours of harvest
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• SiteOne Landscape Supply: Largest US distributor of landscape supplies including sod, fertilizer, irrigation, and hardscape products. SiteOne competes indirectly by offering competing sod SKUs through its nursery and contractor channels across the same geography.
• BrightView Landscapes: Largest US commercial landscaping services company that both purchases and installs large volumes of sod across the country. BrightView is a key demand-side counterpart for Pacific Sod and a benchmark for the broader lawn-services end market.

Regional players

• Central Sod Farms: Mid-Atlantic (Maryland) sod producer serving the eastern US. While geographically distant, Central Sod operates a comparable family-owned sod farming business model with proprietary varieties and a similar mix of D2C, contractor, and retail channels.
• Hawaiian Turfgrass: Regional turfgrass producer serving Hawaii with branded varieties. Operates a comparable small-batch sod farming model with proprietary cultivars and locally-adapted products, analogous in scale and operational philosophy to Pacific Sod.
• NG Turf: Georgia-based sod producer serving the southeastern US with proprietary varieties. NG Turf competes in the same sod production category with similar family-business roots and multi-channel distribution, though in a different geographic territory.

Direct peers

• West Coast Turf: Western US sod producer with a strong California presence and several branded turf varieties. West Coast Turf competes with Pacific Sod for premium residential and commercial sod installations across the same Southern California geography.
• Evergreen Turf: Arizona-based sod producer with expansion into California and similar climate-adapted turf varieties. Evergreen serves overlapping customer segments (homeowners, contractors, landscape architects) in markets with Mediterranean climates analogous to Pacific Sod's territory.
• A-G Sod Farms: One of the largest sod producers in California with multiple farms serving both Northern and Southern California. A-G Sod Farms directly competes with Pacific Sod in the same regional sod market, with overlapping product categories and customer segments.
• Greenfield Turf: California-focused sod producer serving residential and commercial landscaping customers. Greenfield Turf directly competes for the same Southern California homeowners, contractors, and nursery channels that Pacific Sod serves.

Emerging players

• King Ranch Turfgrass: Texas-based turfgrass producer with proprietary varieties targeted at hot, dry climates analogous to Southern California. While not a direct geographic competitor, King Ranch pursues a similar playbook of climate-adapted proprietary sod varieties targeting premium residential and commercial customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Pacific-Sod-
• LinkedInlinkedin.com/company/pacific-earth-resources

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Sod