Niveau 5

What Niveau 5 does

Niveau 5 is a privately-held, full-service communication agency founded in September 1994 by Jean-François Guérard and Esther Laliberté in Saint-Romuald, Quebec. Originally launched as Communication Vis-à-Vis, the firm rebranded to Niveau 5 around 2010 and now operates as Niveau 5 Agence de communication Bellechasse from a headquarters in Lévis (Saint-Romuald) and a secondary office in Sainte-Claire opened in 2022. The agency employs between one and ten people and has served clients continuously for 30 years, working with "hundreds of entrepreneurs and managers" across the Bellechasse and Lévis regions.

The service portfolio spans six interconnected capabilities: communication strategy development, branding (visual identity, logo, brand guidelines), advertising campaign creation, graphic design, website and social media management, and consulting/advisory services. The technology stack centers on Squarespace — the firm has been an accredited Squarespace Authorized Trainer and Circle Gold Partner Member since 24 September 2018 — for standard website development, with Shopify used for e-commerce builds. The agency references SEO and GEO optimization within its digital offering, but no proprietary platforms, AI tools, or technology products are disclosed.

Niveau 5 generates revenue through project-based professional services engagements with quote-based, non-public pricing. The go-to-market approach is sales-led and community-led, relying on direct outreach, personal consultation, and active participation in local business associations (ADSR, Rues principales Saint-Romuald, Chambre de commerce de Lévis/Bellechasse-Etchemins). The customer base is horizontal and predominantly composed of small and mid-sized service businesses, retailers, restaurants, manufacturers, agri-tourism operators, and nonprofit or community organizations across Quebec.

Name

Niveau 5

Legal name

Niveau 5 Agence de communication Bellechasse

Website

https://niveau5.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Niveau 5 is a privately-held, full-service Quebec communication agency founded in 1994 by Jean-François Guérard and Esther Laliberté, providing strategy, branding, advertising, graphic design, web/social media, and consulting services to SMBs and organizations in the Bellechasse and Lévis regions.

Ownership category

akta.pro rank

Product category

Marketing & Communication Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Management Consulting Services (8742)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Visual Identity & Brand Design Systems (BPAFAEAC), Graphic Design & Visual Content Production (BPAFAIAC), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Communication strategy services
• Brand identity design
• Graphic design services
• Advertising campaign planning
• Website development services

Headquarters

HQ city

Sainte-claire

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communication and Marketing Services: Full-service communication agency providing strategies, branding, advertising campaigns, graphic design, and web/social media services to businesses and organizations. Revenue generated through project-based consulting and creative services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Niveau 5 is a full-service communication agency that provides strategic and creative services to businesses and organizations, including communication strategy development, brand identity design, advertising campaign creation, graphic design for print and digital materials, website development and social media management, and communication consulting. The agency operates as a project-based consultancy, working with clients across all budgets and industries to plan, design, and execute their communication initiatives.

Product overview

Niveau 5 is a full-service communication agency established in 1994 offering a unified portfolio of marketing and communication services. The agency provides six interconnected core services: Communication Strategies (strategic planning, positioning, content, acquisition, engagement, internal communication, and event strategy), Branding (visual identity, logo, brand guidelines), Advertising Campaigns (concept development through launch), Graphic Design (print and digital materials), Website and Social Media Management (using Squarespace and Shopify platforms), and Consulting Services (communication audits and recommendations). The service portfolio is designed to guide organizations from strategic planning through execution across all communication channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Communication Strategies (Stratégies de communication) Communication strategy development service covering positioning, content strategy, acquisition and visibility planning, engagement and community building, internal communication, event strategy, and targeted messaging adaptation for businesses and organizations.
• Branding Brand identity development service including visual identity creation, logo design, color palette selection, typography selection, graphic universe elaboration, and brand guidelines documentation.
• Advertising Campaigns (Campagnes publicitaires) End-to-end advertising campaign service covering situation analysis, objective setting, target definition, key messaging, creative concept development, media strategy selection, content production, and campaign launch across channels.
• Graphic Design (Design graphique) Professional graphic design service producing print and digital marketing materials including business cards, brochures, reports, posters, web ads, social media publications, banners, signage, and corporate apparel.
• Website and Social Media Management (Sites Web et réseaux sociaux) Website development (using Squarespace and Shopify) and social media management service including website architecture, mockups, visual design, content creation, SEO/GEO optimization, responsive development, and social media planning, content creation, and analytics.
• Consulting Services (Service-conseil) Communication consulting offering communication audits, recommendations, and concrete action planning covering social media presence, website evaluation, brand image uniformization, advertising analysis, and SEO/GEO optimization.

Named customers7 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core, minor and major.

• SquarespacecoreTechnology or Integration · 24 September 2018Niveau 5 is an accredited 'Squarespace Authorized Trainer' and 'Circle Gold Partner Member'. The agency develops websites using the Squarespace platform and provides training services to clients. This partnership enables the agency to offer intuitive website management solutions to clients.
• Fête de l'eau de LévisminorGTM or Marketing Partner · 1 January 2014Niveau 5 has been a partner of the Fête de l'eau de Lévis since its first relaunch edition in 2014, providing free graphic design and communication support to the event.
• Salon de l'emploi Lévis-BellechassemajorStrategic or Co-development Partner · 1 January 2014Since 2014, Niveau 5 has been the agency's client for the Salon de l'emploi event. The agency redesigned the event's entire brand image and coordinates the strategic advertising action plan, contributing to increased notoriety year after year.
• Corporation de développement du Vieux-LévisminorStrategic or Co-development Partner · 1 January 2008Visual signature and promotional tools for the 'Pont de Québec, une rencontre entre deux rives' event held as part of Quebec City's 400th anniversary celebrations in 2008.
• Idéaction groupe conseilmajorStrategic or Co-development Partner · 1 January 2003In 2003, the company merged with Idéaction groupe conseil and its owner Jean-Marie Hostein, leading to a new corporate identity. This strategic partnership expanded the agency's capabilities and market presence until Jean-Marie Hostein's passing in 2004.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Sid Lee: Montreal-based integrated creative agency providing strategy, branding, advertising, and digital services to major brands. Overlaps with Niveau 5's full-service communication offering but serves much larger enterprise clients.
• K72: Montreal-based creative agency providing branding, advertising, and digital strategy. Overlaps with Niveau 5's integrated service model and serves similar Quebec SMB and mid-market segments.
• TAXI: Canadian network of creative agencies providing branding, advertising, and digital marketing. Comparable service mix (creative, strategy, campaigns) but operates across multiple Canadian markets including Montreal.
• Lg2: One of Quebec's largest independent creative agencies offering branding, advertising, and digital services. Directly comparable service portfolio (strategy, branding, campaigns, design, digital) but operates at significantly greater scale across Quebec and Canada, competing for the same regional clients as Niveau 5.
• Publicis Canada: Canadian operations of Publicis Groupe providing advertising, branding, and digital marketing services. Competes with Niveau 5 for Quebec-based accounts needing full-service agency support.
• Havas Montréal: Montreal office of global advertising network Havas, offering full-service creative, media, and digital capabilities. Competes for Quebec-based clients requiring integrated agency services.
• Bos: Montreal-based creative agency specializing in branding, design, and advertising campaigns. Directly comparable in creative offering (visual identity, graphic design, campaigns) but at larger scale and broader market reach.
• BleuBlancRouge: Montreal independent creative agency offering integrated advertising, branding, and digital services. Similar full-service agency model serving Quebec-based and national clients.

Others

• Squarespace (Authorized Trainer network): Platform-level relationship relevant because Niveau 5's Authorized Trainer status connects it to a broader network of certified Squarespace specialists offering similar website development and training services.

Regional players

• Punk Roy: Quebec City-area creative agency offering branding, web design, and digital marketing. Regional peer operating in similar Quebec geography with comparable service mix targeting SMB clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/niveau5

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Niveau 5