Moccamaster Sales B.v.

What Moccamaster Sales B.v. does

Moccamaster Sales B.V. is a Dutch privately-held company founded in 1968 that designs, sells, and distributes premium manual filter coffee machines and a complementary ecosystem of grinders, accessories, and consumables. Its core product line consists of the KBG Select (glass jug, 4-10 cups, available in 17 colors), the KBGT (thermal jug), the Cup-One (single-serve), and the Professional/CDT Grand for commercial use, all of which are handmade at the Technivorm factory in Amerongen, Netherlands, and certified by the European Coffee Brewing Center (ECBC) and the Specialty Coffee Association (SCA) for meeting optimal brewing temperature (92-96°C) and time standards. Each domestic machine carries a 5-year warranty and is repairable post-warranty, supported by a full spare-parts catalog (jugs, lids, filter baskets) and consumables (Cleandrip, Durgol descaler, branded paper and permanent filters).

The company's business model is predominantly hardware sales across three channels: direct-to-consumer e-commerce through five localized storefronts (moccamaster.eu/nl/be/de/es) shipping to 13 European countries via DPD; a B2B dealer portal (dealer.moccamaster.eu) serving authorized resellers in DE/ES/FR/NL; and physical retail via a store locator network. Pricing is transactional with regional shipping fees and a €50 free-shipping threshold in core markets. Revenue streams include machine sales, accessories and consumables, original spare parts, and a refurbished machines line. Customer segments span individual home consumers (primary), professional/commercial users (offices, hospitality), and authorized dealer/resellers.

Go-to-market relies on a hybrid self-serve PLG motion (multilingual e-commerce), channel partners (dealer network), and direct-to-consumer retail, supported by content marketing (blog, YouTube), organic social (Instagram, Facebook, Pinterest, TikTok), and multilingual email newsletters. The company has achieved GPSR compliance as of December 2024 and reports strong customer satisfaction (9.1/10 on Kiyoh, 1,200+ aggregated reviews across regional storefronts). The legal entity is privately held with no disclosed funding, M&A, or leadership changes in the available data.

Name

Moccamaster Sales B.v.

Legal name

Moccamaster Sales B.V.

Website

https://moccamaster.eu

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Moccamaster Sales B.V. is a Dutch premium filter coffee machine brand, founded 1968, that handcrafts SCA- and ECBC-certified coffee makers at the Technivorm factory in Amerongen and distributes them across Europe via localized e-commerce storefronts and an authorized dealer network serving home consumers, commercial users, and resellers.

Ownership category

akta.pro rank

Product category

Coffee Equipment

NAICS

Small Electrical Appliance Manufacturing (335210), Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

akta.pro secondary industry

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Filter coffee machines
• Drip coffee makers
• Coffee grinders
• Coffee machine accessories
• Refurbished coffee equipment

Headquarters

HQ city

Amerongen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coffee Machine Sales: Direct sales of filter coffee machines including KBG Select, KBGT, Cup-One, and Professional models. Products are sold through owned e-commerce stores and authorized dealer networks across Europe.
2. Accessories and Consumables: Sales of complementary products including coffee grinders (KM5 Burr Grinder), coffee filters, cleaning products (Cleandrip, Durgol descaler), and accessories (mugs, merchandise).
3. Original Spare Parts: Sales of replacement parts including glass jugs, thermal jugs, lids, filter baskets and brackets for post-warranty repairs and maintenance.
4. Refurbished Machines: Sales of professionally refurbished coffee machines at reduced prices, offering a more sustainable and affordable option for consumers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Moccamaster Sales B.V. designs, manufactures and sells handcrafted filter coffee machines (KBG Select, KBGT, Cup-One, Professional/CDT Grand) plus coffee grinders, original spare parts, cleaning products, paper filters, mugs and refurbished machines. Products are handmade at the Technivorm factory in the Netherlands, certified by ECBC and SCA, and sold directly to consumers across Europe via five localized e-commerce stores and through an authorized dealer network.

Product overview

Moccamaster Sales B.V. is a Dutch coffee equipment company that produces a focused portfolio of filter coffee machines and related accessories. The core product line consists of three main coffee machine models: the KBG Select (glass jug, 4-10 cups), the KBGT (thermal/thermos jug), and the Cup-One (single-serve direct-to-mug). These are complemented by the KM5 Burr Grinder as an add-on, the Professional/CDT Grand line for commercial use, and Refurbished machines. The company also offers a complete ecosystem of spare parts (coffee jugs, lids, filter baskets), cleaning and descaling products (Cleandrip, Durgol), coffee filters (paper and permanent gold filter), and accessories like mugs. All domestic machines carry a 5-year warranty and are handmade in the Technivorm factory in the Netherlands. The products are certified by ECBC and SCA coffee organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• KBG Select Filter Coffee Machine Filter coffee machine designed for brewing 4 to 10 cups of coffee, featuring a glass jug and drip-stop function. Available in 17 colors for home consumers.
• KBGT Filter Coffee Machine Classic filter coffee machine with a thermal carafe (thermos jug) for keeping coffee warm after brewing. Available in 3 colors for home consumers.
• Cup-One Single-Serve Coffee Machine Single-serve filter coffee machine that brews directly into a mug, targeted at consumers who want one cup at a time.
• KM5 Burr Grinder Burr coffee grinder that complements Moccamaster coffee machines, ECBC/SCA certified, available in 3 colors.
• Professional / CDT Grand Filter Coffee Machine Professional-grade filter coffee machine (CDT Grand) designed for commercial or professional use in offices, cafes, hotels and similar venues. Carries a 2-year commercial warranty.
• Refurbished Moccamaster Machines Factory-refurbished Moccamaster coffee machines sold at a reduced price as a more affordable and sustainable option for consumers.
• Original Spare Parts (Coffee Jugs, Lids, Filter Baskets) Original Moccamaster replacement parts including 1.25L glass jugs, 1L thermal/thermos jugs, water container lids, and drip-stop filter baskets with brackets for KBG/KBGT models, supporting post-warranty repair and maintenance.
• Cleaning and Descaling Products (Cleandrip, Durgol) Cleaning and descaling solutions for Moccamaster coffee machines, including Cleandrip cleaning aid (250ml) and Durgol Universal Descaler (750ml).
• Coffee Filters (Paper and Permanent Goldfilter) Replacement coffee filters including Filter Paper No. 4, Filter Paper No. 1, basket filter paper, and a Permanent Goldfilter for use with Moccamaster machines.

Quantifiable outcome

• Optimal brewing temperature range of 92-96°C for SCA/ECBC certification standards
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Ratio Coffee: Portland-based premium drip coffee maker start-up whose design-forward, coffee-quality story overlaps Moccamaster's premium niche in the high-end drip category.

Direct peers

• Technivorm: Dutch manufacturer that actually handcrafts Moccamaster machines at its Amerongen factory; effectively the production counterpart of Moccamaster Sales B.V. with shared heritage, materials, and certification standards.
• Melitta: German household brand with a broad filter coffee machine lineup (e.g., Easy, AromaElegance), overlapping directly with Moccamaster's drip-filter segment across Europe.
• Nespresso: Nestlé-owned capsule coffee system competing head-to-head with traditional drip machines; competes for the same at-home premium-coffee occasions Moccamaster targets.
• Severin Elektrogeräte: German small-appliance maker with filter coffee machines in similar price tiers to Moccamaster; direct competition in DACH and broader European retailer channels.

Broad incumbents

• De'Longhi: Italian small-appliance major covering espresso, bean-to-cup and drip machines; broad incumbent that competes for shelf and consumer attention across all Moccamaster categories.
• Krups: Long-established small-appliance maker (Groupe SEB) with filter and pod coffee ranges; competes in mid-tier price bands across Europe.
• Philips Domestic Appliances: Mass-market producer of coffee machines including filter and bean-to-cup; competes via scale, broad retail distribution, and connected-feature roadmaps.
• Jura: Swiss premium automatic coffee machines (super-automatic espresso) targeting the same affluent coffee-invested consumer but at meaningfully higher price points.
• Sage Appliances: Premium small-appliance brand (part of Breville Group) offering filter and espresso machines in Europe with a design-led, design-store retail presence similar to Moccamaster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/moccamaster_eu
• YouTubeyoutube.com/channel/UCblwtpTJYppGhQqSPoZQx6w
• Facebookfacebook.com/MoccamasterEU
• Instagraminstagram.com/moccamaster_eu
• Pinterestnl.pinterest.com/moccamaster_eu
• TikToktiktok.com/@moccamaster_eu
• LinkedInlinkedin.com/company/moccamaster

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moccamaster Sales B.v.