Lofavor As

What Lofavor As does

LOfavør AS is a private limited company headquartered in Oslo, Norway, that operates the membership benefits program for LO (Landsorganisasjonen i Norge), Norway's largest labor confederation. The company serves over 1 million members across 24 affiliated LO unions, providing insurance, banking, legal, and household services at collectively negotiated rates. Core offerings include LOfavør Innboforsikring (home contents insurance) included with union membership, travel insurance, legal insurance through HELP Forsikring, mortgages and banking products through SpareBank 1, and a range of specialty insurance such as disability, life, accident, vehicle, pet, and child coverage. The digital platform consists of a mobile app, a BankID-authenticated Min Side portal, and a website with an AI chatbot assistant, all backed by Microsoft Azure and Oracle cloud infrastructure.

The business model is built on a membership-based GTM where benefits are automatically distributed through LO union membership. LOfavør monetizes primarily through commissions from partner financial institutions (SpareBank 1 for mortgages, pensions, and credit cards; Fremtind Forsikring for insurance; HELP Forsikring for legal services) and through premiums on optional add-on insurance products. Pricing is structured around inclusion (home insurance bundled with membership), individual annual fees (e.g., 1,184 NOK for student/apprentice package), and negotiated interest rates on mortgage products (from 1.19% nominal for first-home buyers). The addressable customer base is segmented by life stage (young members under 34, families, existing homeowners) and served through a multi-channel distribution approach combining own digital channels, union networks, and partner financial institutions.

The company is legally organized as a private Norwegian entity with no publicly disclosed funding rounds, no parent company, no disclosed headcount, and no M&A activity. Its competitive position rests on institutional affiliation with LO, a 50+ year operating history (home insurance since 1967), and structural integration with banking and insurance partners including SpareBank 1, Fremtind, and HELP.

Name

Lofavor As

Legal name

LOfavør AS

Website

https://lofavor.no

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

LOfavør AS is the membership benefits program for Norway's LO labor confederation, serving over 1 million members across 24 unions with collectively negotiated insurance, banking, legal, and household services through partners including SpareBank 1, Fremtind, and HELP Forsikring.

Ownership category

akta.pro rank

Product category

Union Membership Benefits Program

NAICS

Health and Welfare Funds (525120), Business, Professional, Labor, Political, and Similar Organizations (8139), Other Insurance Funds (525190), Pension Funds (525110), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600), Insurance Agents, Brokers & Service (6411), Hospital & Medical Service Plans (6324), Life Insurance (6311)

akta.pro primary industry

Taft-Hartley / Union Multiemployer Group Health Plans (FSAIAFAG)

akta.pro secondary industries

Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH), Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)

Keywords

• Union membership benefits
• Collective insurance program
• Member banking services
• Legal insurance coverage
• Negotiated financial services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Membership-based access: Core benefits are provided as part of LO union membership fees. Union members automatically receive LOfavør Innboforsikring (home insurance) and other collective benefits as part of their union membership.
2. Commission from financial partners: LOfavør earns commissions from partner companies including SpareBank 1 (mortgages, pensions, banking products), Fremtind Forsikring (insurance products), and HELP Forsikring (legal insurance) for referring members to their products.
3. Group insurance premiums: Some additional insurance products (disability, life, accident) are paid separately by members through additional premiums, managed through partner insurance companies.

Pricing tiers

Distribution channels5 records

Marketing channels7 records

Core offering

LOfavør AS is a membership benefits program for over 1 million members of Norway's LO confederation and its 24 affiliated unions. It negotiates collective agreements with SpareBank 1, Fremtind Forsikring, and HELP Forsikring to distribute insurance (home, travel, legal, life, disability, accident, vehicle, pet, child), banking products (mortgages, savings, pension, credit cards), and legal services to union members at preferential rates. Core offerings include a digital platform (website, mobile app, Min Side portal) with BankID authentication and AI chatbot support.

Product overview

LOfavør is a membership benefits program for members of LO (Landsorganisasjonen i Norge) unions, serving over 1 million members. The program is a multi-category benefits platform offering negotiated rates on insurance, banking, legal services, travel, and home services. Insurance products are delivered primarily through Fremtind Forsikring, banking through SpareBank 1, and legal services through HELP Forsikring. Core insurance offerings include LOfavør Innboforsikring (home contents), LOfavør Reiseforsikring (travel), LOfavør Advokatforsikring (legal), plus specialized products for life, disability, accident, vehicle, and property coverage. Banking includes home loans (Boliglån, Boliglån Ung, Førstehjemslån), pension accounts, credit cards (Mastercard), and various savings/checking accounts. The digital platform includes the LOfavør app and Min Side portal with BankID authentication. All products are accessed through the central lofavor.no platform and partner portals.

Differentiator

Problem solved

Functional benefit

Products and services

• LOfavør Innboforsikring
• LOfavør Reiseforsikring
• LOfavør Advokatforsikring
• LOfavør kollektiv Advokatforsikring
• LOfavør Barneforsikring
• LOfavør Fritidsulykkesforsikring
• LOfavør Grunnforsikring
• LOfavør Husforsikring
• LOfavør Hund- og katteforsikring
• LOfavør Uførekapital
• LOfavør Uførepensjon
• LOfavør Ulykkesforsikring
• LOfavør Bilforsikring
• LOfavør Båtforsikring
• LOfavør Student- og lærlingforsikring
• LOfavør Boliglån
• LOfavør Boliglån Ung
• LOfavør Førstehjemslån
• LOfavør Flexilån
• LOfavør Bruks- og sparekonto
• LOfavør Egen pensjonskonto
• LOfavør Pensjonskapitalbevis
• LOfavør Mastercard
• BSU - Boligsparing for ungdom
• e-takst
• LOfavør begravelsesbyrå
• LOfavør App
• Min Side

Quantifiable outcome

• Interest rates from 1.19% nominal for first home loans, significantly below market average
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• SpareBank 1 ForsikringcoreChannel Partner/ Reseller/ Distributor · 1 February 2021SpareBank 1 Forsikring manages LOfavør Egen Pensjonskonto (personal pension account) and LOfavør Pensjonskapitalbevis (pension capital certificates) with ethical investment management and low administrative fees.
• SpareBank 1 (SMN, Østlandet, and regional banks)coreChannel Partner/ Reseller/ DistributorSpareBank 1 banks are the primary banking partners providing mortgage loans (LOfavør Boliglån, Førstehjemslån, Boliglån Ung), pension management (LOfavør Egen Pensjonskonto), and credit cards (LOfavør Mastercard) to LO union members with collectively negotiated preferential rates.
• Fremtind ForsikringcoreChannel Partner/ Reseller/ DistributorFremtind Forsikring is the insurance partner providing LOfavør Innboforsikring (home insurance), travel insurance, and various union-specific insurance products. From October 2024, owned by SpareBank 1 Gruppen, DNB, and Eika Gruppen.
• HELP ForsikringcoreChannel Partner/ Reseller/ DistributorHELP Forsikring provides LOfavør Advokatforsikring (legal insurance) offering unlimited legal advice for members across multiple legal areas including family law, inheritance, consumer purchases, property disputes, and more.
• OraclesupportingTechnology or IntegrationOracle provides cloud infrastructure for LOfavør member database and digital services including Min Side portal, LOfavør app, and customer information center. Data is stored in Frankfurt and Amsterdam data centers.
• Microsoft AzuresupportingTechnology or IntegrationMicrosoft Azure provides cloud storage for the Husk Hva Du Har (Remember What You Have) feature in the LOfavør app where members store photos of household inventory for insurance documentation, stored on servers in Amsterdam, Netherlands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• If Forsikring: Nordic P&C and health insurer owned by Sampo. Comparable insurance product suite (home, vehicle, travel) but distributed through brokers and direct channels rather than a union-membership aggregator.
• Storebrand: Major Norwegian financial services group offering life insurance, pensions, banking, and asset management. Overlaps with LOfavør's pension and life-insurance offerings but serves the broad retail and corporate market.
• SpareBank 1: Norwegian banking alliance providing LOfavør's mortgages, pension accounts, and credit cards. Operates as a broad retail bank across Norway, competing for the same consumer banking wallet but without the union-bundled value proposition.
• Fremtind Forsikring: LOfavør's primary insurance partner (home, travel, accident) owned by SpareBank 1 Gruppen, DNB, and Eika Gruppen. Offers overlapping insurance products but distributes broadly rather than exclusively to LO members.
• Gjensidige Forsikring: One of Norway's largest general insurers offering home, vehicle, and life insurance directly to consumers. Comparable product set to LOfavør's insurance portfolio, distributed through general agency rather than union bundling.

Direct peers

• Akademikerne: Norwegian confederation of professional/graduate unions offering member benefits. Competes with LO for the same Norwegian workforce and runs parallel member-benefit programs for its affiliated unions.
• Union Plus (AFL-CIO): AFL-CIO's member benefits program offering insurance, credit cards, mortgages, and discounts to US union members. Directly analogous business model: collective negotiation on behalf of union members across financial services categories.
• Unio: Norwegian confederation of unions in the public sector and private sector with higher education requirements. Operates member benefit programs comparable to LOfavør's union-based offering.
• YS (Yrkesseksjonenes Sentralforbund): Norway's second-largest union confederation competing with LO. Operates its own member benefit arrangements and is the closest direct competitive counterpart for Norwegian union-affiliated benefits programs.

Others

• HELP Forsikring: LOfavør's legal insurance partner providing unlimited legal advice to members. Functions as an enabling supplier to LOfavør's benefits stack and a niche competitor in the Norwegian legal-insurance market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/lofavorfordelsprogram
• Facebookfacebook.com/lofavor.no
• LinkedInlinkedin.com/company/lofavor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lofavor As