Lofavor As
LOfavør AS is the membership benefits program for Norway's LO labor confederation, serving over 1 million members across 24 unions with collectively negotiated insurance, banking, legal, and household services through partners including SpareBank 1, Fremtind, and HELP Forsikring.
- Company typePrivate
- Founded1997
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lofavor As does
LOfavør AS is a private limited company headquartered in Oslo, Norway, that operates the membership benefits program for LO (Landsorganisasjonen i Norge), Norway's largest labor confederation. The company serves over 1 million members across 24 affiliated LO unions, providing insurance, banking, legal, and household services at collectively negotiated rates. Core offerings include LOfavør Innboforsikring (home contents insurance) included with union membership, travel insurance, legal insurance through HELP Forsikring, mortgages and banking products through SpareBank 1, and a range of specialty insurance such as disability, life, accident, vehicle, pet, and child coverage. The digital platform consists of a mobile app, a BankID-authenticated Min Side portal, and a website with an AI chatbot assistant, all backed by Microsoft Azure and Oracle cloud infrastructure.
The business model is built on a membership-based GTM where benefits are automatically distributed through LO union membership. LOfavør monetizes primarily through commissions from partner financial institutions (SpareBank 1 for mortgages, pensions, and credit cards; Fremtind Forsikring for insurance; HELP Forsikring for legal services) and through premiums on optional add-on insurance products. Pricing is structured around inclusion (home insurance bundled with membership), individual annual fees (e.g., 1,184 NOK for student/apprentice package), and negotiated interest rates on mortgage products (from 1.19% nominal for first-home buyers). The addressable customer base is segmented by life stage (young members under 34, families, existing homeowners) and served through a multi-channel distribution approach combining own digital channels, union networks, and partner financial institutions.
The company is legally organized as a private Norwegian entity with no publicly disclosed funding rounds, no parent company, no disclosed headcount, and no M&A activity. Its competitive position rests on institutional affiliation with LO, a 50+ year operating history (home insurance since 1967), and structural integration with banking and insurance partners including SpareBank 1, Fremtind, and HELP.
Lofavor As firmographics
Firmographics- Name
- Lofavor As
- Legal name
- LOfavør AS
- Website
- https://lofavor.no
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LOfavør AS is the membership benefits program for Norway's LO labor confederation, serving over 1 million members across 24 unions with collectively negotiated insurance, banking, legal, and household services through partners including SpareBank 1, Fremtind, and HELP Forsikring.
- Ownership category
- akta.pro rank
Lofavor As industry classification
Industry- Product category
- Union Membership Benefits Program
- NAICS
- Health and Welfare Funds (525120), Business, Professional, Labor, Political, and Similar Organizations (8139), Other Insurance Funds (525190), Pension Funds (525110), Professional Organizations (81392)
- SIC
- Services-Membership Organizations (8600), Insurance Agents, Brokers & Service (6411), Hospital & Medical Service Plans (6324), Life Insurance (6311)
- akta.pro primary industry
- Taft-Hartley / Union Multiemployer Group Health Plans (FSAIAFAG)
- akta.pro secondary industries
- Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH), Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)
Keywords
Where Lofavor As is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Lofavor As business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Membership-based access: Core benefits are provided as part of LO union membership fees. Union members automatically receive LOfavør Innboforsikring (home insurance) and other collective benefits as part of their union membership.
- Commission from financial partners: LOfavør earns commissions from partner companies including SpareBank 1 (mortgages, pensions, banking products), Fremtind Forsikring (insurance products), and HELP Forsikring (legal insurance) for referring members to their products.
- Group insurance premiums: Some additional insurance products (disability, life, accident) are paid separately by members through additional premiums, managed through partner insurance companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core Membership Benefits - Included |
| Subscription | Annual | Student and Apprentice Insurance Package |
| Transaction based/ take rate | Monthly | LOfavør Boliglån (Mortgage) |
| Subscription | Monthly | Group Insurance Add-ons |
Distribution channels5 records
Marketing channels7 records
Lofavor As product offering
Product offeringCore offering
LOfavør AS is a membership benefits program for over 1 million members of Norway's LO confederation and its 24 affiliated unions. It negotiates collective agreements with SpareBank 1, Fremtind Forsikring, and HELP Forsikring to distribute insurance (home, travel, legal, life, disability, accident, vehicle, pet, child), banking products (mortgages, savings, pension, credit cards), and legal services to union members at preferential rates. Core offerings include a digital platform (website, mobile app, Min Side portal) with BankID authentication and AI chatbot support.
Product overview
LOfavør is a membership benefits program for members of LO (Landsorganisasjonen i Norge) unions, serving over 1 million members. The program is a multi-category benefits platform offering negotiated rates on insurance, banking, legal services, travel, and home services. Insurance products are delivered primarily through Fremtind Forsikring, banking through SpareBank 1, and legal services through HELP Forsikring. Core insurance offerings include LOfavør Innboforsikring (home contents), LOfavør Reiseforsikring (travel), LOfavør Advokatforsikring (legal), plus specialized products for life, disability, accident, vehicle, and property coverage. Banking includes home loans (Boliglån, Boliglån Ung, Førstehjemslån), pension accounts, credit cards (Mastercard), and various savings/checking accounts. The digital platform includes the LOfavør app and Min Side portal with BankID authentication. All products are accessed through the central lofavor.no platform and partner portals.
Differentiator
Problem solved
Functional benefit
Products and services
- LOfavør Innboforsikring
- LOfavør Reiseforsikring
- LOfavør Advokatforsikring
- LOfavør kollektiv Advokatforsikring
- LOfavør Barneforsikring
- LOfavør Fritidsulykkesforsikring
- LOfavør Grunnforsikring
- LOfavør Husforsikring
- LOfavør Hund- og katteforsikring
- LOfavør Uførekapital
- LOfavør Uførepensjon
- LOfavør Ulykkesforsikring
- LOfavør Bilforsikring
- LOfavør Båtforsikring
- LOfavør Student- og lærlingforsikring
- LOfavør Boliglån
- LOfavør Boliglån Ung
- LOfavør Førstehjemslån
- LOfavør Flexilån
- LOfavør Bruks- og sparekonto
- LOfavør Egen pensjonskonto
- LOfavør Pensjonskapitalbevis
- LOfavør Mastercard
- BSU - Boligsparing for ungdom
- e-takst
- LOfavør begravelsesbyrå
- LOfavør App
- Min Side
Quantifiable outcome
- Interest rates from 1.19% nominal for first home loans, significantly below market average
- +2 more outcomes
Companies that use Lofavor As
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Lofavor As technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Lofavor As partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- SpareBank 1 ForsikringcoreSpareBank 1 Forsikring manages LOfavør Egen Pensjonskonto (personal pension account) and LOfavør Pensjonskapitalbevis (pension capital certificates) with ethical investment management and low administrative fees.
- SpareBank 1 (SMN, Østlandet, and regional banks)coreSpareBank 1 banks are the primary banking partners providing mortgage loans (LOfavør Boliglån, Førstehjemslån, Boliglån Ung), pension management (LOfavør Egen Pensjonskonto), and credit cards (LOfavør Mastercard) to LO union members with collectively negotiated preferential rates.
- Fremtind ForsikringcoreFremtind Forsikring is the insurance partner providing LOfavør Innboforsikring (home insurance), travel insurance, and various union-specific insurance products. From October 2024, owned by SpareBank 1 Gruppen, DNB, and Eika Gruppen.
- HELP ForsikringcoreHELP Forsikring provides LOfavør Advokatforsikring (legal insurance) offering unlimited legal advice for members across multiple legal areas including family law, inheritance, consumer purchases, property disputes, and more.
- OraclesupportingOracle provides cloud infrastructure for LOfavør member database and digital services including Min Side portal, LOfavør app, and customer information center. Data is stored in Frankfurt and Amsterdam data centers.
- Microsoft AzuresupportingMicrosoft Azure provides cloud storage for the Husk Hva Du Har (Remember What You Have) feature in the LOfavør app where members store photos of household inventory for insurance documentation, stored on servers in Amsterdam, Netherlands.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Lofavor As competitors and assessment
Company assessmentBroad incumbents
- If Forsikring: Nordic P&C and health insurer owned by Sampo. Comparable insurance product suite (home, vehicle, travel) but distributed through brokers and direct channels rather than a union-membership aggregator.
- Storebrand: Major Norwegian financial services group offering life insurance, pensions, banking, and asset management. Overlaps with LOfavør's pension and life-insurance offerings but serves the broad retail and corporate market.
- SpareBank 1: Norwegian banking alliance providing LOfavør's mortgages, pension accounts, and credit cards. Operates as a broad retail bank across Norway, competing for the same consumer banking wallet but without the union-bundled value proposition.
- Fremtind Forsikring: LOfavør's primary insurance partner (home, travel, accident) owned by SpareBank 1 Gruppen, DNB, and Eika Gruppen. Offers overlapping insurance products but distributes broadly rather than exclusively to LO members.
- Gjensidige Forsikring: One of Norway's largest general insurers offering home, vehicle, and life insurance directly to consumers. Comparable product set to LOfavør's insurance portfolio, distributed through general agency rather than union bundling.
Direct peers
- Akademikerne: Norwegian confederation of professional/graduate unions offering member benefits. Competes with LO for the same Norwegian workforce and runs parallel member-benefit programs for its affiliated unions.
- Union Plus (AFL-CIO): AFL-CIO's member benefits program offering insurance, credit cards, mortgages, and discounts to US union members. Directly analogous business model: collective negotiation on behalf of union members across financial services categories.
- Unio: Norwegian confederation of unions in the public sector and private sector with higher education requirements. Operates member benefit programs comparable to LOfavør's union-based offering.
- YS (Yrkesseksjonenes Sentralforbund): Norway's second-largest union confederation competing with LO. Operates its own member benefit arrangements and is the closest direct competitive counterpart for Norwegian union-affiliated benefits programs.
Others
- HELP Forsikring: LOfavør's legal insurance partner providing unlimited legal advice to members. Functions as an enabling supplier to LOfavør's benefits stack and a niche competitor in the Norwegian legal-insurance market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Lofavor As social profiles
Digital presenceLofavor As financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lofavor As leadership team
Management profileNumber of profiles
Lofavor As funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lofavor As M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lofavor As
What does Lofavor As do?
LOfavør AS is a membership benefits program for over 1 million members of Norway's LO confederation and its 24 affiliated unions. It negotiates collective agreements with SpareBank 1, Fremtind Forsikring, and HELP Forsikring to distribute insurance (home, travel, legal, life, disability, accident, vehicle, pet, child), banking products (mortgages, savings, pension, credit cards), and legal services to union members at preferential rates. Core offerings include a digital platform (website, mobile app, Min Side portal) with BankID authentication and AI chatbot support.
Is Lofavor As a public or private company?
Lofavor As is a private company. It is classified as unknown and is currently operating.
When was Lofavor As founded?
Lofavor As was founded in 1997. It employs 11 to 50 people.
Where is Lofavor As based?
Lofavor As is headquartered in Oslo, Norway, in the Europe region.
How does Lofavor As make money?
Three revenue lines are on record. Membership-based access are the primary driver. The others are commission from financial partners and group insurance premiums.
Who are Lofavor As's main competitors?
Broad incumbents on record are If Forsikring, Storebrand, SpareBank 1, Fremtind Forsikring and Gjensidige Forsikring. Direct peers are Akademikerne, Union Plus (AFL-CIO), Unio and YS (Yrkesseksjonenes Sentralforbund). HELP Forsikring is listed as an others.
Does Lofavor As have an API?
No public API is recorded for Lofavor As.
What industry is Lofavor As in?
Lofavor As's product category is Union Membership Benefits Program. Its primary akta.pro industry code is FSAIAFAG, Taft-Hartley / Union Multiemployer Group Health Plans, with a secondary code of FSAIAFAH, Association & PEO Group Health Plans (AHP/PEO-Sponsored). Its NAICS code is 525120 and its SIC code is 8600.