NeuroEssence

Name

NeuroEssence

Legal name

Dementia Connection Institute

Website

https://dementiaconnectioninstitute.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

NeuroEssence (operating as Dementia Connection Institute) provides dementia-care clinical services, professional certification, caregiver education, and sensory-based engagement tools built on the proprietary Dementia Connection Model©, serving senior living, healthcare, home care, and hospice organizations plus family caregivers.

Ownership category

akta.pro rank

Product category

Dementia Care Services and Education

NAICS

Services for the Elderly and Persons with Disabilities (62412), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYHSABAEAI

Family Caregiver Training & Dementia Coaching

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

SECONDARYHSABAEAA

Dementia Companion & Engagement Care

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

SECONDARYHLADALAF

Dementia/Alzheimer’s Care Management & Behavioral Support

Healthcare & Life Sciences/Elder Care & Long-Term Care/Senior Care Coordination & Case Management (Geriatric Care Management)

Keywords

• Dementia care education
• Caregiver certification
• Clinical neuropsychology
• Sensory therapy tools
• Memory care training

Headquarters

HQ city

Geneva

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Product Sales (Tool Shop): E-commerce sales of physical products including olfactory toolboxes, tactile tools, aromatherapy products, books, and sensory care items. Products range from $14.99 to $439.99.
2. Certification Programs: Dementia Connection Specialist (DCS) certification courses offered at $199 (non-CE/non-cert) and $299 (with 6 CEs). Includes seven courses on dementia care topics.
3. Continuing Education & Training: Live in-person and virtual CEU seminars, staff training, and community presentations for healthcare organizations and caregivers. Group rates available for organizations.
4. Consultation & Clinical Services: Clinical services including in-home neuro-psychological evaluations, cognitive rehabilitation programs, caregiver therapy sessions, and policy/program development for senior living organizations.
5. Book Sales: Sale of 'The Busy Caregiver's Guide to Advanced Alzheimer Disease' published by Johns Hopkins University Press at $25 for signed copies.
6. Donations/Scholarship Fund: Caregiver Training Scholarship Fund accepts donations in $5 increments to sponsor caregivers in the DCS Training Program.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

NeuroEssence (operating as the Dementia Connection Institute) provides dementia-focused clinical services including in-home neuro-psychological evaluations, cognitive rehabilitation, and caregiver therapy, combined with a proprietary caregiver education framework (the Dementia Connection Model©) delivered through a seven-course certification program, continuing education seminars, books, and sensory-based engagement products such as olfactory toolboxes and Memory Lane TV streaming content.

Product overview

NeuroEssence (Dementia Connection Institute) operates as an education and training organization offering a unified portfolio of dementia care products and services. The core offering includes the Dementia Connection Model (a cognitive-behavioral care framework), professional certification programs (DCS/DCSCT), and educational publications. The product line extends to sensory-based care tools including Memory Lane TV streaming content, seasonal and specialized olfactory toolboxes featuring doTerra essential oils with personal diffuser dots, tactile tools (Brain Fidget Ball, Calming Pain Pack), and classroom courses. Clinical services include in-home evaluations and caregiver therapy. All products and services are designed to support family caregivers and professionals caring for individuals with dementia.

Differentiator

Problem solved

Functional benefit

Brands

• Memory Lane TV (MLTV): A sensory-based television programming service for dementia care, featuring olfactory toolboxes and seasonal content for memory care communities.

Quantifiable outcome

• The Dementia Connection Model helps caregivers forge positive bonds with loved ones with less frustration - described as 'win-win'

Named customers10 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Linked SeniorcoreStrategic or Co-development PartnerStrategic partnership with Linked Senior, a leading dementia care technology company. CEO Charles de Vilmorin provided endorsement for Dr. Stelter's book, indicating collaborative relationship in dementia care education.
• Banner HealthcoreStrategic or Co-development PartnerPartnership with Banner Health, a major healthcare system, indicated through logo placement as a partner organization.
• Johns Hopkins University PresscoreStrategic or Co-development PartnerPublisher of 'The Busy Caregiver's Guide to Advanced Alzheimer Disease'. The book is published by Johns Hopkins University Press, providing credibility and distribution through academic publishing channels.
• McKnight'sminorGTM or Marketing PartnerPartnership indicated through logo placement. McKnight's is a leading media company serving the senior care industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• National Certification Council for Activity Professionals (NCCAP): The leading national credentialing body for activity professionals working in senior care, including memory care. Comparable as an established dementia-adjacent certification provider serving professional caregivers and senior living organizations with structured credentials.
• Alzheimer's Association: Largest US nonprofit delivering dementia education, caregiver training, CE programs, and resources to both families and professionals. Comparable as a dominant, broadly recognized provider of dementia caregiver education and certification-adjacent programs across the same customer segments.
• Home Instead: Large in-home senior care franchise with a specialized Alzheimer's and dementia training program (CAREGiver training). Comparable because it is both a potential enterprise customer for caregiver training and an operator of dementia-specific home care services.
• Comfort Keepers: National in-home care franchise specializing in dementia and Alzheimer's care, with proprietary caregiver training programs. Comparable because it operates in the same dementia home-care space and is a potential enterprise buyer or competitor for caregiver training programs.

Emerging players

• Second Wind Dreams: Dementia-focused nonprofit delivering the Virtual Dementia Tour and caregiver education programs to senior care organizations and families. Comparable because it provides experiential dementia training and certification-adjacent programs targeting the same enterprise and consumer audiences.
• Music & Memory: Nonprofit that provides personalized music and media programs for dementia care, including training and certification for senior care staff. Comparable to Memory Lane TV as a multi-sensory engagement content platform with caregiver/staff training components serving memory care communities.

Direct peers

• Linked Senior: A dementia-focused engagement and content platform for senior living communities offering digital programming, reminiscence therapy, and activity tools. Directly comparable because both companies deliver multi-sensory, non-pharmacological engagement content to memory care and senior living residents — and Linked Senior's CEO explicitly endorsed NeuroEssence's book, indicating overlapping audiences.
• Positive Approach to Care (Teepa Snow): One of the most widely recognized dementia education and certification organizations in the US, offering training programs, certifications, and content for both family and professional caregivers. Directly comparable as it sells caregiver training, certification, and educational content to the same senior living and family caregiver segments.
• Validation Training Institute: Provides Naomi Feil's Validation method training, certification, and resources for dementia caregivers and professionals. Comparable because it sells a proprietary methodology through certification programs, workshops, and published materials to the same professional and family caregiver audiences.

Others

• doTerra: Essential oils supplier and named partner of NeuroEssence. Comparable as a strategic supplier relationship rather than a direct competitor, but relevant because doTerra's supply and brand association are integral to the Olfactory Toolbox product line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/neuroessenceorg
• LinkedInlinkedin.com/company/neuroessenceorg/?viewAsMember=true
• Instagraminstagram.com/neuroessenceorg/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NeuroEssence