Okana Resort & Indoor Waterpark

What Okana Resort & Indoor Waterpark does

Okana Resort & Indoor Waterpark operates a 404-key destination resort located at 639 First Americans Blvd in Oklahoma City, Oklahoma, situated along the Oklahoma River adjacent to the First Americans Museum. The property combines overnight accommodations across Junior Suites, Multi-Room Suites, and Bunk Suites with two waterparks: a 100,000 sq ft year-round indoor waterpark (Splash) featuring 15 slides, and a nearly 200,000 sq ft seasonal outdoor waterpark (OKANA Beach) operating Memorial Day through Labor Day.

The resort monetizes through a diversified mix of recurring and transactional revenue streams: room and suite bookings with flex-rate pricing, waterpark day passes (outdoor, full-day, evening, Bounce Bay, and FlowRider sessions), 14 dining outlets spanning signature restaurants (Jack Rabbit, Chido Tacos X Tequila, Smokehouse Social), quick bites, bars, and sweet treat shops, full-service spa offerings at The Spa at OKANA, cabana and premium seating rentals, OKANARAMA entertainment (arcade, laser tag, escape rooms, VR, mirror maze, sports simulators), and groups and events services for corporate, birthday, and buyout occasions. The property operates as a cashless resort with on-site ATMs that convert cash to prepaid cards, and uses the Synxis platform for online booking. Distribution is primarily direct-to-consumer via okanaresort.com, with supplemental channels including a dedicated group sales team, travel advisors, and an OpenTable integration for Jack Rabbit restaurant.

Primary customer segments are families with children (the dominant persona, supported by bunk suites and family river suites), couples, groups and event bookers, local day visitors, and military guests served by a dedicated discount program. The property is privately held with no disclosed ownership, parent company, or financial statements, and is managed in association with Benchmark Resorts and Hotels based on the property's privacy policy reference.

Name

Okana Resort & Indoor Waterpark

Legal name

OKANA Resort & Indoor Waterpark

Website

https://okanaresort.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Okana Resort & Indoor Waterpark is a 404-room destination resort in Oklahoma City combining year-round indoor and seasonal outdoor waterparks, 14 dining outlets, a full-service spa, and an entertainment complex (OKANARAMA), targeting families, couples, groups, and day visitors.

Ownership category

akta.pro rank

Product category

Resort and Waterpark Hospitality

NAICS

Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)

SIC

Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Indoor Water Parks (Resort-Integrated, Year-Round Facilities) (THAAABAB)

akta.pro secondary industries

Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC), Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA), Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF)

Keywords

• Waterpark resort
• Family hospitality
• Hotel accommodations
• Spa wellness services
• Event entertainment venue

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Room & Suite Bookings: The resort offers 404 rooms across multiple suite categories including Junior Suites, Multi-Room Suites, and Bunk Suites. Pricing varies by season and room type with flex-rate pricing.
2. Waterpark Day Passes: Day passes provide access to indoor and outdoor waterparks with various ticket types including Outdoor Day Pass, Day Pass, Evening Pass, Bounce Bay Pass, and FlowRider Private Sessions. Waterpark passes are included for registered resort guests.
3. Food & Beverage: 14 dining outlets including signature restaurants (Jack Rabbit, Chido Tacos X Tequila, Smokehouse Social), quick bites (Pie Lab, Sliders, Kaya, Market 56), bars (Dive Bar, Okasis), and sweet treats (Frosty Flamingo, OKANA Candy Co.).
4. Spa Services: The Spa at OKANA offers massages and wellness treatments. Special packages combine spa services with waterpark access.
5. Cabanas & Premium Seating: Private cabana rentals at the waterparks offer dedicated seating, personal service, and exclusive dining options. Can accommodate up to eight guests.
6. OKANARAMA Entertainment: Arcade, laser tag, escape rooms, mirror maze, and VR attractions with ticket/pricing structure for individual experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Okana Resort & Indoor Waterpark operates a 404-room family resort in Oklahoma City featuring a 100,000 sq ft year-round indoor waterpark, a seasonal 200,000 sq ft outdoor waterpark (OKANA Beach), 14 dining outlets, a full-service spa, an entertainment arcade (OKANARAMA), and group/event spaces. The resort sells overnight accommodations, day passes, cabanas, F&B, spa treatments, and entertainment tickets either individually or as bundled stay-and-play packages.

Product overview

OKANA Resort & Indoor Waterpark is a unified resort destination in Oklahoma City offering a comprehensive portfolio of leisure and hospitality products. The core offering centers on 404 rooms and suites (Junior Suites, Multi-Room Suites, and Bunk Suites), two waterparks (a 100,000 sq. ft. year-round indoor waterpark and a 200,000 sq. ft. seasonal outdoor waterpark), and dining with 14 eateries including signature restaurants like Jack Rabbit and Chido Tacos X Tequila, quick bites, and bars. Supporting products include The Spa at OKANA, OKANARAMA entertainment complex with arcade, laser tag, escape rooms and VR, The Boardwalk outdoor area, private cabanas, day passes, and comprehensive groups & events services. The resort operates as a cashless property and integrates with Synxis for online booking.

Differentiator

Problem solved

Functional benefit

Brands

• OKANARAMA: Indoor entertainment center featuring laser tag, escape rooms, mirror maze, VR adventures, sports simulators, and arcade games.
• The Spa at OKANA
• OKANA Beach
• Splash Indoor Waterpark

Products and services

• Splash Indoor Waterpark A 100,000 sq ft year-round indoor waterpark featuring 15 slides, interactive attractions, wave pool, lazy river, FlowRider surf simulator, and private cabanas. Open to registered resort guests and day pass holders.
• OKANA Beach Outdoor Waterpark A seasonal nearly 200,000 sq ft outdoor waterpark open from Memorial Day to Labor Day, featuring slides, ziplines, sandy beach, lagoon, and adults-only swim-up bar.
• Junior King Suite A 421 sq ft suite with king-size bed, sofa sleeper, Oklahoma River views, 65-inch TV, mini-refrigerator, and complimentary Wi-Fi.
• Junior Double Queen Suite A 420-443 sq ft suite with two queen beds and sofa sleeper, accommodating up to 6 guests with views of the Oklahoma River or Outdoor Lagoon.
• Family River Suite with Patio A 701 sq ft suite with king bed, two queen beds, sofa sleeper, private patio with Oklahoma River views, and two bathrooms, accommodating up to 8 guests.
• Oka' Suite with Balcony A 641 sq ft suite with two queen beds, bunk bed, two sofa sleepers, and private balcony overlooking the Oklahoma River or outdoor lagoon.
• Inkana' Suite with Balcony A 687-712 sq ft premium suite with king bed, two queen beds, sofa sleeper, separate living area, three 65-inch TVs, and balcony.
• King Bunk Suite A 451-462 sq ft family suite with king bed, bunk bed, sofa sleeper, bathtub, and views of the Oklahoma River and downtown skyline.
• King Bunk Deluxe Suite A 500 sq ft family suite with king bed, two bunk beds, sofa sleeper, and views of the Oklahoma River and downtown skyline.
• Waterpark Day Passes Tiered day pass products including Outdoor Day Pass, Full Day Pass, Evening Pass, Bounce Bay All-Day Pass, and FlowRider Private Sessions, providing access to indoor and outdoor waterpark facilities without an overnight stay.
• Cabanas and Premium Seating Private cabana rentals and premium seating at the waterparks offering lounge furniture, private TVs, personal service, and dedicated staff attention, accommodating up to eight guests.
• OKANARAMA Entertainment Complex An indoor entertainment complex featuring laser tag battles, immersive escape rooms, neon mirror maze, VR adventures, sports simulators, and over 100 arcade games.
• The Spa at OKANA A full-service spa offering massages, individual treatments, combination packages, group experiences, and spa-day bundles combined with waterpark day passes.
• Jack Rabbit Restaurant Signature full-service restaurant inspired by Oklahoma's black-tailed jackrabbit, offering expertly crafted cocktails and elevated comfort food with views of the OKC skyline and Oklahoma River.
• Chido Tacos X Tequila A Mexican street food restaurant featuring freshly made tacos, bold flavors, and premium tequilas in a vibrant, laid-back setting.
• Market 56 Quick Bite A quick-bite dining option named in honor of Chickasaw Nation's 1856 establishment, offering house-made pastries, fresh sandwiches, salads, and Starbucks coffee.
• The Boardwalk Outdoor Entertainment Area An outdoor entertainment area featuring sports simulators, live music, dining options, and seasonal events such as Boardwalk Sundays.
• Groups and Events Services Event spaces and group services for corporate meetings, team building, birthday parties, waterpark group bookings, attraction buyouts, and catered events with proposal-based sales.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Tinker Federal Credit UnionminorGTM or Marketing PartnerOfficial Sponsor of Indoor Water Safety at OKANA. Tinker Federal Credit Union branding appears on waterpark safety materials and promotional content.
• Oklahoma Chevy Team DealersminorGTM or Marketing PartnerPresenting Sponsor of The Lagoon at OKANA Beach. Vehicle branding present at the outdoor waterpark lagoon attraction.
• Clear Creek Golf CarminorGTM or Marketing PartnerOfficial Partner of OKANA Resort. Clear Creek Golf Car provides golf cart transportation services on the property.
• First Americans MuseumminorStrategic or Co-development PartnerAdjacent cultural institution with collaborative relationship. The resort markets the museum to guests and shares cross-promotional information about local cultural attractions.
• Exhibit C GalleryminorStrategic or Co-development PartnerOn-site gallery showcasing First Americans artists. The resort promotes gallery visits to guests seeking cultural experiences.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kalahari Resorts: Operator of large indoor waterpark resorts in Ohio, Texas, Pennsylvania, and Wisconsin with multi-outlet F&B, spa, and convention space. Directly comparable in scale and integrated destination positioning to OKANA.
• Wilderness Resort: Wisconsin Dells resort combining indoor and outdoor waterparks with hotel rooms, multiple restaurants, arcades, and indoor theme park attractions. Highly comparable to OKANA's indoor+outdoor waterpark and entertainment mix.
• Camelback Resort: Pennsylvania resort with indoor waterpark (Camelbeach outdoor, Aquatopia indoor), lodging, dining, and adventure attractions. Comparable family destination resort with year-round indoor waterpark positioning.
• Great Wolf Lodge: Largest North American operator of resort-integrated indoor waterparks with multiple locations, family-focused suites, on-site F&B, and attractions. Closest direct comparable to OKANA's combined lodging + indoor waterpark + entertainment model.
• Schlitterbahn: Iconic Texas-based waterpark operator with resort-style properties including lodging integration and indoor/outdoor waterpark combinations. Directly comparable waterpark-resort format.

Broad incumbents

• Hyatt Hotels Corporation: Global hotel operator with upscale resort portfolio (Hyatt Regency, Andaz, Thompson). Comparable on resort operations and F&B sophistication but no waterpark integration.
• Hilton Hotels & Resorts: Major global lodging operator with resort and convention brands (Hilton, Embassy Suites, DoubleTree). Comparable on 400-room full-service resort scale but no integrated waterpark product.
• Six Flags: Major US theme park operator with waterpark integration (Six Flags Hurricane Harbor, White Water Bay). Overlaps with OKANA on outdoor waterpark and amusement park operations but does not operate integrated lodging resorts.
• Marriott International: Largest global hotel company operating full-service and resort brands (e.g., Marriott, Westin, Renaissance). Represents the broad incumbent lodging comparison but lacks OKANA's waterpark-centric differentiation.
• Cedar Fair: Operator of regional theme parks and standalone waterparks including Cedar Point Shores, Knott's Soak City, and World Waterpark. Adjacent in waterpark category but lacks OKANA's integrated lodging model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/okanaresort
• LinkedInlinkedin.com/company/okanaresort
• Instagraminstagram.com/OKANAResort
• TikToktiktok.com/@okanaresort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Okana Resort & Indoor Waterpark