Los Angeles Memorial Coliseum
The Los Angeles Memorial Coliseum is a 75,000-capacity historic stadium in Los Angeles, managed by USC since 2018, hosting USC Trojans football, concerts, private events, filming, and serving as an LA28 Olympic venue.
- Company typePrivate
- Founded1923
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Los Angeles Memorial Coliseum does
The Los Angeles Memorial Coliseum is a 75,000-capacity multipurpose stadium located at 3911 South Figueroa Street in Exposition Park, Los Angeles. Built in 1923 as a memorial to U.S. Armed Forces veterans of World War I and the host venue for the 1932 Summer Olympic Games, the stadium is owned by the City of Los Angeles and has been managed by the University of Southern California (USC) since 2018. The venue operates as the home stadium for USC Trojans football and is scheduled to host events for the LA28 Olympic and Paralympic Games.
The Coliseum generates revenue across four primary streams: event ticketing for USC football games, concerts, and sporting events; private event hosting for corporate functions, weddings, and conferences in spaces including the football field, peristyle, and historic torch; food and beverage concessions operated by Legends Global; and event parking at $50 per vehicle using Text2Park license plate recognition technology. Additional revenue lines include filming and commercial shoots, guided historic tours, and legacy programs such as a Brick Program tied to the venue's centennial. Distribution is primarily through the USC Trojans Game Day App for mobile ticketing, a physical box office at Gate 29, and direct enterprise sales for private events.
The customer base centers on USC athletics (primary tenant), Big Ten and Mountain West conference football programs visiting for the 2026 season, corporate and private event organizers seeking high-capacity or iconic venues, and general event attendees. The venue's operational ecosystem relies on a vendor stack including Legends (hospitality), CSC (security), ABM (housekeeping), Van Wagner (production), and BrightView (landscaping). Technology adoption is limited to operational tooling such as mobile ticketing, contactless payments, and license plate recognition parking, with no disclosed AI/ML capabilities, patents, or proprietary software products.
Los Angeles Memorial Coliseum firmographics
Firmographics- Name
- Los Angeles Memorial Coliseum
- Legal name
- Los Angeles Memorial Coliseum (operated by University of Southern California)
- Website
- https://lacoliseum.com
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Los Angeles Memorial Coliseum is a 75,000-capacity historic stadium in Los Angeles, managed by USC since 2018, hosting USC Trojans football, concerts, private events, filming, and serving as an LA28 Olympic venue.
- Ownership category
- akta.pro rank
Los Angeles Memorial Coliseum industry classification
Industry- Product category
- Sports & Entertainment Venue Operations
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Collegiate & School Athletic Facilities (MPAKAEAJ)
- akta.pro secondary industries
- Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Professional & Major League Stadiums (MPAKAEAA)
Keywords
Where Los Angeles Memorial Coliseum is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Los Angeles Memorial Coliseum business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Event ticketing: Revenue from ticket sales for USC football games, concerts, and other ticketed events held at the venue. Capacity of up to 75,000 attendees per event.
- Private events hosting: Revenue from hosting corporate events, weddings, conferences, and other private functions in the venue's unique function spaces including the football field, peristyle, and historic torch.
- Food and beverage concessions: Revenue from concessions including house smoked BBQ, Mexican street food, Hawaiian-style dishes, and other offerings managed by Legends at LA Memorial Coliseum.
- Parking: Revenue from event parking at $50 per vehicle, with Text2Park technology using license plate recognition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Event parking |
| Other | Multi-year contract | Private event hosting |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Los Angeles Memorial Coliseum product offering
Product offeringCore offering
The Los Angeles Memorial Coliseum is a 75,000-capacity multipurpose stadium located in Exposition Park, Los Angeles, operated by the University of Southern California since 2018. It functions as the home venue for USC Trojans football, a ticketed concert and sporting event arena, a host site for corporate and private functions, and a filming location. The venue also generates ancillary revenue through concessions, event parking, and historic tours.
Product overview
The Los Angeles Memorial Coliseum operates as a multi-purpose sports venue and event facility managed by the University of Southern California. The venue's primary offerings include USC Trojans football games as the home stadium, along with hosting ticketed public events such as concerts and sporting competitions. Additional services include private event hosting for corporate functions, weddings, and social gatherings; Coliseum historic tours; filming and commercial production services; mobile ticketing via the USC Trojans app; concessions; and parking services with Text2Park technology. The venue is known as "The Greatest Stadium in the World" and serves as a living memorial to U.S. Armed Forces veterans.
Differentiator
Problem solved
Functional benefit
Products and services
- USC Trojans Football Events
Companies that use Los Angeles Memorial Coliseum
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles4 records
Los Angeles Memorial Coliseum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Los Angeles Memorial Coliseum partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, supporting and flagship.
- University of Southern California (USC)coreUSC manages the Los Angeles Memorial Coliseum. The USC Trojans football team serves as the primary tenant, playing all home games at the venue. USC Athletics distributes mobile tickets through their platform.
- Legends GlobalcoreLegends provides hospitality and food service at the Coliseum, including concessions and exclusive fine dining service. Executive Chef John Brenning leads the culinary team.
- Contemporary Services Corporation (CSC)supportingCSC provides event day crowd management and security positions including ticket taking, ushering, and guest services.
- ABMsupportingABM provides housekeeping and general cleanup services as well as management positions for event day opportunities.
- Van WagnersupportingVan Wagner is a full-service sports and entertainment firm providing content and production services for the Coliseum.
- BrightViewsupportingBrightView provides landscaping services to maintain the Coliseum and Exposition Park grounds.
- LA28 Olympic and Paralympic GamesflagshipThe Coliseum will serve as a venue for the LA28 Olympic and Paralympic Games, representing a once-in-a-generation opportunity to build the Olympic and Paralympic Games Los Angeles 2028.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Los Angeles Memorial Coliseum competitors and assessment
Company assessmentBroad incumbents
- Crypto.com Arena: 20,000-capacity downtown LA arena hosting Lakers, Clippers (historically), Kings, concerts, and awards shows. Competes for the Coliseum's concert and large-capacity event business within the LA market.
- Allegiant Stadium: 65,000-capacity Las Vegas stadium hosting Raiders, college football, concerts, and major sporting events. Comparable multipurpose stadium operator with diversified event programming and similar revenue mix.
- Levi's Stadium: 68,500-capacity 49ers stadium in Santa Clara hosting NFL, college football, soccer, and concerts. Comparable multipurpose venue with similar tenant-driven model and event-hosting focus.
- Caesars Superdome: 73,000-capacity New Orleans stadium hosting Saints, Sugar Bowl, Super Bowls, and major events. Comparable historic large-capacity venue with similar multipurpose scheduling and event-driven revenue model.
- SoFi Stadium: 70,000+ capacity, multi-purpose indoor-outdoor stadium in Inglewood that hosts NFL (Rams/Chargers), Super Bowl, college football, concerts, and FIFA World Cup 2026. Competes with the Coliseum for LA-area mega-events, concerts, and premium corporate bookings.
- MetLife Stadium: 82,500-capacity NFL stadium hosting Giants/Jets, international soccer, and major concerts. Comparable as a similarly-sized multipurpose NFL/college venue with multi-tenant scheduling and large event-hosting capabilities.
- AT&T Stadium: 80,000+ capacity Cowboys stadium in Arlington, TX, hosting NFL, college football, concerts, boxing, and large-scale private events. Comparable as a high-capacity multipurpose venue leveraging premium suites, naming rights, and event diversification.
Regional players
- Rose Bowl Stadium: Historic 90,000+ capacity stadium in Pasadena, also managed under a long-term arrangement with UCLA and used for the Rose Bowl Game. Directly comparable to the Coliseum as a California-based historic bowl stadium with collegiate and event-hosting operations.
Direct peers
- Yale Bowl: Historic 61,000-capacity collegiate football stadium at Yale University, also dating to the early 20th century. Directly comparable as a heritage collegiate stadium with limited modern premium amenities, used similarly for football, occasional concerts, and campus events.
- BMO Stadium: 22,000-capacity soccer-specific stadium in Exposition Park adjacent to the Coliseum, home of LAFC. Direct regional competitor for LA event dates, concerts, and event-related parking/dining.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Los Angeles Memorial Coliseum social profiles
Digital presenceLos Angeles Memorial Coliseum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Los Angeles Memorial Coliseum leadership team
Management profileNumber of profiles
Profiles1 record
Los Angeles Memorial Coliseum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Los Angeles Memorial Coliseum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Los Angeles Memorial Coliseum
What does Los Angeles Memorial Coliseum do?
The Los Angeles Memorial Coliseum is a 75,000-capacity multipurpose stadium located in Exposition Park, Los Angeles, operated by the University of Southern California since 2018. It functions as the home venue for USC Trojans football, a ticketed concert and sporting event arena, a host site for corporate and private functions, and a filming location. The venue also generates ancillary revenue through concessions, event parking, and historic tours.
Is Los Angeles Memorial Coliseum a public or private company?
Los Angeles Memorial Coliseum is a private company. It is classified as corporate owned and is currently operating.
When was Los Angeles Memorial Coliseum founded?
Los Angeles Memorial Coliseum was founded in 1923. It employs 11 to 50 people.
Where is Los Angeles Memorial Coliseum based?
Los Angeles Memorial Coliseum is headquartered in Los Angeles, United States, in the North America region.
How does Los Angeles Memorial Coliseum make money?
Four revenue lines are on record. Event ticketing is the primary driver. The others are private events hosting, food and beverage concessions and parking.
Who are Los Angeles Memorial Coliseum's main competitors?
Broad incumbents on record are Crypto.com Arena, Allegiant Stadium, Levi's Stadium, Caesars Superdome, SoFi Stadium, MetLife Stadium and AT&T Stadium. Rose Bowl Stadium is listed as a regional player. Direct peers are Yale Bowl and BMO Stadium.
Does Los Angeles Memorial Coliseum have an API?
No public API is recorded for Los Angeles Memorial Coliseum.
What industry is Los Angeles Memorial Coliseum in?
Los Angeles Memorial Coliseum's product category is Sports & Entertainment Venue Operations. Its primary akta.pro industry code is MPAKAEAJ, Collegiate & School Athletic Facilities, with a secondary code of MPAGALAA, Arena & Stadium Operations (Large-Capacity Venues). Its NAICS code is 71131 and its SIC code is 7900.