What Motion Raceworks Llc does

Motion Raceworks LLC is a privately-held, DeWitt, Iowa-based specialty retailer and manufacturer of aftermarket high-performance automotive and racing components, founded in 2015. The company operates a direct-to-consumer e-commerce storefront (motionraceworks.com) and distributes six proprietary sub-brands: RIFE Sensors (pressure transducers, MAP sensors, speed and temperature sensors, accelerometers), TBM Brakes (street and drag-race brake kits with a No-Drag caliper design), Fluidworks (fuel pressure regulators, mechanical fuel pumps, dry-sump oil pan/pump combos), ICON Throttle Bodies (92mm and 102mm platforms), Operator Shifters (transmission-specific shifters), and Mark Williams Driveline (pinion yokes, third member cases, ring & pinion), the latter added through a 2025 acquisition. Supporting categories include catch cans and PCV kits, steering components, engine and valve covers, turbo accessories, parachute systems, fittings and hoses, cooling systems, and branded apparel.

The company earns revenue entirely through one-time D2C unit sales; there is no subscription, licensing, or recurring-service model. Order volumes span $5.99 accessory SKUs to $5,299.99 complete dry-sump systems, with Affirm financing available at checkout and free shipping on orders above $249 within the contiguous 48 US states (Alaska and Hawaii excluded). The customer base is horizontal and fragmented — individual enthusiasts, amateur racing teams, and small custom shops — with no disclosed enterprise or B2B contracts. Go-to-market is product-led growth supported by a YouTube channel (Tech Tip Tuesday and build coverage), a technical blog, an email newsletter, and organic social on Facebook, Instagram, and Snapchat.

Operationally, Motion Raceworks runs a single Iowa headquarters and shipping facility with 11–50 employees and has completed one acquisition (Mark Williams Enterprises, 2025). There is no disclosed institutional, venture, or private-equity backing, indicating organic, cash-flow-funded expansion rather than a PE-backed roll-up strategy to date. The company has no AI/ML capabilities, no public API or SDK offerings, and no documented certifications or regulatory actions on file.

Name

Motion Raceworks Llc

Legal name

Motion Raceworks LLC

Website

https://motionraceworks.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Motion Raceworks LLC is a DeWitt, Iowa-based direct-to-consumer retailer and manufacturer of aftermarket high-performance automotive and racing components, selling proprietary sensor, brake, driveline, fuel, and shifter brands to racing enthusiasts and custom builders across the contiguous US.

Ownership category

akta.pro rank

Product category

Automotive Performance Parts

NAICS

Motor Vehicle Brake System Manufacturing (336340), Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Parts Manufacturing (3363)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC)

akta.pro secondary industries

Steering Systems & Components (Columns/Racks/EPS Pumps & Motors) (IMACAIAB), Axle & Suspension Linkages (Control Arms/Tie Rods/Bushings/Ball Joints) (IMACAIAL)

Keywords

• Performance automotive parts
• Racing brake systems
• Engine sensor technology
• Dry sump oil systems
• Driveline components

Headquarters

HQ city

Dewitt

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: One-time product sales through their e-commerce platform. Products range from low-cost accessories ($5.99 items) to high-end performance components ($4,999+ for complete dry sump systems). No subscription or recurring revenue model indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Motion Raceworks manufactures and retails aftermarket high-performance automotive parts for modern race cars and performance builds through its own direct-to-consumer e-commerce store. The portfolio spans proprietary sub-brands (RIFE Sensors, TBM Brakes, Fluidworks, ICON Throttle Bodies, Operator Shifters) plus the acquired Mark Williams Driveline line, covering sensors, brake systems, fuel and oil systems, driveline components, throttle bodies, shifters, engine covers, turbo accessories, cooling, steering, parachute systems, fittings/hoses, and branded apparel.

Product overview

Motion Raceworks is a high-performance automotive and racing parts superstore offering a multi-brand, multi-category product portfolio. The core offerings include proprietary sub-brands: RIFE Sensors (high-def sensors for data acquisition, pressure transducers, MAP sensors, temperature sensors, speed sensors), TBM Brakes (performance brake systems), Fluidworks (fuel and oil system components), Mark Williams Driveline (driveline components, acquired 2025), and ICON Throttle Bodies. These are complemented by supporting categories including catch cans, steering components, transmission/drivetrain parts, turbo accessories, parachute systems, cooling systems, fittings/hoses, and branded apparel/merchandise. Products are organized by engine type (Ford Coyote, LS, Gen V LT) and application (street, drag racing). The company positions itself as a one-stop high-performance parts supplier for automotive enthusiasts and racing teams.

Differentiator

Problem solved

Functional benefit

Brands

• RIFE Sensors: High-performance sensors including pressure transducers, MAP sensors, driveshaft sensors, speed sensors, shock travel sensors, air temp sensors, liquid temp sensors, crank position sensors, G-meters, and sensor integration products.
• TBM Brakes
• Fluidworks
• Mark Williams Driveline
• ICON Throttle Bodies
• Operator Shifters

Products and services

• RIFE Sensors

Quantifiable outcome

• Reduced drag through No Drag caliper design on TBM Brakes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Mark Williams EnterprisescoreStrategic or Co-development Partner · 1 January 2025Motion Raceworks acquired Mark Williams Enterprises in 2025. Mark Williams is a renowned manufacturer of driveline components, established in 1964. The acquisition expanded Motion Raceworks' product portfolio to include pinion yokes, wheel studs, slip yokes, lugnuts, spools, third member cases, and ring & pinion components.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• ATI Performance Products: Manufacturer of high-performance automatic transmissions, driveline components, and converters for drag racing — directly comparable to the Mark Williams Driveline portfolio Motion Raceworks acquired in 2025.
• BMR Suspension: Manufacturer of aftermarket suspension, chassis, and drivetrain components for late-model domestic muscle and drag cars — competing with Motion Raceworks across steering, suspension, and driveline categories.
• Wilwood Engineering: California-based manufacturer specializing in high-performance brake kits, calipers, and rotors for street/strip/track applications — directly comparable to Motion Raceworks' TBM Brakes sub-brand.
• Summit Racing Equipment: The largest US direct-to-consumer retailer of performance aftermarket parts; competes head-on with Motion Raceworks across nearly every category (brakes, driveline, fuel, sensors) and serves the same hobbyist and pro-touring/drag-racing customer segments.
• Speedway Motors: Lincoln, NE-based direct e-commerce retailer of performance and hot rod parts, serving the same drag-racing, street-performance, and custom-build enthusiast base as Motion Raceworks with a similarly broad multi-category catalog.
• Aeromotive Inc: Kansas-based specialist in high-performance fuel delivery systems (regulators, pumps, filters) — directly comparable to Motion Raceworks' Fluidworks sub-brand in product and customer profile.
• QA1 Motorsports: Manufacturer of performance shock absorbers, coil-overs, suspension components, and driveline parts targeting the same late-model muscle / pro-touring / drag-racing enthusiasts as Motion Raceworks.

Broad incumbents

• Holley Performance Products: Public multi-brand aftermarket conglomerate (Holley, MSD, Accel, Aeromotive, NOS, Mr. Gasket, Earl's, Weiand, etc.) — directly analogous to Motion Raceworks' six-sub-brand strategy but at vastly greater scale and with broader OEM and retail distribution.
• COMP Cams: Major aftermarket valvetrain, camshaft, and engine-performance brand serving the same US hot-rod/racing community; potential brand-extension competitor as Motion Raceworks deepens engine-component coverage.
• Edelbrock Group: Long-established US performance parts manufacturer (intake manifolds, fuel injection, exhaust) targeting the same pro-touring/street-performance enthusiasts; competes with Fluidworks and ICON Throttle Bodies in particular.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/motionraceworks
• YouTubeyoutube.com/motionraceworksofficial
• Facebookfacebook.com/MotionRaceworks
• LinkedInlinkedin.com/company/motion-raceworks-llc
• Instagraminstagram.com/motionraceworks

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motion Raceworks Llc