Media Cineground Inc
CineGround is a Montreal-based boutique rental house and post-production studio serving independent and mid-budget film productions. It offers digital and film camera rentals, a curated specialty lens library, and end-to-end post-production including Dolby-certified color grading.
- Company typePrivate
- Founded2010
- HeadquartersMontreal, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Media Cineground Inc does
Media Cineground Inc, doing business as CineGround, is a Montreal-based boutique that operates two integrated service lines from a single facility at 4637 Rue Franchère in the Hochelaga-Maisonneuve neighbourhood: CineGround Camera (rental of digital cinema cameras, 35mm/Super 16mm film cameras and an extensive lens library) and CineGround Post (post-production services spanning dailies, transcoding, offline and online editing, color grading, digital delivery and LTO archiving). The company was founded around 2010 and is privately held with 1–10 employees, positioning itself as a filmmaker-owned resource center rather than a commodity rental house.
The company's technical core is its curated equipment inventory and specialty optics. Cameras span ARRI (ALEXA MINI, MINI LF, ALEXA 35), RED (Helium Monochrome, Komodo-X, Monstro, Ranger Gemini, Raptor) and Sony (Venice I/II, Burano, FX3/6/9) on the digital side, plus Aaton Penelope, ARRI 235, ARRI SR2 HS and Movicam Compact MK2 film cameras. The lens collection is the principal differentiator, organized across anamorphic, vintage spherical, modern spherical, zoom and specialty categories, and assembled through partnerships with rehousing firms (TLS, GL Optics, White Point, Zero Optik, Maison de Verre) and optical designers such as Richard Gale. The post-production facility includes three offline editing suites, two Dolby-certified color-grading rooms compliant with P3 and Rec.709, and a 24-seat screening room equipped with a Christie 4K projector, supported by in-house senior colorist Marc Boucrot.
Commercially, CineGround runs a quote-based, pay-as-you-go model with no publicly disclosed pricing. Distribution is entirely direct: clients submit project specifications via online quote forms, equipment is picked up and returned at the Montreal facility, and post-production work is delivered on-site. Marketing is organic — website (French and English), Instagram, Facebook, a project portfolio used as case-study content, and word-of-mouth within Montreal's filmmaking community. The customer base is overwhelmingly project-driven: independent and mid-budget feature films, documentaries and shorts, served through filmmaker referrals. Notable named customers on the project portfolio include Sofia Bohdanowicz (Measures For A Funeral), Henri Pardo (Kanaval), Ben Rivers (Mare's Nest) and Ameer Fakher Eldin (Yunan), with Boucrot's color work extending to Gaspar Noé-canon material.
Media Cineground Inc firmographics
Firmographics- Name
- Media Cineground Inc
- Legal name
- Media Cineground Inc
- Website
- https://cineground.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CineGround is a Montreal-based boutique rental house and post-production studio serving independent and mid-budget film productions. It offers digital and film camera rentals, a curated specialty lens library, and end-to-end post-production including Dolby-certified color grading.
- Ownership category
- akta.pro rank
Media Cineground Inc industry classification
Industry- Product category
- Film Equipment Rental and Post-Production Services
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Production (512110)
- SIC
- Photographic Equipment & Supplies (3861), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Camera, Grip & Lighting Equipment Rental (MPADAFAB)
- akta.pro secondary industries
- Post-Production Facilities & Suites (Edit/Color/Sound Stages) (MPADAGAI), Offline/Online Editorial (Picture Editing) (MPAHAAAA), Dailies & Editorial Support (DIT, Lab, Transcoding, Proxies) (MPADAGAG), Post-Production (Editorial, Color, Online Finishing) (MPAAAMAB)
Keywords
Where Media Cineground Inc is headquartered
LocationHeadquarters
- HQ city
- Montreal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Media Cineground Inc business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Camera and Lens Rentals: CineGround rents professional cinema cameras, lenses, and accessories to filmmakers and productions on a per-day/per-project basis. The rental inventory includes digital cinema cameras (ARRI ALEXA Mini, RED Helium Monochrome, Sony Venice II), film cameras (Aaton Penelope, ARRI 235, ARRI SR2 HS), and an extensive library of vintage and modern lenses (Cooke, Zeiss, Angenieux, anamorphic primes).
- Post-Production Services: CineGround Post provides a full range of post-production services including dailies preparation, transcoding, sync and logging, offline editing support, color grading, online editing, digital delivery (DCP for theatrical, ProRes, H.264 for web/TV), and LTO archiving. Services are offered through dedicated editing suites, color-grading rooms, a cinema screening room, and coworking spaces available for rental.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing for camera and lens rentals |
| Other | Pay-as-you-go | Custom quote-based pricing for post-production services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Media Cineground Inc product offering
Product offeringCore offering
CineGround is a Montreal-based boutique rental house and post-production studio serving film, television, and commercial productions. The camera division rents professional digital cinema cameras (ARRI, RED, Sony) and film cameras, plus an extensive collection of anamorphic, vintage spherical, modern spherical, zoom, and specialty lenses. The post-production division provides dailies and transcoding, offline and online editing, color grading on Dolby-certified suites with Christie 4K projection, digital delivery (DCP, ProRes, H.264), and LTO archiving.
Product overview
CineGround is a Montreal-based boutique camera rental house and post-production company offering two integrated service lines: CineGround Camera (equipment rental) and CineGround Post (post-production services). The camera division provides an extensive inventory of digital and film cameras from manufacturers like ARRI, RED, and Sony, alongside one of Canada's largest lens collections spanning anamorphic, vintage spherical, modern spherical, zoom, Super 16mm, and specialty categories. The post-production division operates three offline editing suites, a Christie 4K projector screening room, two color-grading suites (Dolby-certified for P3 and Rec.709), and coworking space, offering services from dailies through final delivery including DCP creation and LTO archiving.
Differentiator
Problem solved
Functional benefit
Products and services
- CineGround Camera (Camera and Lens Rental Service)
Companies that use Media Cineground Inc
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Media Cineground Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Media Cineground Inc partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Maison de VerrecoreMaison de Verre is a key partner in sourcing rare vintage cinema lenses for CineGround's inventory. They are credited with painstakingly assembling specialty lens sets including the Kinoptik Apochromat set, the Great Wall Beijing 608 set, and the Canon K35/FD-X blended set, handpicking and matching the best vintage optics available.
- TLS (True Lens Services)coreTLS provides rehoused cinema lenses for CineGround's inventory, including Leica R Cinescope sets, Canon Rangefinder sets, and Canon K35/FD-X lens sets. TLS's custom rehousing work enables vintage optics to be used with modern cinema camera systems.
- GL OpticscoreGL Optics rehouses vintage lenses for CineGround's inventory, including Ironglass Soviet Primes MKII sets, Zeiss Contax sets, Minolta Rokkor sets, and Great Wall Beijing 608 lenses. Their rehousing work is credited across multiple vintage lens categories in CineGround's catalog.
- White Point OpticscoreWhite Point Optics provides custom-rehoused cinema lenses for CineGround's inventory, including the Voigtlander Zoomar 36-82mm, Elite MKIV anamorphic lenses, and Cineovision spherical lenses. Their precision rehousings enable vintage and specialty lenses to be used with standard cinema equipment.
- Zero OptikcoreZero Optik provides custom rehoused lenses for CineGround, including the Kinoptik 9.8mm ultra wide lens (used extensively by Kubrick) and the rehousing of vintage Canon lenses. Their work maintains the optical quality of rare vintage glass while making it compatible with modern PL-mount cinema cameras.
- Richard GaleminorBritish optical designer Richard Gale designed the Clavius lens set, building a complete set of focal lengths (28mm, 38mm, 58mm, 88mm) based on the Helios 58mm vintage lens. His custom optical designs are available through CineGround's rental inventory.
- Old Fast GlasscoreOld Fast Glass collaborated with Ancient Optics and Zero Optik on the Tamashii lens project — a line of new cinema lenses built from 100% vintage optics. This partnership represents a co-development of a unique lens product line now available through CineGround's rental inventory.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Media Cineground Inc competitors and assessment
Company assessmentDirect peers
- Panavision: The leading cinema camera and lens rental company globally with proprietary lenses (Primo, Ultra Vista, Anamorphic). Closest direct competitor to CineGround's premium rental business for prestige film productions.
- Keslow Camera: High-end cinema camera and lens rental house serving feature film, episodic, and commercial productions across the US. Directly comparable to CineGround Camera in inventory depth (ARRI, RED, Sony) and boutique-style service to cinematographers.
- William F. White International: Canada's largest film and television equipment rental company with full production service offerings. Direct competitor to CineGround Camera in the Canadian market, with broader inventory and geographic footprint.
- Picture Shop: Post-production facility group offering dailies, editing, color grading, and finishing services for feature film and episodic clients. Comparable to CineGround Post in service mix and prestige clientele focus.
- Sim Video International: Canadian cinema and broadcast equipment rental house with locations across Canada. Directly comparable to CineGround Camera in serving domestic productions with high-end digital cinema gear.
- ARRI Rental: Worldwide rental arm of ARRI providing high-end ALEXA cameras and signature lens packages to major productions. Comparable to CineGround Camera as a premium cinema rental supplier serving feature films.
- Hand-Held Films: Boutique cinema equipment rental house specializing in vintage, anamorphic, and specialty lenses alongside modern cinema cameras. Closest comparable to CineGround in boutique positioning and specialty optics focus.
Regional players
- MELS Studios: Montreal-based film production and post-production complex with sound stages, virtual production, and post services. Competes with CineGround Post within the same Montreal market on post-production and screening facilities.
Emerging players
- Heliograf: Montreal-based camera and lens rental house with a curated specialty inventory. Comparable to CineGround Camera in size, geography, and orientation toward auteur-driven productions.
Broad incumbents
- Technicolor Post: Global post-production services provider offering VFX, color grading, and finishing for film, TV, and streaming. Comparable to CineGround Post in service scope, but at significantly larger scale and broader geographic reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Media Cineground Inc social profiles
Digital presenceMedia Cineground Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Media Cineground Inc leadership team
Management profileNumber of profiles
Profiles7 records
Media Cineground Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Media Cineground Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Media Cineground Inc
What does Media Cineground Inc do?
CineGround is a Montreal-based boutique rental house and post-production studio serving film, television, and commercial productions. The camera division rents professional digital cinema cameras (ARRI, RED, Sony) and film cameras, plus an extensive collection of anamorphic, vintage spherical, modern spherical, zoom, and specialty lenses. The post-production division provides dailies and transcoding, offline and online editing, color grading on Dolby-certified suites with Christie 4K projection, digital delivery (DCP, ProRes, H.264), and LTO archiving.
Is Media Cineground Inc a public or private company?
Media Cineground Inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Media Cineground Inc founded?
Media Cineground Inc was founded in 2010. It employs 11 to 50 people.
Where is Media Cineground Inc based?
Media Cineground Inc is headquartered in Montreal, Canada, in the North America region.
How does Media Cineground Inc make money?
Two revenue lines are on record. Camera and Lens Rentals are the primary driver. The others are post-Production Services.
Who are Media Cineground Inc's main competitors?
Direct peers on record are Panavision, Keslow Camera, William F. White International, Picture Shop, Sim Video International, ARRI Rental and Hand-Held Films. MELS Studios is listed as a regional player. Heliograf is listed as an emerging player. Technicolor Post is listed as a broad incumbent.
Does Media Cineground Inc have an API?
No public API is recorded for Media Cineground Inc.
What industry is Media Cineground Inc in?
Media Cineground Inc's product category is Film Equipment Rental and Post-Production Services. Its primary akta.pro industry code is MPADAFAB, Camera, Grip & Lighting Equipment Rental, with a secondary code of MPADAGAI, Post-Production Facilities & Suites (Edit/Color/Sound Stages). Its NAICS code is 51219 and its SIC code is 3861.