Masut Vineyard and Winery
Masut Vineyard and Winery is a family-owned Mendocino County estate winery producing Pinot Noir and Chardonnay from a 35-acre Eagle Peak AVA vineyard and selling exclusively direct-to-consumer via its online store and wine club membership program.
- Company typePrivate
- Founded2016
- HeadquartersRedwood Valley, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Masut Vineyard and Winery does
Masut Vineyard and Winery is a privately held, family-owned estate winery founded in 2016 by brothers Jake and Ben Fetzer, third-generation vintners and grandsons of Barney Fetzer of the original Fetzer Vineyards. The company operates from a single site at 301 Reeves Canyon Road in Redwood Valley, Mendocino County, California, farming a 35-acre estate vineyard planted to five Pinot Noir clones within the Eagle Peak AVA at elevations up to 2,699 feet. Masut is the sole winery commercially operating within the 26,000-plus acre Eagle Peak appellation, producing estate-grown Pinot Noir (its flagship) and Chardonnay, alongside a secondary sub-brand, Rural Wine Company, introduced in 2019. The winery name derives from the Pomo word meaning 'dark, rich earth.'
Masut Vineyard and Winery firmographics
Firmographics- Name
- Masut Vineyard and Winery
- Legal name
- Masút Vineyard and Winery
- Website
- https://masut.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Masut Vineyard and Winery is a family-owned Mendocino County estate winery producing Pinot Noir and Chardonnay from a 35-acre Eagle Peak AVA vineyard and selling exclusively direct-to-consumer via its online store and wine club membership program.
- Ownership category
- akta.pro rank
Masut Vineyard and Winery industry classification
Industry- Product category
- Estate Winery
- NAICS
- Wineries (312130), Grape Vineyards (111332)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)
Keywords
Where Masut Vineyard and Winery is headquartered
LocationHeadquarters
- HQ city
- Redwood Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Masut Vineyard and Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Wine Sales: Estate wines sold directly to consumers through the company's online store. Sales are credit card only (Visa, MasterCard, Discover, American Express) with billing address required at time of order.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Masut Vineyard and Winery product offering
Product offeringCore offering
Masút Vineyard and Winery produces and sells estate-grown Pinot Noir and Chardonnay wines from its 35-acre vineyard in the Eagle Peak Mendocino County AVA. Distribution is direct-to-consumer through the company's online wine store and a wine club membership program offering early access to limited-production and library wines, estate event invitations, and member pricing and shipping benefits.
Product overview
Masut Vineyard and Winery is an estate winery operated by the Fetzer family, producing Pinot Noir and Chardonnay wines from their Eagle Peak Mendocino County AVA vineyard. The winery offers two main wine lines: the Estate Collection (Estate Pinot Noir and Estate Chardonnay in multiple vintages including 2017-2019) and the Rural Wine Company sub-brand featuring Rural Pinot Noir. The company also operates a wine club membership program providing exclusive access to limited-production and library wines.
Differentiator
Problem solved
Functional benefit
Products and services
- Estate Pinot Noir Estate-grown Pinot Noir produced from the Eagle Peak Mendocino County AVA vineyard; the winery's flagship varietal representing the distinctive terroir of the appellation. Sold directly to consumers via the winery's online store.
- Estate Chardonnay Estate-grown Chardonnay from the Eagle Peak vineyard, showcasing the distinctive terroir of Mendocino County. Sold directly to consumers via the winery's online store.
- Rural Pinot Noir Pinot Noir from the Rural Mendocino sub-brand featuring notes of ripe raspberry, forest floor, and floral nuances with a medium-bodied velvety mouthfeel. Sold directly to consumers via the winery's online store.
- Rural Wine Company Sub-Brand A sub-brand of Masút representing the broader Mendocino County wine-growing region and the Fetzer family's rural community roots. Sold directly to consumers via the winery's online store.
- Masút Wine Club Membership Recurring wine club membership offering early and exclusive access to limited-production and library wines, invitations to estate events, and special member pricing and shipping benefits unavailable to non-members.
Companies that use Masut Vineyard and Winery
Customer profileSegments1 record
Ideal customer profiles1 record
Masut Vineyard and Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Masut Vineyard and Winery partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
Masut Vineyard and Winery competitors and assessment
Company assessmentDirect peers
- Failla Wines: Small California winery producing Pinot Noir and Chardonnay from cooler sites, with a comparable DTC-plus-restaurant allocation model and similarly tight focus on estate-grown, terroir-expressive wines.
- Hirsch Vineyards: Estate Pinot Noir producer on the extreme Sonoma Coast emphasizing high-elevation, cool-climate sites with a mailing-list allocation model and similar focus on terroir expression in Chardonnay and Pinot Noir.
- Rhys Vineyards: Estate Pinot Noir producer focused on cool, mountainous California sites with similar low-yield, terroir-driven viticulture and an allocation-based DTC sales approach.
- DuMOL Wines: Small-lot Russian River Valley winery focused on Pinot Noir and Chardonnay with comparable estate-vineyard sourcing, limited production, and DTC-plus-fine-dining distribution.
- Cobb Wines: Boutique Pinot Noir specialist producing small-lot, single-vineyard wines from Sonoma Coast with similar mailing-list allocation distribution and family-scale operation.
- Littorai Wines: Boutique, biodynamic Pinot Noir and Chardonnay specialist on the Sonoma Coast with a single-vineyard focus, mailing-list allocation distribution, and similarly small annual production.
- Ceritas Wines: Small California producer focused on Chardonnay and Pinot Noir from select coastal vineyards, with comparable estate-farming ethos, tiny production volumes, and allocation-based DTC sales.
- Arnot-Roberts: Minimal-intervention boutique winery specializing in site-specific Chardonnay and Pinot Noir from Northern California vineyards, with a parallel micro-production, mailing-list DTC business model.
- Anthill Farms Winery: Boutique producer of site-specific Pinot Noir and Chardonnay from cooler California sites, with similar small-scale, terroir-driven, low-intervention winemaking philosophy and DTC/email allocation sales model.
Broad incumbents
- Fetzer Vineyards (Bonterra Organic Estates): The original Fetzer family brand, now part of a much larger organic wine portfolio company; serves as a broader incumbent benchmark in the same Mendocino organic wine category and represents the family legacy that Masút descends from.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Masut Vineyard and Winery social profiles
Digital presenceMasut Vineyard and Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Masut Vineyard and Winery leadership team
Management profileNumber of profiles
Profiles2 records
Masut Vineyard and Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Masut Vineyard and Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Masut Vineyard and Winery
What does Masut Vineyard and Winery do?
Masút Vineyard and Winery produces and sells estate-grown Pinot Noir and Chardonnay wines from its 35-acre vineyard in the Eagle Peak Mendocino County AVA. Distribution is direct-to-consumer through the company's online wine store and a wine club membership program offering early access to limited-production and library wines, estate event invitations, and member pricing and shipping benefits.
Is Masut Vineyard and Winery a public or private company?
Masut Vineyard and Winery is a private company. It is classified as family owned and is currently operating.
When was Masut Vineyard and Winery founded?
Masut Vineyard and Winery was founded in 2016. It employs 1 to 10 people.
Where is Masut Vineyard and Winery based?
Masut Vineyard and Winery is headquartered in Redwood Valley, United States, in the North America region.
How does Masut Vineyard and Winery make money?
One revenue line is on record: direct Wine Sales.
Who are Masut Vineyard and Winery's main competitors?
Direct peers on record are Failla Wines, Hirsch Vineyards, Rhys Vineyards, DuMOL Wines, Cobb Wines, Littorai Wines, Ceritas Wines, Arnot-Roberts and Anthill Farms Winery. Fetzer Vineyards (Bonterra Organic Estates) is listed as a broad incumbent.
Does Masut Vineyard and Winery have an API?
No public API is recorded for Masut Vineyard and Winery.
What industry is Masut Vineyard and Winery in?
Masut Vineyard and Winery's product category is Estate Winery. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130.